LANDAL GREENPARKS UK

A market leader in holiday resort management and operations since their inauguration in 1954, the Landal GreenParks portfolio comprises more than 200 resorts in the UK, the Netherlands, Germany, Belgium, Austria, Switzerland, France and Denmark.

20 of these parks are spread across England, Scotland and Wales - from five parks in Cornwall, to the furthest north in Dundee. It’s an impressive portfolio, but one with a common ethos. Getting back to nature is at the heart of the Landal GreenParks business.

Despite its size, there is a priority across the entire organisation towards what they refer to as “sustainable and engaged entrepreneurship.” Each of the parks is located at the “heart of nature” in stunning, natural locations.

And a holiday at a Landal GreenParks resort is one that focuses on offering guests the enjoyment of immersive outdoor adventures from the comfort of top-tier accommodation. Their aim: to deliver “unforgettable holidays in nature.”

MUCH OF THE ACCOMMODATION at Landal Barnsoul is designed to bring nature closer to the interior space.

All parks are Green Key accredited, and parks employs an interdepartmental “Green Team” to ensure global sustainability standards are met. At grassroots level this involves everything from using fewer chemicals to installing LED park lighting, from implementing sustainable procurement to accessible accommodation.

Each step is one closer to Landal GreenParks overall goal of being CO2 neutral by 2030. Landal GreenParks UK, with its Head Office in Norwich, offers a diverse range of resorts. From luxury spas like Landal Dylan Coastal Resort and Landal Laceby Manor Resort & Spa, to resorts that focus purely on accommodation in beautiful natural settings, such as Landal North Lakes and Landal Rockingham Forest.

The resorts primarily feature lodge accommodations, but they also provide a wide selection of cottages and apartments. Recently, the brand has expanded its offerings with more innovative options, such as treehouses, domes, and pods, all centred around high quality and luxury. Many accommodations also feature outdoor hot tubs for added relaxation.

Landal GreenParks operate a pure holiday rental model. Some park owners retain ownership of all the accommodation, whilst others sell lodges to lifestyle investors who want a mix of return and some holiday usage. There is plenty to keep guests entertained.

GWARI SPA BARN at Landal Whalesborough Resort & Spa.

Cornish Parks Landal Gwel an Mor and Landal Whalesborough Resort & Spa both feature onsite ‘farms’, giving holidaymakers the chance to interact with animals and explore local wildlife. “At Feadon Wildlife Centre in Landal Gwel an Mor, guests can enjoy a variety of unique experiences,” explains Paul Hardingham, Managing Director of Landal GreenParks UK.

“These include activities such as a night-time Badger Watch, woodland picnic breakfasts, reindeer walks, becoming a ‘keeper for the day,’ owl encounters, and even fox feeding, making Landal Gwel an Mor an ideal choice for family getaways.”

Additionally, the same park has introduced a Wild Kitchen concept, where guests can enjoy a variety of cooking styles under a retractable canvas and hardwood tent, providing an al-fresco dining experience in any weather. Careful expansion is always on the agenda as Landal GreenParks UK seeks to maximise the experience of their guests and capitalise on the continuing demand for staycations.

“Landal GreenParks UK is always seeking new partnerships to help us innovate and introduce the next generation of holiday resorts,” explains Paul Hardingham, Managing Director of Landal GreenParks UK. Landal Whalesborough Resort & Spa and Landal Twin Lakes were added to the Landal GreenParks portfolio in 2024, alongside Scotland’s Landal Whitekirk Hill.

FEADON WILDLIFE Centre in Landal Gwel an Mor offers guests many unique experiences.

Landal Whalesborough Resort & Spa is set in 450 acres of secluded Cornish countryside close to Bude. The park offers a range of 24-character cottages, barn conversions and a refurbished farmhouse dating back to the 14th century. Currently undergoing a multi-million-pound investment, the resort will see 50-60 new, luxury self-catering units developed over the next two years.

