BUSINESS LEADERSHIP PROGRAMME

BUSINESS LEADERSHIP PROGRAMME

 

THE FIRST OF ITS KIND in the holiday park sector, Parkdean Resorts has launched a bespoke talent development programme.

Parkdean Resorts, the UK’s leading holiday park operator, has partnered with Cranfeld Executive Development, to provide Parkdean Resorts personnel with elite leadership and management training.
The bespoke talent development programme, the first of its kind in the holiday park sector, is aimed at unlocking the development potential of leading talent in the business. The two-year course is available for selected candidates and represents a £30,000 investment per participant.
The delegates will at first enrol and complete Cranfeld’s Breakthrough Leadership Programme. After successfully completing this programme, each delegate will select a further development course for the second year, which will be more specific to their needs and skill-gaps.
The cohort that will begin the course in 2021 is made up of seven senior managers across the business that have been earmarked as future leaders of the business and includes one employee who began their career at Parkdean Resorts working as a lifeguard and has since worked their way up to their current role. Upon completion, all delegates will be awarded the CEOs ‘One to watch’ award.

MAXIMISING VISITOR SPEND ON SITE

MAXIMISING VISITOR SPEND ON SITE

 

CASHLESS PAYMENT systems offer touch-free purchasing on-site.

For park operators, a cashless payment system is an opportunity to incentivise and increase visitor spend. Easy, quick, and safe payments also offer a great customer experience.
In the wake of COVID-19 cleanliness is still front of mind for all of us. Contactless is the safe payment of choice, with no need to even touch the terminal or pin pad. By adding this form of payment to more of your onsite services and facilities you’re making it simpler for the customer and increasing the chances of impulse purchasing.
For parks wanting to incentivise and reward customers for onsite spend, VMC can also provide a private onsite payment system using branded cards, wristbands or biometrics. With a choice of payment types; cashless, contactless, mobile payments and QR codes, our system is also packed with other great features like online pre-order, loyalty, meal deals and promotions.
There is a mobile app for customers, to top up their account as they go or spend and settle on check out. They can even start saving in their account before they arrive, so the holiday fund is ready for their arrival.
A seamless payment experience really adds value for the customer, not needing cash to pay for anything during their stay keeps things effortless and simple. Cashless payment can help park operators to manage additional facilities more efficiently, or even add new ones without impacting on staffing. Ideal for parking, charging, power, amusements, food and drink, vending, laundry, bike hire, pool tables and much more. The possibilities are endless.

VMC (UK) Ltd.
Tel: 01926 816400
E: sales@vmcltd.co.uk
www.vmcltd.co.uk

GAME-CHANGING INTERNET COVERAGE

GAME-CHANGING INTERNET COVERAGE

PARKLINK™ OFFERS SUPER-FAST Internet connection for guests.

Holiday Parks no longer have to put up with nightmare broadband connections thanks to the introduction of ParkLink™ from Vital Wifi which enables super-fast speeds ‘Direct to the Van’ at a fraction of the cost of fibre.
It uses revolutionary technology designed to deliver consistently high-quality broadband across wide open remote outdoor sites.
“I can’t stress enough how vital it is for a holiday park to have a highly resilient and robust internet network,” comments John Bunn, who has collaborated with outdoor WiFi specialists Vital Wifi to develop ParkLink™ for the parks industry.
“Going forward, the network infrastructure will be the backbone for delivering essential services to caravan owners and key for the successful management of a park,” says John Bunn. “Internet infrastructure shouldn’t be viewed as a cost, it’s a business enabler for holiday parks,” he adds.
Paris Williams manages Tan Rallt, a family run holiday park in North Wales with 140 caravans. They used an industry-leading solution for their WiFi provision but still their guests experienced poor internet service with intermittent connectivity, dropped signal, low bandwidth and signal interference.
“Despite having a service contract, our staff were spending way too much time fiddling with routers they knew nothing about,” says Paris. “Then when the network went down for 11 days, taking up two full days of internal staff’s time to troubleshoot, it was time to find a better way.”
“Now, with ParkLink™ we provide free WiFi to all our guests and give them the option to upgrade for higher bandwidth directly from Vital Wifi, who installed the system entirely at their own expense. It’s a win, win and we can now attract guests who require an always-on super-fast connection.”

ParkLink™ – Powered by Vital Wifi
Tel. 0333 3583 111
www.parklink.co.uk

TRANSFORM YOUR BUSINESS WITH SPATEX VISIT

TRANSFORM YOUR BUSINESS WITH SPATEX VISIT

SPATEX is a must visit for water leisure features from hot tubs to swimming pools and much more besides.

