GOLDEN OPPORTUNITIES

GOLDEN OPPORTUNITIES

Verdant Leisure offers an award-winning holiday formula...

VERDANT LEISURE expanded in 2002 with two parks in Devon - Golden Coast Leisure Park and Cleavewood Leisure Park, pictured

Creating the perfect environment for customers to relax, enjoy and experience is an award-winning formula for leading holiday park operator Verdant Leisure. Since its foundation in 2010, Verdant Leisure has gone from strength to strength, and now boasts 13 parks within its growing portfolio.

Offering quality self-catering holidays and holiday home ownership in stunning coastal and countryside locations across Scotland and northern England, the Verdant Leisure story began with Thurston Manor Leisure Park in East Lothian and Pease Bay Leisure Park in Berwickshire. Riverside in Northumberland and Viewfield Manor in Ayrshire soon followed in 2011.

County Durham- based Heather View and Kingfisher were acquired in 2016, Coldingham Bay, Berwickshire in 2017, Scoutscroft in Berwickshire, and Queensberry Bay in Dumfriesshire in 2018. Two parks in Perthshire – Erigmore and Ballintuim – joined the group in 2019 and 2022 respectively. Finally, in 2022, Verdant Leisure expanded further south with two Devon-based acquisitions: Golden Coast Leisure Park and Cleavewood Leisure Park.

“Golden Coast is a fantastic, family friendly park in North Devon,” says Verdant Leisure Communications Director, Stacey Hope. “As the newest addition to the Verdant Leisure family, it offers a wide range of accommodation options and a whole host of fun filled facilities. Golden Coast Leisure Park is a great addition to the Verdant Leisure portfolio.”

A WAVE SURFING SIMULATOR is just one of the activities on offer at Golden Coast Leisure Park.

ACTION-PACKED
Situated amidst picturesque countryside, just a couple of miles to the east of the award-winning golden sands of Woolacombe beach, Golden Coast Leisure Park offers guests an action-packed holiday. A huge range of family friendly activities is on offer including indoor and outdoor swimming pools with flumes, a wave surfing simulator, high ropes course, climbing wall, ten pin bowling, fishing lake, arcade, adventure golf facilities, and plenty of places to eat and drink.

For those seeking something more relaxing, the Waves Ceramic Studio is ideal for creative pottery decorating. Verdant Leisure parks offer a wide range of entertainment options. From packed programmes including kids’ clubs with their resident foxes Vinnie and Violet, to visiting acts offering everything from comedy to live singers, there really is something for everyone.

Accommodation at Golden Coast includes a wide range of apartments, houses and villas (including some with hot tubs) to suit all budgets and requirements. Modern and stylish self- the exceptional location, Cleavewood owners can also use all the facilities at Golden Coast and enjoy delicious food and drink at the historic Old Mill pub and restaurant on-park.”

WATER ZORBING at Thurston Manor Leisure Park.

HOME-OWNERS
Verdant Leisure caters to 2,000 holiday home-owners across its parks, and this is an ever-growing sector. Another new holiday home development was recently completed at Thurston Manor Leisure Park in Dunbar, Scotland. Nestled at the foot of the Lammermuir Hills, near the stunning East Lothian coastline, Thurston Manor Leisure Park is set in 176 acres of breathtaking countryside.

This beautiful holiday park is under an hour’s drive from Edinburgh, making this park a top choice for holiday makers wanting to combine a visit to the Scottish capital with the benefit of a home from home woodland retreat. Once a private estate visited by kings, Thurston Manor now offers a superb range of luxury caravan and lodge holiday accommodation, alongside fantastic facilities for all the family, on the historic site of the original 16th century castle whose scenic ruins still stand today.

The Glade development consisting of six lodge pitches and 34 caravan pitches for holiday home-owners has been built on an exclusive area of Thurston Manor, offering fabulous views and a private gated entrance. Facilities on the park include an indoor heated swimming pool, fishing lake, gym, outdoor play parks, games room, arcade, dedicated family room with seasonal entertainment, as well as Hunter’s Bar & Restaurant and Muir’s Pub.

Verdant Leisure, whose Head Office is in Lancaster, say that their mission is “To create the perfect environment for customers to relax, enjoy precious family time and experience a new lifestyle.” They also place considerable importance on creating a more environmentally aware holiday experience.

GOLDEN COAST is a fantastic, family friendly park in North Devon.

GREEN TOURISM
“We’re committed to promoting sustainable tourism and protecting and enhancing our natural environment,” explains Stacey Hope. “We have a dedicated Green Team in place across the business, and each park has its own Green Champion. All of our parks are members of the Green Tourism scheme, and we aim to make all Verdant Leisure parks more environmentally conscious and help our customers to do more whilst visiting our locations.”

