HOORAY! IT’S RAINING!

HOORAY! IT’S RAINING!

Emily Martin presents top tips for weather-proof play…

INDOOR PLAYGROUNDS are a guaranteed crowd pleaser. Pic. Hendra

In 2021, temperatures hit an unseasonable 24 degrees Celsius in March, followed by the wettest every May on record. In 2020 (or as we call it, ‘the year we do not mention’) we had the wettest February ever recorded followed by a gloriously sunny spring. There’s nothing more unpredictable than a British summer and with extreme weather becoming increasingly the norm, savvy holiday parks are advised to be ready for anything.

Unpredictable weather can sometimes a deterrent for holidaymakers who don’t want to waste their precious annual leave (or money) on a holiday that might be a wash-out. But for cunning holiday park owners, when it comes to indoor play there are ways you can reassure prospective bookers and stand out from the crowd. “British weather can be unpredictable, so it’s really important to provide plenty of indoor entertainment, as well as opportunities to eat and dine in the same area,” advises Helen Scott a Director at Cofton Holidays where indoor play is held in high regard.

ALL-YEAR ROUND

“We’re proud to be an all year round, all-weather holiday destination in South Devon. Come rain or shine, there’s always something to keep families entertained and we’ve worked hard to provide a rich and varied range of indoor entertainment experiences, mixing activities and play so there’s always something for the whole family to enjoy.”

Cofton have indoor play covered or the children and the adults too as Helen explains: “Our indoor play offering includes a heated indoor swimming pool with hydrotherapy loungers, bubbling water jets and splash pad area, sauna, steam room and gym. “Also fitness and cycling studios, a bowling alley an amusement arcade and soft play area. Having all our indoor play facilities in one central complex works really well for our guests,” says Helen.

“When it’s raining, you don’t want to be running from one end of the site to the other, ducking from the wet weather.” Helen continues: “Our indoor pool is perfectly located next to our café so guests can enjoy a morning swim and recharge afterwards with a fresh coffee and fluffy slice of cake. Many of our guests regularly spend half of their day in our indoor complex.” The Cofton Holidays indoor play facilities have been carefully chosen so that they meet the needs of all age groups.

Helen says: “The soft play area is aimed at children under the age of eight, and has been carefully located with plenty of seating nearby, so that adults can keep an eye on their young ones, while they enjoy light refreshments.” Helen flags up: “Something that we have adopted recently is a pre booking system for our indoor pool. This is something we introduced during the Covid-19 pandemic to ensure we complied with social distancing rules, but it has worked really well for us.

“Our indoor pool is incredibly popular and can get busy, particularly during the school holidays, so we have decided to keep this booking system in place for the foreseeable future. It allows us to control how busy the pool gets without disappointing customers so it is definitely something I would recommend other park owners think about.” Tony Clish, is the Director at Park Holidays UK. We asked him about indoor play facilities and how important the planning and preparation of those areas are to a Park Holidays site. Tony says: “As a family-focussed holiday parks group, we recognise the importance of providing play facilities for all ages – and in all weathers.

“That’s why many of our 40-plus parks make provision for indoor play areas suitable for toddler-age upwards, with the obvious provision that parental supervision is required at all times in the case of smaller children. Tony continues: “Soft play areas are especially popular as they provide a safe environment in which youngsters can let off steam for an hour or two – and, of course, give mum and dad a breather. “Seating and café areas are often located nearby which give parents an opportunity to view their children at play, and park staff keep a regular eye open to check on aspects such as cleanliness and the number of youngsters using the amenity.

“Children are also well provided for in other indoor areas such as swimming pools where smaller slides and other water features mean that all ages can make use of the facility. Customer comments from younger families often pay tribute to our indoor play zones, and they represent a significant part of the investment we make in activities at our parks.” Whether you’re singing in the rain or walking on sunshine, having plenty to do inside and undercover is a must if you want to ensure happy guests and consistent income all your round.

