Holiday park business

MAKING IT MAGNIFICENT!

Posted on August 2, 2022

MAKING IT MAGNIFICENT!

Windmill Retreat and Spa offer's the 'wow' factor to woo guests...

WINDMILL RETREAT & SPA’S new luxury lodge development

 

Outdoor baths, balconies and fire pits are just some of the features designed to attract luxury-loving guests to Glastonbury lodge resort Windmill Retreat and Spa this summer. All are included in four new state-of- the-art lodges owner Nick Ridgment is adding at his rural Somerset escape and selling exclusively through staycation specialist Hoseasons.

“We’ve always tried to push the boundaries when it comes to what we offer our guests,” Nick says, adding: “There are lodge parks everywhere these days, so it’s vitally important to stay one step ahead and give customers everything they need for an unforgettable holiday experience when they weigh up their options for a UK break.” Panoramic views of the Somerset Levels, roomy open-plan living, and hot tubs also come as standard with these large three-bedroom properties – the addition of which brings to nine the number of beautifully-designed bespoke lodges to choose from at the park, which Nick opened as a newcomer to the industry in 2015 and chose to partner with Hoseasons to bring to market.

 

CONTEMPORARY LIVING styles are offered in both apartment and cottage accommodation.

 

Since then, the park’s high-end reputation has been cemented with the addition of its state-of-the-art Elements Boutique Spa, as well as an accompanying product range available in Holland and Barrett. The on-site Levels Country Kitchen also adds to the cool vibe with delicious breakfast and lunch options made with fresh ingredients sourced from local suppliers. Nick credits his long-established partnership with Hoseasons as being crucial to the success of the site over the last six years. “It’s one thing attracting customers and another staying ahead of the competition to keep them coming back for more,” says Nick.

“We always had the vision to develop our offering but working with the team at Hoseasons has really helped us realise the potential of the business. “They gave us the confidence to believe in our product in the early days and have offered invaluable insight and guidance over the last few years to ensure we get the best return on our investment in this new development.” Much of that guidance has come from Luke Hansford, Vice President Business Development, at Hoseasons who says Windmill Retreat and Spa is the perfect example of a location that knows it has to develop its offer to stay relevant in the modern UK holiday market.

THE ELEMENTS BOUTIQUE SPA is a huge draw for the Windmill Retreat & Spa

 

ASPIRATIONAL QUALITY
“The innovation and diversification we’ve seen in our industry over the last 18 months has been remarkable, with those used to holidaying abroad pre-pandemic now looking for the same level of aspirational quality in their UK staycation. “The data clearly shows people want more from their UK break and that’s exactly what we’re able to give them through Windmill Retreat and Spa and other high-end locations in our portfolio.”

The exceptional standard of lodge and cottage-style accommodation and facilities at Windmill Retreat and Spa recently led to it being one of only five wow-factor locations included in Hoseasons’ new Magnificent Collection - something the staycation specialist has launched to recognise new standards of quality and innovation across the self-catering holiday industry. Inclusion in the new collection means Windmill Retreat is being marketed to millions of Hoseasons customers looking for top quality accommodation design, premium on-park facilities, exceptional customer service and a genuine commitment to sustainability – something Nick hopes will help to mark it out as one of the country’s premier locations for an aspirational getaway.

NICK RIDGMENT AND ILZE PARANUKA are the owners of Windmill Retreat & Spa.

 

“We’re delighted to have been recognised as magnificent enough for Hoseasons’ new collection and are really looking forward to sharing our fantastic location with even more guests over the weeks, months and years to come.” Magnificent has been launched at a time when demand for luxury UK getaways is at an all-time high, and the number of high-end accommodations joining the Hoseasons portfolio continues to grow. Bookings for luxury properties this year are up 27% compared to the same point in 2019, while the size and scale of parent group Awaze’s luxury portfolio through brands including Hoseasons and sister company cottages.com has grown 45% over the last three years.

For more information about Hoseasons’ Magnificent Collection go to www.hoseasons.co.uk/magnificent

 

BARKING BRITAIN

Posted on August 2, 2022

BARKING BRITAIN

A ruff guide to welcoming those furry friends...

