Making A Splash
Taking the plunge with a holiday park swimming pool can be as daunting as diving off the highest board. But be bold. Investing in on-site swimming offers many avenues for return on investment from initial visitor appeal to encouraging maximum ‘on park’ spend. But don’t just think swimming pool – rather, think water leisure and entertainment. After all, maximum payback will come from an aquatic feature that does not just offer lane swimming, but entertains all ages and abilities with excitement and splash appeal.
A perfect holiday should provide plentiful opportunities to have fun, and opportunities to de-stress and recharge batteries. A swimming pool is an ideal choice for holiday operators wishing to attract and retain visitors, whilst promoting good health and wellbeing in their guests. “It is our experience that holiday park operators view swimming pools as a very necessary evil,” advises Tim Bareham of leading holiday park pool specialist, Cresta Leisure. “Some small privately owned operators resist the need for a pool, particularly if they are not family oriented,” Tim continues. “Larger operators invest heavily to deliver ‘water leisure’ facilities to customers.” With the trend to offer longer seasons or even all-year round appeal, many parks now have both indoor and outdoor pools.
When holiday park operators first contact potential suppliers, they will generally have carried out some research and could have an initial wish list. the available space to maximise and enhance their guest experiences, how much will it cost to establish, how long it will take to build, and what maintenance will be required,” reveals Michelle Minns-Sykes of water play specialists, Ustigate. “The installation of a pool and a flume alone is a mistake as the overall aim should be to create a wet environment that pleases many people in one space at the same time,” Michelle advises. “Whilst a flume is great and exciting it is an attraction that has to limit rider’s descents for safety reasons. “In a one pool and one flume scenario, the flume would be in great demand and holiday guests would spend more time queuing than playing!” Swimming is
certainly an activity that many of visitors enjoy when on holiday, and therefore a swimming pool will influence bookings.
An outdoor pool will be very popular in the summer while an indoor pool will continue to attract guests all year round. Michelle again: “Holiday operator’s main objectives are to create a destination for guests to take time out of their busy work schedules, to deliver a balance between work and play where guests can enjoy precious time with families and friends. “Access is very important in design. Where there is a depth of water, life-guarding staff will need to be constantly present to guarantee public safety. Every project is unique in its location and its product mix and the cost is dependent upon size, features and the water management system. Says Michelle: “The favourites have got to be tipping buckets and cannons, because we have witnessed the shrills of excitement that come from everyone on the receiving end of a large tipping bucket and the laughter that comes from the one at the firing end of a cannon!” Thinking outside the pool box, a splashpad is a safe and economic way to provide aquatic play; safe because of it being a zero standing water concept and economic because a splashpad generally uses less water than a pool and requires no life-guarding staff. A small installation with a couple of above ground products and some ground sprays is feasible to operate directly from the mains under a flow through water management system.
MULTIPLE APPEAL
When designing a splashpad, Ustigate designers start by separating the area into three zones; incorporating a toddler, family and teen bay. The toddler bay would feature above-grade devices scaled down to a level that’s not intimidating for little ones, with products such as a low level Water Journey™ complete with a water pump, water channels and weirs or a PlayNuk™ two-deck exploration hub with softer spray features, small steps, double handrails, shaded spaces, and age-appropriate games that enable young children to explore exciting new frontiers on their own safely.
FAMILY BAY
The family bay encourages cross-generational play. An adult, for example, might pick up a small child and walk through a series of tipping buckets or a spraying arch or loop. This isn't a high-energy play area, but instead an area that encourages socialising in a casual walk-through, park-like experience. The teen bay is focused on high-energy, incorporating cannons and where the space allows, a large tipping bucket that gives promise of a jolly good soaking! The majority of the Vortex product range is available with a safe-swap anchor system, enabling products to be exchanged for alternatives in the future without the need to break the ground. This system enables an aquatic play area to stay as fresh and as unique as the day it was installed, whilst keeping visitors intrigued and entertained with the essence of new. Holiday operators that have several sites can benefit from the safe-swap system by rotating aquatic play features between parks. It is important to allocate some forward thinking in the design to ensure any changes or add-ons have been allowed for in the initial design and build of the water management system. Ustigate Waterplay has launched a new user-friendly controller this year that features access to all of the controls and data on one screen, also available with remote access if an internet connection can be made available in the plant room. The controller enables you to set hours of operation, a sequence, to monitor the pumps, filters, water usage, and water treatment. With the remote access package, Ustigate Waterplay will email alarms to clients by text or by email, should anything require immediate attention. Taking expert advice on essentials such as water treatment is a no-brainer.
