Marketing

EXPLORE EVERYTHING WATER LEISURE AT SPATEX 2025

Posted on November 12, 2024

Hot tubs and swimming pools are one of the most sought-after facility when choosing a holiday destination, which is why SPATEX 2025 - the UK’s ONLY dedicated water leisure exhibition - is designed for YOU.

Free to attend, Tuesday 4th to Thursday 6th February, at Coventry Building Society Arena, SPATEX caters for both the commercial and domestic markets, and covers swimming pools, saunas, spas, wellness suites through to steam rooms, enclosures, hot tubs, and all the ancillary products. Here’s what a visit to SPATEX 2025 will give you:

1. EXPLORE NEW PRODUCTS & SERVICES
Whether you’re looking to renovate or dip your toe into the water for the first time, it’s the first opportunity in 2025 to see, touch, compare and discuss the latest innovations and cutting-edge products.

2. EXCLUSIVE DEALS & DISCOUNTS
Many of the 100 plus exhibitors, including the industry’s major manufacturers and suppliers, will be offering visitors special show discounts.

3. HANDS-ON KNOW-HOW
Interactive workshops and demonstrations provide inside track knowledge.

4. ENHANCE OPERATIONAL EFFICIENCY
Energy-saving the cornerstone of its agenda. View the most insulated hot tubs, new generation heat pumps, the latest heat retention covers, enclosures, water circulating pumps, chemical dosing systems – all have undergone big technological advances in the last few years.

5. ACCESS TO EXPERT INSIGHTS
With the world’s top water leisure experts on hand, access free advice. Come to the SPATEX Help Desk at the entrance of the hall if you need a starting point.

6. FREE KNOWLEDGE
Talks and demonstrations in the show’s free-to-attend, three-day double seminar programme are open to everyone and cover an extensive range of topics, from the latest time-saving maintenance of commercial pools and spas to future trends, social media and marketing.

7. PROFESSIONAL DEVELOPMENT
Attendees of the technical workshops, curated by the Institute of Swimming Pool Engineers (ISPE) in Arena 1, will be awarded CPD accreditation.

8. BEST PRACTICE
Ensure your facility meets the latest legal and safety standards. Get up to speed with the latest regulatory changes and compliance issues to implement upgrades or enhancements to attract more customers and improve satisfaction.

9. INSPIRATION
Exposure to the latest trends and award-winning projects. Winners of the SPATA (Swimming Pool & Allied Trades Association) and BISHTA (British & Irish Spa & Hot Tub Association) Awards for 2025 will be announced during SPATEX.

10. PROFESSIONAL NETWORK
There’s nothing like face-to-face business to help promote connections, collaborations and partnerships. Take advantage of SPATEX’s numerous networking opportunities. SPATEX 2025 - Tuesday 4th to Thursday 6th February. The Coventry Building Society Arena, Coventry CV6 6GE 2,000 on-site free car parking spaces.

Secure your place by registering now and sign up for monthly newslines
Tel: +44 (0) 1264 358558
www.spatex.co.uk
helen@spatex.co.uk

MENTORING PROGRAM FOR FUTURE PARK CHIEFS

Posted on November 5, 2024

BH&HPA HAVE A NETWORK of some 4,800 park people, pooling resources and sharing experiences.

The Next Generation Network (NGN), part of the British Holiday and Home Park Association, has introduced a mentoring scheme to support members advancing in their park careers. This initiative offers aspiring park leaders free one-on-one mentoring to prepare for their next steps, connecting them with experienced professionals in the holiday and residential park sectors.

NGN Chair Sarah Kemp, involved in her family’s park business, believes this self-service initiative will equip members with essential skills and confidence while fostering a supportive community. With around 40 mentors available, including senior industry figures specializing in marketing, management, sustainability, and business growth, members can find guidance tailored to their needs.

Kemp expressed excitement about the interest generated since NGN’s launch, noting that many members are ready to play a larger role in their family businesses. She highlighted the success of previous member gatherings, emphasizing a shared commitment to preparing for future challenges. While sessions are informal, the NGN website offers guidance on maximizing their benefits.

For more information about the Next Generation Network, including mentoring opportunities and free membership, visit British Holiday & Home Park Association www.bhhpa.org.uk/next-generation-network

PAWS AND RELAX

Posted on July 30, 2024

A guide on how to boost your bookings through dog-friendly holidays...

As pet ownership in the UK continues to rise, the demand for dog-friendly holiday destinations has surged. For managers and owners of holiday parks, caravan parks, campsites, and glamp sites, catering to this growing demographic presents a significant opportunity to enhance guest satisfaction and boost bookings.

Here’s how you can transform your holiday park into a haven for dog lovers. The UK boasts one of the highest rates of pet ownership in the world, with around 31% of households owning a dog.

For many of these owners, their furry friends are part of the family, and leaving them behind during holidays is not an option. By offering dog-friendly facilities and services, holiday parks can attract this substantial market segment, ensuring higher occupancy rates and increased revenue.

