MORE IMPORTANT THAN A COMFY BED!

Hybrid working has blurred the lines between ‘holiday’ and ‘home’ and as a direct result, connectivity expectations have undertaken a seismic upturn. Recent research showed that 78% of guests expect ultrafast Wi-Fi across the entire park with 31% considering reliable Wi-Fi as more important than a comfortable bed.

Today’s holiday park visitors don’t just want but demand the same seamless on-line access they get at home. That means delivering strong and robust Wi- Fi has become as essential as providing water and electricity. Poor Wi-Fi experiences lead to lower park review scores and reduced guest retention.

Parks that fail to deliver a strong connection risk losing out to competitors who recognise the importance of a top-tier digital experience. “The UK leisure and holiday park sector is an industry going through one of the most dynamic periods of transformation I’ve seen,” says Kendal Stacey of Wifinity UK, on the back of 25 years of specialist experience.

“It’s no longer just about delivering Wi-Fi to a static caravan — it’s about enabling a smart, digital-first environment where every touchpoint, from check-in to entertainment, is frictionless.” Founded in 2007, Wifinity has become a market leader in managed connectivity solutions, specialising in complex and hard-to-reach environments.

THE DEMAND FOR FAST, reliable Wi-Fi at holiday parks isn’t a passing trend, it’s an expectation that will only continue to grow.

Originally founded to solve connectivity issues for military personnel living in remote MOD barracks, Wifinity has expanded its expertise to a variety of industries including education, healthcare and residential communities.

Wifinity works with 4/5 of the UK’s top parks, providing internet to over 25,000 holiday let accommodation units, and holiday parks is a significant specialist area. Winning holiday destinations now need to think like both hoteliers and tech providers combined, taking a broad perspective encompassing:
• Smart energy management
• Digital signage
• EV infrastructure

Kendal reports: “Parks are investing in IoT, mobile-first guest platforms, and cloud-based infrastructure to stay competitive, meet guest expectations and optimise operations. These need a strong underpinning connectivity network to be effective. “It’s an exciting space — one that blends decades of traditional guest service with the cutting edge of tech innovation.”

Investing in the IT network and Wi-Fi is not just about investment cost but also revenue generation by future-proofing your venue as a key asset while improving guest satisfaction. By comparison, poor connectivity can lead to negative reviews, lost repeat bookings, and brand damage.

Strong connectivity and premium Wi-Fi tiers drive revenue streams. Smart point-of-sale systems, kiosks and mobile ordering rely on a robust network foundation. Better connectivity leads to more on-site spend, especially when guests can easily order food, book activities or upgrade experiences via an app.

Smooth operation allows holiday businesses to think outside of the box with such innovations as pop-up food and beverage, retail or services and providing secure EPOS, allowing you to trade anywhere “Strong connectivity actually becomes a selling point in itself,"

Kendal points out, “Reviews go up. Word of mouth spreads. Repeat visits increase. “Parks that can market “connected luxury” or “work-from-holiday” win business over those that can’t,” he points out. Guests now bring an average of 3–5 devices per family member — phones, tablets, smart TVs, gaming consoles. Investing in the network enables:
• Streaming services in accommodation
• Smart room features (heating, lighting)
• App-based bookings and real-time info

But it is not all about the guest experience. Streamlined operations is proven to reduces cost through increased efficiency as a strong IT network supports:
• Staff communication and mobility
• Smart energy management (reducing utility costs)
• CCTV and ANPR systems
• Real-time occupancy and usage tracking.

This all adds up to lower overheads and better decision-making. “Investing in a robust network keeps your business competitive,” comments Kendal. “Other parks are already doing this — those who don’t invest will fall behind.”

OPERATORS WHO INVEST in robust, future-proof solutions will not only see higher guest satisfaction but also increased revenue and operational efficiency.

“With hybrid working and workations now the norm, guests are choosing locations with reliable connectivity so they can stay longer and blend work with leisure.” Building trust through security and compliance, modern networks include enterprise-grade security, guest data protection and content filtering — protecting your brand and your guests from risks.