Landal Twin Lakes, which makes the most of its superb setting in Carnforth between the Lake District and Yorkshire Dales, will also see significant expansion plans over the coming years with 60 units available for rental. Earlier this year, Markus Deutsch, Chairman of Landal Twin Lakes, said: “We’re delighted about the partnership with Landal GreenParks - it’s clear our values align on various levels.

All our lodges are made from timber harvested from sustainable forests and classified as contributing towards UK’s ‘Net Zero’ goal.” Another exciting new development opened in Scotland in late Autumn 2023. Landal Barnsoul, set amongst ancient woodland in Dumfries & Galloway, is believed to be the first architect-led holiday resort in the region.

The accommodation is not only extremely innovative in design, but also underpinned by strong environmental credentials. Paul Hardingham, Managing Director of Landal GreenParks UK, said that the organisation had wanted to create a concept holiday resort since launching in the UK and believed that “this site will act as a blueprint for the future of the sector.”

INNOVATIVE AND MODERN accommodation at Landal North Lakes.

He continued: “To help us achieve this objective we have worked with different architects and interior designers to create new lodge styles to offer the very best of modern and innovative living in a wonderful part of the UK countryside. Landal Barnsoul aims to be one of the greenest and most technologically advanced parks in Europe”

The lodges at Barnsoul are designed to combine the outdoor experience of modern glamping, with the interior look and feel of a boutique hotel. Each Landal GreenParks resort is firmly rooted in its local community but with some 6,000 employees across the wider company, the organisation also recognises that having an enthusiastic and motivated team is essential to the success of the business.

Potential challenges affecting all organisations within the sector include rising operating costs and staffing difficulties, especially in rural and remote locations. Paul Hardingham, Managing Director of Landal GreenParks UK says: “We are committed to creating an environment that attracts and retains talented staff while leveraging innovation and automation to eliminate repetitive administrative tasks.”

Key initiatives that have been introduced to this end include keyless check-in, digital food ordering and automated facility cleaning. These measures free up staff to focus on what they do best, providing excellent service to Landal GreenParks UK’s guests.

Landal GreenParks Resort
www.landal.co.uk
01603 367 066

GOLDEN OPPORTUNITIES

GOLDEN OPPORTUNITIES

Verdant Leisure offers an award-winning holiday formula...

VERDANT LEISURE expanded in 2002 with two parks in Devon - Golden Coast Leisure Park and Cleavewood Leisure Park, pictured

Creating the perfect environment for customers to relax, enjoy and experience is an award-winning formula for leading holiday park operator Verdant Leisure. Since its foundation in 2010, Verdant Leisure has gone from strength to strength, and now boasts 13 parks within its growing portfolio.

Offering quality self-catering holidays and holiday home ownership in stunning coastal and countryside locations across Scotland and northern England, the Verdant Leisure story began with Thurston Manor Leisure Park in East Lothian and Pease Bay Leisure Park in Berwickshire. Riverside in Northumberland and Viewfield Manor in Ayrshire soon followed in 2011.

County Durham- based Heather View and Kingfisher were acquired in 2016, Coldingham Bay, Berwickshire in 2017, Scoutscroft in Berwickshire, and Queensberry Bay in Dumfriesshire in 2018. Two parks in Perthshire – Erigmore and Ballintuim – joined the group in 2019 and 2022 respectively. Finally, in 2022, Verdant Leisure expanded further south with two Devon-based acquisitions: Golden Coast Leisure Park and Cleavewood Leisure Park.

“Golden Coast is a fantastic, family friendly park in North Devon,” says Verdant Leisure Communications Director, Stacey Hope. “As the newest addition to the Verdant Leisure family, it offers a wide range of accommodation options and a whole host of fun filled facilities. Golden Coast Leisure Park is a great addition to the Verdant Leisure portfolio.”

A WAVE SURFING SIMULATOR is just one of the activities on offer at Golden Coast Leisure Park.