*ACCOMMODATION OPTIONS*
Ensure that your accommodations are suitable for dogs. This includes durable, easy-to-clean flooring, secure outdoor areas, and ample space for dogs to move around. Providing a welcome pack with essentials like dog bowls, waste bags, and a list of local vet services can enhance the experience.

*SAFE AND SECURE SPACES*
Designated dog exercise areas are essential. These should be securely fenced, allowing dogs to play off-lead safely. Adding agility equipment can make these areas more engaging. Clearly marked dog-friendly walking routes within or near the park can also be a major draw.

*ON-SITE AMENITIES*
Consider adding dog washing stations for guests to clean their pets after a day of adventures. Dog-friendly dining options, such as cafes or pubs where pets are welcome, can also significantly enhance the guest experience. Offering pet sitting or dog walking services can provide added convenience for guests who may need some time without their pets.

*RULES AND REGULATIONS*
Clearly communicate your park’s pet policies. This includes leash rules, areas where dogs are allowed, and waste disposal protocols. Providing plenty of waste bins and biodegradable bags around the park can help maintain cleanliness.

EFFECTIVE MARKETING can help ensure that dog owners are aware of your pet-friendly facilities.

*MARKETING YOUR DOG-FRIENDLY FEATURES*
Effective marketing can help ensure that dog owners are aware of your pet-friendly facilities. Highlight your dog-friendly amenities on your website, in brochures, and across social media platforms. Collaborate with pet-related businesses, such as local pet shops or grooming salons, to create cross-promotional opportunities. Encouraging guests to share their experiences on social media, using specific hashtags, can also help build a community of pet-loving travellers and enhance your park’s reputation.

*PARTNERING WITH LOCAL ATTRACTIONS*
The surrounding area can greatly influence the attractiveness of your holiday park. Partnering with local dog-friendly attractions, such as parks, beaches, and walking trails, can enhance your appeal. Providing information about these attractions, including maps and guides, can help guests plan their activities.

*EVENTS AND ACTIVITIES*
Hosting dog-centric events can create a unique selling point for your park. Consider organising events like dog shows, agility competitions, or pet-friendly festivals. These events can attract visitors, provide entertainment, and foster a sense of community among guests.

 

It’s important to ensure that your staff is knowledgeable about all dog-friendly policies and amenities. Training sessions on how to handle common issues, such as barking or stray dogs, can improve the overall experience for guests. Staff who are comfortable and friendly around dogs can also enhance guest satisfaction.

Maintaining a healthy and sustainable environment is essential for the wellbeing of all guests, including dogs. Use eco-friendly cleaning products and ensure that waste disposal systems are in place to manage pet waste effectively. Regularly inspect and maintain dog-friendly facilities to ensure they are safe and hygienic.

Looking at successful examples can provide inspiration and practical insights. Parks like Trevornick Holiday Park in Cornwall have effectively integrated dog-friendly features and reported increased bookings and guest satisfaction as a result. White Cross Bay in the Lake District are offering dog-friendly lodges with enclosed decking areas, dog exercise fields, and even a dedicated dog shower facility.

DOGS AND THEIR OWNERS are big business which is why thousands of holiday destinations are offering pooch-friendly stays.

White Cross Bay Trevornick Holiday Park has gone a step further by offering dog-friendly beaches, dedicated dog walking fields, and a dog agility course. Both parks highlight their pet-friendly features prominently in their marketing materials, attracting dog owners from across the UK.

Transforming your site into a dog-friendly destination can set you apart from competitors and open up a substantial market of dog-owning holidaymakers. By creating a welcoming environment for pets, offering tailored amenities, and effectively marketing your dog-friendly features, you can enhance guest satisfaction and loyalty, ensuring a successful and prosperous operation.

As the trend for pet-inclusive holidays continues to grow, now is the perfect time to embrace the opportunity and make your holiday park a favourite destination for dog lovers across the UK.

 

WINNING CUSTOMER JOURNEYS

Posted on April 27, 2022

WINNING CUSTOMER JOURNEYS

Value is going to be important to the post-COVID consumer…

GOOD PERSONALISATION of hospitality experience goes beyond money

Figures from leading hospitality tech company Zonal reveal that 80 per cent of consumers are interested in some form of personalisation when visiting hospitality venues. Zonal’s most recent GO Tech report shows that while financial incentives, such as personalised discounts and deals are popular, there are other previously untapped opportunities for hospitality businesses to drive sales and repeat visits through personalisation. The findings highlight both a generation and a gender gap when it comes to what consumers want from personalisation and the data they are willing to share to get it.

Commenting on the findings, Alison Vasey, Group Product Director, Zonal, said: “At its very heart, hospitality is about providing a personal and bespoke experience for every individual consumer. Traditionally this has been done face-to-face and in-venue, but now technology can help venues offer a personalised touch at every stage of the customer journey. “From offering customers discounts on their favourite drink to delighting them with personal touches in venue such as balloons on their birthday, there are numerous ways for businesses to further enhance the great customer experiences the industry is always striving to deliver. “There is perhaps a lack of awareness currently around what a SPRING 2022

THERE ARE NUMEROUS ways for businesses to further enhance the great customer experiences.

