KEY LEISURE PRODUCT CENTRE OF EXCELLENCE

INVESTMENT IN WAREHOUSING and logistics has enabled LKQ Leisure and Marine to create a centre of excellence in the UK.

LKQ Leisure and Marine, has completed a £400,000 programme of investment in its Central UK distribution centre and HQ, to enhance its already market-leading availability and customer service. Key initiatives being driven through the Leisure and Marine business include live-stock updates and live order-tracking, direct delivery, click and collect, and a focus on hitting 100% availability on key lines – now extending to over 500 products.

Adam Ramsden, Managing Director of LKQ Leisure and Marine, said: “This programme of investment has helped us to create a national centre of excellence at Century Park, so that we can deliver an even better experience for our customers. “Today we carry more inventory across more product lines, and our availability and next day delivery performance is better than ever.

Our investment in digital systems and in our people has continued to build a customer-centric organisation at every level. “We are in a strong position to keep investing, growing, and improving, both as a supplier and an employer, as part of the LKQ UK and Ireland Group.”

LKQ UK and Ireland is comprised of LKQ Leisure and Marine, LKQ Euro Car Parts, LKQ Bodyshop and Digraph, and distributes parts and accessories for all makes of car, motorbike and light commercial vehicle, HGV, bus and coach, and static and touring caravan, motorhome, and marine vehicle.

The business, formerly known as Arleigh Group, encompasses LKQ Nova Leisure, LKQ Arleigh, LKQ Aquafax, and Midland Chandlers and acts as fulfilment support for ASAP Supplies. Each division boasts a comprehensive product range strategically centralised at Century Park, Nuneaton, with additional stock at five marine branches across the United Kingdom.

The ASAP Supplies site in Beccles, Suffolk, contributes to the overall distribution network supported by a local customer-facing team. Changes to the facility include the incorporation of a mezzanine level which has added an extra 8,500sq ft of warehouse space, taking the total to 87,000sq ft. The warehouse is now home to more than 24,000 product lines, with capacity for further expansion.

MAXIMISING POOLSIDE RETAIL SALES WINDOWS

MAXIMISING POOLSIDE RETAIL SALES WINDOWS

SPLASH ABOUT SUPPLIES a range of family fun swim products, from inflatables, swim toys, arm bands, and goggles to reusable swim nappies.

Swimming pools in the leisure sector have historically operated at a loss, but now great strides are being made to reverse this situation and transform retail in this area. Parks are focusing on optimising the potential of poolside retail not just from a stock listing perspective, but crucially how retail is delivered. Children’s swim specialist Splash About is at the forefront of this change, having only entered the market three years ago when it acquired wholesaler SRS Leisure.

Despite the Covid pandemic, the brand now works with 85% of UK Holiday Parks including Haven, Park Dean, Center Parcs, Away Resorts and Butlins. Splash About supplies a range of family fun swim products, from inflatables, swim toys, arm bands, and goggles to reusable swim nappies, rash tops and costumes. However, its affordable products are not the main reason why poolside retail is enjoying a boom period, success is attributed to the integrated retail solution and innovative, fresh approach the company deploys onsite.

Splash About focuses on strategic merchandising, online ordering, and stock guarantees, all designed to optimise retail sales, especially during peak trading periods. Bespoke marketing and merchandising capitalise on space, creating a ‘retail theatre experience’ for its range of swim products. Attractive, clean, streamlined displays are all designed to withstand the sub-tropical temperatures of retail pool areas and product is strategically displayed to maximise sales.

SPLASH ABOUT FOCUSES on strategic merchandising, online ordering, and stock guarantees, all designed to optimise retail sales

Its unique retail solution incorporates a dedicated account person, bespoke branding to convey the individual ethos and customer demographic of each Holiday Park and deliver a range of products to truly reflect customer requirements. The integrated retail solution provides bespoke web portals, showing stock levels in real time, to not only accelerate the ordering process but to reduce the reliance on manual ordering. Analysis of sales data, automated re-order and pre-agreed product replenish can all be enabled with stock level guarantees and next day delivery to optimise sales during critical trading times.

It’s testament to Splash About’s distinctive approach that an initial three-month trial at Center Parc’s Elveden Forest site, to gauge whether its range of family fun swim products would appeal to its holiday makers, was such a success that the trial was extended to all its other parks after only six weeks. Forward thinking Holiday Parks are taking an all-encompassing approach to optimising poolside retail, which as a result could really help to keep their company’s head above water in these challenging economic times.

Splash About
info@splashabout.com
www.splashabout.com