As part of their Green Tourism commitment, Verdant Leisure also champions investment and improvement in local communities. The company nominates a different Charity of the Year each year, and raised over £80,000 for Blood Cancer UK in 2022. Additionally, it supports the Wildlife Trusts close to their parks (Durham, Northumberland, Scottish and Devon Wildlife Trusts) by offering holiday guests the option to donate £1 per holiday booking.

As a team that prides itself on the exceptional standards of their parks and the customer experience for all holiday guests, it’s unsurprising that Verdant Leisure’s success has been recognised by a slew of top awards, including most recently, Silver for Best Company for UK Family Holidays and Bronze for Best Company for UK Parks and Lodges Holidays in the British Travel Awards 2023.

Verdant Leisure has also won several accolades for its employee engagement. The business has been voted one of the Best Companies to work for within the entirety of the UK, in the northern region, and in the leisure and hospitality sector several times over. A superb achievement, based on ratings from their own employees. With guest – and employee – satisfaction top of the agenda, continued success seems assured.

GREEN TRAILBLAZERS

GREEN TRAILBLAZERS

Investment in eco tourism continues to thrive...

EACH LODGE OFFERS PRIVACY while maintaining proximity to the resort’s central facilities.

The David Bellamy Blooming Marvellous Pledge for Nature works in partnership with over 500 holiday parks in the UK. Pioneered over 28 years ago by botanist and TV personality David Bellamy, the scheme is now administered by his son Rufus, who is himself an Environmental Adviser, working closely with parks of all sizes.

The organisation has singled out Parkdean Resorts for special praise thanks to their commitment to the environment and its responsible stewardship of over 3,500 acres of land at its 66 sites. Parkdean Resorts was described this month as ‘a green trailblazer’ for kickstarting work that will provide wildlife and the natural world with the same warm welcome as its holiday guests.

Scheme co-ordinator Rufus Bellamy said Parkdean Resorts deserved major recognition for mobilising a raft of exciting and imaginative environmental projects across its parks this year. Once they are completed, said Rufus, the work will not just benefit nature, but will also help provide an enjoyable and educative experience for guests, and for youngsters in particular.

Making new wildlife discoveries, he said, was just one of the ways in which Parkdean Resorts was helping to create magical memories for the 3.5 million guests it welcomes each year. The group’s parks have all taken the David Bellamy Pledge for Nature which commits them to managing their green spaces with wildlife in mind and undertaking at least one significant wildlife project over the next year.

These include setting up bird boxes and other artificial habitats, creating areas where bees, butterflies and other pollinating insects can get food, focusing on the conservation of a specific species, and working to enhance ponds and other wetland habitats.

INTERPRETED NATURE TRAILS encourage all family members to make wildlife discoveries in the park’s grounds.

CONSERVATION GOALS
Parks taking the Pledge receive visits from independent wildlife assessors who provide advice on new projects to be undertaken, and the steps needed to accomplish their nature conservation goals.

Responsible at Parkdean Resorts for steering the scheme is the group’s Regional Director of Scotland Colin Pearse, and he said park managers play an important part in delivering the results: “Our managers are given a great deal of autonomy in deciding what conservation projects will best suit their park, and then involving team members in making it a reality,” said Colin.

“This is crucial as our parks are located in different and very beautiful coastal and countryside locations throughout Britain, each with its own individual character and natural assets. “We ask each manager to propose a project and explain the ways in which it will enhance the guest experience, and then it’s up to them with help from members of their team.

“There’s never any shortage of volunteers coming forward, not least because it’s very satisfying to know that you are making a real difference to safeguarding wildlife and the natural world. “We receive tremendous support from the scheme’s advisers who are always willing to go the extra mile in providing both encouragement and expert guidance,” added Colin.

Rufus Bellamy said that Parkdean Resorts had become national cheerleaders for the scheme, and its parks were role models for how tourism businesses could work as a group to help nature.

 

CHEERS LEADERS
Just as importantly, he said, Parkdean Resorts was encouraging millions of holiday guests each year to discover more about the natural world, and the part they can play in its conservation. Mythtopia is an eco-glamping resort situated just outside of Edinburgh that is due to open in Spring 2024. The resort is designed to be 100% sustainable, carbon-negative, and powered entirely by natural energy sources, such as solar and wind energy.

To help in its rewilding efforts, Mythtopia is also leveraging its own cryptocurrency funded by carbon credits, as part of its mission to plant 120,000 trees on the site itself. Its founder, Oliver Pyle-Santini, was inspired to create a flourishing and environmentally-conscious business that would provide a wealth of jobs to the local community, and safeguard the natural surroundings of the estate.