Bather load is critical to all, when the sun is shining the outdoor pools become very busy and when the weather is inclement customers all want to be indoors. Investing in indoor, weather-proof water leisure appeal upon the type and size of the park and whether it has potential to operate for 12 months of the year. Cresta Leisure’s Tim Bareham again: “Many larger operators who have appropriate planning permission, open indoor pools to local residents during the winter months but this is dependent upon the potential revenue and the cost to open.” Tim says there are many challenges to water leisure investment but probably the most significant is safety, life guarding and plant operation. “An outdoor pool needs to be warm and inviting and correctly sized to anticipated bather load. “A large freeform pool looks appealing but is impossible to cover and expensive to heat. An indoor pool without adequate dehumidification will cause serious problems to the fabric of the building.” The good news is that pools do not have to be built out of reinforced concrete and finished with mosaic tiles, there are more cost effective solutions. However there is no cutting corners when it comes to safe operation. “Commercial pools require high capacity pumps to meet turnover periods required but the inclusion of inverters and variable speed drives will improve efficiency,” advises Tim. The ability to cover the pool, when it is not in use, will reduce energy costs as well as insulating the pool tank when building the pool. Heat pump technology must be considered for both outdoor and indoor pools to minimise pool water heating dehumidification costs. Ultra-Violet disinfection units and PAC dosing improves filtration and water quality thus saving on pool chemicals and can reduce backwashing to make significant savings on water and reheating costs. If you are already feeling daunted then make sure you make a good start by seeking expert advice from experienced suppliers like Cresta Leisure and Ustigate. A pool investment does require capital payment but when you choose an aquatic partner wisely, you will get a great return for your investment because your guests will keep coming back.
Roaring Success
Ustigate's 31-station Dippy the Dinosaur inspired splashpad has met its original goal in making Roarr! Dinosaur Adventure in Norfolk, even more popular than before.
Dippy’s Splash Zone has been successful at extending the length of a visit and has increased park revenues through locker availability, the sale of towels, shirts, diapers, and refreshments at Dippy’s Snack Shack. The facility provided the park with an extra influx of visitors, growing visitors by 18% in its first full year.
Splash Hit!
Rather than spend money on renovating the outdated outdoor pool, Freshwater Beach Holiday Park on the Jurassic Coast, decided to undertake a temporary upgrade to the filtration plant and line the pool with a commercial pool liner. They also decided to undertake a feasibility study, to develop a brand-new indoor pool facility. Cresta Leisure was invited to join the project design team, to develop and deliver a wet-leisure facility that would appeal to all ages. This co-operation has resulted in a very popular, purpose built pool complex that incorporates a splash zone, a paddling pool, a play pool, interactive tower with tippers, sprays and slides, a stand-alone four-lane slide with integral catch, a 20m deck level swimming pool and a spa. Following the success of the new indoor pool complex, Freshwater asked Cresta Leisure to come up with a scheme to improve the outdoor pool facilities. Because the filtration and circulation on the existing outdoor pool was below current standards, it was decided to break out the old pool and start afresh. All the groundworks were undertaken by Freshwater’s own team. In just five months, Cresta has built a brand new 25m x 12m outdoor pool with 12m2 paddling pool packed full of interactive water play features from Hippo Leisure. This new pool facility is fully compliant with European standards and is proving to be a smash hit with everyone.
COMPANY CONTACTS
Cresta Leisure
Tel. 01305 259253
www.cresta-leisure.co.uk
Hippo Leisure
Tel. 01752 771740
www.hippoleisure.com
Ustigate
Tel. 01322 424445
www.ustigatewaterplay.co.uk
Set just two miles from Newquay’s golden sand beaches, Hendra Holiday Park welcomes up to 3,800 guests a night during peak season. The family-owned business began in 1972 as a site offering camping and touring. Nowadays, Hendra’s 80- acre site is home to more than 300 luxury holiday homes and 600 pitches (from standard grass to super), ensuring it caters to a wide range of guests and budgets. Newquay has undergone a transformation in recent years, as Director Jon Hyatt explains: “The town has come a long way since the days of nightclubs, stag and hen dos. “It’s now a five-star family-friendly holiday destination and that makes the job of keeping our guests safe and secure that bit easier.” On-site security is handled by the Nitoe Group Ltd, a company launched more than a decade ago to support Newquay’s bustling nightlife. The experience brought with it some valuable lessons. “In bars and clubs, security needs to be managed carefully to avoid ruining the experience for everyone,” says managing director Tom Peel. “Holiday parks are very much the same. “Our primary goal is to make sure guests feel safe and secure – without compromising on their enjoyment. Being approachable plays a big part in this – especially in a holiday park where very young guests might find themselves needing help.”
