EVOLVING FACE OF OUTDOOR LUXURY

Glamping is a Growth Opportunity for Holiday Parks, Caravan Parks & Campsites...

Glamping holidays are undeniably different from any other kind. From treehouses and cabins to yurts, huts and safari tents, each location offers a unique slice of outdoor living.

Each site offers its own unforgettable moments — the delighted laughter of children dashing around the picnic table, the thrill of letting go on a river swing, or the gentle hum of conversation and the soft clink of bottles around a flickering campfire.

For holiday park operators, glamping represents far more than a pretty view or quirky accommodation style — it’s a powerful, profitable evolution of the outdoor leisure market.

THE RISE (AND STAYING POWER) OF GLAMPING
What began as a niche luxury trend has now become a cornerstone of the UK holiday park offering. Glamping has matured into a mainstream, multi-generational travel experience that blends comfort, adventure, and sustainability. In the wake of the pandemic, when travel restrictions reshaped holiday habits, British staycations surged — and glamping was perfectly positioned to meet the demand for safe, nature-rich escapes.

That momentum hasn’t slowed. According to VisitBritain, interest in outdoor accommodation remains high, particularly among younger families and couples who value experience over excess. Glamping is no longer a temporary craze; it’s the new benchmark for outdoor luxury — and a serious business opportunity.

Park owners who once relied solely on touring pitches or static caravans are now finding that glamping units not only attract new audiences but extend the season and strengthen year-round revenue. For many, it’s a diversification strategy that futureproofs their park while elevating guest experience.

It's a powerful, profitable evolution of the outdoor leisure market.

BUSINESS BENEFITS FOR PARK OPERATORS
For those managing or developing holiday parks, the business case for glamping is strong.

Increased Occupancy and Higher Margins:
Glamping units typically command higher nightly rates than traditional camping or touring pitches. Their premium feel justifies the price point, while their comfort and weather resilience mean they’re occupied for longer stretches of the year.

Longer Seasons:
With insulated pods, eco-cabins and heated safari tents, operators can open earlier in spring and stay open later into autumn. All-weather glamping means less reliance on the fickle British summer.

Appeal to New Demographics:
Glamping attracts a broad mix — from young couples seeking weekend getaways to multi-generational families looking for shared experiences. Many guests are first-time campers drawn in by the promise of luxury touches like en-suite bathrooms, hot tubs, and proper beds.

Upselling Opportunities:
Once guests are on site, there’s scope to increase revenue through optional extras — hot tubs, fire pits, outdoor kitchens, spa pods, or guided activities. Glamping lends itself perfectly to personalised experiences.

A Strong Marketing Edge:
Visually striking and social-media-friendly, glamping units make perfect marketing material. Eye-catching imagery of stylish lodges or twinkling nights under canvas resonates across social media and online booking platforms, helping parks stand out in a crowded marketplace. For parks aiming to refresh or reposition their brand, glamping can instantly enhance visual appeal and storytelling power.

MODULAR AND OFF-GRID designs combine sustainability with modern convenience.

TYPES OF GLAMPING UNITS & WHAT’S TRENDING
The modern glamping landscape is wonderfully diverse. Operators can now choose from a wide range of structures to suit their landscape, budget, and guest profile.

Safari Tents & Lodges:
Spacious, durable and visually impressive, safari tents remain one of the most popular choices for parks seeking a balance between luxury and authenticity.

Pods & Shepherd Huts:
Compact and efficient, these offer year-round comfort with minimal maintenance. Perfect for couples’ retreats or smaller sites.

Yurts & Tipis:
These structures deliver a strong connection to nature, ideal for parks promoting wellness or off-grid stays.

Treehouses & Elevated Cabins:
Offering a real wow factor, these premium options can command top-tier rates and create social-media buzz.

Modular & Off-Grid Designs:
The latest trend is flexibility. Many new glamping solutions incorporate solar panels, compost toilets, and rainwater harvesting — appealing to guests who value sustainability.

Luxury Touches:
Modern glamping is about more than quirky shapes — it’s about finish and feel. Think en-suite bathrooms, kitchenettes, underfloor heating, Wi-Fi, and private hot tubs. Guests increasingly expect the comfort of a boutique hotel combined with the adventure of the outdoors.

Design Trends:
Natural materials, earthy tones, and minimalist luxury are shaping the new look of glamping. Operators are investing in aesthetics that blend seamlessly with the landscape, creating “Instagrammable” destinations that double as marketing assets.

EN-SUITE BATHROOMS, KITCHENETTES, and hot tubs are now expected features in premium glamping, photo credit to Canopy & Stars.

