CHILDHOOD DREAM COMES TRUE

CHILDHOOD DREAM COMES TRUE

CAROL GERRARD- HUGHES and daughter Sophie at Forest View.

Carol Gerrard-Hughes has realised a childhood dream by investing £300,000 to improve the Forest View pub and caravan site in Oakmere, Northwich using a Business Finance loan from Reward Finance Group. Carol fell in love with the site when her parents bought a caravan when she was six and the family spent weekends and school holidays at Forest View.

At 13, she started washing up in the pub, then worked behind the bar and, ultimately, finished up running it. Realising her ambition to own Forest View has not been easy. Having bought the tenancy for the pub and the site in 2007, she was advised by pub operator and owner, Scottish and Newcastle, that they were planning to sell the site to a housing developer in 2009. To prevent this from happening, she moved quickly and bought the whole lot from them.

As well as the pub, the site has 45 static caravans and 26 touring pitches. Recognising The potential for Forest View, which overlooks Delamere Forest, Carol was keen to make a significant investment in the site. Her plans were to extend and refurbish the pub, build a new toilet block, create 20 more touring pitches, provide additional electrical points for the caravans, as well as landscaping and tidying up the site to further enhance its appeal.

Despite the equity in the site, none of the banks would lend her the money to carry out her plans. However, Matthews Sutton & Co Accountants in Liverpool introduced Carol to Reward Finance Group, who quickly provided the funds having been impressed with Carol’s enthusiasm and tenacity, as well as her plans for the site and the additional revenue this would generate.

SECONDS OUT FOR STONHAM BARNS

SECONDS OUT FOR STONHAM BARNS

FORMER PRO BOXING LEGEND Glenn McCrory and Stonham Barns Park Owner Alan Forward

Former professional US boxing legends Larry Holmes and Gerry Cooney will be the stars of a ‘Nights With’ Evening at Stonham Barns Park – one of Suffolk’s premier destination venues - hosted by the venue’s ambassador UK pro boxing giant Glenn McCrory. Stonham Barns Park is a day out for all the family to suit all ages.

Other activities at the leisure, retail and holiday venue include The Suffolk Owl Sanctuary, The Bistro, The Golf Centre including Adventure Golf and FootGolf, The Teapot Pottery, Escape Rooms, holiday lodges, a caravan park, camping and glamping, Tumbledown indoor play barn and fishing lakes. Larry ‘The Easton Assassin’ Holmes, so called as he was born in Easton, Pennsylvania, defended his World Boxing Council (WBC) Heavyweight World Title belt against top contender ‘Gentleman’ Gerry Cooney in 1972 outdoors at Caesars Palace in Las Vegas.

Holmes (72) and Cooney (65) have been close, lifelong friends. Stonham Barns Park owner, Alan Forward said: “We are beyond privileged to be hosting these outstanding personalities from the world of boxing. It’s a historic day for us to be launching our ‘Nights With’ Evenings with such respected names from the sporting past.’ Full ticket info for the event on May 16th is available at Stonham Barns Park, www.stonhambarns.co.uk or call 01449 711111.

WISH YOU WERE HERE – Monkton Wyld

WISH YOU WERE HERE

Picture postcards from Monkton Wyld, West Dorset…


Monkton Wyld, near the coastal village of Charmouth in West Dorset, should be rightly proud of its quarter-century of providing families with first-class holiday experiences. Joanna and Simon Kewley first started welcoming guests to their family farm in the early nineties, and its idyllic location and friendly atmosphere quickly won them a large following.

Over the years, the couple have invested much time and energy into ensuring that the park offers families the perfect surroundings for a memorable Dorset holiday. The holiday park is situated in West Dorset’s Area of Outstanding National Beauty, only three miles from the World Heritage Jurassic Coast line of Devon and Dorset. Joanna and Simon have created many wildlife habitats in their 26-acre grounds where wild flowers flourish and provide foraging for honey bees, butterflies and other pollinators.

They have always been keen to run their park along sustainable lines and have been presented with the David Bellamy Conservation Award at its top gold level for many years. The tranquil atmosphere is maintained by the park’s division into small paddocks for camping, caravan and motorhome guests who come from across Britain and mainland Europe. The summer camping field offers wonderful spacious camping for families and friends. A level rally field offers a great destination for small and larger groups with a number of 10amp pitches are available.

