ACCESSIBLE ESCAPES

Marketing your accessibility the easy way...

Did you know that 87% of disabled people and carers expect there to be accessibility information on a venue’s website? Providing information on what you do – or do not – have enables customers with accessibility requirements to make an informed decision of where to stay and visit.

This includes not just wheelchair users but people who are deaf or have hearing loss, have a sensory or cognitive impairment, older people, families with young children, and more. It is a VisitEngland scheme requirement for participants to have accessibility information on their website, stating the venue’s key accessibility features.

It is a VisitEngland scheme requirement for participants to have accessibility information on their website.

SO HOW CAN YOU PROVIDE THIS INFORMATION?
The best way to do this is to have a specific section on your website, clearly linked to from your homepage. People expect to find accessibility information in a similar place across different websites (as they do with information about opening times or room availability), so this should be easy to locate via the main website navigation menu - not hidden in the footer or an ‘about us’ page.

When naming this section, remember not everyone with accessibility requirements identifies with the term ‘disabled’ so use terminology that is more inclusive such as ‘Accessibility’ or ‘Access for All’. The informative elements you should ensure are available in this section for prospective customers are:
• A warm welcome;
• Contact information;
• Key accessibility features;
• Accessibility Guide, including images of your accessible facilities;
• Accessibility videos and virtual tours;
• Accessibility resources;
• Accessible destination highlights.

KEY ACCESSIBILITY FEATURES
People with accessibility requirements want to easily find out what key accessibility features are available at tourism venues. VisitEngland has led a UK and Ireland-wide project that identifies the features that are most important to people with a range of accessibility requirements.

The list of features has been informed by new consumer research with 800 disabled travellers in Britain and a focus group in Ireland. You can now download a business-type specific questionnaire to help you identify which of these features you have at your venue - ensure you list all available features in your accessibility section.

Don’t feel constrained by this list; add any additional features and services you provide for disabled customers and others with accessibility requirements. If your business is listed on any tourism listing websites (such as online travel agents and local destination websites), these companies may ask you to specify what key accessibility features you offer.

This is so that they can list available features as part of your venue listing on their website and provide customers with the ability to filter venues by these features. In addition to the key accessibility features listed in the downloadable questionnaires; you should also highlight any other useful facilities or information.

This may include:
• Wi-fi availability;
• Information relating to the online booking process and prices, including concession availability;
• Directions to your business;
• Details of any dedicated access sessions and/or events that you offer with tailored support e.g. ‘quiet sessions’, sessions for children with learning disabilities and dementia- friendly sessions. Add them to any ‘What’s On’ listings;
• Any firm future plans for accessibility improvements;
• Customer reviews that mention accessibility, ideally by linking to them on a site like Euan’s Guide for full transparency;
• Details of any accessibility awards you have won or schemes that you belong to.
You may wish to group key features that relate to each of mobility, hearing, visual and neurodiversity.

PEOPLE WITH ACCESSIBILITY requirements want to easily find out what key accessibility features are available at tourism venues.

ACCESSIBILITY GUIDES
Research by VisitEngland in 2022 reaffirmed that today’s travellers want detailed and factual descriptions of venue accessibility, in the form of an Accessibility Guide, to empower them to make personal choices.

An Accessibility Guide provides information on all areas of a venue, giving hundreds of pieces of accessibility information, including measurements and photographs. An Accessibility Guide describes and visually shows the layout of each area of the business, following the route a visitor will typically take from arrival, entering and getting around.

They are particularly useful for people with mobility impairments, but they also include accessibility features of relevance to people with a range of other access requirements. This means there will be some duplication with the key access features you list on your own website.

To support tourism businesses across England to provide robust Detailed Access Guides, VisitEngland has joined forces with AccessAble, a leader in quality accessibility information provision. In addition to outlining your key accessibility features, you should provide detailed accessibility information, with the recommended format being an AccessAble Detailed Access Guide.

You can now use the new AccessAble Your Accessibility Guide portal to book and pay for either a Guided Assessment or On Site Assessment of your venue, where a professional access surveyor will create a quality-assured Detailed Access Guide.

This approach removes the burden and responsibility of collecting information that can be technical, greatly reducing the risk of incomplete and inaccurate information. All guides are published and searchable on AccessAble’s well-established website, currently used by more than six million people a year, and you will also receive an Accessibility Improvement Report as part of the service.

