THE UK’S BIGGEST TOURISM & LEISURE EVENT RETURNS

Posted on November 4, 2025

Taking place on 5-6 November 2025, NEC Birmingham...

The Land Leisure & Tourism Show is the UK’s largest event dedicated to holiday parks, leisure, attractions and rural businesses. Welcoming over 400 exhibitors and thousands of visitors, the show provides a creative space where you can gather ideas and learn from other experts in the field.

Whether you’re an established industry professional seeking fresh concepts or a newcomer looking to maximise your land’s potential, this event provides a unique platform for networking, learning, and innovation.

A HUB FOR INDUSTRY GROWTH AND INSPIRATION
This year’s show brings together three sectors under one roof, Holiday Parks, Family Attractions and Resorts, and Hospitality, creating an unmissable opportunity to explore the latest trends, connect with leading suppliers, and discover innovative solutions to enhance your business.

Plus with the Farm Business Innovation Show running alongside, farmers and landowners can access even more expert guidance on diversification and land optimisation.

EXPERT-LED SEMINARS & INDUSTRY ROUNDTABLES
Gain valuable insights from industry experts through a packed schedule of seminars, workshops, and discussion panels. The show’s keynote, Geoffrey Smith, CEO of Meadow Bay Villages, will open with a fresh perspective on the UK holiday park sector, rethinking the holiday experience through innovation and investment.

Expect thought-provoking discussions, covering key issues, trends, and opportunities that will shape the future of land, leisure, and tourism. This unique platform provides both professionals and newcomers in the industry the opportunity to network, learn and explore new opportunities.

Gain valuable insights from industry experts through a packed schedule of seminars, workshops, and discussion panels.

NEW FOCUS ON HOSPITALITY & VALUE-ADDED SERVICES
For 2025, we’re placing an even stronger emphasis on hospitality offerings, helping holiday park operators and rural businesses expand their services and increase profitability.

Expect tailored insights into enhancing guest experiences, adding premium facilities, and implementing effective marketing strategies to drive success.

YOUR OPPORTUNITY TO CONNECT & GROW
Whether you’re looking to source new products, gain expert advice, or network with industry leaders, the Land Leisure & Tourism Show is the must- attend event to take your business to the next level.

Join us on 5-6 November 2025 at NEC Birmingham and be part of the UK’s most influential event for the tourism sector.
Scan the QR code to register for your free ticket today!

SPEAKERS NOT TO MISS!

MEADOW BAY VILLAGES REIMAGINING THE UK HOLIDAY PARK EXPERIENCE
05 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

Geoffrey Smith, CEO of Meadow Bay Villages, opens the Land Leisure Tourism Show with a fresh perspective on the UK holiday park sector.

Discover how Meadow Bay is rethinking the holiday experience through innovation and investment and explore the opportunities shaping the future of holiday parks and rural leisure.

THE REAL COST OF ENERGY METERING - HEAR FROM PARKS WHO HAVE MADE THE SWITCH
05 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

Join industry leaders and park owners as they share their real experiences with energy metering.

From reducing costs to improving guest satisfaction, hear first-hand what works, what doesn’t, and how.

HOW GULLIVER’S WORLD IS SHAPING TOMORROW’S ATTRACTIONS - JULIE DALTON, MANAGING DIRECTOR - GULLIVER’S THEME PARK RESORTS
06 Nov 2025 @ 10:00 - 10:30
Land, Leisure & Tourism Theatre

In this opening address, Julie Dalton, Managing Director of Gulliver’s Theme Parks and Resorts group, which includes Gulliver’s World, shares the journey of the independent, family-run theme park group as it adapts to shifting visitor expectations and industry challenges.

From launching immersive events and unique guest experiences to navigating changing leisure trends, Julie offers a behind-the-scenes look at how Gulliver’s has evolved its offer while staying true to its core values of affordability, accessibility, and family-first fun.

THIS YEARS MUST-SEE EXHIBTORS INCLUDE: TOP TEN

ELEVATE YOUR BUSINESS AT LLT

Posted on July 31, 2025

The Land Leisure & Tourism Show is the UK’s largest event dedicated to holiday parks, leisure, attractions, and rural businesses. The show provides a creative space where you can gather ideas and learn from other experts in the field.

Whether you’re an established industry professional seeking fresh concepts or a newcomer looking to maximise your land’s potential, this event provides a unique platform for networking, learning, and innovation.

This year’s show offers an unmissable opportunity to explore the latest trends, connect with leading suppliers, and discover innovative solutions to enhance your business. Plus, with the Farm Business Innovation Show running alongside, farmers and landowners can access even more expert guidance on diversification and land optimisation.

For 2025, we’re placing an even stronger emphasis on hospitality offerings, helping holiday park operators and rural businesses expand their services and increase profitability. Expect tailored insights into enhancing guest experiences, adding premium facilities, and implementing effective marketing strategies to drive success.

Whether you’re looking to source new products, gain expert advice, or network with industry leaders, the Land Leisure & Tourism Show is the must-attend event to take your business to the next level. Join us on 5-6 November 2025 at the NEC Birmingham and be part of the UK’s most influential event for the tourism sector. Scan the QR code to register for your free ticket today.

The Land Leisure & Tourism Show
www.lltshow.com

LLT IS THE LAUNCHPAD for your next big SHO idea

EXPLORE THE LATEST innovations and speak directly with leading suppliers

BESPOKE RETAIL EXPERIENCE

Posted on August 7, 2024

Swimming pool facilities, particularly poolside retail in holiday parks, have historically been overlooked, yet there’s a real opportunity to increase profitability, maximise sales and create a much-needed WOW factor in these spaces. Splash About works with 85% of UK Holiday Parks including Haven, Park Dean, Away Resorts, Center Parcs, Butlins and more, and has over the past four years transformed poolside retail in these resorts, with its unique multi-faceted approach.

The brand creates bespoke retail solutions with input at every stage from a dedicated industry-experienced account manager, so that the end result truly reflects client requirements and customer demographics to maximise product sold. Haven for example now only stocks Splash About’s reusable Happy Nappy swim nappy in its 41 poolside retail resorts.

This move appeals to its customers who are ditching disposables and switching to reusables amid the cost-of-living crisis and has also enabled Haven to save 20 tonnes of (disposable swim nappy) waste and meet its strict environmental targets. Splash About creates bespoke branding (and products) further increasing the retail wow factor.

Product is important, with best-sellers being a dual-purpose purchase such as goggles for use on holiday and back home, along with water toys and fun inflatables. Stock is merchandised on streamlined durable displays to withstand the sub-tropical temperatures of retail pool areas, with products strategically displayed to appeal to a targeted customer base.

Backend customised web portals show real-time stock levels, and analysis of swing ticket sales data can trigger pre-agreed automated reorder to ensure sales are optimised and displays are full during critical trading periods.

Splash About
01472 236465
www.splashabout.com

Holiday Park Scene Magazine