HAVING A BLAST!

HAVING A BLAST!

Add a splash of waterplay to your on-site visitor appeal...

THE SAILBOAT SPLASHPAD is top attraction at Willen Lake in Milton Keynes.

The height of the season is the ideal time to review your current water play offering – or even a new attraction. An objective survey, with your guests in situ, will help identify strengths, weaknesses and opportunities for enhancements through investment.

“We recommend holiday parks and visitor attractions contact us towards the end of the summer into early September to embark upon a design process if they would like new water play in location for their following season,” advises Michelle Minns-Sykes of leading water play provider, Ustigate Waterplay. “This provides ample time to play around with some great ideas and to apply attention to detail.”

 

TURNKEY APPROACH
The typical duration for a full turnkey solution in design and build, from order to completion, is 16 weeks. A smaller scale aquatic scheme can be created in as little as two weeks.

Certified products can be selected from a nautical theme a sailboat with a captain’s wheel, tipping bucket and cannon to a nature theme picking out a choice of trees and leafy features. All themes offer varied water effects, with several products that also have 360° rotation ability.

MANY PRODUCTS WITH ROTATIONAL abilities place the water directions and water effects in the water player’s hands.

AQUATIC PLAY
Modern day aquatic play has accelerated in terms of its product development in the last 30 years. No longer seen as a static above ground feature that sprays water from a variety of heights and differing directions, there are many products with rotational abilities that place the water directions and water effects in the water player’s hands.

Ustigate’s Splashpad® collections include Toons, Sea Silhouette, Watergarden, Nautical, Contemporary, Classic, Water Journey™, New Fine Mist, Spraylink™, Ground Sprays, Poolplay™, Lazy River and New Coreoplay Playable Fountains. All available in a rainbow of colour choices, many products are complemented with translucent Seeflow™ to reflect aesthetically pleasing and colourful shadows around the environment when sunshine and water are present.

Ustigate’s most popular water play theme is the award-winning Explora water play scheme, designed and developed to engage children to move, push, pull, spin and splash. Explora features Luna with Twistnozzle™ enabling children to push and pull to change the direction of the fine, water sprays and there are a variety of play items with different sized orbs and water effects that invite children to spin and spash.

The orbs in Bobble No.1 and Bobble No.2 are self spinning and invite children to a close-up, hands-on experience with water. “Our new build services include the design, installation, water testing, commissioning and staff training prior to handover,” says Michelle who adds: “Our 57 years of aquatic play fruition provides us with knowledge, experience and expertise and an enquiry begins with gathering information, a meeting, site survey and design brief.”

The award-winning team is celebrating 20 years of aquatic play partnership with Vortex Aquatic Structures International Inc this year. With all projects unique, a typical budget for any water play scheme, location and installation needs to cover the play equipment value, plant room and connection to services.

Ustigate offers a portfolio of 150 individual Splashpad® products and 50 different ground spray options, all formed from collections to fit an abundance of themes and environments. Splashpads and water play projects come in all shapes and sizes starting with supply only of interactive water features to compliment and enhance a pool setting to full turnkey solutions in the design and installation of new facilities featuring inclusive splashpads, Elevations™ and waterslides.

USTIGATE’S MOST POPULAR WATER play theme is the award-winning Explora scheme.

FLOW RATE
Ustigate offers a complete design to installation services and we also collaborate with architects appointed by holiday park operators to design and install new water play facilities. Quite often a holiday park will be enhancing their facilities and the water play will sit within a larger development. The Pool Water Treatment Advisory Group (PWTAG) recommends a recirculation water system will consist of a two tank system; one tank for the clean water and another separate tank for the dirty water.

Following play, water will drain into the dirty water tank and it will only enter the clean water tank when it has passed through UV filtration and water treatment, making it clean and fit for play again. This system is the equivalent of the water management for a swimming pool and it guarantees one body of water to be of the highest quality and safe for public interaction. All water is chased to drain after play resulting in a water play area without any water depth that does not require lifeguards.