COFTON WAS SHORTLISTED in the iTravel Staycation Awards 2020/21 for Dog- friendly Accommodation of the year.

 

This autumn, Lola, my much-loved three-year-old spaniel, and I, will be undertaking an extended East then West coast tour of England and Scotland, plotting a map of dog- friendly stays to break the journey there and back. We will have plenty of canine company. Thousands of holiday makers will enjoy UK holidays with their furry friends this year. If we have booked carefully, we know we can expect a warm welcome of a comfy bed, fresh towels, and delicious homemade biscuits – and that is just for the dog!

Mapping out our journey, preparation has included basic checks such as rules and regulations per stop, access to dog-friendly areas including restaurants as well as a quick survey of outstanding nearby walks including beaches and coastal walks. Our on-line research offers up plenty of choice. There were more than 3,000 locations willing to accommodate one or two dogs with their human guests. Perhaps not surprisingly, only 172 would take a booking for three dogs and a mere eight locations willing to welcome four of more dogs.

 

WHY NOT ESTABLISH a link with your local vets to provide guests with holiday advice and information.

 

BIG BUSINESS
A nation of dog lovers, dog accommodation is big business not overlooked by the industry’s biggest players. For instance, Haven offers mile upon mile of countryside and coastline for visitors to explore just a stone’s throw from their 33 dog-friendly parks. They can offer a list of dog-friendly beaches that will welcome dogs all year round while making its Saver, Bronze and Silver caravans are all accessible for humans and their four-legged friends. When it comes to the best locations for a dog-friendly caravan holiday, the Haven park that stands out is Lincolnshire’s Golden Sands. At Golden Sands, the pooch facilities are second to none.

Equipped with a Bark Yard obstacle course, your Fido doesn’t even need to leave the park to be entertained. Golden Sands is also surrounded by pooch-perfect places to visit, from the Lincolnshire Wolds with its Rolling hills, hidden valleys and gentle streams to Mablethorpe Beach, a nearby paradise with a Blue Flag Award to its name. Multi award-winning holiday park Cofton Holidays has invested £300,000 in four new dog-friendly lodges to cope with record demand for staycations from dog owners. Shortlisted in the iTravel Staycation Awards 2020/21 for Dog-friendly Accommodation of the year, the family-run holiday park, situated close to Dawlish Warren’s Blue Flag Beach, has added to its existing luxury hot-tub lodge collection with four dog-friendly Kingfisher lodges close to the coarse fishing lakes.

 

COFTON HOLIDAYS has invested £300,000 in four new dog-friendly lodges.

 

ONLINE SEARCHES
The launch follows research conducted by Cofton which showed that online searches for UK dog-friendly holiday destinations increased by 665% year on year between May 2020 compared with May 2021. Helen Scott, Director of Cofton Holidays, is looking forward to welcoming owners and their dogs to the new lodges, Cofton’s latest investment: “Lockdown has seen a huge rise in dog ownership, and that’s driving unprecedented demand for dog- friendly holidays. “As dog owners ourselves, we know just how important it is to be able to take your dog on holiday with you. That’s why we have gone the extra mile to ensure that Cofton is leading the way in dog-friendly breaks.

The introduction of our new lodges is our latest response and builds on our collection of pet- friendly cottages and holiday homes.” Offering all the creature comforts, the Kingfisher dog-friendly hot tub lodge collection offers two-bedroom lodges from £428 for a four-night mid-week break, £474 for a three-night weekend break, and £651 for a week break. The decking areas are safely enclosed with one gate at the entrance to the lodge and another separating the hot tub area from the outdoor al fresco dining area.

 

DOG-FRIENDLY VACATIONS are big business and not overlooked by the industry’s biggest players. Pic.Whitehill

 

Dogs are welcomed with a pet mat, blanket, stainless steel water bowl and food bowl, whilst their owners can look forward to the complimentary hamper filled with local handmade treats. Guests also have access to a dedicated dog exercise field, miles of cycle paths and nature trails that take you through woodland to Dawlish Warren’s dog-friendly beach. Cofton benefits from the added advantage of the Dawlish Countryside Park right on its doorstep where dogs can run free around its circular walks.

