Holiday Park Industry

TRANSFORMING HOLIDAY PARK POOL EXPERIENCES

Posted on May 6, 2026

Holiday park operators across the UK are under increasing pressure to deliver standout guest experiences while maximising revenue from existing facilities. Triton Training helps parks unlock the full potential of their pool space through its Fin2Fit Monofin CPD and Aquatic Activity Activator (AAA).

Fin2Fit introduces high-energy Mermaid and Shark sessions that attract families, increase participation, and generate additional income. Easily delivered as 3–5 day holiday crash courses, these sessions create strong demand, repeat bookings, and a premium activity that enhances any programme.

Staffing challenges are addressed by the RLSS-endorsed AAA, delivered over two days, which enables lifeguards and activity staff to run structured aquatic sessions without a full swimming teacher qualification.

This cost-effective solution allows parks to scale delivery using existing teams. With ready-to-use session plans and full programme support, Triton Training makes it simple to launch quickly and start generating revenue.

Triton Training
info@tritontraining.co.uk
www.tritontraining.co.uk

TRITON TRAINING’S FIN2FIT and AAA programmes help staff deliver structured aquatic activities.

BOOSTING POOLSIDE RETAIL AT PRIMROSE VALLEY

Posted on May 6, 2026

Splash About partners with 85% of UK holiday parks, including Haven, Parkdean Resorts, and Center Parcs, helping operators turn poolside spaces into high-impact retail environments. Their approach, described as ‘retail theatre,’ combines strategic merchandising, targeted product ranges, and visually engaging displays to drive impulse purchases while enhancing the overall guest experience.

At Haven’s Primrose Valley in Yorkshire, Splash About delivered a fully bespoke poolside retail concept that integrates seamlessly with the guest journey. Character-led displays, tailored product selections, and a carefully considered layout optimise footfall flow, creating a space that is both functional and visually compelling.

Within six weeks of launch, retail sales at Primrose Valley rose by 27% compared to the same period in 2024, highlighting the commercial impact of a well-executed strategy. From swimwear and goggles to themed merchandise, Splash About helps operators maximise revenue opportunities while enhancing guest satisfaction.

Splash About
01472 236465
www.splashabout.com

WATERPLAY THAT PAYS

Posted on May 5, 2026

SPLASH PADS, pools and waterslides from Ustigate Waterplay keep guests engaged, extending stays and boosting on-site spending.

Transform pools and splash pads into revenue-generating, family-focused experiences...

In today’s competitive UK holiday park market, waterplay is no longer just an amenity—it’s a revenue and engagement engine. Families increasingly seek immersive, inclusive, and weather-flexible experiences that entertain all generations.

Splash pads, tipping buckets, waterslides, and multi-level play structures aren’t just fun—they influence bookings, extend stays, and boost on-site spending. Children often lead the way in holiday decisions, letting parents know that a pool, splash pad, or waterslide can make or break the choice.

Waterplay encourages multi-generational interaction, screen-free fun, and memorable shared experiences. Inclusive designs, such as zero-depth splash pads, allow toddlers, grandparents, and everyone in between to join safely. Outdoor attractions thrive in sunny weather, while indoor facilities ensure year-round engagement, keeping guests active regardless of rain, wind, or cold.

Interactive water attractions also drive revenue. Guests spend more time on-site, returning for multiple sessions, which naturally increases secondary spend on food, drinks, and retail. Parks offering attractions for all ages maximise dwell time while creating communal fun that keeps families engaged throughout their stay.

FAMILIES MAKING MEMORIES on a zero-depth splash pad, where multi-generational fun brings everyone together at a UK holiday park.

Ustigate Waterplay delivers turnkey aquatic solutions that elevate the guest experience. Their Vortex Splashpad® collections, Elevations™ multi-level structures, waterslides, WaveSurfer, NinjaCross, and Vectory™ range provide thrills for everyone. The Safeswap™ system allows operators to refresh splash pads quickly, keeping attractions new and exciting at minimal cost.

Zero-depth designs reduce lifeguard requirements while providing rich sensory play, and partnerships with Vortex International and wiegand. waterrides ensure high-quality, durable products. Waterplay also creates opportunities for creativity and competition. NinjaCross courses, inflatable challenges, swimming lessons, and aqua aerobics foster engagement and unlock additional revenue streams.

