MEET EDDIE AND DEAN, Lynmouth Holiday Retreat’s newly christened cows with a Highland heritage

A light-hearted social media competition has delivered serious business benefits for Lynmouth Holiday Retreat, with the North Devon holiday park reporting a surge in summer bookings after inviting the public to name its two new Highland calves.

The five-star holiday park, overlooking Lynmouth on the edge of Exmoor, launched the competition after its family owners were unable to agree on names for the popular pair. The campaign offered a complimentary holiday as the prize and attracted thousands of views and entries across social media.

The winning names, Eddie and Dean, were chosen as a tribute to the Scottish cities of Edinburgh and Aberdeen, celebrating the calves’ Highland heritage. The prize was awarded to Helen Peers and her son Ollie from Leicester, who will enjoy a stay in one of the park’s Stargazer Geo Domes.

Park director Ian James said the campaign had significantly raised the profile of the business, helping boost bookings ahead of the peak summer season. He added that many families have specifically asked whether they will be able to meet Eddie and Dean during their visit.

The campaign highlights how creative, low-cost marketing initiatives can increase engagement, generate online visibility and help holiday parks strengthen bookings by creating memorable experiences that extend beyond traditional accommodation and facilities.