With a minimum of research, you can reassure human guests of a warm welcome for them and their pets, by supplying some pre-arrival tips on making their stay as smooth as possible. Don’t bog visitors down with red tape rules but keep essential messages positive. Offer a check list of essentials such as basic equipment and why not establish a link with your local vets to provide guests with emergency contact advice Encourage guests to walk dogs on a lead, on site, and if walking in dim light, to wear an LED collar. Remind them to pick up poo with bags and use the special bins provided. Perhaps you have provided a few in their welcome packs to help out?

 

DOGS AND THEIR OWNERS are big business which is why thousands of holiday destinations are offering pooch-friendly stays.

 

POOCH PATROLS
The UK is home to plenty of tail- wagging destinations. So you need to make sure you stand out from the crowd. A pre-season safety check can ensure you are confident of a safe visit and plenty of return visits. Hidden hazards could include certain mushrooms, compost and over- zealous use of weed killers and other environmental control such as rat poison. Pet owners love spending on their pampered pooches. So, don’t forget to add a few dog toys, including balls, to the site shop.

Add a couple of lines of dog food and treats, even a few collars and leads -- not to mention poo bags. For many, having a holiday with their dog is non-negotiable. Not only is Tewkesbury Park a beautiful family owned resort, boasting an exquisite 28 hole golf course and destination spa, offering stylish, comfortable luxury in the rolling hills of the Cotswolds, it’s also a pet-friendly retreat offering the paw-fect place for a summer staycation for you and your canine companion to enjoy.

 

HUMANS AND THEIR CANINE companions can be sure of a warm welcome on Tewkesbury Park’s Bow Wow Breakaway package.

 

And on top of its already very popular ‘Scrumbles Dog Retreat’ package, Tewkesbury Park is launching a ‘Bow Wow Breakaway’ package, which is suitable for all guests and their pooches. All of Tewkesbury Park’s dog-friendly rooms come complete with a private patio. Double doors open directly onto a grassy patch, which is self-contained so they can snuffle around. Dogs are also welcome in the piano lounge, which means they are able to accompany you while you enjoy a drink or bite to eat.

One small matter of paperwork though; dogs are asked to remain on leads when outside of bedrooms, if only to avoid them chasing after those pesky rogue golf balls. With the Bow Wow Breakaway package, guests can enjoy a luxuriating two-night stay with dinner and a bottle of wine on one night, along with a Cotswolds dog walking booklet from £339 per night, based on two sharing. The tour begins…woof!

 

JOINED-UP THINKING

Posted on August 2, 2022

JOINED-UP THINKING

A complete park management and booking system...

Visitors to Folly Farm, Pembrokeshire’s award-winning tourist attraction of 30 years, often commented that you needed two days to do everything on offer. With 100 acres of land to the North of the attraction, the team listened to their visitors and set about creating their own Folly Farm Holiday Park. Offering a wide range of accommodation for the family market to suit all budgets, to date Folly Farm boasts a 43 pitch-touring park, a 20-pitch campsite, four Showman’s Wagons and six fairground themed luxury lodges with hot tubs. A further eight luxury lodges and six safari tents will open soon.

 

 

LOCKDOWN LAUNCH
“We were confident there would be huge interest in our accommodation offering from our strong and loyal customer base but then the pandemic hit and we found ourselves launching our touring park after the first lockdown in July 2020 with just three weeks’ notice,” explains Zoe Wright, Head of Marketing “We achieved a 76 per cent occupancy rate that first August and followed that in August 2021 with 94 per cent.” Ease-of-use was top of the list when Folly Farm was selecting a booking system so the team partnered with the highly recommended GemaPark . GemaPark has exceeded our expectations in terms of a booking system for our touring park and campsite,” confirms Zoe.

“In fact, we also import into GemaPark partner bookings for accommodation we don’t sell directly, because it provides top line booking, arrivals and performance information in a much more user- friendly way than our booking partners’ systems,” she adds. GemaPark is used by many members of the team at Folly Farm. Holiday park wardens use it to generate arrivals reports and to check if customers are returners so they can welcome them back. Office staff confirm all the bookings and chase payments while the marketing team can easily upload or change tariffs and run property performance reports and push any availability. The finance team can easily reconcile payments, run spend-per-head reports and financial forecasts.