Multi-generational play products like Vectory™ encourage grandparents, parents, and children to splash. For operators, the benefits of waterplay are clear: it drives footfall, increases dwell time, differentiates parks in a crowded market, and encourages repeat visits.

Ustigate Waterplay supports operators at every stage, providing full design, build, and maintenance services to ensure attractions are safe, inclusive, and designed to delight. In short, waterplay isn’t just fun—it’s a strategic asset. For holiday parks, it boosts revenue, engages guests, and transforms pools into profit-driving, family-focused destinations. Investing in high-quality waterplay ensures memorable experiences that keep families returning year after year.

Ustigate Waterplay
01322 424445
www.ustigatewaterplay.co.uk

A NORFOLK COASTAL CLASSIC

Posted on May 5, 2026

Blending tradition, variety, and year-round family-run excellence on the Hunstanton coast...

 

Located on the beautiful North West Norfolk coastline in Hunstanton, Searles Leisure Resort is one of the region’s most established and well-loved family-run holiday parks.
Known for its welcoming atmosphere, wide range of accommodation, and strong sense of tradition, the resort continues to attract families, couples, and holiday home owners seeking a classic British seaside escape with modern comforts.
Set against the backdrop of Norfolk’s sweeping coastline and famously sunny microclimate, Searles offers a complete holiday experience where guests can relax, explore, and enjoy a wide variety of on-site facilities and activities.

 

A TRUE FAMILY-RUN COASTAL RESORT
At the heart of Searles is its identity as a long-standing family business. This heritage is evident throughout the park, from the warm welcome guests receive on arrival to the ongoing focus on quality, care, and consistency across all areas of the resort.
The park is also a significant local employer, with up to 250 staff members working across the site depending on seasonal demand. This workforce plays a vital role in maintaining the resort’s high standards across accommodation, entertainment, dining, maintenance, and guest services.
This strong team structure ensures that whether guests are staying for a weekend break or a longer summer holiday, they benefit from a seamless and well-supported experience.

SEARLES LEISURE RESORT offers a traditional seaside escape on the North West Norfolk coast.

A WIDE RANGE OF ACCOMMODATION OPTIONS
Searles Leisure Resort offers one of the most diverse accommodation selections in the region, catering to a wide variety of holiday preferences and budgets. The resort features 153 holiday hire units, including well-appointed lodges and comfortable holiday homes designed to provide a home-from-home experience close to the sea.
For guests seeking a more flexible or traditional outdoor stay, Searles also offers dedicated touring and camping facilities, including pitches for tents and tourers. These areas are popular with returning visitors who enjoy the freedom of outdoor holidays combined with access to resort amenities. In addition, the resort provides camping pods, offering an elevated camping experience that bridges the gap between traditional camping and lodge-style comfort.
These are particularly popular with families and couples looking for something a little different while still enjoying the outdoor environment. This mix of accommodation types ensures that Searles appeals to a broad audience — from first-time campers to long-standing holiday homeowners.

A complete holiday experience where guests can relax, explore, and enjoy on-site activities.

LEISURE, ACTIVITIES AND ENTERTAINMENT
Searles Leisure Resort continues to enhance its guest experience with a wide and varied programme of activities designed to suit all ages and interests. Among the most popular recent additions are outdoor cinema experiences, which offer guests the chance to enjoy films under the stars in a relaxed and social setting.
This has quickly become a highlight of the seasonal entertainment calendar. Another standout activity is laser clay shooting, which adds a more adventurous and unique offering to the resort’s leisure programme. These experiences reflect Searles’ commitment to providing more than just accommodation, focusing instead on creating memorable and engaging holidays.
Alongside these, the resort continues to offer a full programme of family-friendly entertainment, ensuring there is always something happening on site throughout the season. Looking ahead, Searles is also developing a new range of safari-style bell tents, which will introduce a fresh glamping option to the park.
This addition reflects the growing popularity of experiential outdoor stays and will further diversify the resort’s already extensive accommodation offering.

SIDNEY THE SEALION AND HIS FRIENDS are always ready to make every guest smile, bringing fun, laughter, and unforgettable holiday memories at Searles!

A RESORT THAT CONTINUES TO EVOLVE
While Searles has a long and proud history as a traditional seaside holiday park, it continues to evolve in response to changing guest expectations.
Recent operational developments, including improved team facilities and enhanced infrastructure, have helped support a more efficient and guest-focused environment behind the scenes. With up to 250 staff working across the resort, this investment in people and systems plays an important role in maintaining the high standards for which Searles is known.
However, at its core, the resort remains focused on delivering enjoyable, high-quality holidays in a relaxed coastal setting — something it has done successfully for generations.