ADVICE ON TAP

For those who incorporate a gaming, play or adventure zone within your visitor attraction within your resort, the InterFun Expo is a great opportunity to find out about the latest product innovations and learn about current trends and new tech to help you drive more visitors to your attraction. The InterFun Expo will take place on 26-27 April, 2022, at New Dock Hall in the Royal Armouries complex in Leeds. The opening hours are 10am-5pm on 26 April and 10am – 4pm on 27 April. A huge range of products will be represented:

• Aerial adventure
• Soft play
• Arcade games
• Edutainment
• Mini sports
• Inflatables
• Family and kiddie rides
• Playground equipment
• Laser tag & paintball
• Table games

The exhibition is supported by an eye-catching seminar timetable that are all free to attend and do not have to be pre-booked; you simply drop in and out of those of interest to you and your organisation. Michael Harrison kicks off the schedule with a look at Trends In the UK Leisure Sector with other subjects including Attracting Visitors Through Mixed Marketing Techniques, The Soft Play Sector Post Covid and Immersive Tech – turning Visitors Into Players. Simply register to attend and you will gain access to the exhibition and seminars via www.interfunexpo.com

CARBON BUSTERS

CARBON BUSTERS

Leading holiday parks share their green credentials…

 

THE QUIET SITE is located near the shores of Ullswater in picture-perfect Lake District countryside

 

When it comes to combating climate change, the holiday park industry stands loud and proud above most other sectors when it comes to carbon neutral investment.
Before you undertake your carbon footprint assessment, there are some outstanding examples from our peers who are putting their green credentials into action.
You will be well advised to follow their example and add your eco-friendly performance to this year’s marketing themes as customers love nothing more than investing in a planted-friendly holiday.
For instance, The Quiet Site, a family’s holiday park on Ullswater, in the Lake District, has been celebrated at the recent COP26 climate change conference for its fight against global warming.
The park, in Pooley Bridge, was highly commended for its carbon neutral initiatives, and hailed as a Hero of Net Zero at the UN conference’s awards ceremony. The award is part of the Together For Our Planet campaign which recognises original and creative actions taken by small businesses to cut their own greenhouse gas emissions.
Park owner Daniel Holder and his family travelled to the COP26 awards ceremony to receive the judges’ commendation from Andrew Griffith MP.

 

 

CLIMATE HUB
More than 160 businesses entered the competition, making a commitment at the UK Business Climate Hub to achieve net zero by 2050, in line with the Government’s own climate commitment.
The Quiet Site was highly commended in the small business category for demonstrating a range of measures taken on their journey to net zero. These included prioritising nature by planting wildflower meadows and native trees, building accommodation that generates more energy than it uses, and opening a zero-waste shop.
“All businesses need to become Heroes of Net Zero if the world is going to have an impact on climate change,” said Daniel.
“Our journey has been fascinating, bringing technologies and techniques together in a unique energy mix to enable us to be carbon neutral.
“We started introducing sustainable practices twenty years ago, not because we wanted to save the world but because the initiatives we introduced were based on elegant engineering and made good business sense.
“Our focus is now to enable our customers to visit us without using private cars. Great holidays don’t have to cost the earth,” added Daniel.
The Quiet Site won over the competition judges by not only reducing its own energy consumption and environmental impact, but also encouraging customers to be more environmentally friendly.

 

DEVON-BASED COFTON HOLIDAYS has been recognised for its rewilding efforts.

 

QUEEN’S AWARD
The business provides quality holidays in the heart of the Lake District, offering pitches for tents, camping, motorhomes and a variety of glamping options. Earlier this year, the park became Britain’s first holiday park to win a Queen’s Award for sustainability which was presented by Her Majesty’s Lord- Lieutenant of Cumbria, Claire Hensmen.
Not to be outshone, multi award- winning South West holiday park Cofton Holidays has scooped the Environment and Sustainability award at the Western Morning News Business Awards 2021, recognising its sustained conservation efforts during the pandemic.
Set within 80 acres of glorious Devon countryside, Cofton Holidays has been a family-run holiday park for over 40 years. Guests return year after year to enjoy its beautiful and convenient location, extensive facilities and wide choice of accommodation types for all the family.
Visitors to Cofton can choose from a range of holiday homes, cottages and lodges in the heart of the main park, or cottages and apartments on the estuary-view Eastdon Estate. Cofton also offers a choice of pitches for touring caravan holidays including hard- standing and RV pitches.
Cofton Holidays offers a variety of accommodation to suit all guests including luxury lodges, dog-friendly cottages, Georgian-style apartments, modern holiday homes and camping and caravanning pitches. Facilities include an indoor pool heated by a biomass hub with a splash pad area and hydrotherapy loungers, a gym, restaurant, pub, steam room, sauna, fitness studio, soft play area, playground, sports wall, outdoor pools and much more.
Guests also have access to five coarse fishing lakes, miles of cycle paths and nature trails that take visitors through woodland to the golden sands of Dawlish Warren beach and nature reserve.
Sustainability and green initiatives have always been at the top of the agenda for Cofton Holidays, but its rewilding project really took of during the pandemic. With 20 years’ worth of David Bellamy Conservation Awards under their belts, the team saw lockdown as the perfect opportunity to give the park back to Mother Nature.