Thinking of installing a hot tub or swimming pool or updating your current facilities? Then SPATEX 2022, at the Coventry Building Society Arena, Tues 1st to Thurs 3rd February, is a must-attend event.
As the UK’s only dedicated annual exhibition, entering its 25th year, over one hundred companies, from home and abroad, will display their latest models and innovations.
Free to attend, it provides holiday park owners with all you need to know about water leisure features such as spas, hot tubs, saunas, steam rooms, swimming pools, enclosures and much more besides.
With the latest money-saving innovations - energy-saving is the cornerstone of the show’s agenda, you can tap into expert advice from some of the world’s top water leisure experts on hand, access free advice for your existing or future project.
Talks and demonstrations in the show’s free-to-attend, three-day double seminar and workshop programme will focus on how to save time and money. CPD points and a certificate of attendance are awarded to all attendees of the ISPE (Institute of Swimming Pool Engineers) workshops.
Make your first point of call, the SPATEX Help Desk at the entrance to be pointed in the right direction and don’t forget The Big Reunion - SPATEX’s free to attend 25th anniversary networking party on Wednesday after the show closes at 5pm with free drinks, canapes and lots of industry chat.
The Coventry Building Society Arena, Coventry CV6 6GE is easy to get to - just 500 yards of the M6 and within two hours commuting time of 75 per cent of the population that ofers 2,000 free on-site car parking spaces.
Register now at www.spatex.co.uk

CELEBRATING 75 YEARS OF SALTEX EVENT

CELEBRATING 75 YEARS OF SALTEX EVENT

Those associated with the holiday park industries will have the opportunity to see a wide range of innovative new products and services from prominent suppliers when SALTEX opens its doors at the NEC, Birmingham on November 3 and 4.
SALTEX will be taking place for the 75th time this year and the show is set to be the most vibrant and celebrated event in its long history.
The show floor will be bursting with everything a visitor needs to increase their effciency and improve operations and will contain a plethora of exhibitors representing the likes of turf maintenance machinery, fertilizers, wetting agents, seeds, turf, aggregates and treatments, weed control, facilities management services, fencing and landscaping.

ECO VILLAGE

As well as a wide range of innovative products on display within the three large halls, visitors to SALTEX will have the chance to see an ‘electrifying’ showcase of products in a dedicated area on the show foor called the Eco Village. Featuring a programme of daily demonstrations in cutting- edge sustainable technology – the Eco Village allows visitors a unique opportunity to witness a multitude of products in action.
Expect to see a powerful line-up of new innovations from the likes of Avant UK (headline sponsor), Dennis Mowers, Campey Turf Care Systems, Overton UK, GroundWOW and Allet Mowers.
Since its launch at SALTEX 2017, the Innovation Awards have helped to highlight some of the most ground- breaking, innovative products and services within the groundscare industry. Visitors will get the chance to see every entry on the show floor and there will be a winner in each of a wide range of product categories - so keep an eye out for news on when and where the final ceremony will take place on the show floor.
There will also be a number of education opportunities through Learning LIVE - SALTEX’s all- encompassing, free-to-attend education programme. Learning LIVE will take place in large seminar theatres situated on the show floor and will feature a wide range of topics which could be particularly beneficial for those working in the landscaping sector.

LAWN CARE

Landscapers may well be interested in Lawn Care Legends LIVE, which will take place on the first day of the show and offer a fantastic networking opportunity.
In addition to the limitless opportunities available on the show floor, one lucky visitor will be presented with an incredible battery-powered compact loader from Avant UK worth approximately £30,000. Every person who registers will be in with a chance of winning this fantastic prize – on loan for six months and the live draw will take place on the first day of the show.
Pre-registration to SALTEX 2021 is essential this year. Please register for free online at gmasaltex.co.uk/visitor-registration/ and print off your badge for entry to the show.

COMMUNITY SPIRIT

COMMUNITY SPIRIT

 

LONG CARRANT enjoys spectacular vistas of the Bredon Hills and is located in a designated area of outstanding beauty

 

Highgrove Parks aims to offer an exceptional lifestyle for the over 50s…

Highgrove Parks Limited, formerly Fury Park Home Estates is an established family business with six park home estates across the southwest of England.
The Highgrove portfolio includes Long Carrant Views in Evesham and Three Counties Park in Malvern, Worcestershire; Beverley Hills Park in Amesbury, Wiltshire; Lea Villa Park in Lea, Herefordshire; Poplars Park in Cambridge, Gloucestershire; and Greenacres Park in Yeovil, Somerset.

Directors Jim and Eliza Fury first decided to invest in residential parks around 25 years ago after being inspired by the nature of the business:
“Looking in from the outside, I always thought it [the parks industry] was an interesting business to be in. What a lovely way to live when you’re over 50. A close community. Safety and security, as well as great quality and affordable homes. I can’t think of anything better!”
Each of the Highgrove Parks cater exclusively to the over 50s and their scenic countryside locations are ideal for those wishing to enjoy a leisurely semi-retirement and retirement.

 

BEVERLEY HILLS PARK in Amesbury is the largest of the Highgrove Parks. The head office (pictured) is also at the park.

