HAVEN OPTS FOR HAPPY NAPPY

HAVEN OPTS FOR HAPPY NAPPY

Haven has invested in the reusable Happy Nappy swim nappy, for babies and toddlers under three years, in a bid to reduce disposable nappy use across its onsite swimming pools. This decision will save Haven an estimated 20 tonnes of waste annually across its 41 UK holiday destinations, compared with single-use disposable swim nappies

“Haven is committed to taking paper swim nappies out of its pools to end the cycle of waste from disposables, so much so that we are heavily subsidising the cost of the Happy Nappy in all our poolside retail outlets, to make it easier for holidaymakers to ditch the disposable swim nappy for good.” Said Simon Palmer, Head of Activities & Leisure at Haven.

“Not only will this have a positive effect on the environment with, we estimate, a reduction of 20 tonnes of waste to landfill, but it will also enable us to meet our strict environmental targets and ensure we have the cleanest water for all our swimmers.” Simon Palmer concluded. The Splash About Happy Nappy is the UK’s best-selling reusable swim nappy.

For the past 20 years it has been recommended by 95 percent of baby swim schools as the de facto reusable swim nappy due to its highly effective award-winning design. British Standards Guidelines for Baby Swimming also consider it best practice for children under 3 years to wear a Happy Nappy to keep pool water clean.

Splash About now supplies 85% of the UK holiday and leisure market with its range of family fun swim products and its innovative business model is transforming the face of leisure retail. By focusing on retail theatre, strategic merchandising, online ordering, and stock guarantees, retail sales are optimised, especially during peak trading periods.

Splash About
Tel. 01472 236 465
Email. info@splashabout.com
www.splashabout.com

£7 MILLON MAKEOVER FOR ABER BAY

£7 MILLON MAKEOVER FOR ABER BAY

ABER BAY’S NEW SWIMMING pool complex provides family fun in light, airy surroundings

Staff and the family owners of a Mid Wales holiday park are celebrating the opening of a massive £7 million makeover of the park’s facilities. Aber Bay Holiday Park near Aberystwyth now boasts one of Wales’s most environmentally-friendly entertainment and leisure complexes.

The project by owners Allens Caravans was undertaken in tandem with an extension of the park which has seen the addition of 55 new holiday homes, available to own from around £70,000. Aber Bay Holiday Park is just a short stroll from the beach at Clarach Bay and is especially popular with young families and others who enjoy the many nearby walking opportunities.

It is one of twelve top-end parks operated by Allens Caravans which was founded over 80 years ago by Bill Allen, and is today still run by his grandchildren and family members. The new development at Aber Bay is the biggest single investment ever made by the company and is intended to meet the ever-rising quality expectations of guests.

Its striking new clubhouse has a rooftop terrace providing dramatic and far-reaching views of the coast, and of the surrounding countryside with its mountain backdrop. The clubhouse also includes a bar, restaurant, lounge areas and professional lighting and sound systems for the staging of live family entertainment.

A new heated indoor swimming pool can be enjoyed throughout the 10.5 months when the park is open. Other facilities include a games room and outdoor children’s play areas. Allens Caravans’ longstanding commitment to sustainability is evident in the many features of the new centre designed to conserve energy and reduce the park’s carbon footprint.

MAXIMISING POOLSIDE RETAIL SALES WINDOWS

MAXIMISING POOLSIDE RETAIL SALES WINDOWS

SPLASH ABOUT SUPPLIES a range of family fun swim products, from inflatables, swim toys, arm bands, and goggles to reusable swim nappies.

Swimming pools in the leisure sector have historically operated at a loss, but now great strides are being made to reverse this situation and transform retail in this area. Parks are focusing on optimising the potential of poolside retail not just from a stock listing perspective, but crucially how retail is delivered. Children’s swim specialist Splash About is at the forefront of this change, having only entered the market three years ago when it acquired wholesaler SRS Leisure.

Despite the Covid pandemic, the brand now works with 85% of UK Holiday Parks including Haven, Park Dean, Center Parcs, Away Resorts and Butlins. Splash About supplies a range of family fun swim products, from inflatables, swim toys, arm bands, and goggles to reusable swim nappies, rash tops and costumes. However, its affordable products are not the main reason why poolside retail is enjoying a boom period, success is attributed to the integrated retail solution and innovative, fresh approach the company deploys onsite.

Splash About focuses on strategic merchandising, online ordering, and stock guarantees, all designed to optimise retail sales, especially during peak trading periods. Bespoke marketing and merchandising capitalise on space, creating a ‘retail theatre experience’ for its range of swim products. Attractive, clean, streamlined displays are all designed to withstand the sub-tropical temperatures of retail pool areas and product is strategically displayed to maximise sales.

