Roompot

SMOOTH AND INTEGRATED GAME CHANGER

Posted on October 24, 2023

SMOOTH AND INTEGRATED GAME CHANGER

Holiday destinations are being urged to switch Enterprise Resource Planning (ERP) systems to Maxxton Software. Maxxton Software has emerged as a true game-changer in the hospitality industry by changing traditional but out-dated ERP systems into an integrated, all-in-one software solution.

Through its superior technology, Maxxton software keeps empowering businesses with comprehensive software solutions that optimise operations, enhance guest experiences, and maximise revenue potential. With a strong focus on innovation, customer success, and data-driven insights, Maxxton continues to redefine the possibilities within the industry, shaping the future of hospitality one success story at a time.

Holiday destinations looking to make a significant difference to their business with one strategic decision are being invited to switch their Enterprise Resource Planning (ERP) systems to Maxxton Software.

KEY STRENGTHS
One of the key strengths of the Maxxton system is its ability to integrate and seamlessly link various operational areas within the holiday business. Whether it’s reservation management, housekeeping, maintenance, guest communications, or financials, an integrated ERP system enables smooth coordination across departments.

Maxxton Software provides a joined- up solution that serves as the ultimate one-source solution for organisations and stands out for its customer-centric approach. By closely collaborating with holiday parks, such as Roompot, Landal UK, Vacansoleil, and Europarcs, Maxxton has gained deep insights into the industry’s challenges, pain points, and evolving trends.

This understanding has allowed Maxxton to develop an ERP system tailored specifically to the needs of holiday parks, ensuring optimal functionality and operational efficiency. Every part of your holiday destination business is included in a process that is simple, smart, and connective.

SIMPLIFIED SYSTEM
The centralised reservation management is an integrated system that simplifies the booking process for holiday parks. Park operators can efficiently handle reservations, availability, and pricing, ensuring accurate and real-time information. The Content Manager enables holiday park owners and managers to efficiently create, organise, publish, and update content across multiple channels.

You have the option to link media, descriptions, available channels, rentable conditions, add-ons etc. for editing or adding the content to dashboards. The Revenue Manager is an integrated and real-time data-driven solution. The Revenue Manager integrates powerful revenue optimisation tools that enable businesses to set dynamic pricing strategies, maximise occupancy, and increase revenue.

“The significant growth of the Roompot organisation in recent decades has partially been made possible by Maxxton,” shares Jurgen van Cutsem, CEO of Netherlands-based Roompot. “We have been working together for many years to set the standard within the hospitality industry and to remain at the forefront. As a result, our collaboration and progress with Maxxton is going very well.

“ Responding quickly to changing conditions, adequately implementing newly acquired parks, and always able to translate the latest developments in our industry into software solutions in agreement. The specialised Maxxton software consultants always ensure innovation and renewal. If you want to make a difference for your organisation then make your first move by logging on to www.maxxton.com

INVESTORS SWOOP ON UK MARKET

Posted on April 26, 2021

INVESTORS SWOOP ON UK MARKET

DUE TO THE COVID crisis, UK holiday parks are attracting a new group of higher- spending consumers.

The revenue of the UK’s top 25 holiday parks has increased by 65% in the past five years, validating major investment in a sector that has performed strongly during the pandemic, says New Street Consulting Group, the leadership and people solutions consultancy. The incomes of the Top 25 holiday park groups have increased from £1.61bn in 2014/15 to £2.67bn in 2019/20. Even before the lockdown, warmer summers and a weaker pound are factors that have contributed to the rise in popularity of staycations in the UK, increasing by 14% between 2014 and 2019*. New Street Consulting Group says this long term rise in staycations has been one of the major factors behind the investment of private equity firms in this sector. Blackstone, the private equity giant, recently acquired Bourne Leisure, the UK’s largest holiday parks provider, whose estate includes Butlins. US based private equity fund KKR purchased Roompot, one of Europe’s leading holiday parks providers, in June last year, whilst Away Resorts is now owned by UK based private equity house Bregal Freshstream. New Street Consulting Group says holiday parks have been a surprise winner of the Covid crisis, having attracted a new group of higher- spending consumers who have been unable to or opted against going on cruise holidays or travelling internationally. The low density of guests at holiday parks makes them particularly suitable for social distancing, with groups being able to stay in separate buildings from other holiday-goers.

PRIVATE EQUITY
Several private equity houses that own holiday parks are embarking on large scale capital investment programmes in order to cater for increased demand. Parks are undergoing significant programmes of premiumisation in accommodation, food service and activities to ensure that clients gained in 2020 are retained when the market for cruises and other overseas holidays reopens. Investment is also being made into apps and digital enablement that allow customers to order food and book activities/entertainment without having to leave their lodges or mix with other guests. Richard Lindsay, Director at New Street Consulting Group, says: “Despite its fair share of challenges and impacts on income, the UK staycation sector is booming, with the holiday park industry in particular being one of the strongest performing parts of the leisure sector during the Covid crisis.” “Private equity funds’ interest in the sector is only going to continue. PE houses see holiday parks as a long- term growth prospect and not just a flash in the pan during the year of coronavirus.” “The changing demographics of those who visit holidays parks is likely to increase the speed of change in the sector. The opportunity to improve the perception of parks for the long term through major capital investment programmes is now likely to accelerate as we head towards summer 2021.”