EASE OF USE
“Every member of staff finds it easy to use and it’s one of the few software systems we use that the staff don’t moan about,” says Zoe. “Reporting was a key consideration as we’d little to no experience of running accommodation so to be able to easily query occupancy rates, property performance for our different accommodation options and check financial performance has been pivotal to the future development of the holiday park,”

Zoe continues. “CRM was also important as we were building an accommodation audience from scratch. “We would happily recommend GemaPark to anyone looking for a booking solution for their touring site or campsite and the fact they can easily integrate with leading booking partners is a bonus.”

Netguides/GemaPark
T: 01983 282420
W: www.netguides.co.uk
W: www.gemapark.co.uk

A WORLD OF HOLIDAY PARK IDEAS

Posted on August 2, 2022

A WORLD OF HOLIDAY PARK IDEAS

THE ELITE DYNAMICS team were focused on holiday park business at the recent WOPLH show.

 

Holiday Park Scene magazine was delighted to be involved with this year’s World of Park & Leisure Homes Show, that took place at Stoneleigh Park, near Coventry, earlier this summer. After a two-year break, due to COVID, holiday park suppliers enthusiastically raised awareness on a range of essential products and services.

They included several options for hot tubs in holiday settings, the chance to speak to the Compass Insurance team and the opportunity to catch up with the latest technology available through Elite Dynamics. An impressive display of about 40 leisure lodges, log cabins and park homes, from some of the leading UK manufacturers, gave visitors plenty of scope to explore an insight into the latest trends on the market.

 

PATHFINDER HOMES was among multiple holiday accommodation exhibitors at the show

 

Offering free parking and free entrance, the WOPLH show will return to Stoneleigh in 2023 – so save the dates of June 8 – for the Trade Preview Day and June 9 – 11th when the show will be open to the public.

World Of Park & Leisure Homes Show
Tel. 01789 491451
www.parkhomeandleisure.co.uk

KEEPING UP APPEARANCES

Posted on August 2, 2022

KEEPING UP APPEARANCES

LANDSCAPE has earned a not-to-be missed reputation.

Welcoming hundreds of exhibitors with a vast collection of industry-leading products, services and innovations for the design, build and management of landscaping projects and sites, LANDSCAPE 2022 is the trade event you will not want to miss. Once again partnering with Holiday Park Scene magazine, the industry trade show, looks to showcase more than ever before by bringing more exhibitors, more visitors and even more features to Hall 3 at the NEC in Birmingham on September 28th & 29th.

From plants and furniture to decking and lighting, the extensive exhibitor list ensures that when they say that there is ‘something for everyone’, they really do mean it! The LANDSCAPE Show is the chance of the year to network with professionals at the top of their game. This year alongside the highly anticipated CPD accredited seminar programme, LANDSCAPE will be introducing some brand-new features including an additional program of ‘How to’ Seminars for anyone in the industry to learn, be inspired and expand their skills.

The Landscape Show
T. 020 7821 8221
E: info@LandscapeShow.co.uk
W. www.landscapeshow.co.uk

CASH IS STILL KING FOR STAYCATIONERS

Posted on August 2, 2022

CASH IS STILL KING FOR STAYCATIONERS

ICE CREAM PURCHASES remain a top cash purchase for UK holiday makers.

In an increasingly digital world, cash is still king for British staycationers, according to The Post Office. Research shows that Brits carry twice as much cash with them whilst on holiday in the UK compared to their day to day lives, with over £50 on average lining the pockets of Brits when on holiday in the UK.

Paying for ice cream scooped first place as the most common cash-spending occasion with parking and tipping at restaurants also shown to be common reasons for going card-less. No cash for parking was shown to be the most common financial faux pas whilst one in five Brits (21%) have literally been caught short whilst on a UK trip, finding themselves without cash for public loos.

SAFETY MELTING POT

Posted on August 2, 2022

SAFETY MELTING POT

Take a strategic site safety approach urges Ramtech's Tom Ambler...

WINTER AND SPRING are the ideal times to review a site and prepare it for the busier seasons.