SPLASH ABOUT FOCUSES on strategic merchandising, online ordering, and stock guarantees, all designed to optimise retail sales

Its unique retail solution incorporates a dedicated account person, bespoke branding to convey the individual ethos and customer demographic of each Holiday Park and deliver a range of products to truly reflect customer requirements. The integrated retail solution provides bespoke web portals, showing stock levels in real time, to not only accelerate the ordering process but to reduce the reliance on manual ordering. Analysis of sales data, automated re-order and pre-agreed product replenish can all be enabled with stock level guarantees and next day delivery to optimise sales during critical trading times.

It’s testament to Splash About’s distinctive approach that an initial three-month trial at Center Parc’s Elveden Forest site, to gauge whether its range of family fun swim products would appeal to its holiday makers, was such a success that the trial was extended to all its other parks after only six weeks. Forward thinking Holiday Parks are taking an all-encompassing approach to optimising poolside retail, which as a result could really help to keep their company’s head above water in these challenging economic times.

Splash About
info@splashabout.com
www.splashabout.com

SPLASH ATTACK!

SPLASH ATTACK!

Go big, or go small but make the most of those aquatic attractions...

TURN YOUR SWIMMING pool into an exciting aquatic playground.

 

Arguably, the swimming pool is one of the main pulling factors for holiday locations; great for swimming and even better for guaranteed family fun. If you have ticked the swimming pool box with an unimaginative tank of water, you are missing some vital opportunities to stand out from the crowd. The pool should not feature as a stand-alone.

For instance, add a few well-being features and you can be offering your guests a top-notch spa experience. A perfect example is the Plas Coch leisure complex, one of the stand-out attractions at the five-star holiday home park, holders of the Holiday Park Pool Of the Year title in the UK Pool & Spa Awards. The swimming pool, super spa, treatment area and gymnasium are open all year round for customers to swim and relax. The leisure facility has recently undergone some aesthetic works to offer more privacy including a spectacular tint effect added to the glass building to give a beautiful mirror effect from the outside.

 

SWIMMING POOLS are great for swimming and even better for guaranteed family fun. Pic. Ribby Hall

 

With top drawer aquatic access even more of a variety of water-based activities to the regular timetable such as snorkelling, pool kayaks, underwater explorers and private occasion pool parties. Guests can unwind by a tropical pool, take a soothing dip in a hydrotherapy bath, or indulge in a cleansing Dry Salt Chamber treatment, all specially created to provide pampering for mind and body. “During the 2020 lockdown, we all had our fair share of problems to overcome,” says the centre manager.

“We took the time and used it wisely, by working hard at making our Leisure complex the best it has ever been, and one of the best in the holiday park industry. “We had mechanical parts fixed and upgraded in our pool plant rooms, which made opening up to our customers that much easier prior to lockdown.” Wellbeing, beauty and fitness facilities are also among the new features waiting to welcome 2022 visitors at the multi award-winning Celtic Holiday Parks.

 

THE PLAS COCH leisure complex is open all year round for customers to swim and relax.

 

PICTURE PERFECT
Celtic Parks’ picture-perfect Pembrokeshire locations are near the market town of Narberth (Noble Court and Croft Country Park) and overlooking Amroth Bay (Meadow House Park). “Parks are no longer a one-size-fits-all proposition, and we intend to deliver the type of experience which people have been telling us they want from a holiday,” says Celtic’s Huw Pendleton. “They still expect fun, but many would rather visit a cocktail bar than a clubhouse, enjoy gastro-pub style meals, and enjoy treatment rooms with first-class facilities and ethical, organic products.

“Many of our guests are repeat visitors, and relatively new to the concept of a park holiday, so we are constantly challenging ourselves to ensure they have something fresh to look forward to.” “Our record bookings for next year suggest this is no flash in the pan, and I’ve every confidence that we will be investing and raising the bar even higher over the next twelve months,” adds Huw. You don’t always have to think big. Cornish holiday park Trevornick, has unveiled a new £180,000 investment called The Splash Zone.

 

USTIGATE are perfect pool partners whether your plans are big or small.

 

It provides a new space within the existing swimming pool complex at Trevornick, where young (and the young at heart!) guests can run, jump, play and splash. The Splash Zone contains two tipping buckets, fountains, water jets, and a raised trickle stream, making it perfect for babies, toddlers, non-swimmers and those unable to access the pool itself. General manager Adrian Tribe says: “We are so thrilled to have opened The Splash Zone after weeks of hard work by all involved to bring it to completion.

“We had a good year in 2021 and re-investing that success back into the park will be great for the guests and for us. It’s a brilliant new addition to the resort and we can’t wait to see the guests really making the most of it this summer.” If you are thinking swimming pools then think water play to give your guests the extra wow factor. Leading aquatic suppliers, Ustigate design and build their water management systems to accompany all of their aquatic schemes whether they are super charged water park attractions. Nowadays a pool experience doesn’t just sit with a pool, it sits with designing a space to maximise the fun to be had for everyone in that footprint.

 

CELTIC HOLIDAY PARKS has invested in well being to complement its swimming pool offering.