 

“We believe our parks offer an exceptional choice based on both location and lifestyle,” explains Jim Fury.
“We strive to manage and maintain our parks to the highest standards and are proud to be Members of the BH&HPA, which assists with park legislation, regulation and safety issues for the benefit of park owners as well as our residents.”
Largest of the Highgrove Parks with 128 homes, Beverley Hills Park in Amesbury lies in the heart of the Salisbury Plains, well-known for Stonehenge just a short drive away. The main head office of Highgrove Parks is on site and all of the homes have private gardens and enjoy widespread views across open countryside, whilst also being conveniently located close to local shops and facilities.

 

WIDESPREAD VIEWS

At the other end of the scale is Green Acres Park in Somerset. The smallest park in Highgrove’s portfolio, Green Acres has just 17 residential park homes and is also the most southerly of the Highgrove Parks.
“Green Acres is a real little gem,” says Jim Fury proudly. “We bought this park in the early 2000s. It’s fairly traditional in style but a real favourite with prospective buyers and residents who appreciate the quiet location but easy access to amenities on the outskirts of the vibrant market town of Yeovil.”

 

GREEN ACRES PARK in Somerset is a ‘little gem.’ It has just 17 residential homes at the moment.

 

Green Acres will shortly be expanding with three new plots due to be released in the near future. Also currently under development is Highgrove’s Lea Villa Park, which boasts a superb rural location on the doorsteps of the beautiful Forest of Dean and Wye Valley in Herefordshire. Five new plots will be available at Lea Villa Park in the first quarter of 2022, bringing the total number of homes on the estate to 73. Residents at Lea Villa enjoy participating in village life, as well as venturing to nearby Ross-on-Wye and Gloucester.
Highgrove’s remaining three parks are all relatively close to Lea Villa. Three Counties Park at Sledge Green offers 74 residential park homes nestled in glorious Worcestershire countryside enjoying beautiful views across to the Malvern Hills. More plots will be available to purchase at Three Counties early next year.
Poplars Park is a small quiet estate with 37 homes located in the village of Cambridge, close to the famous nature reserve of Slimbridge in Gloucestershire.

 

POPLARS PARK is a small quiet estate with 37 homes in the village of Cambridge, Gloucestershire.

 

The Fury’s acquired their final park, Long Carrant Views in December 2020 and the park is currently being further modernised and developed. Long Carrant Views is licenced for 52 homes and there is a lake and a well-stocked woodland area with picnic benches for residents to sit and enjoy the surroundings.
“Long Carrant enjoys spectacular uninterrupted vistas of the Bredon Hills and is located in a designated area of outstanding beauty,” explains Jim. “We’re very excited about the development of this park which is set to become the flagship in our portfolio.”
Long Carrant Views is situated just a short drive from the beautiful honey- coloured, period homes of the scenic village of Broadway, often referred to as the ‘Jewel of the Cotswolds.

 

PREMIUM SPACE

Another advantage of Long Carrant is space – an absolute premium in this area.“Not many parks can take the size of homes that we can install at Long Carrant,” explains Jim. “The plots have space for homes up to 54 x 22. They also have super large gardens and splendid views. The potential at this park is really great for the future but we’re always on the lookout to expand and add more parks to our portfolio.”

 

THE FURY’S acquired their flagship park, Long Carrant Views in December 2020. Pictured, an Omar Middleton at Long Carrant Views.

 

The Fury’s have developed good links with all the main home manufacturers in the UK and work particularly closely with Stately Albion. A maintenance team works across all the parks and Jim and Eliza are assisted by Susie Moxey in Sales and Marketing who works directly from the head office, as well as the smaller offices at Long Carrant and Three Counties.
Visiting each and every park on a regular basis is a key commitment and residents know Jim as a personable and approachable owner – not just as a name on a piece of paper.

 

HIGHGROVE PARKS is a team effort. Jim Fury – second from the right – with Susie Moxey, Sales & Marketing, and Chris Andrews and Mark Andrews from the maintenance team.

 

“I like to meet all the customers personally if I can,” says Jim. “I enjoy explaining the very real benefits of park home living and what it means to move to a park community.”
“My wife and I came into the parks business with a fresh perspective and we’ve worked hard to establish and build an excellent reputation within the industry,” adds Jim. “Taking time to get to know residents personally is really important to me. I truly believe that a hands-on approach is the only way to successfully do business.”

Highgrove Parks
Tel. 01386 335434
www.highgroveparks.com

MINT CONDITION

MINT CONDITION

 

THIS FORDINBRIDGE CANOPY over an outdoor play area is not just good looking but highly
functional for extending exterior use.

How to ensure your site is always keeping up appearances reports Emily Martin…

Holiday parks have to keep many plates spinning but you don’t get a second chance to make a first impression and, as they say, the devil is often in the detail.
Creating the perfect holiday experience for guests is a lot of work but, to get that wow-factor on arrival, you need simple, smart and effective ideas that don’t take up lots of time or resources.
Holiday Park Scene has spoken to some of the holiday park industry’s top services and suppliers and they’ve given us some tips on how to ensure that, for your guests, it’s always love at first sight.
The 2021 winners of ‘Grounds Maintenance Company of the Year’ at the Pro Landscaper Business Awards was Glendale. A company offering an all-encompassing green-space management and maintenance service and Matt Gavin, Head of Commercial Sales and Development, says landscaping and grounds maintenance is crucial to keeping things looking their best.