THE RESORT CONTINUES to invest in enhancing guest experiences across all areas of the park.

OWNERSHIP AND LONG-STAY APPEAL
In addition to short breaks and touring holidays, Searles is also a popular destination for holiday home ownership. The resort offers a dedicated ownership community, with a strong sense of belonging among owners who return year after year.
The introduction of a dedicated sales showground further enhances this offering, allowing prospective owners to explore available options in a more structured and accessible way.
This focus on ownership helps strengthen the resort’s long-term community feel and ensures a consistent base of returning guests who are deeply connected to the park.

DIVE INTO FUN at the swimming pool facilities, where guests can splash, relax, and make the most of every moment of their holiday.

THE NORFOLK COASTAL EXPERIENCE
One of Searles’ greatest strengths is its location. Hunstanton, often known as “Sunny Hunny,” is one of the East of England’s most popular seaside destinations, offering traditional charm, sandy beaches, and stunning sunsets over the Wash.
Guests staying at Searles benefit not only from the resort’s facilities but also from easy access to Norfolk’s wider attractions, including coastal walks, nature reserves, and nearby historic towns and villages.
This combination of resort-based amenities and regional exploration makes Searles a strong all-round holiday destination.

 

A LASTING COASTAL FAVOURITE
Searles Leisure Resort continues to stand out as one of Norfolk’s leading holiday parks thanks to its combination of scale, variety, and strong family values. Its ability to balance tradition with modern guest expectations ensures it remains relevant in a competitive and evolving holiday park market.
From its wide range of accommodation options and diverse activity programme to its strong sense of community and coastal location, Searles offers a complete holiday experience that appeals across generations.
As it continues to evolve, one thing remains unchanged — its commitment to delivering memorable seaside holidays in one of the UK’s most iconic coastal settings.

Searles Leisure Resort
01485 534211
www.searles.co.uk

A WIDE RANGE of accommodation ensures Searles caters for families, couples, and returning owners alike.

PARK HOLIDAYS UK ROLLS OUT THE RED CARPET FOR DOGS

Posted on May 5, 2026

Park Holidays UK is proving to be the top choice for dog-owning families this year, as bookings soar for staycations closer to home. With many Brits opting to avoid scorching overseas destinations, families can now enjoy a UK break without leaving their four-legged friends behind.

The group is responding to this “pooch power” trend by introducing more Fido-friendly facilities across its 50+ parks, including dog-washing stations, dedicated walking areas, and pet-welcoming cafes and restaurants.

Selected Silver, Gold, and Platinum lodges and caravans now allow pets, some even featuring decking for extra outdoor space. Brad May, Chief Marketing Officer at Park Holidays UK, said: “Dogs are part of the family, and our parks offer plenty of room, safe grounds, and easy access to countryside and coastal footpaths. It’s a healthy, fun holiday for humans and hounds alike.”

COMPASS ANNIVERSARY GIVEAWAY!

Posted on May 5, 2026

COMPASS ANNIVERSARY GIVEAWAY!

Celebrate 50 years of Compass Insurance with our anniversary giveaway! Share your park photos or memories—from classic caravans to team moments—for a chance to win one of five luxury hampers.

Your stories are part of our journey, and we’d love to feature them. Scan the QR code to enter and view full terms.

Entries close 30th November 2026. Join us in celebrating five decades of parks, people, and progress!

Compass Insurance
0344 274 0276
www.compassparks.co.uk

 

CARRY ON CAMPING… WITH THE DYERS

Posted on May 1, 2026

Danny and Dani Dyer’s new TV series offers UK park operators a candid look at community, commercial pressures and the challenge of modernising traditional caravan parks.

A new television series featuring Danny Dyer and Dani Dyer is set to shine a spotlight on the realities—and opportunities—of running a UK holiday park. The Dyers’ Caravan Park, launched in February’26 on Sky and NOW, follows the father-daughter duo as they invest in a long-established caravan park in Kent, aiming to restore its former appeal while navigating the operational challenges familiar to many park owners.