Annual renewal fees also apply and depend on the number of changes at the venue - such as whether you have installed a new bathroom which needs to be re-assessed - but there has been a focus on these being as affordable as possible, starting at £10 + VAT per year. Once your Accessibility Guide has been produced, it is important to link to it prominently from your accessibility section using an AccessAble link button.

www.visitengland.org/access

GREEN TRAILBLAZERS

GREEN TRAILBLAZERS

Investment in eco tourism continues to thrive...

EACH LODGE OFFERS PRIVACY while maintaining proximity to the resort’s central facilities.

The David Bellamy Blooming Marvellous Pledge for Nature works in partnership with over 500 holiday parks in the UK. Pioneered over 28 years ago by botanist and TV personality David Bellamy, the scheme is now administered by his son Rufus, who is himself an Environmental Adviser, working closely with parks of all sizes.

The organisation has singled out Parkdean Resorts for special praise thanks to their commitment to the environment and its responsible stewardship of over 3,500 acres of land at its 66 sites. Parkdean Resorts was described this month as ‘a green trailblazer’ for kickstarting work that will provide wildlife and the natural world with the same warm welcome as its holiday guests.

Scheme co-ordinator Rufus Bellamy said Parkdean Resorts deserved major recognition for mobilising a raft of exciting and imaginative environmental projects across its parks this year. Once they are completed, said Rufus, the work will not just benefit nature, but will also help provide an enjoyable and educative experience for guests, and for youngsters in particular.

Making new wildlife discoveries, he said, was just one of the ways in which Parkdean Resorts was helping to create magical memories for the 3.5 million guests it welcomes each year. The group’s parks have all taken the David Bellamy Pledge for Nature which commits them to managing their green spaces with wildlife in mind and undertaking at least one significant wildlife project over the next year.

These include setting up bird boxes and other artificial habitats, creating areas where bees, butterflies and other pollinating insects can get food, focusing on the conservation of a specific species, and working to enhance ponds and other wetland habitats.

INTERPRETED NATURE TRAILS encourage all family members to make wildlife discoveries in the park’s grounds.

CONSERVATION GOALS
Parks taking the Pledge receive visits from independent wildlife assessors who provide advice on new projects to be undertaken, and the steps needed to accomplish their nature conservation goals.

Responsible at Parkdean Resorts for steering the scheme is the group’s Regional Director of Scotland Colin Pearse, and he said park managers play an important part in delivering the results: “Our managers are given a great deal of autonomy in deciding what conservation projects will best suit their park, and then involving team members in making it a reality,” said Colin.

“This is crucial as our parks are located in different and very beautiful coastal and countryside locations throughout Britain, each with its own individual character and natural assets. “We ask each manager to propose a project and explain the ways in which it will enhance the guest experience, and then it’s up to them with help from members of their team.

“There’s never any shortage of volunteers coming forward, not least because it’s very satisfying to know that you are making a real difference to safeguarding wildlife and the natural world. “We receive tremendous support from the scheme’s advisers who are always willing to go the extra mile in providing both encouragement and expert guidance,” added Colin.

Rufus Bellamy said that Parkdean Resorts had become national cheerleaders for the scheme, and its parks were role models for how tourism businesses could work as a group to help nature.

 

CHEERS LEADERS
Just as importantly, he said, Parkdean Resorts was encouraging millions of holiday guests each year to discover more about the natural world, and the part they can play in its conservation. Mythtopia is an eco-glamping resort situated just outside of Edinburgh that is due to open in Spring 2024. The resort is designed to be 100% sustainable, carbon-negative, and powered entirely by natural energy sources, such as solar and wind energy.

To help in its rewilding efforts, Mythtopia is also leveraging its own cryptocurrency funded by carbon credits, as part of its mission to plant 120,000 trees on the site itself. Its founder, Oliver Pyle-Santini, was inspired to create a flourishing and environmentally-conscious business that would provide a wealth of jobs to the local community, and safeguard the natural surroundings of the estate.

The luxury glamping resort will feature many activities from yoga to silent discos but the most unique is ‘Legends’; an augmented reality game based on Celtic mythology and folklore aimed at families, couples and gamers alike. Situated among 200 acres of preserved green land and located just 20 minutes from the Scottish capital, Mythtopia is the ideal place for families to experience nature while embarking on an immersive AR adventure.