 

KEEP UP YOUR LOCATION’S appearances with clean paths and tidy planting. Pic. Mill Rythe Park

Matt says: “Due to parks now hosting guests more accustomed to international holidays, Glendale has seen a 95% increase in the level of enquiries from camping and caravanning sites looking to undertake signifcant landscaping and grounds maintenance work to keep the sites pristine.”
Matt reveals that sites are specifically requesting tree management services, commercial grass cutting and invasive specials control alongside general grounds maintenance.
Matt continues: “The demand from the camping sector started as early as January 2021 when confidence started to rise at the prospect of a roadmap out of Covid restrictions. Since the government announcement was made regarding lockdown potentially ending in late June, the level of enquiries about our landscaping services surpassed all expectations.”

 

PICTURE POSTCARD

Martin Lucas of GreenMech agrees about the importance of landscaping. He says: “The setting and landscape of a holiday park often provides the frame for a picture-postcard holiday. Keeping on top of the site’s surroundings will provide great aesthetic benefits, but woodland maintenance shouldn’t be forgotten on the list of landscaping tasks.”
Martin goes on: “The benefits of a striking first-impression continues to be a key driver behind keeping on top of site maintenance. The look and feel of a site should be fitting within its surroundings - a dense tree belt for example may be fitting for a countryside venue, but less so in an open landscape.
“Trees present a fantastic way to integrate or soften the appearance of ancillary buildings and other site facilities but also have the functional benefit of creating boundaries, shelter and screening between public and private areas.
“Key woodland management tasks could include regular examination of tree roots and overhanging branches as these can quickly cause problems overhead or underground, as well as posing health and safety risks to guests,” advises Martin. “Also, removing density in the upper and lower canopies to promote a better flow of air and light to site which, in turn, will optimise the health of any turf, pruning and thinning of brush and disposing of any dead, damaged or diseased wood or brash.”

 

TAKE EVERY OPPORTUNITY to reinforce branding with props like these planters. Pic. Woodberry

 

But holiday parks keen to keep on top of landscaping and forestry need to be mindful of the pitfalls it can create. Especially what they do with the debris they create as Martin explains: “The Environmental Protection Act, along with the Clean Air Act, considers the burning of waste as inappropriate. Anyone found improperly disposing of waste risks being prosecuted by The Environment Agency, Local Council or Police – with a typical fine likely to be in the region of £2000.”
GreenMech have a woodchipper portfolio that spans 20 models of various sizes and chipping capacities, with a pedestrian range built with the professional landscaper and parks manager in mind. Chipping is a fantastic way to quickly and easily remove unwanted material. The chip that is produced can then be used in other beneficial ways - as a weed suppressant on pathways and in flowers beds or scattered around trees to help with moisture retention in the summer months.
Once you’ve sorted the landscaping and forest management you need to start adding strategic items that will enhance the useability and aesthetics of your outdoor space.

 

AL FRESCO AREAS

Martyn Bright from NBB Recycled Furniture says: “Research continues to validate that meeting outdoors comes with a reduced risk of coronavirus transmission and introducing furniture outside to optimise your available space is a great way to stay compliant with government advice, whilst creating comfortable al fresco areas for your expectant returning customers to enjoy.
Martyn continues: “When considering your outdoor furniture, recycled plastic is the perfect choice, as the material looks like timber but can last outside all year round without the need for annual maintenance.
“Recycled plastic can last up to five times longer than the timber equivalent. The longevity of recycled plastic makes it the perfect cost-effective alternative for use within the hospitality, tourism and leisure industries, where heavy use is expected.”

OPTIMISE OUTDOOR SPACE on your site with lovely additions like this table and seat design. Pic. Woodberry

Doug Barr is the Sales Manager at Woodberry of Lemington Spa and agrees that clean and well-maintained outdoor furniture is a must when ensuring a site looks presentable. Doug advises: “If your furniture is broken or covered in algae, customers will judge the standards of the park on it.
“Look for quality wooden furniture to withstand the wear and tear of heavy use. Or choose metal/plastic and laminate furniture that is easy to wipe down and dry of,” he adds.
Woodberry offer a range of picnic tables, outdoor dining tables, chairs and benches in wood, metal, plastic and synthetic rattan. Recycled plastic picnic tables are very easy to keep looking neat and come with 25-year structural guarantees as well as green credentials.”
But don’t neglect your flowers! Doug says: “Keep any flower or shrub borders looking tidy with raised planters which also come in handy for directing the flow of customers at reception areas or sectioning of café and bar areas.
“Also, if litter bins are well maintained, emptied regularly and visible to customers then they will be encouraged to use them,” Doug continues.
“Recycling bins with different sections can also help show your green credentials and encourage customers to recycle,” Doug emphasises. “Branded barrier screens can help keep areas looking tidy and sectioned plus provide clear branding and signage.”