 

PLAY PARTNERS
Ustigate encourage you think big when it comes to aquatic play. For nearly 20 years, they have partnered with Vortex Aquatic Structures, offering a portfolio of 300 products, including a vast choice of waterslides, Elevations™ and individual play items to heighten aquatic experiences and to entertain a multitude of guests at every given time.

A waterslide is great as either an open or closed flume, running inside, outside, or both. And now with modern technology, experiences are enhanced with high-definition multimedia technology; enabling an experience to be unique and different at the touch of a button. There are also low-level products that add character and activities for young children such as frog, turtle and fish with their 360° rotation abilities, all suitable for installation in zero and shallow depth.

There are taller features that are designed to arch and spray over pools and lazy rivers and products of varying heights that resemble leaves, trees and flowers that offer a variety of different water movements and effects. Whether you are planning for big or small aquatic attractions, look for the surprise element. Let your imagination match and exceed the expectations of your customers.

 

HEATED SWIMING POOL at Trevornick Holiday Park, Holywell Bay, Newquay, Cornwall

Wish You Were Here – Oyster Bay Coastal & Country Retreat

Wish You Were Here - Oyster Bay Coastal & Country Retreat

Oyster Bay Coastal and Country Retreat, is one of Cornwall’s best-kept secrets and the only 5-Star, owners’only holiday park. You’ll find Oyster Bay set in the beautiful Cornish countryside, just a stone’s throw from the stunning, famous sands of Perranporth.
Oyster Bay’s brand-new development – Penpol Creek – boasts 23 spectacular holiday homes.
Imagine a mixture of extraordinary lodges, immaculately furnished. We’re talking contemporary, well-equipped kitchens, spacious open-plan living spaces and private sun terraces with unbeatable views of the Cornwall’s rolling countryside. Set in its own private gated community, there’s no better place to soak up the scenery – what’s more, it’s open all year round with a 12-month season. Unwind at the park’s exclusive facilities, including its indoor leisure complex – why not go for a calming dip in the pool, followed by a chilled drink on the decked terrace?
At the end of a busy day, enjoy a short stroll to Oyster Bay’s very own pub and restaurant, The New Inn.
They’ve laid on some delicious seasonal dishes to sample with your owner discount – and why not join in with the exclusive monthly wine club? Other benefits for owners include a chauffeur service and a calendar of special events.
Oh, and don’t even contemplate leaving your loved four-legged friends behind, either – Oyster Bay is completely pet-friendly.
At Oyster Bay, dedicated watersports instructors are available to help guests make the most of the surfing, paddle boarding and windsurfing
opportunities available nearby. You can make full use of the putting green, the tennis courts or get out and about to explore the endless, stunning countryside with complimentary electric bike hire.
Nothing has been missed in the quest to create a spectacular sanctuary all year round. Oyster Bay is the perfect home from home with everything required for endless holidays and lasting memories.

Oyster Bay Coastal & Country Retreat
Tel. 01904 786 100
www.parkleisure.co.uk/oyster
-bay

Centre Stage

Mill Rythe Holiday Village in Hampshire places huge emphasis on premium entertainment and family fun.

Mill Rythe Holiday Village in Hampshire places huge emphasis on premium entertainment and family fun.

Centre Stage

With an emphasis on first class entertainment and good old fashioned family fun, Mill Rythe Holiday Village on Hayling Island in Hampshire is a traditional UK holiday park. Millions of pounds worth of investment has been made into improving the park’s accommodation, facilities and entertainment offering in the last few years.

In fact, the park’s entertainment team boasts West End credentials. The investment has certainly paid off, with more than 50,000 guests visiting the park each year. “We aim to help everyone have a brilliant and memorable holiday by crafting holiday experiences for our guests,” comments Cathy Murphy, Head of Sales at Mill Rythe. “We have an internal mission to help every one of our guests experience ‘The Away Resorts Effect’ and all of our activities, entertainment, facilities, accommodation and restaurants are designed to deliver this.” Mill Rythe has a packed programme of daytime and evening entertainment ABOVE: Mill Rythe Holiday Village in Hampshire places huge emphasis on premium entertainment and family fun. ABOVE: Cathy Murphy is the Head of Sales at Mill Rythe. provided by the in-house entertainment team.

In the evening, there’s bingo and musical shows including Electric Dreams, Champions of Rock and the Christmas Spectacular. Cabaret stars regularly visit the park too, with the likes of Martin Kemp, Steve Harley and the Cockney Rebel Band and Des O’Connor taking to the stage. There is also a resident band and DJ that play on into the early hours and next year the cast of the UK tour of the West End musical Priscilla Queen of the Desert will be at Mill Rythe. “We have a hugely loyal base of customers who keep coming back to Mill Rythe,” says Cathy. “Because of our entertainment-focused, themed mid-week and weekend breaks - many of which are adults-only - the majority of the clientele is over 50s.

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