Especially important for family-friendly and corporate clientele including:
• Guest data protection (GDPR compliance)
• Network segmentation to protect business systems
• Content filtering for family-friendly environments

A foundation in future technology is essential for holiday venues looking to introduce features such as:
• EV chargers
• Mobile check-in
• Smart TVs
• In-park digital signage

All of that depends on a scalable and resilient network including:
• Wi-Fi 7 adoption for higher speeds and lower latency
• Edge computing at park level to process data locally
• AI analytics to understand guest behaviour and improve services
• Integration with CRM systems for personalised guest experiences
• Data driven decisions

Kendal urges: “A modern IT network is not just about Wi-Fi — it’s about creating a digitally enabled park that delights guests, empowers staff, reduces costs, and builds brand loyalty. “For park owners, it’s an investment in long-term growth. It’s a fundamental and valuable asset that every park owner would consider when buying or selling a park.”

Wifinity
020 8090 1290
07376 053094
www.wifinity.co.uk

NATURE CALLS

If you ever wonder why you spend so much time planning, designing and maintaining your on-site washroom facilities, well the facts speak for themselves. On average, people in the UK visit the bathroom between six and eight times every day. That adds up to a whopping 2,500 times in every year and accumulates to three years sitting on a toilet during their lifetime.

Family changing space cannot be over emphasised. Apparently, you will change a baby’s nappy up to 10,000 times before they can use the bathroom by themselves. For those who fancy flushing money straight down the toilet, this one’s for them. A toilet paper roll made from 22-carat gold went on sale in 2013.

Sold by the Australian company Toilet Paper Man, it was priced at a whopping US $1,376,900. If you are looking to bulk order your stock control, you might like to know we use an average of 57 sheets of toilet paper a day. Toilet paper was first invented by the Chinese in the 6th century.

Each sheet was two feet by three feet. Imagine trying to get an eight-pack of that stuff in the washroom store cupboard. According to the well-known Harpic brand, a public toilet can play host to over 40,000 germs at any given time so it pays not just to follow a diligent routine but to keep a very clear record of that routine.

TICKING BOXES
Organisations like Visit England and professional teams like the Cubicle Centre and Commercial Washrooms are always on hand to assist you from the start of your project through to completion. You have to make sure you tick the boxes laid out in the Caravan Sites & Control of Development Act 1960 - Touring Caravan and Campsite Site Conditions.

Although not necessarily legally binding, in general, the following apply for you to demonstrate duty of care:
• Separate ladies and men’s washrooms.
• Optional family facilities
• Working toilets
• Basins with hot and cold water
• Showers with TMV3 (Thermal Mixing Valve) temperature-controlled water
• Power and shaver points
• Disabled toilet and/or disabled shower rooms compliant with Doc M of the building regulations
• Level-entry shower suited for wheelchairs
• Baby-changing facilities, ideally within both male and female washrooms
• Chemical toilet disposal points
• Separate dishwashing facilities - usually external to the toilet blocks
• Drinking Water

Let’s get down to some basic maths. The numbers of facilities provided should be one toilet and urinal for men and two toilets for women for every 30 pitches. There should be a minimum of four water-flowing washbasins per 30 pitches; two each for men and women.

They shall be adjacent to the toilets – usually within the same room. Where a site provides 70 or more pitches, provision of showers shall be on the scale of one shower per 25 pitches.

ALTHOUGH MEN AND WOMEN prefer separate cubicle space family- friendly facilities are an added bonus.

PRO RATA
When considering the numbers of toilet cubicles to be included it is good practice to make allowance for 1 in 4 cubicles (in any same-sex washroom) to be classed as ambulant. This includes for grab rails and outward opening doors. Toilets may not be justified where sites have less than ten pitches.

Their site position should be agreed in discussed with the appropriate authorities. Because of the likelihood that children will use site facilities the basins/ showers’ hot water temperature should be controlled by the use of thermal mixing valves. Thermal Mixing Valves (whether integrated within the shower/ basin or as an addition to the supply pipe-work) will limit the hot water temperature to a comfortable level and offer a safeguard against scalding.

