park expansion

FULLY MANAGED

Posted on July 31, 2025

A New Fully Managed WiFi Service for Parkdean Resorts...

Parkdean Resorts, the UK’s leading holiday park operator, runs 65 parks across England, Scotland, and Wales. Each year, over 3 million guests and 20,000 homeowners rely on its WiFi.

Reliable WiFi is essential—not just for guest satisfaction and loyalty, but also for operations like mobile payments, ordering, and team support. When the old system had reached its limit, Wifinity stepped in to upgrade the infrastructure, boosting performance for both guests and staff.

WIFINITY PROVIDED
• Great connectivity for guests, employees and secure operations
• Simplified guest WiFi user experience
• Premium ‘paid for’ and freemium tiers
• Scalable network to cope with park expansion
• Fully managed service
• Cost effective integration with existing infrastructure

Site surveys began in 2019 and continued through the 2020 COVID-19 closures. Parkdean Resorts used the downtime to restructure and upgrade its WiFi, preparing for growth, expansion and rising guest demand. The upgrade included a direct-to-van (DTV) setup with Cambium backhaul, Ruckus access points and a fully branded captive portal for easier guest access.

A corporate SD-WAN delivers high-speed local internet for cloud services, while a VPN overlay links to private datacentre systems. Both corporate and guest networks are fully managed by Wifinity, which ensures performance, handles network operations with Parkdean, and provides 24/7 UK-based support—so staff can focus on giving guests a great holiday.

THE GUEST USER JOURNEY
• “One and done” process: User connects to login page
• Key lasts indefinitely: Account created key shown and sent
• Works with any device: Home-like connection process
• No interruptions: No need to re-login or re-enter the password

Most of the park is covered, allowing guests to roam without drop-offs, and staff devices stay connected too. During its first full season with the new guest WiFi solution:
• More than 500,000 individual accounts were created
• The premium, paid service generated added revenue
• There was a 400% increase in devices using the optimised DPSK user journey
• Customer satisfaction ratings increased
Wifinity and Parkdean continue to collaborate to improve service and respond to feedback, aiming for a successful 2025 and high guest satisfaction.

THE UPGRADE NOW DELIVERS WIFINITY PROVIDED
• Park-wide, high-speed internet access
• Corporate WiFi service with firewall to run EPOS, guest services and corporate devices
• Automatic onboarding for corporate managed devices with certificate-based network authentication for Parkdean Resorts’ MDM services
• Streaming and entertainment across devices
• High quality VOIP and video calls, supporting remote working
• Home-like guest onboarding using DPSK
• Free or premium ‘paid for’ options
• Flexible plans by day, weekend, week, month or year
• Fully branded Park Connect service
• 24/7 customer services, co-branded communications, help guides
• Monthly service reviews, for customer satisfaction and troubleshooting
• Proactive issue identification and resolution for a better overall network service

Wifinity
020 8090 1290
www.wifinity.co.uk/holidayparkscene

Big Ideas For Tree Tops Park

Posted on April 1, 2015

tree topsBig Ideas For Tree Tops Park

A long-established holiday park in North Wales has announced ambitious expansion plans to help meet an unprecedented demand for holiday caravans.

The family owners of Tree Tops Caravan Park in Flintshire are hoping to add a further 52 holiday home plots to the 168 it currently provides. Owners of the new holiday homes say the development will boost visitor spending in the area by more than half a million pounds annually.

Consent has already been given by the local town council and the plans will go before the district council later this month. Covering 15 acres, Tree Tops was started over 50 years ago by the parents of Maureen Walker who is today the park’s managing director, assisted in the business by her son Andy.

Maureen comments: “I think that the trend for taking holidays in the UK is growing each year and a holiday caravan gives people the option to take a break whenever they like with no need to plan ahead.

“The cost is far less than a holiday cottage and with no gardening or maintenance headaches to worry about – and, of course, holiday caravans don’t take away from local housing stock.”

Maureen continues: “We know from industry figures that our owners spend over one-and-a-half million pounds each year in the local economy and the new holiday homes will increase that by a third.

“It’s a win-win situation for everyone, not least the many small shops and other businesses which rely greatly on tourism for their survival and for sustaining the jobs they provide.”