A splashpad is designed with age appropriate zones, making it the perfect playscape for young children to build their water confidence as well as providing an arena for older children that arrive with water confidence to enjoy being soaked by a tipping bucket or some cannon fun with their friends and family. There are many products that engage collaborative and cognitive play and the benefits of the Vortex product line available from Ustigate is their playability.

Aquatic play is no longer offered from static products that spray alone because there are products with exclusive technologies such as Twirltec™ and Turntec™ enabling children to take their aquatic play items on a full 360° spin - resulting in twirlling, spiralling water patterns as well as a change of water direction. The products engage children to interact together and the technologies engage children to interact with the products - the water play moves from a ‘beyond control’ tipping bucket to placing the water play and water direction into the excitable hands of the water player; promoting physical, mental and social development as well as maximising fun.

Spraylink™ and Ground Sprays are all round favourites that will appear in all designs because of the fact they are inclusive and popular with all ages and abilities. The most popular ground sprays are straight up Jet Streams, arched Water Tunnels, Team Sprays where children work together to cover up nozzles to create a bigger splash and Hop and Star because children love to bounce and splash.

Sustainability, environment and economy are key drivers for our future and remaining active outdoors is key to our good health and livelihood. The IPCC of the United Nations have advised heat waves are expected to become more frequent, more intense and longer lasting because of climate change. Trending worldwide is more planting, climate shelters, cooling stations and less carbon emissions to slow the rate of climate change.

DIPPY THE DINOSAUR helped boost visitor numbers to Roarr park by 18 per cent.

ECO CREDENTIALS
Ustigate has introduced their new Fine Mist collection featuring Refresh and Glomist with solar LED’s - products designed and developed by Vortex to keep us cool! Refresh is an attractive, arched product with two refreshing misty water effects; also provided with a UV stable toeguard. Glomist is offered at two different heights, provided with integrated activation, either three or five misty water jets and solar LEDs. The solar cell battery is rechargeable.

Both Refresh and Glomist are low consumption water misting products that are fed from potable water making them economic to run and environmentally friendly to local landscape. Also launched in March this year, Ustigate offer a choice of six pre-designed Coreplay Playable Fountains that include Sunset, Rainbow, Ocean, Volcano, Firework and Wave! A choice of animated dancing water jets with sequenced water movement and colourful lighting.

Ustigate offer the addition of solar PV to reduce the carbon footprint of the facility and electricity costs. Water is conserved via the manual setting of the height of the water features as well as grouping play items together for feature activation on at the same time. Controllers provide information on water usage, water treatment and critical plant room equipment. Remote access is available for facilities that have an internet connection in the plant room.

“This methodology conserves water as well as adding to the excitement and anticipation of not knowing which water feature will pop up next,” explains Michelle. “If for any reason children are being entertained elsewhere, the water play will be in sleep mode until children come along and press the button to start the flow. “ The majority of the Splashpad® Product Index is available with a Safeswap™ anchor providing the ability to exchange products in the future without the need to break the ground.

 

The Safeswap™ anchor system enables a water play area to be established in phases as well as guaranteeing a facility will remain modern and cost effective to modernise in the future. For group operators with several splashpads, products can be rotated between sites to keep water players intrigued and excited. Our ground sprays can also be exchanged for a variety of different and fun water effects. A water play facility is designed and built for life with water play products offered with a 25 year warranty.

Michelle advises: “The Ustigate team is proud of all of our projects in our 57 year history and the fact we are renowned for providing high quality aquatic play facilities. “Three of our projects have been awarded Water Leisure Venue of the Year at the UK Pool and Spa Awards for three consecutive years,” she points out.

Michelle adds: “Pick a company to work with that has been in operation for the same duration as the warranty because it proves they will still be trading and available to honour the warranty for its full life term.” She concludes: “Take the time to visit some sites where you can see the choice of water play products in operation; it is a big investment and quality and maximising interactive playability should be at the forefront of decisions.”