As well as pitches for caravans, motorhomes and tents, Monkton Wyld has a small but prestigious development of luxury caravan holiday homes. The 17C farmhouse sleeps up to nine people and pets are welcome to a four bedroom, holiday bungalow. A fully stocked shop is available on site for all those essentials and little luxuries. The site currently have three different food vans visiting weekly. Fish and Chips, Wood-fired pizzas and a Pie and Burger Van.

 

Monkton Wyld
Tel. 01297 631131
www.monktonwyld.co.uk

 

STEPPING UP THEIR GAME

STEPPING UP THEIR GAME

A personal view by Jamaine Campbell of MD Elite Dynamics

THE PANDEMIC INTRODUCED a new audience of people to caravan and lodge holidays.

Solely from an industry viewpoint, if two years of Covid have shown us anything it’s that holiday parks are an increasingly attractive proposition. In the last 12 months we’ve seen huge international conglomerates want a piece of the pie with CVC Capital Partners acquiring Away Resorts & Coppergreen Leisure Resorts, Sun Communities acquiring Park Holidays and Cove Communities acquiring Argyll Holidays – the value of those three combined deals alone close to £1.5bn.

Manufacturers have been responding to record demand for caravans and lodges and holiday parks have had a strong 2021 on the back of what was a challenging 2020 for everyone within the travel and hospitality industry. Almost every week, there’s a new report about land somewhere in the UK being turned into new holiday parks.

Added to that, there’s some pretty impressive amounts of money being invested by holiday park operators to improve, enhance, and introduce new facilities to existing holiday parks and resorts. There will inevitably be people who are desperate to board a plane and fly off to the sun at the first opportunity -- we’ve seen the photographs from UK airports at Easter to prove it! However, for every one of those people, there will be another who can’t face the hassle or who still feels apprehensive or vulnerable travelling anywhere.

NEW AUDIENCE

The pandemic introduced a new audience of people to caravan and lodge holidays, and for the first time in their lives they’ve had their eyes opened to how great they can be and can’t wait to go back. If someone has paid thousands of pounds out for an amazing lodge with a hot tub, they’ll be going back to that park time and time again. Like anything in business… you’ll win some customers, and you’ll lose some, but the demand is still there, and the forecast is still bright. Thanks in part to that demand and in response to new players entering the market, holiday parks are stepping up their game on all levels - investing in facilities and investing in technology.

For many, it’s more than a holiday park now, they’re growing into holiday resorts with multiple revenue streams; everything from golf courses to spa treatments to a range of added value activities. They’re branching out and at the same time coming to understand the benefits of modern business software solutions that can handle multiple revenue streams and growth to multiple parks. Yes, they need a park management system that manages bookings and owners. But now, they also need an integrated CRM system and an Owners App as everyone knows how important it is to engage with customers and owners.

MEMBERSHIP MODULE

They want a membership module if they’ve got any type of leisure facility, they want an Events module if they offer weddings and conferences, they want an activities module if they do yoga or bookable kid’s activities. Then they want key integrations to EPOS and Digital signature and to third-party payment gateways like WorldPay or Sage Pay. The more revenue streams a holiday park has, the more they need a software solution that can bring it all together. For us at Elite Dynamics, the future is more integration and deeper integration to the Microsoft platforms our products are built on.

There are so many exciting third-party integrations and power apps available that can change the way holiday parks operate in terms of efficiencies and exceeding customer expectations; from contactless check-ins and payments to RFID tagging of caravans to scan them on and off parks. For the last six years we’ve been doing what we can to help educate the holiday park industry on the benefits of technology. Although as an industry we’re still several years behind the hotel market on adopting technology, we’re definitely moving in the right direction.

I love this industry. From the first moment I set foot on a holiday park, I loved it. That’s why the driver for everyone at Elite Dynamics is to get the industry to move toward a position where technology isn’t something to be feared, but part of a strategic move to improve business. With dedication, commitment, and focus everyone connected to the industry can benefit from adopting technology and have a greater awareness of what is possible.

MAXIMISING VISITOR SPEND ON SITE

MAXIMISING VISITOR SPEND ON SITE

 

CASHLESS PAYMENT systems offer touch-free purchasing on-site.