When planning a new build washroom block or refurbishing an existing facility there are many building-related health and safety issues to consider. The common sense advice is to appoint and work with a reputable building firm, ideally one who specialises in commercial washroom and toilet refurbishment projects and liaise with planning authorities from the earliest stage.

Unless the budget is particularly tight, the advice is to go for strong and robust materials fit for the high level of use modern holiday resort washrooms receive. For example the use of Solid Grade Laminate toilet/shower cubicles as opposed to a cheaper chipboard core laminate material. The payback over time is likely to be significantly better. Commercial Washrooms Ltd can, of course, offer advice on the different materials available within the commercial washrooms market.

Read our blogs on Washroom Design. Inclusion of baby changing facilities is essential in modern-day toilet and washroom facilities. Depending on the size of the washrooms this may be as simple as a fold-down baby changer or a dedicated family room containing shower, toilet and basin as well as a considerable worktop and vanity unit space for laying the child down.

PATTERSONS WORKED with Away Resorts to freshen up facilities at Tattershall Lakes.

OUT OF THE CLOSET
From desirable to dilapidated, modern to outmoded, holiday destinations boast a compendium of conveniences as you aim to create your wellness oasis. Focus on the senses, a bit of background music helps cover some embarrassment – or turn this into a marketing opportunity with a blast of promotional ads or podcasts. Aromatherapy can play a significant role. I mean the pleasant kind.

In fact, the very earliest air fresheners were made from pomegranates and cloves while the first modern air freshener was introduced in 1948. You could also take the opportunity to turn your smallest rooms into art galleries with large scale themed pictures of local scenes or even celebrated film stars. Plan the washroom project as early and as thoroughly as possible in all instances.

This should include detailed working drawings which are continually consulted as well as a robust schedule of the work. Barring any unforeseen issues arising the upgrade should then happen within time and budget. Don’t be tempted to go cheap. More expensive and durable materials will likely last longer and be a better fit for purpose with the rigours of a busy holiday site.

Design of a washroom should be carried out by professionals with appropriate experience of this type of installation as there are many common errors which can be avoided. They will usually offer a full design service with CAD drawings for either a new build or refurbishment. Well-designed and energy-efficient washroom facilities can significantly enhance the overall customer experience for holiday park visitors, while clean, comfortable and modern environments can lead to positive reviews and repeat business.

SOMETIMES WE CAN take providing pet-friendly facilities just a step too far.

ENERGY EFFICIENT
With a prominent focus on the importance of water conservation coupled with the need to offer high-quality and modern washroom facilities, Richard Braid, Managing Director at Cistermiser, explains how holiday park operators can maintain a strategic edge.

“Offering premium, comfortable and energy efficient washroom facilities sets a holiday park apart from competitors. With more customers becoming environmentally conscious when it comes to choosing holidays and parks needing to manage their impact on the environment, it becomes a key selling point to attract more visitors and increase occupancy rates,” explains Richard Braid, Managing Director at Cistermiser.

“Incorporating eco-friendly washrooms can help reduce the environmental footprint of the holiday park while minimising water and energy usage, demonstrating a commitment to sustainability and responsible tourism practices. Energy-efficient washrooms can also lead to significant cost-savings over time.” Richard concludes: “Maximising washroom facilities’ design and energy efficiency is not only beneficial for the holiday park’s bottom line but also crucial for enhancing customer satisfaction, maintaining competitiveness and demonstrating environmental responsibility.”

We humans share five common activities every day: breathing, eating, drinking, sleeping and toileting… when you’re away from home, it’s often the latter which creates the biggest cause for concern. Despite this, washrooms are often overlooked, even in the hospitality and leisure sectors where guests of all ages will need to make sure of your facilities. Whether you have a positive or negative experience as a customer, chances are you’ll share it with family, friends and colleagues, or even make a few negative comments on sites like Trip Advisor and Facebook.

Maintaining high standards for your washroom provision can separate you from the competition in a crowded industry. After all, switched-on holiday destination operators know that it makes financial sense to keep visitors on-site as long as possible. The longer they stay, the more money they spend - and not just a spending a penny!