But how can parks maximise the usability of outdoor space without things looking messy and unkempt? Doug says: “Outdoor shelters, patio heaters, and lighting certainly helps in wet and cold weather. That also encourages your customers to enjoy al fresco hospitality. Parks have to think ‘Have I got the right sized outdoor furniture for my customer groups?’ ‘Should I offer a mix of sizes so that smaller groups don’t take up larger tables?’”
And where can it all go wrong? Doug has some tips on how to avoid some classic pitfalls. He says: “Not cleaning and clearing up tables quickly enough or having overflowing rubbish bins on the site. Also watch out for wet, broken, algae covered outdoor furniture.
So that takes care of landscaping and furniture, but what else can you do to keep things looking extra neat and tidy? Darren North of Rolec says you also need to think about power. He says: “Rolec have been manufacturing and supplying electrical hook-up equipment for the leisure industry for over 30 years and the Quantum Touring Pedestal brings caravan and holiday parks an alternative solution to their everyday hook-up equipment.
Darren continues: “First impressions are indeed important and with the Quantum Touring Pedestal, park operators can offer their visitors a simple and seamless electric hook-up solution, with aesthetic appeal as an added benefit.”

 

BRIGHT LIGHTS

For enhanced first impressions, the Quantum Touring Pedestal is also complete with LED louvered lighting, providing visitors with greater visibility, particularly during the dark nights.
Alongside the Quantum Touring Pedestal there is Rolec’s Quantum:EV charging pedestal, perfect for communal electric vehicle charging facilities and it’s also equipped with LED louvered lighting, ensuring that EV driving visitors are able to spot your charging points throughout the day and night.

 

LIGHTING IMPROVES safety and adds to the mood of the site. Pic. Arleigh

On-site storage is also a place you can easily go wrong. Lily Hadden is a Team Leader at Arleigh which has supplied the static caravan industry for more than 50 years. Lily says: “Ensuring parks look clean and respectable is crucial for good first impressions and returning customers.”
To help park owners create the accommodation and spaces required for their visitors, Arleigh stock everything from indoor and outdoor furniture to storage solutions and lighting.
Made of PVC-coated galvanised steel, Arleigh’s durable storage boxes are ideal for keeping outdoor areas tidy and are even built to withstand coastal environments. There are different size and style options ranging from bike and garden stores to gas storage units.

 

STRATEGICALLY placed canopies will extend use of outdoor space. Pic. Fordingbridge

“Arleigh’s ever-growing range of solar lights and bollards offer a great renewable alternative to traditional lighting and are the perfect choice for illuminating park driveways, paths and car parks.
Adam Collier is the Technical Sales Manager at Fordingbridge which offers a range of canopies, walkways and statement builds to the holiday park sector and others. Adam says: “Tidiness in parks goes well beyond having bins and other street furniture in well thought out locations, or ensuring your soft landscaping is on point. Organising parks so they make sense has a massive bearing on visitor experience too; no guests want to spoil their initial arrival with the stress of finding reception or arranging a suitable meeting point for friends and family.

 

NEAT AND TIDY

“We have installed a number of canopies adjacent to reception areas (and subsequently cafes/bars) which act as clear wayfnders, as well as the added benefit of providing covered space to wait and meet with friends. Clearly arranging and organising equipment is also a key consideration. This could be providing sensible racking for bikes, hire karts and mobility equipment.”
What are some practical ways to maximise the usability of outdoor space? Adam says: “In the UK, weather is the key consideration, so allowing for this, or rather counteracting it, is by far the best way of increasing the year-round usability of outside space. We have seen parks installing canopies over MUGAs, courts and other play areas to act as both a form of shade in the summer, and allowing for play in wet weather.

 

A QUADRANT GAZEBO with winter heater and lights. Pic. Woodberry

“The same is true of covered areas adjacent to restaurants, bars and cafes. Providing a cover instantly turns the outdoor space into an extension of that facility, allowing for greater number of covers throughout the year. Adam continues: “Living roofs are also a benefit in both the customer journey and enforcing company ethos. They further the green credentials of the park and provide a further natural aesthetic to merge any structure with existing soft landscaping.”

 

 

BELLS AND WHISTLES

BELLS AND WHISTLES

 

CLEAR SKY SAFARI TENTS sit majestically along a waterside location

 

Sue Hollingshead digs deep into the latest glamping trends…

As we come towards the end of the glamping summer season there can’t be any doubt that it has been a manic year for the sector.
We have seen new product introductions, new campsites, and a generally flurry of activity trying to keep up with the huge demand.
According to the GVR* market analysis report, the global glamping market is expected to grow at a rate of 14.1% (annually) from 2021 to 2028 with a net worth in the region of 3.92billion (GBP) by 2028.