ACTION-PACKED
Situated amidst picturesque countryside, just a couple of miles to the east of the award-winning golden sands of Woolacombe beach, Golden Coast Leisure Park offers guests an action-packed holiday. A huge range of family friendly activities is on offer including indoor and outdoor swimming pools with flumes, a wave surfing simulator, high ropes course, climbing wall, ten pin bowling, fishing lake, arcade, adventure golf facilities, and plenty of places to eat and drink.

For those seeking something more relaxing, the Waves Ceramic Studio is ideal for creative pottery decorating. Verdant Leisure parks offer a wide range of entertainment options. From packed programmes including kids’ clubs with their resident foxes Vinnie and Violet, to visiting acts offering everything from comedy to live singers, there really is something for everyone.

Accommodation at Golden Coast includes a wide range of apartments, houses and villas (including some with hot tubs) to suit all budgets and requirements. Modern and stylish self- the exceptional location, Cleavewood owners can also use all the facilities at Golden Coast and enjoy delicious food and drink at the historic Old Mill pub and restaurant on-park.”

WATER ZORBING at Thurston Manor Leisure Park.

HOME-OWNERS
Verdant Leisure caters to 2,000 holiday home-owners across its parks, and this is an ever-growing sector. Another new holiday home development was recently completed at Thurston Manor Leisure Park in Dunbar, Scotland. Nestled at the foot of the Lammermuir Hills, near the stunning East Lothian coastline, Thurston Manor Leisure Park is set in 176 acres of breathtaking countryside.

This beautiful holiday park is under an hour’s drive from Edinburgh, making this park a top choice for holiday makers wanting to combine a visit to the Scottish capital with the benefit of a home from home woodland retreat. Once a private estate visited by kings, Thurston Manor now offers a superb range of luxury caravan and lodge holiday accommodation, alongside fantastic facilities for all the family, on the historic site of the original 16th century castle whose scenic ruins still stand today.

The Glade development consisting of six lodge pitches and 34 caravan pitches for holiday home-owners has been built on an exclusive area of Thurston Manor, offering fabulous views and a private gated entrance. Facilities on the park include an indoor heated swimming pool, fishing lake, gym, outdoor play parks, games room, arcade, dedicated family room with seasonal entertainment, as well as Hunter’s Bar & Restaurant and Muir’s Pub.

Verdant Leisure, whose Head Office is in Lancaster, say that their mission is “To create the perfect environment for customers to relax, enjoy precious family time and experience a new lifestyle.” They also place considerable importance on creating a more environmentally aware holiday experience.

GOLDEN COAST is a fantastic, family friendly park in North Devon.

GREEN TOURISM
“We’re committed to promoting sustainable tourism and protecting and enhancing our natural environment,” explains Stacey Hope. “We have a dedicated Green Team in place across the business, and each park has its own Green Champion. All of our parks are members of the Green Tourism scheme, and we aim to make all Verdant Leisure parks more environmentally conscious and help our customers to do more whilst visiting our locations.”

As part of their Green Tourism commitment, Verdant Leisure also champions investment and improvement in local communities. The company nominates a different Charity of the Year each year, and raised over £80,000 for Blood Cancer UK in 2022. Additionally, it supports the Wildlife Trusts close to their parks (Durham, Northumberland, Scottish and Devon Wildlife Trusts) by offering holiday guests the option to donate £1 per holiday booking.

As a team that prides itself on the exceptional standards of their parks and the customer experience for all holiday guests, it’s unsurprising that Verdant Leisure’s success has been recognised by a slew of top awards, including most recently, Silver for Best Company for UK Family Holidays and Bronze for Best Company for UK Parks and Lodges Holidays in the British Travel Awards 2023.

Verdant Leisure has also won several accolades for its employee engagement. The business has been voted one of the Best Companies to work for within the entirety of the UK, in the northern region, and in the leisure and hospitality sector several times over. A superb achievement, based on ratings from their own employees. With guest – and employee – satisfaction top of the agenda, continued success seems assured.