The luxury glamping resort will feature many activities from yoga to silent discos but the most unique is ‘Legends’; an augmented reality game based on Celtic mythology and folklore aimed at families, couples and gamers alike. Situated among 200 acres of preserved green land and located just 20 minutes from the Scottish capital, Mythtopia is the ideal place for families to experience nature while embarking on an immersive AR adventure.

MYTHTOPIA OFFERS ITS GUESTS a unique immersive AR experience based on ancient Celtic mythology

Mythtopia will also be the UK’s first holiday destination exclusive to NFT token holders. Mythtopia will feature 150 low- carbon impact geometric domes and lodges, along with a restaurant, clubhouse, bar, and spa. Each guest will receive access to a wealth of activities including a geofenced augmented reality playground based on ancient Celtic mythology called ‘Mythtopia Legends’.

The game allows players to explore the natural woodland environment while following a spellbinding story of mythical creatures. Participants can build their own AR character, interact with talking trees and dwarves, and go on mystical missions alongside the characters of their friends and family.

Using Celtic legends, this unique AR experience will create a ‘digital theme park’ perfect for families, couples, gamers, and LARPers. Guests can also get involved in a wide variety of other activities to help them enjoy the natural world with opportunities for open water swimming in its own lake, stargazing, horse riding, yoga classes, and silent disco parties.

ECO-VISITORS will help plant over 120,000 trees by visiting Mythtopia, a carbon-negative retreat.

GREEN INVESTMENT
Tregoad Holiday Park in Looe, Cornwall, celebrated the completion of a raft new developments this summer by opening its doors to members of the local community. Representing an investment of £2.5 million, the initiatives were focused on sustainability, and the introduction of new ways to protect the natural world.

The family-owned park, part of the four-strong Waterside group, chose a Saturday in July to showcase its achievements to guests which included members of the public, senior local authority and VisitCornwall representatives, and Tregoad’s local suppliers. New features include the creation of Cornwall’s largest wildflower meadow bank covering more than 3,000 square metres, and seeded with high pollen-bearing plants.

Nectar produced by the blooms, says the park, will provide a valuable foraging resource for honey bees, butterflies, and other important pollinators. In addition, the park has invested £300,000 in planting hundreds of indigenous plants, trees and shrubs, and installed a range of new wildlife habitats.

The living quarters installed throughout the park’s grounds include three traditional beehives, duck houses, plus bird and bat boxes made from recycled materials This year, the park is also spending £36,000 on upgrading its popular wildlife walk. The move will add an additional 2km to its length, allowing guests to explore even more of the park’s rich and varied landscape, and to uncover its wildlife secrets.

Matt Way, General Manager at Tregoad Holiday Park, said: “An important part of our guests’ experience is enjoying our wildlife, beautiful lakes, and woodland walks. We believe we have a responsibility to nurture and enhance our natural surroundings, helping Cornwall’s natural environment to thrive and contribute to a greener future.

PARKDEAN RESORTS’ many accommodation options include lodges located in tranquil wooded surroundings.

“As well as focusing on wildlife and planting, we’ve been assessing everything that we do at Tregoad to ensure we’re operating as sustainably as possible. “For example, we’ve introduced a new waste-water treatment facility to allow the park to be self-sufficient, installed water refill taps, and reused construction materials across the site, such as our former toilet blocks which have been crushed and reused as road infill. We’re also continuing to work with Climate Vision to identify more ways in which we can reduce our carbon footprint.”

Tregoad Holiday Park works with more than 50 local suppliers, including Flotsam Flo which creates fashion accessories from waste which is difficult to recycle. Items are taken in, including old wetsuits, which are then upcycled by Flotsam Flo to be sold in its shop. The park is the first holiday park in the UK to go ‘full cycle’ in recycling, upcycling, and redistributing in such a manner.

Through partnership with a specialist upcycler of wet suits, inflatables and plastics, the park is aiming to reduce its landfill by a further 10% this year – after diverting 80 tonnes of waste from going to landfill between 2022 and 2023 through switching to alternative waste companies. Matt continued: “Collaboration is key to helping us tackle climate change. We’re proud to be working with like-minded businesses which champion sustainability and consider their environmental impact when planning their future investment and areas of growth.

“Our sustainability efforts complement our wider enhancement works at Tregoad. Over the past two years, we’ve introduced 100 new high-quality holiday homes and invested more than £500,000 in improving our guest facilities. Matt adds: “Our holiday accommodation and facility improvements, alongside our sustainability initiatives, are helping us achieve our core objective of delivering an exceptional quality holiday experience.”