 

WINNING CUSTOMER JOURNEYS NEWS SPECIAL

Value is going to be important to the post-COVID consumer… personalised experience could look like and a wariness around sharing data. However, our research shows that through clear communication and by offering the right incentives, venues can overcome this and create bespoke experiences that drive sales and encourage loyal and engaged consumers.” Across all consumers, the top five most wanted forms of personalisation are:

• Discounts and deals - A third (33%) expect tailored discounts and deals as a matter of course, and nearly half (45%) think they would be nice to have
• Loyalty schemes – Well over a quarter (29%) are interested in a loyalty scheme with rewards that are personalised to their habits and preferences
• Updates - 29% of consumers expect to receive updates about things like the status and timing of their orders, and a further 46% would welcome them
• Recommendations - Around a fifth of consumers now expect to receive tailored recommendations (20%), or to be presented with personalised menus that incorporate their favourite dishes and drinks (19%). Another 44% and 43% of consumers respectively regard these as nice-to have
• VIP perks - One in six (17%) consumers would like the ability to sit at a favourite table without having to ask, and some would appreciate celebratory details like balloons on a birthday The research was carried out in partnership with industry data and insight firm, CGA and tech specialists, Airship.

Karl Chessell, CGA Director - Hospitality Operators and Food, EMEA, commented: “As we emerge from COVID, it’s clear that consumer behaviour has changed in some fundamental ways. As they establish new habits in restaurants, pubs and bars, people expect their brands to treat them as individuals rather than numbers. It means that personalisation is increasingly not just a nice surprise— it’s an expected part of a hospitality visit. “Value is going to be important to the post-COVID consumer, especially at a time when disposable income is squeezed. But as our GO Technology research makes plain, good personalisation goes beyond money: it’s about the creation of memorable experiences that show people they are valued.

It will be a powerful driver of loyalty and recommendation in 2022 and beyond, and the brands that can deliver it best will have a huge head start on the competition.” Dan Brookman, CEO, Airship & Toggle, agreed: “Now is the time more than ever to get to know your customer. Personalisation, context of purchase and customer lifetime value are key drivers not only for marketing, but for overall growth. “Taking ALL your customers on a journey that represents your brand, that interacts across all the physical and digital touchpoints will deliver engagement. Be clear in your message, concise in your value exchange and keep it simple for your teams!”

ZONAL
zonal@fsc.uk.com
www.zonal.co.uk

KEY SIGNING FOR PARKS PROVIDER

Posted on February 15, 2022

KEY SIGNING FOR PARKS PROVIDER

 

WIGAN-BASED Pemberton Park & Leisure Homes have become the first manufacturer to implement the new ‘EliteCRM Manufacturers’ product

Elite Dynamics, a leading provider of IT solutions to the Holiday Home and Residential Parks’ industry, has expanded its reach to sign up its first holiday home manufacturer – Pemberton Park & Leisure Homes.
It’s a move that now sees Elite Dynamics’ solutions transcend across the holiday home and parks’ industry, from manufacturer to supplier to park operator.
Wigan-based Pemberton Park & Leisure Homes have become the first manufacturer to implement the new ‘EliteCRM Manufacturers’ product. Built on Microsoft Dynamics 365 Customer Engagement, they will also be able to utilise other practical additional Microsoft tools to work with the solution.
‘EliteCRM Manufacturers’ is an all- in-one operational platform for Sales, Marketing, Customer Service, and Field Service, and has the ability to seamlessly integrate with any existing warehousing software.
Using cloud based, mobile enabled software powered by the latest Microsoft Dynamics technology, Pemberton staff across all areas of the business will have real time access to customer aftersales analysis, real time reporting information, and real time engineer job allocation while they’re out in the field. In addition, ‘EliteCRM Manufacturers’ will give Pemberton’s holiday park customers access to their own personalised portal to manage aftersales.
‘EliteCRM Manufacturers’ has been designed specifically to improve the way manufacturers and suppliers work, improving communication and relationships with customers - from initial design stage to shop floor production and after-sales service.

 

JAMAINE CAMPBELL is managing director of Elite Dynamics.

JIGSAW PUZZLE
Jamaine Campbell, Managing Director at Elite Dynamics, said: “To be working with a holiday home manufacturer like Pemberton is the next piece of the jigsaw for us, so we’re excited to see how our solutions can help all areas of the industry come together to deliver an all-round first-class service.
“The demand on manufacturers has never been as high, so it’s crucial for the technology to be on-point to ease any pressure, particularly across busy customer service and aftersales teams.
For more information on Elite Dynamics or to arrange a demo of EliteCRM Manufacturers,
visit https://www.elitedynamics.co.uk