Clear Sky Safari Tents Deliver Comfort, Charm, and Strong ROI for Holiday Parks
The UK glamping market continues to thrive, with guests seeking experiences that combine comfort, adventure, and sustainability. Over the past few years, expectations have shifted significantly: visitors now want high-end luxury in outdoor settings — complete with fully furnished interiors, high-quality bathrooms, and reliable, weatherproof accommodation.

Holiday park operators are responding by investing in durable, stylish Safari Lodges that meet these higher standards while still offering guests an authentic connection with nature. At Clear Sky Safari Tents, the Luxury Canvas Lodge range remains especially popular among UK holiday parks and landowners. These versatile lodges combine charm and comfort with impressive ROI.

Their spacious layouts, flexible configurations and robust build make them an ideal solution for parks looking to broaden their appeal while maintaining operational efficiency. A recent Clear Sky project at Sandringham has demonstrated this success first-hand.

The park introduced 15 Safari Lodges — including DDA-compliant options — to provide a mix of accommodation for families, couples, and accessible stays. Guests have praised the combination of comfort and rural charm, reinforcing the growing demand for premium outdoor experiences.

What sets Clear Sky apart is their end-to-end service — guiding operators through every stage of development, from planning permission to installation. Their expertise ensures that each project is not only visually stunning but commercially sound, helping holiday parks achieve long-term success in the evolving glamping market.

OUTDOOR DECKS AND PRIVATE HOT TUBS offer opportunities for upselling and premium guest experiences.

SUSTAINABILITY & THE ECO APPEAL
For today’s guests, sustainability isn’t a bonus — it’s an expectation. Glamping fits naturally into this ethos, allowing operators to embrace environmentally responsible practices while enhancing guest experience.

From off-grid technologies and solar power to rainwater collection and eco-friendly waste systems, glamping lends itself to green innovation. Many glamping structures are built from sustainable materials and designed to have minimal impact on the landscape. In some cases, they can be removed seasonally, leaving little trace on the land.

Operators are increasingly joining Green Tourism and similar accreditation schemes, using these as selling points for eco-conscious visitors. By adopting circular economy principles — sourcing locally, using renewable energy, and minimising waste — holiday parks can appeal to the growing demographic of travellers who want comfort without compromise.

PODS AND SHEPHERD HUTS offer compact, efficient accommodation with year-round appeal, photo credit to Canopy & Stars.

THE FUTURE OF GLAMPING
As the UK leisure industry continues to evolve, glamping stands out as one of its brightest success stories. Its strength lies in adaptability — the ability to merge luxury with simplicity, and innovation with sustainability.

For park owners and managers, glamping is both a creative and commercial opportunity: a way to reimagine the guest experience, attract new audiences, and generate reliable, repeatable income.

With quality suppliers such as Clear Sky Safari Tents helping operators deliver premium results, the sector is set to remain one of the most exciting growth areas in outdoor hospitality. In 2025 and beyond, glamping isn’t just redefining how people holiday — it’s reshaping how holiday parks thrive.

Clear Sky Safari Tents
Tel: 0333 241 2660
www.safaritentsandlodges.com

Canopy & Stars
www.canopyandstars.com

A SERENE GETAWAY TO NORTH WALES

Beth Connor visits Plas Isaf Lodge Retreat, a perfect peaceful break...

Some of Wales’ most iconic landscapes and heritage sites can be found in the Dee Valley area. Close to the sandy beaches but surrounded by the stunning mountains it’s the ideal retreat! Nestled amidst the rugged beauty of North Wales, the Plas Isaf Lodge Retreat offers a serene escape for guests looking to unwind in nature’s embrace.

Combining the rustic charm of a traditional lodge with the modern amenities that enhance comfort, this retreat is an ideal destination for those seeking tranquillity in a natural and historic setting. Located within a stone’s throw from Snowdonia National Park and other iconic Welsh landscapes, the lodge appeals to outdoor enthusiasts, families, and couples alike.

The accommodation at Plas Isaf are well-designed to blend modern luxury with countryside charm. Each lodge has been thoughtfully decorated with a mix of traditional Welsh character and contemporary comfort, creating a cosy yet refined atmosphere.

From wood-panelled walls to plush sofas and local artwork, every element is curated to enhance the sense of warmth and connection to the local culture. Each lodge includes a spacious living area, a fully-equipped kitchen, and a private outdoor area. Many lodges are fitted with fireplaces, perfect for chilly Welsh evenings, adding a comforting ambiance to evenings spent indoors.

OUR HOT TUB HOLIDAY BREAKS are ideal for an intimate getaway for two or for families looking to relax

The lodges also cater to a range of group sizes, making it suitable for couples on a romantic getaway, small groups of friends, or even families. The bedrooms are comfortable and spacious, with high-quality bedding, ample storage space, and, in some cases, en-suite bathrooms. The bathrooms are fitted with modern fixtures and come stocked with premium toiletries, adding a touch of luxury to the experience.