 

Fire constitutes one of the biggest risks to the total loss of a park home, and with many sites often at lower capacity or closed during off-season, upgrading site safety and efficiency should be a top priority for site managers. Recent fire reports provide a stark warning to site owners, including how fire crews battled a large blaze at a Dorset holiday park, showcasing the chaos that fire can wreak.

Fortunately, no more than property damage was the outcome on this occasion but investing in the appropriate safety measures ahead of time, can help to reduce fire risk and help to stop a blaze quickly with the right detection in place. Preparing a site in advance of opening, by checking that the current fire safety system is working, is advisable. Any faulty wiring or machinery - particularly relating to power generators for homes or common buildings - as well as the threat of arson and vandalism should be front of mind all year around.

 

RAMTECH’S WES3 places the power in site owners’ hands

 

SHOW COMPLIANCE
Currently, holiday park site owners have a legal obligation to manage fire safety under the Regulatory Reform (Fire Safety) Order 2005 (“the FSO”). The act applies to all non-domestic premises including certain types of parks, such as those with common areas in leisure complexes, restaurants and guest houses. With park residents often mingling in these types of campsite community buildings, the threat to human life is very real.

Just a few years ago, there was an incident at a leisure facility on a campsite near Newquay, which resulted in extensive damage to several communal buildings including a swimming pool, sauna and gym. So, not only is protecting against fire a requirement under the FSO, it is also vitally important to avoid the financial implications, which can be huge.

 

A fire forces site owners into a massive rebuild operation, potentially putting them out of action for a season for more. A system, like Ramtech’s WES3, places the power in site owners’ hands. It’s an EN54-25 compliant connected device, that can be deployed at various points across holiday parks on stands.

It acts as an emergency response system, with automatic smoke and heat detectors responding to site incidents and maintaining 24/7 coverage through the CONNECT unit, otherwise known as the brains of the system. The WES3 is also IP55 rated, which means they are suitable for outdoor areas and won’t be affected by varying weather conditions. What’s more, the CONNECT system ensures off-site notifications can also be enabled, informing site owners and even alerting emergency authorities.

 

RECENT FIRE REPORTS provide a stark warning to site owners.

 

ROBUST FEATURES
While sites must ensure that fire safety is robust, other park management features that support the efficient and daily running of the park, are also welcome. This is where technology has evolved to help answer these added value requirements at the same time as emergency response needs. WiSE, for instance, is a reliable business information and monitoring platform providing real time alerts, data and information about security coverage. For holiday park operators, WiSE can also extend your existing security and fire system coverage, reducing the complexity and cost of enhancing your risk management systems.

The WiSE wireless security solution gives you peace of mind that your holiday park business and on- park properties are being securely monitored 24/7. Powered by long-life batteries and connected to a reliable radio technology, the system allows thousands of devices to be linked to a central base station that creates an instant alert via email, text or pager. WiSE is not dependent on SIM or WiFi to function, which is great for sites with little or no data or internet coverage.

 

WISE CAN ALSO EXTEND your existing security and fire system coverage.

 

Winter and spring are the ideal times to review a site and prepare it for the busier Easter and summer period. This should vitally include fire safety standards - as once peak season arrives, and the warmer weather attracts more visitors, the heat, coupled with popular campsite activities such as fires and barbecues, can be a real melting pot in terms of park accidents.

For more information on how Ramtech’s solutions can help protect holiday park sites, visit www.ramtechglobal.com

ARGYLL HOLIDAYS JOIN COVE UK

Posted on April 27, 2022

ARGYLL HOLIDAYS JOIN COVE UK

ALLAN CAMPBELL (Argyll), Mark Seaton (Cove UK), Keith Campbell (Argyll) pictured at Loch Lomond Holiday Park.

One of Scotland’s leading holiday brands has been sold to international resort operator Cove Communities. Argyll Holidays, which owns eight holiday parks across Argyll and Bute, will be the fifth acquisition by Cove Communities under Mark Seaton as Managing Director of Cove UK.