Ustigate Waterplay
01322 424445
sales@ustigate.co.uk
www.ustigatewaterplay.co.uk

CARRY ON GLAMPING

CARRY ON GLAMPING

Eco-credentials and a unique experience are top of the list when it comes to maintaining that all-important occupancy rate, reports Judith Wojtowicz

 

PEACE AND TRANQUILLITY in the Malvern Hills, a project developed by The Rural Planning Co

 

Getting up close and personal with a llama might not be everyone’s idea of a perfect holiday break. But at Glamping with Llamas on the border of Norfolk and Cambridgeshire, it is the ultimate in experiential glamping. The clue is in the name… a herd of ‘off duty’ grazing llamas are well used to visitors walking among them.

At 6pm each day, in the words of Tina Gambell, they are ‘on duty’ as she and husband Chris feed, groom and demonstrate how to handle them, sharing with visitors keen to learn more about these gentle creatures. The couple set up their business after realising their paddock pets had potential to offer a unique visitor experience.

“The difference here is that we encourage our guests to walk among the llamas and interact with them where similar sites seem to keep their animals behind a fence,” said Tina. One of their llamas acted as ring bearer for a summer wedding… a truly immersive and unique experience.

 

A WOOD-BURNING STOVE at the heart of this well-appointed safari tent is ideal for chilly nights at Meadowfield

 

SELLING POINTS
“The market is becoming saturated but for sites with a genuine usp, even those who are watching their pennies, will return if they enjoyed a memorable and unique experience,” added Tina, who is developing their wedding offering for the coming year. The word ‘experience’ is cropping up more and more as market growth slows, having seen an explosion of interest during the pandemic as people sought ‘outside’ holiday options.

While some pop-up sites and less-well managed businesses have since vanished, there is still much to choose from, be it a £60 per night cabin with shared shower block or high-end glamour from £200 upwards. In the absence of definitive data, anecdotal evidence seems to indicate glamour alone is no longer enough. Among the fast-growing millennial crowd, priorities include an eco-friendly offering combined with glorious setting and 5-star plus luxury… picture perfect for Instagram.

 

They want quirky en suite accommodation, think treehouse, geodome, gypsy caravan, stargazer tent, yurt, exotic tipi or converted vintage vehicles, with added value such as spa, wellness activities, nature trails and even the services of a top-class professional chef. Green tourism is a big trend with all ages, as people actively seek a glampsite that embraces sustainability, reducing their carbon footprint and getting close to nature.

One such is Brownscombe Luxury Glamping in Devon whose far-ranging sustainability policy has seen it win the Green Tourism Gold Award three years running. Its commitments include using third-party suppliers who follow similar principles such as the local laundry that has invested in biomass and solar technologies to minimise their impact on the environment, not to mention a water borehole.

 

SUNRISE: There’s glamping and then there’s Glamping with Llamas.

 

A fine example of a circular economy designed to reduce waste and protect the environment. Sarah Riley, founder of The Glamping Academy helps would-be hosts around the world to design their dream eco-accommodation. She told us: “Only ten years ago a bell tent in a field was enough of an attraction because it was seen as new and different.

Today, as well as a wonderful location and amazing interiors a successful business needs to maximise the guest experience.” All those things can be found at The Little Shire in Somerset, whimsical hobbit houses built partly underground… fit for hobbits and humans, says Adelle Hobbs, who added glamping to an established commercial operation within a converted dairy farm.

A selection of independent shops and eateries, plus black-nosed valois sheep and friendly alpacas make for a memorable setting. There is even a hobbit playhouse for children.

 

UP CLOSE and personal with Ria the llama.

 

COSY AND WARM
The houses are fully insulated with underfloor heating. While this makes them cosy and warm enabling year-round occupancy, they are energy hungry which is cause for concern amid rising costs. Fresh water comes from a borehole and the site has its own waste system.

Having welcomed her first visitors in May last year, after a four-year planning process interrupted by the pandemic, Adelle was fully booked very quickly and is anxious not to lose that momentum. Marketing is an ongoing challenge a role she has now passed on to a professional agency to relieve her of the ‘mind-boggling stress’ that kept her awake at night worrying about the online booking system and social media.