Hendra and Nitoe work in close partnership to achieve this: from choosing the appropriate measures and policies to sharing recruitment events. “The Nitoe Group team is very much an extension of our own workforce,” says Hendra director Jon Hyatt. “Their approach is more front of house than door supervisor and that’s a credit to the training they’ve received.” Security personnel on site understand the importance of customer service and know the skills to deliver it. In addition, they are trained to deliver first aid and can take on basic maintenance tasks, too. Jon continues: “With such a wide-range of functions, it means that, especially in peak season, we can enjoy an ‘all-hands-on-deck approach to give our visitors the experience that will see them returning year after year. “In addition, our staff has been trained on how to work with security, including how to get help in the event of issues on site, such as disruptive guests.” In such a big operation, data security is a significant concern. To protect against cyber threats externally, Hendra’s booking systems are isolated from the WiFi, feature a firewall and use subnets for added protection. On top of this, systems undergo external testing quarterly to ensure PCI-DSS compliance. “At Hendra, we go out of our way to treat our guests with the utmost respect and that extends to their personal information,” comments Bookings and IT manager Scott Dickinson. “Any data we hold is fully encrypted and we’ve made the decision not to store credit card details. “Sensitive information like this is only needed in the event of a refund; this affects no more than 5 per cent of our bookings. In our experience, when refunds are necessary, guests are usually more than happy to share their details again if it will help resolve the issue.”
Alongside external scans and testing, Hendra’s IT team regularly run internal vulnerability scans. Scott adds: “With so much data to protect, we are always on the lookout for flaws in the system which could result in data breaches and issues for our customers.” This robust-but-friendly approach to security has paid dividends, according to Hendra Director Jon Hyatt. “We’ve been welcoming guests from across the UK and beyond for nearly 50 years’ now. “Indeed, many of our guests nowadays first came here as young children and, because of our customer-focused approach – across every aspect of the business – they continue returning each year, bringing children and grandchildren in tow.”
to be memorable for the right reasons. Our team works hard to instil a culture of respect throughout the operation.” This is echoed throughout the guest’s experience: from booking to departure. The site’s Code of Behaviour can be found within the park rules that are listed on the website, within booking information and in arrival packs. Once on site, guests are reminded to respect their neighbours on site, at all times of day, through carefully placed signage and posters. Day-to-day security issues are handled by the site’s park warden. “Guests need to be comfortable raising issues or asking questions, so approachability was something we were looking for in a park warden,” comments Roberta. During weekends and school holidays, Waldegraves employs an external security company to look after the doors on the clubhouse, as well as patrol in the evenings and overnight. However, there are drawbacks to this approach. “Previously, we have had issues where external staff weren’t able to work out the layout of the park quickly enough,” adds Roberta. “This meant we did have some complaints that areas of the site weren’t being policed efficiently. “Ideally, we would like to employ an in-house security team. But, because it could only ever be a seasonal position, it is almost impossible to find the right candidates. Alongside a range of security equipment, including CCTV, ANPR and automatic barriers to keep guests safe, the team at Waldegraves is also working to tackle antisocial behaviour.
Six parks strong, Away Resorts conducted a study last year that revealed 76% of the British public believe holiday operators need to do more to conserve wildlife in and around their locations. Since then, Away Resorts has taken measures to become more environmentally aware including installing electric car charging points at Sandy Balls, its New Forest Holiday Park, moving all barbed wire fencing and enforcing speed limits to protect wildlife that wanders into their park. The Away Resorts team has also created an on-line resource bank with information about the wildlife found near their 100-year-old holiday resort. The resource allows visitors to learn more about the National Park’s wildlife, including rare birds, mammals, endangered insects and unique plants. Readers can discover facts about the creatures and foliage, where in the New Forest they can be seen and tips on how the public can ensure the conservation of all that call the National Park their home.