 

WINNING THE ENVIRONMENT and Sustainability Business Award has been a fabulous achievement for the Cofton team.

 

REWILDING PROJECT
Enhancing the park’s carefully considered planting, extensive woodland, wildlife-friendly hedges, wildflower zones and on-site bug and bee hotel, Cofton has planted additional hedges, shrubs and trees to strengthen wildlife corridors across the site, bringing nature to the doorstep of its visitors. Wild deer, buzzards, butterflies, hedgehogs and a range of fascinating migrating birds can all be spotted thanks to the biodiversity on site. As well as planting perennial flora to attract more insects and pollinators, new hedges provide enhanced nesting environments and food for a variety of birds and bats.
A further scheme that gave Cofton the edge over its competitors is its £60,000 investment in 16 electric car charging points. No other business in the South West has more electric vehicle charging points in one location.
Added to that, Cofton has invested in 144kw of solar power units for the park’s 12 luxury lodges, an electric vehicle for housekeeping, an outdoor lighting review, and the planting of 36 mature trees, making it one of the region’s leading sustainable holiday parks.
Helen Scott, Director at Cofton Holidays, is thrilled with Cofton’s success: “Winning the Environment and Sustainability Award at this year’s Western Morning News Business Awards is a fabulous achievement for us.
“It’s testament to the hard work the team have put into our sustainable initiatives this year, and strengthens our reputation as a holiday park that puts the environment at the forefront of all that we do.”

 

DEVON-BASED Cofton Holidays has been recognised for its rewilding efforts.

 

MOTHER NATURE
Helen continued: “Throughout lockdown, we concentrated all our efforts on making improvements to the park. It was the perfect opportunity to enhance the natural landscape whilst our guests were away, ready for them to marvel at Mother Nature’s handy work once they returned.
“Our sustainability efforts have been recognised by a number of award bodies now including iTravel, VisitEngland and VisitDevon, but this is by no means the end to our investment in green initiatives.
“We will continue to nurture our local environment, fulfilling our sustainability commitment with plans to review our outdoor lighting to reduce light pollution overspill, investing in more charging units for guests staying at the cottages and participating in the tree planting scheme which will celebrate the Queen’s Platinum Jubilee in 2022.
“As the recent climate change summit, COP26, has highlighted, it’s more important now than ever before that businesses take responsibility for operating in a sustainable way that will protect the environment for future generations. We take this seriously at Cofton and will continue to do all that we can to protect our beautiful corner of South Devon.”

 

 

CARBON BUSTING
Skelwith Fold, an Ambleside holiday park, has cut the green ribbon on a new office complex which can generate all of its own energy – and still have some to spare.
The 3,000 square foot building adjoins the park’s existing offices and has been designed for total self- sufficiency, powering everything from air-conditioning to espresso machines.
Its secret is a bank of high-efficiency solar panels on the roof which will deliver up to 14 kWh per day, even under the gloomiest winter skies.
Skelwith Fold’s Henry Wild says the two-storey complex has taken the park a huge step closer to its goal of achieving net-zero carbon emissions by 2024:”We wanted to see if we could make the building entirely carbon neutral, and found this was possible by using the latest solar technology to generate electricity.

 

SUSTAINABILITY AND GREEN initiatives have always been at the top of the agenda for Cofton Holidays.