 

“I am great with people, and I love this lifestyle, but the key thing when starting out is to treat it as a journey of self-discovery, she said. “Learn what you can and can’t do and accept advice and help whether it be technical, practical physical tasks or the all-important planning stage.” In contrast, Meadowfield Luxury Glamping in Warwickshire is part of a working arable farm offering a ‘hands on’ experience to guests who stay in luxuriously appointed safari tents.

Their farm tour, by third generation farmer David Mold, is an education for all ages, especially children who have never seen a combine harvester or those who have no idea where food comes from. His wife, Jules, who was a panellist at The Glamping Show recently, has turned a four-acre meadow, seeded with wildflowers as part of an environmental project, into a thriving glampsite running between April and October.

 

THIS LOTUS BELLE STARGAZER Tent sleeps 10 in a one-acre paddock at Glamping with Llamas

 

“The site is set just off the yard, so guests are close to nature while also getting a close-up view of farm life,” said Jules. Her advice to newbies, as she explained at the show, is to do their homework and take the time to research and draw up a viable plan. And she adds a health warning: “Unless your heart is really set on it, my advice is to think twice,” she said.

“You will spend more, and work harder than you ever imagined although positive feedback is so rewarding and makes the effort worthwhile.” Diversification of this kind was one of the market drivers before Covid, farmers and landowners able to access grant funding from government and other sources to support and enhance rural life.

While this is still the case, there are signs landowners are now partnering with outside investors to monetise the opportunities. They recognise the potential for good return and see glamping as a short-to-medium term project, incorporating an exit strategy into a five-year business plan.

 

PHEW… it’s hot here! Llamas seek the shade on a hot summer’s day

 

CHANGING TRENDS
As the market evolves, this is one of the changing trends noted by The Rural Planning Co, former land agents who specialise in working with new operators. Sophie Blandford, business development and marketing manager, told us: “Ahead of Covid there was real buoyancy and excitement in the market and while that pace has slowed, 2021 was a fantastically successful year because of the ongoing uncertainty of overseas travel which boosted the ‘staycation’.

“The staycation market looks set to stay although popular coastal areas and areas of outstanding natural beauty are becoming saturated. When it comes to applying for planning permission, many local authorities will be keen to capitalise on the tourist pound. The consumer will vote with their feet in a crowded market so providing options in less obvious places is probably where the best opportunity lies at the current time.”

 

Hotels, holiday and caravan parks and even historic houses are getting in on the act, likely to generate even more competition in the future as they have their own traditional audience and are located away from the hustle and bustle of those saturated areas. “On the positive side, there is plenty of room for creativity and good return on investment, as long as the proposal is based on sound planning and in-depth research.” added Sophie.

CARBON BUSTERS

CARBON BUSTERS

Leading holiday parks share their green credentials…

 

THE QUIET SITE is located near the shores of Ullswater in picture-perfect Lake District countryside

 

When it comes to combating climate change, the holiday park industry stands loud and proud above most other sectors when it comes to carbon neutral investment.
Before you undertake your carbon footprint assessment, there are some outstanding examples from our peers who are putting their green credentials into action.
You will be well advised to follow their example and add your eco-friendly performance to this year’s marketing themes as customers love nothing more than investing in a planted-friendly holiday.
For instance, The Quiet Site, a family’s holiday park on Ullswater, in the Lake District, has been celebrated at the recent COP26 climate change conference for its fight against global warming.
The park, in Pooley Bridge, was highly commended for its carbon neutral initiatives, and hailed as a Hero of Net Zero at the UN conference’s awards ceremony. The award is part of the Together For Our Planet campaign which recognises original and creative actions taken by small businesses to cut their own greenhouse gas emissions.
Park owner Daniel Holder and his family travelled to the COP26 awards ceremony to receive the judges’ commendation from Andrew Griffith MP.