 

THE AWARD-WINNING Melody Farm shepherd’s hut

 

Already valued at 1.7 billion (GBP) by the end of 2021, Europe’s share of the spoils was put at around a third -- 34.8% in 2019.
Sacha Macey, Owner of Yurts For Life, was very clear about the trend: “Glamping has exploded this year! “Gone are the days of the ‘bubble will burst, this is a fad…’ which was the mantra within the industry a few years ago,” Sacha believes.
“External factors, way beyond industry control, such as Brexit and the COVID pandemic have certainly had a positive impact on the industry as holidays abroad have been very diffcult to plan and deal with over the last 18 months. The demand for holidaying ‘outside’ in the UK is unprecedented.”

 

NEW OPPORTUNITIES

The boom has generated the opportunity, and inspiration, for landowners and farmers to enter the market. With existing campsites, holiday parks, and glamping sites looking at ways of embellishing their developments to ensure they stay ahead. Simply adding one more glamping unit to an existing campsite has proved valuable and positive ROI.
There has been a surge of new pop-up campsites, which have been seen as both good and bad for the industry. As we know, the key aspect about glamping is that it focuses on ‘the experience’, something about the holiday must inspire the customer, either with a ‘WOW’ when they arrive and see their accommodation, or with the associated service, or to be fair a mix of both. A new quick pop-up campsite in many cases hasn’t had time to develop the full experience.
Mark Scott, CEO, Clear Sky Safari Tents, shared his thoughts: “I think the number of pop-up sites did rather detract from the quality of the glamping experience as people were advertising, say bell tents, with no services as a glamping experience.”

 

OUTSTANDING SAFARI Tents design and manufacture their own range of premium safari tents.

 

Mark continued: “It is expected that many of these will not ‘pop’ up again next season as bookings, reviews, and repeat rates will discourage the poor-quality sites and encourage the high-quality sites.”
Sacha also felt there was good and bad in the new pop-up sites and commented: “Some sites have managed to get it right straight away by keeping holidaymakers happy in the UK when they would have gone abroad.
We can’t do much about the weather, but if the details of the glamper’s experience are thought through and the appropriate facilities are available, then these pop-up sites have probably saved a lot of families after a tough time with the pandemic.
“Unfortunately, some sites have tarnished the industry as their main intention has been to make a fast buck.”

 

DESIGN INNOVATION

With the experience being paramount, there is always scope for innovation, whether this is within the design of the glamping accommodation, or within the overall holiday experience.
Tom Burnell, Managing Director of Kata Tipis, saw an opportunity in the market, as a slight side-track from their standard offering of Wedding Tipis. Tom explained more: “The technology is moving on at a pace with new innovations and different structures being released into the UK Glamping Market to meet the ever- increasing demand for more exciting and interesting experiences for the increasing volume of guests,” said Tom.

 

DREAMY RELAXING interiors for the dream experience, by Yurts For Life

 

“At Kata Tipis we wanted to transfer the scale and awe of our events tents and designed a glamping tipi that took people’s breath away. We believe that glamping should be an experience, not just in the view, or where a structure is sited, but the structure itself!
“We launched our new glamping tipi, which is unlike any structure on the market and in our opinion takes the traditional tipi design to the next level.”
Clear Sky has also identifed an innovative design they are working on, Mark was willing to share his plans: “There are several new directions that the industry is taking, all based around the enhancing of the glamping experience.
“In particular, we are seeing some great structures based around Stargazing in the black sky areas. We are currently working on a ‘Star Gazer Safari Tent’ with our designers, hopefully, ready for launch next season.”

 

QUIRKY OPTIONS

The experience it offers is paramount, whether staying in one of the quirky options available, such as converted planes, or one of the popular tree houses, traditional pods, stunning safari tents, yurts, tipis, shepherd huts, the list of unit types is continuingly growing.
The Glamper is naturally akin to outdoor living, with a secluded location, hot tub, or outdoor cooking, still ticking boxes. The one key aspect that has changed following the pandemic is the washing facilities. Mark explained, “Accommodations that were able to provide separate washing facilities were at an advantage when the market reopened. Many smaller sites with shared washing facilities fell victim to the ‘one wash area per household bubble’.

 

EXCLUSIVE SETTINGS couldn’t get better than this, by Yurts For Life

 

Those with the separate facility were well placed. We have seen an increase in enquiries from customers about putting bathrooms in their existing safari tents.”
The Staycation is here to stay. Bookings have been high for 2021, with most places reported as fully booked, and into next season. Clear Sky mentioned a Tik Tok video shared by one of their client’s guests, and shortly afterwards their bookings filled through to the end of next season!
On the flip side, Tom did have a few words of caution: “The concern is that UK Glamping site operators may overcharge for their accommodation this year and be seen to be ‘profiteering’ from the demand in the market.
“This, in turn, may frighten guests of for future bookings in the following years – not offering good value for money,” he added.