 

“Even in use seven days a week, the building will still produce surplus power to harness elsewhere on the park and further reduce our reliance on fossil fuels. With the help of other solar panels elsewhere on the park, we are nearing our goal of all our buildings being self-sufficient in energy.
“I also hope that within two years we will create a state of carbon neutrality, and guests will be able to enjoy totally green holidays, even after their journey by car to the park is taken into account.”
The new building’s sustainable credentials are further enhanced by the use in its construction of recycled timber from larch trees grown in the park’s 130-acre grounds.
Skelwith Fold was forced to fell more than 200 larches last year after the Forestry Commission found them to be suffering from a fungal plant disease called Phytophthoras. Many of the areas left by the trees are now subject to an ambitious rewilding scheme.

COMPANY CONTACTS

Cofton Holidays
www.coftonholidays.co.uk

Skelwith Fold
www.skelwith.com

The Quiet Site
www.thequietsite.co.uk

FIFTH MVP AWARD FOR VORTEX

FIFTH MVP AWARD FOR VORTEX

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Ustigate Water Play
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www.ustigatewaterplay.co.uk

BALANCING ACTS – OUTDOOR ACTIVITES

BALANCING ACTS - OUTDOOR ACTIVITES

FROM SEGWAYS to paddle boarding, there are a host of holiday based activities to offer guest appea

Emily Martin on serving up the best outdoor entertainment recipe…

Offering a holiday that suits the whole family can be a tricky game of swings and roundabouts. Excuse the pun. Making a holiday stay fun for the adults, the younger children and the teenagers too, is a delicate balance. Never have we been more grateful for the use of our outdoor space than coping with the challenges of the pandemic. Outdoor play, outdoor activities, outdoor entertainment – have all become part of the Al Fresco holiday menu.
Don’t take our word for it. We’ve spoken to some outstanding UK holiday parks that strive to make sure there’s really something for everyone, Covid- distanced, when guests book in. And they are constantly coming up are some great ideas on how to get that balance just right. Richard Silver is the owner of Ilfracombe Holiday Park on the beautiful western shores of England. “We get all ages visiting us and we’ve spotted a really big current trend where grandparents will pay to take whole family away. “In terms of entertainment that means putting on what is appropriate for the right age group at the right time. “There are a few options for family entertainment – something a spread of ages will enjoy are things like: a magician or mind reader, maybe a family quiz. “We have a movie area, a games hall with table tennis, snooker and badminton. Plus, we have lots of games and activities for younger people, sports competitions, quizzes and even a teens got talent night.

ADDED VALUE
Ilfracombe strategically aims to add value to entertainment areas by putting restaurants or cafes nearby so the adults have something to do, while younger children play. Richard explains: “We have a restaurant and bar near where entertainment is. And we also have a soft play area for younger children, but in the same area we’ve put a sports hall for older children and teenagers which has all kinds of things going on.” Richard thinks there are important things to remember when trying to entertain the whole family. “You certainly need the right type of accommodation and location but crucially you need staff with lots of energy and ideas. “Every day has to be different and you’ll know if the children are having fun, because then so are the adults.” Torie Wilkinson is Chief Marketing Officer at Lovat Parks.With parks across the UK in Cornwall, Kent, the New Forest, its Green Hill Farm Holiday Village in the New Forest does things particularly well when it comes to entertaining a range of age groups within a family group. Green Hill offer activities such as archery, target shooting, laser clay, Segways, bungee trampolines and mini golf. There’s also den building, fire building, woodland art, bug hunting, bird boxes, orienteering and nature trails. And that’s just some of what’s on offer for families who like to stay busy. Torie says: “We offer a range of activities aimed at guests aged four right through to adult and this summer we’re introducing new activities for the under-fives too.

GREEN ACTIVITIES like Forest  Schools have never been more popular. Pic. Haven

DEN BUILDING
“We try and balance the mix we offer with lots of the Ranger activities being suitable for ages 4-10. And the activities like using the Segways or practising archery are more appealing to age eight through to the grown-ups. “However, what’s great about many of our activities is that the whole family can take part and build memories together. Green Hill is set in the New Forest and so many of our activities use this as inspiration. For example, our den building is done using fallen wood. “We offer bike hire on site with traditional and e-bike options allowing guests to explore the local area including routes that take in local business, pubs and restaurants.We get fabulous feedback particularly for our Ranger scheme, with many families returning to the park and booking their favourite activities in advance.” “Children get the chance to try new things and learn skills with our Ranger team building their confidence and creating unforgettable memories.We aim to relate as much as we can to our natural setting and offer guests something they might never have done before or could not at home.