 

 

CLIMATE HUB
More than 160 businesses entered the competition, making a commitment at the UK Business Climate Hub to achieve net zero by 2050, in line with the Government’s own climate commitment.
The Quiet Site was highly commended in the small business category for demonstrating a range of measures taken on their journey to net zero. These included prioritising nature by planting wildflower meadows and native trees, building accommodation that generates more energy than it uses, and opening a zero-waste shop.
“All businesses need to become Heroes of Net Zero if the world is going to have an impact on climate change,” said Daniel.
“Our journey has been fascinating, bringing technologies and techniques together in a unique energy mix to enable us to be carbon neutral.
“We started introducing sustainable practices twenty years ago, not because we wanted to save the world but because the initiatives we introduced were based on elegant engineering and made good business sense.
“Our focus is now to enable our customers to visit us without using private cars. Great holidays don’t have to cost the earth,” added Daniel.
The Quiet Site won over the competition judges by not only reducing its own energy consumption and environmental impact, but also encouraging customers to be more environmentally friendly.

 

DEVON-BASED COFTON HOLIDAYS has been recognised for its rewilding efforts.

 

QUEEN’S AWARD
The business provides quality holidays in the heart of the Lake District, offering pitches for tents, camping, motorhomes and a variety of glamping options. Earlier this year, the park became Britain’s first holiday park to win a Queen’s Award for sustainability which was presented by Her Majesty’s Lord- Lieutenant of Cumbria, Claire Hensmen.
Not to be outshone, multi award- winning South West holiday park Cofton Holidays has scooped the Environment and Sustainability award at the Western Morning News Business Awards 2021, recognising its sustained conservation efforts during the pandemic.
Set within 80 acres of glorious Devon countryside, Cofton Holidays has been a family-run holiday park for over 40 years. Guests return year after year to enjoy its beautiful and convenient location, extensive facilities and wide choice of accommodation types for all the family.
Visitors to Cofton can choose from a range of holiday homes, cottages and lodges in the heart of the main park, or cottages and apartments on the estuary-view Eastdon Estate. Cofton also offers a choice of pitches for touring caravan holidays including hard- standing and RV pitches.
Cofton Holidays offers a variety of accommodation to suit all guests including luxury lodges, dog-friendly cottages, Georgian-style apartments, modern holiday homes and camping and caravanning pitches. Facilities include an indoor pool heated by a biomass hub with a splash pad area and hydrotherapy loungers, a gym, restaurant, pub, steam room, sauna, fitness studio, soft play area, playground, sports wall, outdoor pools and much more.
Guests also have access to five coarse fishing lakes, miles of cycle paths and nature trails that take visitors through woodland to the golden sands of Dawlish Warren beach and nature reserve.
Sustainability and green initiatives have always been at the top of the agenda for Cofton Holidays, but its rewilding project really took of during the pandemic. With 20 years’ worth of David Bellamy Conservation Awards under their belts, the team saw lockdown as the perfect opportunity to give the park back to Mother Nature.

 

WINNING THE ENVIRONMENT and Sustainability Business Award has been a fabulous achievement for the Cofton team.

 

REWILDING PROJECT
Enhancing the park’s carefully considered planting, extensive woodland, wildlife-friendly hedges, wildflower zones and on-site bug and bee hotel, Cofton has planted additional hedges, shrubs and trees to strengthen wildlife corridors across the site, bringing nature to the doorstep of its visitors. Wild deer, buzzards, butterflies, hedgehogs and a range of fascinating migrating birds can all be spotted thanks to the biodiversity on site. As well as planting perennial flora to attract more insects and pollinators, new hedges provide enhanced nesting environments and food for a variety of birds and bats.
A further scheme that gave Cofton the edge over its competitors is its £60,000 investment in 16 electric car charging points. No other business in the South West has more electric vehicle charging points in one location.
Added to that, Cofton has invested in 144kw of solar power units for the park’s 12 luxury lodges, an electric vehicle for housekeeping, an outdoor lighting review, and the planting of 36 mature trees, making it one of the region’s leading sustainable holiday parks.
Helen Scott, Director at Cofton Holidays, is thrilled with Cofton’s success: “Winning the Environment and Sustainability Award at this year’s Western Morning News Business Awards is a fabulous achievement for us.
“It’s testament to the hard work the team have put into our sustainable initiatives this year, and strengthens our reputation as a holiday park that puts the environment at the forefront of all that we do.”

 

DEVON-BASED Cofton Holidays has been recognised for its rewilding efforts.