 

INSPIRED BY THE AFRICAN EXPERIENCE, Safari Tents are fast becoming one of the most popular forms of glamping accommodation. Pic: Boldscan

 

NEWBIE ADVICE

The best tips from Tom, Mark, and Sacha are, firstly ensure that you have all the required planning, processes, and licenses as per your own Local Authority before you start, which may take longer than you expect. Plan, Plan, Plan, and never underestimate the time it takes to organise everything, down to the water, sewage, electric, etc etc.
Understand what you are going to offer, go through the customer experience in detail and make sure it works. Stick with both your budget and your niche market, don’t be tempted to be everything to all people.
Then get your marketing in place, know who you are targeting, and create the destinations and accommodation to suit their needs. Good use of social media alongside collaborations with relevant local businesses work well.

 

IMAGE RELAXING in this environment, a luxurious experience, by Kata Tipis

 

Mark commented: “The best sites are the ones who have committed to the overall experience by offering contactless check-in, high-quality bedding and partnering with the main sales channels such as Hoseasons, Canopy and Stars, or Unique Hideaway. All aspects from booking calendars to easy check-in are important.”
If the stats from GVR* come to fruition then we are in for some busy years ahead, and with that, we will continue to see innovation, including eco holidays, which are clearly on the cards. Young families and couples wishing to connect with the great outdoors, the natural side of our planet, is a great starting point.
In the beginning, glamping accommodation was simply a glamping pod, it can now be almost anything. Innovation such as Clear Sky’s Star Gazer Safari Tent for next season, Kata Tipis beautiful new Tipi and the superb Yurts by Yurts For Life, are great examples. It certainly makes you wonder what we can expect over the coming years.

GVR
Grand View Research
www.grandviewresearch.com

Kata Tipis
Tel: 01780 239 188
www.katatipis.co.uk

Yurts For Life
Tel: 01803 762 370
www.yurtsforlife.com

Clear Sky Safari Tents
Tel: 0333 241 2660
www.clearskytents.co.uk

ICING ON THE CAKE – HOLIDAY HOT TUBS

ICING ON THE CAKE

 

THE FROSTS created a relaxation zone with the hot tub as the focal point.

 

Adding a touch of hot tub luxury pays off for holiday bookings…

With the rise in staycations, Yvonne and Graham Frost, owners of Slayleigh B&B in Matlock, made the decision to purchase a hot tub for their property. A hot tub not only adds a touch of luxury but can also increase occupancy and revenue by up to 60%.
With many choosing to stay in the UK, guests are looking to get away and relax with a hot tub often high on their list. According to Google, holiday cottages with hot tubs was the third most searched holiday phrase this year, up by 300% compared to the previous year.
A hot tub allows families and loved ones to reconnect and spend quality time together. People are also focusing on their wellness much more and a hot tub can help with this – soothing aches and pains, reducing anxiety and stress and relieving headaches.

SUPERIOR WELLNESS engineers fitted a cover to the hot tub which helps save on energy costs.

All reasons that may inspire a customer to book a holiday property with a hot tub.
“We are purchasing a hot tub as they have become more popular and is very much a want from guests as well as ourselves and not just solely for the B&B,” explains Yvonne. “I have particularly wanted one for ages, but other priorities took over; they are an expensive luxury so you really need to want one and we do.”
Yvonne felt the hot tub would make a difference to bookings, occupancy and booking rates. She explains: “We are 9.6 and 5 star rated on review websites so we feel our guests already choose us on running costs and upkeep of the tub, we do not however envisage a mass profit margin more maybe a popularity in guests choosing our accommodation over another.”
Yvonne contacted Superior Wellness who were recommended to her by a relative who has one from them and is obviously very happy.

UNDERSTANDING the workings of your holiday hot tubs is essential.

 

Superior Wellness recommend the Holiday Hot Tub, available as part of its Platinum Spas range, that is ideal for holiday settings from parks and resorts to smaller holiday lets.
This hot tub offers a basic layout no breakable or removable components with and designed for heavy usage. The robust but minimalistic design perfectly complements any garden, decking or outdoor area. The hot tub seats five people with 40 jets and is designed purely for the holiday let market.
Key features include secondary hidden controls, a tamper-proof control panel, in-line chemical dosing and crucially, quick draining.
With no headrests or diverters, the ‘plug and play, 32 amp, can have a WiFi module added so you can monitor the status and access the settings of the hot tub directly from your mobile phone.

WOW FACTOR

“I have to say Superior Wellness, Jordon in the sales team, in particular, has been fantastic in dealing with myself, sourcing my hot tub at short notice and communication.
“They had the hot tub in stock and therefore we could arrange the delivery quickly.
“The delivery team have also been fantastic and I would definitely recommend Superior Wellness. We can’t wait for our guests to start using it.”

THE SUPERIOR WELLNESS TEAM carried out the installation themselves.