Some lodges even offer private hot tubs, which are a real treat after a day of exploring the rugged landscapes of North Wales. Plas Isaf Lodge Retreat is well-equipped with a range of facilities aimed at enhancing the guest experience. The retreat offers high-speed Wi-Fi, which is convenient for guests who need to stay connected, although the surrounding environment encourages a digital detox.

The private outdoor areas are a highlight, with many lodges featuring outdoor seating, barbecues, and scenic views, allowing guests to soak in the natural beauty around them. For guests staying in lodges with hot tubs, the experience is elevated even further, as there’s nothing quite like soaking in a warm tub under the stars after a day spent hiking or sightseeing.

The retreat offers communal spaces, including a reception area with knowledgeable and friendly staff who are always ready to help with directions, local recommendations, or even provide a map for nearby walking trails. There are options for laundry facilities, which can be particularly useful for longer stays, especially for guests who partake in outdoor activities.

ALL DARWIN ESCAPES resorts are pet-friendly

While the lodge does not have an on-site restaurant, the fully- equipped kitchens make self-catering easy, and nearby towns offer a variety of dining options, from quaint cafes to classic Welsh pubs serving local delicacies. One of the standout features of Plas Isaf Lodge Retreat is its proximity to some of North Wales’ most stunning natural attractions.

Located a short drive from Snowdonia National Park, the lodge is an excellent base for those looking to explore the majestic mountains, lush forests, and scenic lakes of the region. Popular nearby trails include the paths leading up to Mount Snowdon, where hikers are rewarded with breath taking views.

Other nearby natural attractions include the Conwy Falls, Lake Bala, and the Gwydir Forest, each offering unique opportunities for hiking, fishing, and photography. The lodge is also a short distance from historical landmarks and charming Welsh towns. Betws-y-Coed, a picturesque village known for its quaint architecture and riverside views, is just a short drive away.

Here, visitors can explore local shops, art galleries, and cafes. Additionally, the castles of Conwy and Caernarfon are within driving distance and provide a fascinating glimpse into Welsh history, architecture, and culture. These attractions make Plas Isaf Lodge Retreat a fantastic choice for those looking to combine outdoor activities with cultural exploration.

IT’S A PLACE to disconnect and soak in the scenery

Staying at Plas Isaf Lodge Retreat is a memorable experience that captures the essence of North Wales. The lodges’ rustic charm paired with modern comforts make it a perfect choice for travellers seeking relaxation and rejuvenation. The atmosphere is quiet and peaceful, and with the abundance of natural beauty surrounding the area, it’s hard not to feel inspired by the landscape.

The outdoor spaces and hot tubs add an extra layer of luxury, creating a spa-like atmosphere that enhances relaxation. One of the most appreciated aspects of the retreat is the friendly and attentive staff. Their local knowledge, willingness to provide recommendations, and eagerness to help make guests feel welcomed and well-cared for.

The attention to detail in the lodges, from the decor to the amenities, reveals a commitment to quality that is rare to find, making each stay feel special. Plas Isaf Lodge Retreat in North Wales is an excellent choice for travellers looking to escape the hustle and bustle of everyday life.

Its location, amenities, and thoughtful design make it suitable for a variety of travellers, whether they are seeking adventure in the Welsh wilderness or simply hoping to unwind in a cozy setting. While the lodge may be a bit remote for those looking to stay connected to city life, the seclusion is precisely what many guests love about it.

It’s a place to disconnect, soak in the scenery, and enjoy the quiet beauty of North Wales. Overall, the Plas Isaf Lodge Retreat combines the rustic appeal of a traditional lodge with modern luxuries, creating a memorable getaway. Whether enjoying a sunrise over the mountains from your private deck or unwinding in the hot tub under the stars, a stay here is bound to leave a lasting impression.

Plas Isaf Lodge Retreat
www.darwinescapes.co.uk/plas-isaf
01352 961506

THE LUXURY ESCAPE

In an increasingly competitive and diverse market, holiday park and campsite owners are continuously looking for ways to stay ahead of the curve. One of the most significant shifts in the industry in recent years has been the rise of *glamping* which is a portmanteau of “glamorous” and “camping.”

While traditional camping continues to have a strong appeal, especially among seasoned outdoor enthusiasts, glamping caters to a new audience, those seeking to enjoy nature without sacrificing comfort and luxury.

Glamping is no longer a niche trend, it’s a booming sector that is reshaping the outdoor hospitality industry. For holiday park and campsite managers, offering glamping options can be a key differentiator and revenue booster. So, let’s explore the reasons why glamping is essential for your site and how it can benefit your business.