This sustainable re-use of materials can be seen throughout the business as they continue to increase their efforts in becoming even more environmentally friendly. The park has joined the Final Straw campaign, replacing plastic straws in the three onsite bars with paper alternatives. Staff also organise their own beach cleans on Holywell Bay to ensure the location and its wildlife remain unharmed by plastic waste, whilst also encouraging guests to adopt this mindset and asking them to leave the beach as they find it. “We are so lucky to live in such a beautiful part of the world and it is our responsibility to ensure it remains this way,” said Trevornick’s Manager Adrian Tribe. “We have all benefitted from the increase in tourism as a result of hit TV shows like BBC’s Poldark much of which was filmed at Holywell Bay and we feel we have a duty to highlight the dangers of single use plastic and its effect on our beautiful coastline. “This year we have introduced initiatives such as the ‘Drop an Swap’ station where guests can leave their beach toys and bodyboards to reduce this type of waste, as well as joining the ‘Re-Fill’ app which highlights locations nearby where people can fill up their water bottles,” he added. Other measures the park are taking to reduce their single use plastic waste and improve their recycling capabilities includes easy access to recycling points throughout the campsite for camping and touring guests and trialling recycling waste such as crisp packets and bottle tops which aren’t widely recycled and can be made into things such as children’s play parks.
When project planning, it always makes sense to build in green credentials to schemes, not just for the cost-effectiveness but also for its marketing appeal. Olicana Cottages in Ilkley commissioned the construction of five, two bedroom timber built lodges on the banks of the River Wharfe. Boasting saunas and hot tubs the luxury lodges that take full advantage of the peaceful riverside setting, they had sustainability very much on their minds. Perhaps most interesting is how the lodges and new café bar are heated – by a central ground source heat pump, giving the lodges and café independent control of heating and hot water. With this type of sustainable heating system the holiday park owners will receive Renewable Heat Incentive payments which have been calculated to be in excess of £103,000 over 20 years – the period of return for commercial installations. Golden Leas in Sheerness, Kent, has 350 privately-owned caravan holiday homes and lodges, and a newly-opened clubhouse will provide the focus for a raft of social activities and entertainment. Sustainability was an important part of the park’s business philosophy, and the clubhouse has solar panels on its roof to generate heat for the building. Golden Leas also has plans to convert the heating of its 20-metre outdoor swimming pool to use green energy and reduce even further its carbon footprint. There are plans as well to make the park even more welcoming to wildlife with the creation of new habitat areas, and the planting of nectar-rich flowers for foraging by honey bees and butterflies.
environmentally-conscious, self-catering holiday resort, Great Field Farm, near Canterbury. The 90 m2 building is equipped with environmentally-friendly features such as a green roof, a heat exchange system with infrared underfloor heating, and smart sensors to regulate pollen, CO2 levels, ventilation, heating and lighting. Marketed as the Bumble Barn, the accommodation offers a unique opportunity to expand the environmentally-conscious business, allowing the couple to cater to the demand for larger families and groups. Lewana Castle said: “We pride our business on offering guests the space and freedom of the outdoors, but with the warmth and comfort of a house, and the new ARC building offers exactly that. “Our guests will love the new experience of living in the round of the curved building, and I think they’ll be interested in the ARC’s sustainable features and clever technology.” The family owners of a Lake District holiday park are also helping visitors to enjoy even greener stays in Cumbria following a new series of environmental initiatives. Park Foot Caravan and Camping Park, on the shores of Ullswater near Penrith, says its latest steps will help further ensure that guests can enjoy their holidays with a clear conscience. Measures taken include the construction from local stone of a new amenity building for campers which is kept warm with underfloor heating from the park’s biomass boiler. Park Foot has also increased its reliance on green energy with new solar panels on its recycling centre which will feed excess electricity into the national grid. A super-efficient new heating system has additionally been installed to minimise energy usage. Park Foot, which employs around 80 locally-recruited staff in high season, has also decided from this year to ban single-use plastics in its clubhouse.
A significant supplier in the greener credentials of many holiday parks is NBB Recycled Furniture. In 2018 alone, the UK-based team saved 27.4million plastic bottles from entering landfill sites. This is set to drastically rise in 2019 and 2020 as the desire for recycled furniture soars. Tables, picnic-sets and benches accounted for over 50% of the saved bottles with organisations such as holiday parks, hotels and schools opting for recycled plastic for its safety, maintenance-free and eco properties. NBB Business Manager, Sharon Jenkins comments: “We have seen a significant rise in sales of recycled plastic products over the last five years. Consumers are now very aware of the environmental impact of plastic waste and would rather opt for a hardwearing, low maintenance option that largely contributes to the reduction of plastic pollution.”
Nepgill’s exceptional commitment to the environment was recognised last autumn, when it was named as a 2018-19 winner of the prestigious Gold level David Bellamy Conservation Award. The park received three extra commendations from Professor Bellamy for its work on protecting honey bees, managing hedgerow habitats, and its extensive wild flower plantings. “We were absolutely thrilled to be presented with the David Bellamy Award last year,” says Mel. “It’s recognition of all the hard work that my parents and the residents have put in over the years to make Nepgill such a naturally beautiful and environmentally-friendly place to live. Everyone who visits the park comments on how peaceful it is, tucked away in our own little corner between the mountains and the sea.”