 

MOTHER NATURE
Helen continued: “Throughout lockdown, we concentrated all our efforts on making improvements to the park. It was the perfect opportunity to enhance the natural landscape whilst our guests were away, ready for them to marvel at Mother Nature’s handy work once they returned.
“Our sustainability efforts have been recognised by a number of award bodies now including iTravel, VisitEngland and VisitDevon, but this is by no means the end to our investment in green initiatives.
“We will continue to nurture our local environment, fulfilling our sustainability commitment with plans to review our outdoor lighting to reduce light pollution overspill, investing in more charging units for guests staying at the cottages and participating in the tree planting scheme which will celebrate the Queen’s Platinum Jubilee in 2022.
“As the recent climate change summit, COP26, has highlighted, it’s more important now than ever before that businesses take responsibility for operating in a sustainable way that will protect the environment for future generations. We take this seriously at Cofton and will continue to do all that we can to protect our beautiful corner of South Devon.”

 

 

CARBON BUSTING
Skelwith Fold, an Ambleside holiday park, has cut the green ribbon on a new office complex which can generate all of its own energy – and still have some to spare.
The 3,000 square foot building adjoins the park’s existing offices and has been designed for total self- sufficiency, powering everything from air-conditioning to espresso machines.
Its secret is a bank of high-efficiency solar panels on the roof which will deliver up to 14 kWh per day, even under the gloomiest winter skies.
Skelwith Fold’s Henry Wild says the two-storey complex has taken the park a huge step closer to its goal of achieving net-zero carbon emissions by 2024:”We wanted to see if we could make the building entirely carbon neutral, and found this was possible by using the latest solar technology to generate electricity.

 

SUSTAINABILITY AND GREEN initiatives have always been at the top of the agenda for Cofton Holidays.

 

“Even in use seven days a week, the building will still produce surplus power to harness elsewhere on the park and further reduce our reliance on fossil fuels. With the help of other solar panels elsewhere on the park, we are nearing our goal of all our buildings being self-sufficient in energy.
“I also hope that within two years we will create a state of carbon neutrality, and guests will be able to enjoy totally green holidays, even after their journey by car to the park is taken into account.”
The new building’s sustainable credentials are further enhanced by the use in its construction of recycled timber from larch trees grown in the park’s 130-acre grounds.
Skelwith Fold was forced to fell more than 200 larches last year after the Forestry Commission found them to be suffering from a fungal plant disease called Phytophthoras. Many of the areas left by the trees are now subject to an ambitious rewilding scheme.

COMPANY CONTACTS

Cofton Holidays
www.coftonholidays.co.uk

Skelwith Fold
www.skelwith.com

The Quiet Site
www.thequietsite.co.uk

GREEN LIGHTS FOR UK HOLIDAY PARKS

The Waveney River Centre in Beccles, Norfolk, is one of 600 holiday parks to be recognised by Professor David Bellamy’s Conservation Awards.

GREEN LIGHTS FOR UK HOLIDAY PARKS

Some 600 holiday parks in the UK have been recognised by world-famous botanist David Bellamy in the annual David Bellamy Conservation Awards.

Now in its 16th year, the scheme champions green tourism in Britain and celebrates holiday parks that go the extra mile to protect and nurture the natural environment.

“Many of these parks have created incredible wildlife wonderlands for holidaymakers to explore, and which are especially important for teaching youngsters about conservation,” said Professor Bellamy.

The parks that take part in the scheme are regularly assessed by a team of wildlife experts, focusing specifically on land management, recycling, energy resources and involvement with the local community. Three levels of excellence can be achieved: gold, silver and bronze.

“I’ve been amazed at some of the initiatives I’ve found as I’ve travelled around the country, and these awards give parks the credit they deserve for putting sustainability high up on their business agendas,” added Bellamy.

Holiday parks that improve their carbon footprint are in a win, win situation. Sites that focus on reducing energy consumption not only help the environment but also reduce their costs in the form of lower energy bills. Companies that emphasise the fact that they are attempting to be environmentally friendly can gain the favour of like-minded consumers.

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