GLAMPING UNITS, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

A BROADER AUDIENCE
Traditional camping often appeals to a certain type of traveller: individuals and families who are comfortable with minimalist setups and enjoy the rugged charm of the outdoors.

However, there is a growing segment of consumers who love nature but are less enthusiastic about pitching a tent or braving the elements with limited amenities.

This is where glamping really shines. By offering luxurious tents, yurts, pods, cabins, or even treehouses, you can attract a broader audience, suiting all ages and groups.

Glamping offers the perfect blend of nature and comfort, making it accessible to people who might never have considered a traditional camping holiday. By expanding your offerings, you’re not just catering to campers — you’re appealing to a whole new market segment.

WE WERE DELIGHTED to partner up with The Glamping Show this year.

HIGHER REVENUE
Offering glamping accommodations can significantly boost your revenue. Glamping units, such as luxury tents, cabins, or eco-pods, can be marketed at higher price points compared to traditional camping pitches.

While a standard tent pitch might be charged at £25-£40 per night, a glamping unit could range from £80 to upwards of £250 per night, depending on the amenities and location. Moreover, glamping accommodations often attract longer stays, particularly among guests seeking to truly unwind in a luxurious natural setting.

This means not only higher nightly rates but also a potential increase in overall occupancy rates and seasonal bookings. Although the initial investment in glamping infrastructure may be higher than traditional camping setups, the return on investment (ROI) is often quick.

High-quality glamping structures are built to last, and because they command premium pricing, you can recoup your costs relatively quickly while enjoying ongoing profitability.

CAMPING CONNECT are experts in the WIFI Systems, talk to the team today!

ENHANCED GUEST EXPERIENCE
One of the primary benefits of offering glamping options at your holiday park is the elevated guest experience. Glamping appeals to those who appreciate thoughtful design, comfort, and unique accommodation options — think plush bedding, en-suite bathrooms, stylish decor, and even private hot tubs.

The attention to detail and high-end amenities in glamping accommodations create a memorable experience that guests are likely to rave about, both in person and online. Satisfied guests are more likely to leave positive reviews and recommend your park to friends and family, further boosting your brand reputation.

With platforms such as TripAdvisor and social media playing a huge role in influencing consumer decisions, offering standout accommodations like glamping pods can help ensure your holiday park maintains a steady stream of glowing feedback and repeat visitors.

THE DEMAND FOR GLAMPING shows no signs of slowing down.

ECO-FRIENDLY APPEAL
Modern travellers are increasingly aware of their environmental impact, and many are seeking eco-friendly accommodation options that align with their values.

Glamping, with its focus on blending luxury with nature, often incorporates sustainable practices such as solar-powered lighting, composting toilets, and eco-friendly building materials. Holiday park owners who offer glamping accommodations can use this as a selling point, highlighting their commitment to sustainability and responsible tourism.

Eco-conscious travellers are willing to pay more for experiences that allow them to enjoy the beauty of nature without leaving a heavy footprint. Investing in eco-friendly glamping units not only broadens your appeal but also enhances your brand as a leader in sustainable outdoor hospitality.

GLAMPING APPEALS to those who appreciate thoughtful design, comfort, and unique accommodation options.

FUTURE-PROOFING
The demand for glamping shows no signs of slowing down. In fact, it is expected to grow as travellers continue to seek out unique, memorable experiences. The COVID-19 pandemic has also contributed to a surge in outdoor holidays, as people have become more aware of the importance of nature and space.

Glamping perfectly aligns with these trends, offering seclusion, luxury, and a closer connection to nature — all while maintaining the safety and hygiene standards guests now expect. By investing in glamping, you are future-proofing your holiday park or campsite.

Glamping offers versatility and scalability, allowing you to adjust your offerings as guest preferences evolve. You can start with a few units and expand based on demand, adding innovative designs or amenities to keep your accommodation options fresh and exciting.

BY INVESTING IN GLAMPING, you are future-proofing your holiday park or campsite.

INVEST IN YOUR PARK’S FUTURE
Glamping is more than just a trend, it’s a sustainable, lucrative addition to any holiday park or campsite. By offering glamping options, you can attract a broader audience, boost your revenue, and enhance guest satisfaction, all while aligning your business with the growing demand for unique and eco-friendly experiences.

Holiday park managers who embrace the glamping trend are positioning their parks for long-term success. Whether you’re located in a scenic coastal area, a tranquil countryside setting, or a bustling tourist destination, glamping is a valuable way to differentiate your business, diversify your revenue streams, and create a unique offering that guests will love to return to year after year.

In an increasingly crowded marketplace, the key to staying competitive is offering experiences that resonate with modern travellers — and there’s no better way to do that than with the glamour of glamping.