Across six episodes, the series explores core industry themes— from resident relations and sales performance to entertainment programming and capital investment. Early episodes highlight the importance of clear communication and brand positioning, as a marketing misstep sparks tension among residents.

Subsequent initiatives, including a community sports day and themed entertainment nights, demonstrate the value of events in driving engagement and strengthening on-site culture. The series also reflects the commercial pressures facing park operators. Efforts to boost caravan sales through open days and targeted promotions underline ongoing challenges in converting interest into bookings.

DANNY DYER AND DANI DYER get hands-on as they tackle the day-to-day realities of running a UK caravan park.

Meanwhile, attempts to upgrade facilities—such as new playgrounds and sports pitches— illustrate the financial realities and planning constraints many sites encounter. Crucially, the programme emphasises the role of community. Long-standing residents, some with decades of loyalty to the park, are shown to be both its greatest asset and its most vocal stakeholders.

Their expectations around tradition, from bingo nights to park layout, highlight the delicate balance between innovation and heritage. Environmental concerns are also touched upon, with later episodes examining coastal water quality—an issue increasingly relevant for seaside destinations.

For owners and managers, The Dyers’ Caravan Park offers a high-profile, and at times candid, portrayal of the sector. While entertainment-led, it reinforces key industry lessons: the importance of authenticity, hands-on leadership, and creating experiences that foster lasting guest loyalty.

ROLLING UP THEIR SLEEVES—both Dyers take on frontline tasks to win over staff and residents.

HOW HARPA SUPPORTS A STRONG PARK SECTOR

Posted on May 1, 2026

The Holiday and Residential Parks Association (HARPA) represents 3,000 park businesses across the UK, helping them respond to a complex and evolving operating environment. We work alongside our members to promote good practice, share expertise and address the practical challenges that affect parks day to day.

A key part of our role is engaging with policymakers on issues that directly impact the sector, including taxation, planning and regulation. We create opportunities for decision-makers to hear firsthand from park owners and operators about the contribution parks make to local economies and communities. At our Westminster conference in January, more than 20 MPs met with members to discuss these issues and the realities of running parks.

This work is supported by our Parks Make Places campaign, launched in 2025. The campaign highlights the social and economic value parks deliver all year round, from supporting local employment and tourism to providing much-needed accommodation and community spaces.

Following this campaign, a YouGov poll of MPs found that 76% now agree that the holiday parks sector delivers social value, an increase from 67% the previous year, highlighting growing recognition among policymakers of the tangible contribution parks make to the communities in which they are based. Alongside our policy work, we provide members with practical support to help them operate successfully.

This includes access to training programmes, webinars, conferences, a telephone helpline and specialist advice. Members also benefit from opportunities to connect with peers, share experiences and learn from one another. Our Next Generation Network continues to grow, bringing members together through meetings, online forums and park visits.

It is open to anyone working in the sector, regardless of age, experience or role. Now in our 76th year, our Association remains as committed as ever to championing the industry and supporting our members to thrive.

HARPA
01452 526911
www.harpa.org.uk

BOOST GUEST EXPERIENCE. INCREASE POOL REVENUE.

Posted on May 1, 2026

BOOST GUEST EXPERIENCE. INCREASE POOL REVENUE.

Fin2Fit Monofin CPD enables holiday parks to deliver exciting, sell-out Mermaid & Shark sessions that families love.

Train your team in just one day and launch premium activities or 3–5 day holiday crash courses.

With the RLSS-endorsed Aquatic Activity Activator (AAA), lifeguards and activity staff can deliver sessions without a full teaching qualification, giving you a flexible workforce solution that drives engagement, retention, and on-site spend.

Get your team trained ahead of peak season.

Triton Training
info@tritontraining.co.uk
tritontraining.co.uk

HIGH-QUALITY TIMBER ACCOMMODATION & WELLNESS SOLUTIONS

Posted on May 1, 2026

HIGH-QUALITY TIMBER ACCOMMODATION & WELLNESS SOLUTIONS

Palmako, one of Europe’s leading manufacturers of timber structures, helps holiday parks increase revenue per guest through high-quality accommodation and wellness solutions.

From saunas, hot tubs and cold plunges to pergolas, BBQ huts and modern timber cabins, Palmako enables parks to create premium experiences — from wellness zones to flexible “daytime living” spaces — that extend the season and maximise on-site spend.

Built for durability and long-term performance.

Palmako
01698 426444
www.palmako.co.uk