Cove Communities is continuing its UK expansion following its first purchase which was the Bunn Leisure Family Resort, a 300 acre site in Selsey, West Sussex, now marketed as Seal Bay Resort. Cove also recently bought Medmerry Park, near Chichester which adds to its previous acquisitions of Gwel an Mor in Cornwall and Kings Park in Essex. Owned by the Campbell family who started out as sheep farmers, Argyll was established in 1967 with the development of its flagship park, Drimsynie Estate. Since then, it has grown to a group of eight holiday parks in and around the breathtaking Loch Lomond and Trossachs region of Scotland, just an hour’s drive north of Glasgow.

Keith Campbell, Director of Argyll Holidays, said: “Whilst we have been approached over the years by different buyers, Cove was the first company that we felt understood what we stand for and could continue what we started.” Cove UK is intent on building on Argyll Holidays strong reputation and commitment to serving its owners, guests and the local community for years to come. Cove UK has a pledge to source at least 20% of produce locally, build local partnerships and actively engage in local community initiatives. Cove UK’s Go Wild outdoor activities and environmental education programme is already flourishing at its other Parks including Seal Bay Resort (formerly Bunn Leisure) in West Sussex and Gwel an Mor in Cornwall.

Mark Seaton, Cove UK Managing Director, said: “We are delighted to add Argyll to our portfolio and will continue the exceptional work that the Campbell family has started. “Most importantly we will grow and develop the vision of Argyll under Cove, through sustainable business practices, a commitment to environmental conservation and investment in people and the local community.”

PARKDEAN CONFIRMS £144M INVESTMENT

Posted on April 27, 2022

PARKDEAN CONFIRMS £144M INVESTMENT


The UK’s largest holiday park operator, Parkdean Resorts, has confirmed £140 million is being spent nationwide at its parks as part of its biggest ever investment programme. The investment will go towards new accommodation, new and upgraded activities and facilities, and installing park-wide Wi-Fi capability, which will further improve the guest experience in 2022.

Parkdean Resorts operates 66 parks across the UK, and with advance bookings at record levels, the award winning company expects even more holidaymakers for 2022. The parks are now hiring for seasonal and full-time roles across sales, food and beverage, and housekeeping. Nationwide, the £140m investment includes over 850 new caravans and lodges, new developments at 16 parks, and hundreds of refreshed and upgraded chalets and lodges with a brand-new look. More than £13m has been invested in the company’s ‘Parks of the Future’ initiative.

Three parks, Newquay in Cornwall, Southview in Skegness, and Naze Marine, in Walton-on-the-Naze, Essex, will benefit from a whole host of exciting new activities and upgraded facilities as well as upgraded and brand new accommodation options, while Trecco Bay, Europe’s largest holiday park, will be bigger and better than ever after a further round of enhancements. The investment in these sites takes the total number of ‘Parks of the Future’ to ten, as Parkdean continues to invest in taking its parks to the next level.

HELP TO FILL PARK STAFFING GAPS

Posted on April 27, 2022

HELP TO FILL PARK STAFFING GAPS

REDWIGWAM’S LORNA DAVIDSON is heading up a strategic partnership to help restaff the hospitality sector

Hospitality is one of the most significantly impacted industries in the UK following the pandemic. Staff shortages due to isolation remain a challenge in 2022 with some businesses reporting that a third of their workforce are isolating at any one time. Soaring costs, supply chain issues, Brexit and an 80% decline in shift work hours during the pandemic are also factors for the industry.

So Redwigwam, the UK’s largest award-winning platform for flexible staff, has signed a partnership with leading hospitality software company Eviivo to help rebuild the hospitality sector. The company has helped over 5,000 businesses, both small and large, with finding and managing high quality temp staff to fill their shifts. The partnership with Eviivo, which helps over 13,000 hosts, property owners and hoteliers successfully manage properties through its award-winning platform, will help Redwigwam extend its offerings to ease communication services, manage guests and automate tasks for a wide range of B&Bs, hotels, vacation rentals and other independent accommodation.

Lorna Davidson, founder and CEO of Redwigwam, said: “We are looking forward to seeing how we can help bring significant workforce achievements to the accommodation sector together. “Our partnership will help sectors like hospitality to better navigate worker shortages and rising wage costs as well as providing business owners tools to succeed the next time that critical shortages occur.”