COMMUNITY MATTERS
And it is not just for holiday makers. The local community plays a part in Greenhill’s offering too. Torie explains: “We have a partnership with a local primary school where we offer days on the park taking part in the Ranger programme across the year. “The activities are open to those of all abilities and the team also offer private sessions which can be tailored to a child’s particular needs. “ When it comes to planning things to amuse young people, what’s Torie’s advises: “Be inspired by your local area and natural surroundings, include a mix of fun and learning and try and create something shared for all age groups.” Covid safety is a massive consideration when hosting families and Torie adds: “We currently have a maximum of six participants per session, we observe social distancing at 2m where possible and our staff always wear masks.We also have hand-sanitising at all activity stations and all equipment is cleaned after each use. “Furthermore, just for general safety we carry out frequent risk assessments and have fire extinguishers and practices. The team hold monthly refresher courses as a group so they can learn from one another and at Lovat Parks we support the team by sending them on specialist training, for example if wider guidance for an activity changes and we need to incorporate that into our ways of working.” Cofton Holidays is another destination which has put some strategic thought into getting the balance right for families. Director Helen Scott says: “Cofton is an excellent toddler-friendly destination. Our facilities include a splash pad area - part of the heated indoor pool, a soft play area, outdoor play spaces include a play area with new equipment aimed at toddlers, and a Kid’s Club where little ones can meet Cofton’s mascot, Digby the Dinosaur, and participate in a range of activities. “In addition to all of this, we’ve created a host of kids’ clubs that run outdoors such as survival skills and nature trail experiences.”

ZIP LINES
Cofton’s £50,000 Woodland Adventure Area features a 25m zip line, a climbing cage, rope ladders, a balance beam, balance lines and scramble nets. Young guests can enjoy fishing experiences on the five coarse fishing lakes and we offer pond dipping experiences too, which are always hugely popular. There are miles of cycle paths and nature trails that take visitors through woodland to the golden sands of Dawlish Warren beach and nature reserve. There’s a gym, fitness studio and added entertainment opportunities, such as the bowling alley Helen continues: ‘We’re always looking for fun ways of engaging with our young visitors. In July 2020, guests were given complimentary duck-whistles to alert other guests to their presence whilst out and about on site maintaining social distancing. Children visiting really loved it and TV and national papers even picked-up on the story.’ With potentially only a week (or maybe two) breaks in the year, holiday parks don’t have long to impress their guests. To ensure everyone has a good time and, crucially, to secure a rebooking or a recommendation, parks need to think about layout, adding value, and providing activities that families can enjoy together in a safe and stress-free environment, in order to foster and help create those precious memories. You need the right staff team and to create those precious opportunities for families to make special memories together. If you can crack that, then you’re on to a winner.

(*All COVID guidance being observed by the parks featured was correct at the time of writing).

KOMPAN offer a huge scope of play offerings across multiple age range

COFTON SCOOPS STAYCATION TITLE

COFTON SCOOPS STAYCATION TITLE

PRAISE FOR COFTON Holidays and its directors (from left) Mellony Kirby, Helen Scott, and Chris Jeffery.

Experiencing the busiest summer in its history, with occupancy rates running at 98%, up 8% on 2019, Devon’s multi award-winning Cofton Holidays has been named the UK’s Best Caravan/Campsite at the prestigious iTravel Staycation Awards 2020/21. Having been shortlisted in more categories than any other tourism business in the UK, the team at Cofton attended the virtual Staycation Awards, held to celebrate the cream of the crop within the tourism sector. After receiving more than 1,000 nominations and entries across 14 fiercely competitive categories., the virtual ceremony, hosted by Countryfile’s Sean Fletcher, whittled the list down to the final champions, with winners coming from as far North as Loch Lomond in Scotland, right down to Penryn in Cornwall. Facilities include a heated indoor pool with a splash pad area and hydrotherapy loungers, a gym, restaurant, pub, steam room, sauna, fitness studio, soft play area, playground, sports wall, outdoor pools and much more. Guests also have access to five coarse fishing lakes, miles of cycle paths and nature trails that take visitors through woodland to the golden sands of Dawlish Warren beach and nature reserve.