MYTHTOPIA OFFERS ITS GUESTS a unique immersive AR experience based on ancient Celtic mythology

Mythtopia will also be the UK’s first holiday destination exclusive to NFT token holders. Mythtopia will feature 150 low- carbon impact geometric domes and lodges, along with a restaurant, clubhouse, bar, and spa. Each guest will receive access to a wealth of activities including a geofenced augmented reality playground based on ancient Celtic mythology called ‘Mythtopia Legends’.

The game allows players to explore the natural woodland environment while following a spellbinding story of mythical creatures. Participants can build their own AR character, interact with talking trees and dwarves, and go on mystical missions alongside the characters of their friends and family.

Using Celtic legends, this unique AR experience will create a ‘digital theme park’ perfect for families, couples, gamers, and LARPers. Guests can also get involved in a wide variety of other activities to help them enjoy the natural world with opportunities for open water swimming in its own lake, stargazing, horse riding, yoga classes, and silent disco parties.

ECO-VISITORS will help plant over 120,000 trees by visiting Mythtopia, a carbon-negative retreat.

GREEN INVESTMENT
Tregoad Holiday Park in Looe, Cornwall, celebrated the completion of a raft new developments this summer by opening its doors to members of the local community. Representing an investment of £2.5 million, the initiatives were focused on sustainability, and the introduction of new ways to protect the natural world.

The family-owned park, part of the four-strong Waterside group, chose a Saturday in July to showcase its achievements to guests which included members of the public, senior local authority and VisitCornwall representatives, and Tregoad’s local suppliers. New features include the creation of Cornwall’s largest wildflower meadow bank covering more than 3,000 square metres, and seeded with high pollen-bearing plants.

Nectar produced by the blooms, says the park, will provide a valuable foraging resource for honey bees, butterflies, and other important pollinators. In addition, the park has invested £300,000 in planting hundreds of indigenous plants, trees and shrubs, and installed a range of new wildlife habitats.

The living quarters installed throughout the park’s grounds include three traditional beehives, duck houses, plus bird and bat boxes made from recycled materials This year, the park is also spending £36,000 on upgrading its popular wildlife walk. The move will add an additional 2km to its length, allowing guests to explore even more of the park’s rich and varied landscape, and to uncover its wildlife secrets.

Matt Way, General Manager at Tregoad Holiday Park, said: “An important part of our guests’ experience is enjoying our wildlife, beautiful lakes, and woodland walks. We believe we have a responsibility to nurture and enhance our natural surroundings, helping Cornwall’s natural environment to thrive and contribute to a greener future.

PARKDEAN RESORTS’ many accommodation options include lodges located in tranquil wooded surroundings.

“As well as focusing on wildlife and planting, we’ve been assessing everything that we do at Tregoad to ensure we’re operating as sustainably as possible. “For example, we’ve introduced a new waste-water treatment facility to allow the park to be self-sufficient, installed water refill taps, and reused construction materials across the site, such as our former toilet blocks which have been crushed and reused as road infill. We’re also continuing to work with Climate Vision to identify more ways in which we can reduce our carbon footprint.”

Tregoad Holiday Park works with more than 50 local suppliers, including Flotsam Flo which creates fashion accessories from waste which is difficult to recycle. Items are taken in, including old wetsuits, which are then upcycled by Flotsam Flo to be sold in its shop. The park is the first holiday park in the UK to go ‘full cycle’ in recycling, upcycling, and redistributing in such a manner.

Through partnership with a specialist upcycler of wet suits, inflatables and plastics, the park is aiming to reduce its landfill by a further 10% this year – after diverting 80 tonnes of waste from going to landfill between 2022 and 2023 through switching to alternative waste companies. Matt continued: “Collaboration is key to helping us tackle climate change. We’re proud to be working with like-minded businesses which champion sustainability and consider their environmental impact when planning their future investment and areas of growth.

“Our sustainability efforts complement our wider enhancement works at Tregoad. Over the past two years, we’ve introduced 100 new high-quality holiday homes and invested more than £500,000 in improving our guest facilities. Matt adds: “Our holiday accommodation and facility improvements, alongside our sustainability initiatives, are helping us achieve our core objective of delivering an exceptional quality holiday experience.”