Wish You Were Here - Rimington Leisure Park
UK holiday park operator Away Resorts has kicked off the 2019 season with a £5.25 million investment in its lakeside retreat of Tattershall Lakes Country Park, which opened in time for the Easter holidays. Guests holidaying at the Lincolnshire holiday village this summer will be able to make the most of a new skyline bar, splash zone, beach and accommodation that ticks all the boxes when it comes to the ultimate luxury holiday home. The skyline bar will be called Bar 49 after a poll of guests on Facebook decided to opt for the name, which refers to the number of airfields in Lincolnshire during World War II. Bar 49 will be an elevated open-air space that will give holidaymakers the opportunity to enjoy a drink and take in the breathtaking views of the surrounding lakes. The new indoor Splash Zone will give families and kids of all ages the chance to enjoy some interactive water fun with lots of fantastic water experiences - so get ready for sprays, streams and super slides. The new Splash Zone will be a welcome addition to the indoor pool, spa and gym as well as the adventure playground, sports court and high ropes course, which was introduced last year and has proved to be a great success. The operator is also introducing a range of glamping options due to the increasing popularity to enjoy the great lakes with a bit of home-from-home comfort.
Rolec Services have launched a new nationwide electrical hook-up installation network called ParkServ, to accommodate the changing demands of the caravan and residential park industries. The network consists of Rolec-trained, Rolec-supported, and Rolec-managed electrical contractors located in local areas - all able to provide a host of corporate services at local rates. “For almost 30 years, Rolec engineers have travelled the length and breadth of the UK undertaking the installation of electrical hook-up, distribution and lighting systems - as well as providing electrical testing and support services to the caravan and residential park industries,” comments Rolec’s Sales Director Martin Georgeson. “Times are changing,” Martin continues. “ParkServ has been designed to offer our customers Rolec’s experience, quality and corporate performance, fused with local installers’ pricing and knowledge.” Rolec’s ParkServ services includes free-of-charge site surveys and no obligation quotations based on local rates as well as installation work, and rapid response callout services, by local engineers. Add to the equation, local aftersales support, electrical testing at local rates and locally stocked spare and replacement parts by local engineers – and it is not hard to see how Rolec’s team will underline their position as the industry’s leading hook-up specialists.
Local MP Gordon Henderson officially opened the new clubhouse at one of Kent’s most popular holiday parks, Golden Leas in Sheerness. The clubhouse is part of a recent £500,000 investment project at Golden Leas by Lovat Parks which acquired the business almost a year ago from its longstanding family owners. During his visit, Mr Henderson, who is MP for Sittingbourne and Sheppey, toured the park’s 22-acre grounds in the company of its general manager Jo Treadgold. Golden Leas has 350 privately-owned caravan holiday homes and lodges, and the new clubhouse will provide the focus for a raft of social activities and entertainment. It also includes a bar and cafe, a children’s club, and a shop which will focus on locally sourced food and drinks including many specialities produced in Kent. Sustainability, said Jo, was an important part of the park’s business philosophy, and the clubhouse has solar panels on its roof to generate heat for the building.
On the southern edge of the beautiful New Forest, Shorefield Holidays’ five-star Shorefield Country Park has direct access to miles of peaceful forest walks, as well as a series of walks and nature trails on its 100 acres of landscaped parkland. Following three years of careful planning, the Shorefield gardening team has created a new woodland nature trail in a Site of Importance for Nature Conservation, which links up with the park’s existing woodland walk, as well as a network of paths owned by Milford Parish Council. Classed as ancient woodland, the area is carpeted with seasonal wildflowers and features a huge diversity of trees and wildlife. The new trail also gives guests and holiday home owners at the park better access to the surrounding area and nearby seafront. Head Gardener Ian Colverson says: “This is one of the biggest projects our gardening team has undertaken. The nature trail winds under a canopy of trees, and there is an abundance of wildlife and woodland flowers. Since we’ve completed the path, it’s become apparent just how many bluebells are emerging.” Shorefield Holidays is an award-winning family run business operating eight holiday parks across Hampshire and Dorset. It contributes more than £27m a year to the local economy and has won a number of conservation awards over the years. Formed just over 25 years ago, Park Holidays UK has its headquarters in Bexhill-on-Sea in East Sussex, and in high season employs some 1,600 full and part-time staff. Prior to joining Park Holidays UK, Richard spent five years as divisional director of Enterprise Inns plc, Britain’s largest pub company with around 5,000 properties.