 

Yvonne again: “We thought a lot of where to position our hot tub given the UK climate and so our wow factor is very much the area we enhanced once which was once our summerhouse and potting shed.
“We have turned this into a fabulous relaxing space with mood lighting, artificial grass, spa panel interior, grey chic wood panelling, and bi fold doors.
“Guests can enjoy the tub in all weathers as is under cover. There is a seating area to cool down in between hopping in and out of the hot tub where they can take in the view of our beautiful south facing garden, light and airy by day or on a starry night sky,” Yvonne enthuses. “What more wow do you need?”

ADVANCE PLANNING

Gareth Ward, Sales Director, Superior Wellness reveals: “We have seen a huge increase in demand this year for our holiday let hot tub. We have had some in stock but they sell quickly.
“I would advise you to plan in advance and order your hot tub now to ensure it arrives in time for the start of the season for next year.”
Gareth adds: “We work with a large partner network and we can advise you who your nearest one is.”
“If you are looking to purchase a hot tub for your holiday home, we highly recommend a Platinum Spas hot tub.

Gareth point out: “Many people ask about the pitfalls and problems as it surely can’t be all about increasing revenue.
“The constant upkeep, care and maintenance is the biggest downfall. You need to look after your hot tub and ensure you provide the care and maintenance it needs and stick to the guidelines,” he emphasises.
“However, the increase in revenue you will receive in terms of price per night and occupancy will outweigh any time and money spent on the upkeep.”
“We recommend that the hot tub is replaced approximately every five years depending on usage.”
For more information about the Platinum Spas Holiday Let hot tub please visit www.platinum-spas.com/product/holiday-let-5/

YVONNE AND GRAHAM Frost are delighted with the investment on their Holiday Hot Tub.

ECO REWARDS

ECO REWARDS

 

ACQUIRING THE SITE 20 YEARS AGO, 55,00 visitors a year are attracted to the Ullswater location.

 

First UK holiday park is awarded sustainability Queen’s Award…

A family-run Cumbrian resort has become the first holiday park to win a Queen’s Award for sustainability.
The Quiet Site in Watermillock is located near the shores of Ullswater where “green tourism” has been on the agenda for over 30 years.
The Queen’s Award for Enterprise in Sustainable Development highlights Britain’s most environmentally responsible businesses.
Daniel Holder and his son George have been presented with a certifcate signed by The Queen and the Prime Minister, and a crystal glass vase. The Quiet Site is also now permitted to fly the Queen’s Award flag for the next five years.

 

HER MAJESTY’S LORD-LIEUTENANT OF CUMBRIA, Claire Hensmen presents the trophy to park owner Daniel Holder.

 

PROUD MOMENT

“This is an immensely proud moment for us, and a fantastic spur to our efforts to allow people to enjoy this beautiful region without creating a negative impact,” said Daniel.
“Cumbria’s economy relies heavily on tourism to support businesses and provide jobs, and we believe this needn’t be inconsistent with protecting the natural world.
“For example, we have invested heavily in sustainable technologies over the years, including solar panels and biomass heating, as well as banning single-use plastics.
“We also operate a very popular “zero waste” food shop specialising in Cumbrian produce free from unnecessary packaging, and with the fewest possible food miles under its belt.
“The Quiet Site’s holiday homes, including our underground Hobbit Holes, are highly insulated, extremely energy effcient, and built from sustainable materials.
“At the same time they provide an exciting and memorable alternative to traditional holiday accommodation, and are especially loved by young families.
“Hopefully we are also sending out the message that, by making even minor adjustments to our lives, it’s possible to make a real difference to our environmental impact,” said Daniel.
Since acquiring the park 20 years ago as a simple camping field, Daniel and his wife Anne have created one of the Lake District’s most celebrated parks.
The Quiet Site is attracting 55,000 visitors annually. As well as its 15 Hobbit Holes stays, the park offers 15 camping pods, 15 glamping cabins, holiday cottages and 60 pitches for motorhomes and tents.
Innovative accommodation, marketed as Gingerbread Houses, are new to The Quiet Site for 2021. The 15 units produce more energy than they use so have a positive effect on their environment.

THE QUIET SITE boasts a new zero waste shop.

 

POSITIVE IMPACT

“Holidays should not cost the earth,” emphasises Daniel. “Our hugely popular Hobbit Holes were the starting point in our thinking.
“Gingerbread Houses boast all that works well in a Hobbit Hole being simple, warm and comfortable, with a large, covered deck and private facilities.
“To this we have added a full-size shower, a simple kitchen and the ability to generate its own power. Heating is provided by a remote ground source heat pump and electricity is generated from their solar PV panel roofs,” explains Daniel.

15 GINGERBREAD houses on the site generate more energy than they use.

“The simplicity of this accommodation and lack of soft furnishings lends itself to an ease of cleaning and fogging that makes it incredibly safe,” he continues.
“They will be wrapped in a lovely beach hedge so will become virtually invisible – unless you know where to look! These hedges will become vital to helping our site become more biodiverse.”
Last year, The Quiet Site scooped another major national green accolade when it took a silver in the finals of the VisitEngland Awards for Excellence in the sustainable tourism category.

The Quiet Site
Tel. 01768486337
www.thequietsite.co.uk