For park operators, a cashless payment system is an opportunity to incentivise and increase visitor spend. Easy, quick, and safe payments also offer a great customer experience.
In the wake of COVID-19 cleanliness is still front of mind for all of us. Contactless is the safe payment of choice, with no need to even touch the terminal or pin pad. By adding this form of payment to more of your onsite services and facilities you’re making it simpler for the customer and increasing the chances of impulse purchasing.
For parks wanting to incentivise and reward customers for onsite spend, VMC can also provide a private onsite payment system using branded cards, wristbands or biometrics. With a choice of payment types; cashless, contactless, mobile payments and QR codes, our system is also packed with other great features like online pre-order, loyalty, meal deals and promotions.
There is a mobile app for customers, to top up their account as they go or spend and settle on check out. They can even start saving in their account before they arrive, so the holiday fund is ready for their arrival.
A seamless payment experience really adds value for the customer, not needing cash to pay for anything during their stay keeps things effortless and simple. Cashless payment can help park operators to manage additional facilities more efficiently, or even add new ones without impacting on staffing. Ideal for parking, charging, power, amusements, food and drink, vending, laundry, bike hire, pool tables and much more. The possibilities are endless.

VMC (UK) Ltd.
Tel: 01926 816400
E: sales@vmcltd.co.uk
www.vmcltd.co.uk

MINT CONDITION

MINT CONDITION

 

THIS FORDINBRIDGE CANOPY over an outdoor play area is not just good looking but highly
functional for extending exterior use.

How to ensure your site is always keeping up appearances reports Emily Martin…

Holiday parks have to keep many plates spinning but you don’t get a second chance to make a first impression and, as they say, the devil is often in the detail.
Creating the perfect holiday experience for guests is a lot of work but, to get that wow-factor on arrival, you need simple, smart and effective ideas that don’t take up lots of time or resources.
Holiday Park Scene has spoken to some of the holiday park industry’s top services and suppliers and they’ve given us some tips on how to ensure that, for your guests, it’s always love at first sight.
The 2021 winners of ‘Grounds Maintenance Company of the Year’ at the Pro Landscaper Business Awards was Glendale. A company offering an all-encompassing green-space management and maintenance service and Matt Gavin, Head of Commercial Sales and Development, says landscaping and grounds maintenance is crucial to keeping things looking their best.

 

KEEP UP YOUR LOCATION’S appearances with clean paths and tidy planting. Pic. Mill Rythe Park

Matt says: “Due to parks now hosting guests more accustomed to international holidays, Glendale has seen a 95% increase in the level of enquiries from camping and caravanning sites looking to undertake signifcant landscaping and grounds maintenance work to keep the sites pristine.”
Matt reveals that sites are specifically requesting tree management services, commercial grass cutting and invasive specials control alongside general grounds maintenance.
Matt continues: “The demand from the camping sector started as early as January 2021 when confidence started to rise at the prospect of a roadmap out of Covid restrictions. Since the government announcement was made regarding lockdown potentially ending in late June, the level of enquiries about our landscaping services surpassed all expectations.”

 

PICTURE POSTCARD

Martin Lucas of GreenMech agrees about the importance of landscaping. He says: “The setting and landscape of a holiday park often provides the frame for a picture-postcard holiday. Keeping on top of the site’s surroundings will provide great aesthetic benefits, but woodland maintenance shouldn’t be forgotten on the list of landscaping tasks.”
Martin goes on: “The benefits of a striking first-impression continues to be a key driver behind keeping on top of site maintenance. The look and feel of a site should be fitting within its surroundings - a dense tree belt for example may be fitting for a countryside venue, but less so in an open landscape.
“Trees present a fantastic way to integrate or soften the appearance of ancillary buildings and other site facilities but also have the functional benefit of creating boundaries, shelter and screening between public and private areas.
“Key woodland management tasks could include regular examination of tree roots and overhanging branches as these can quickly cause problems overhead or underground, as well as posing health and safety risks to guests,” advises Martin. “Also, removing density in the upper and lower canopies to promote a better flow of air and light to site which, in turn, will optimise the health of any turf, pruning and thinning of brush and disposing of any dead, damaged or diseased wood or brash.”

 

TAKE EVERY OPPORTUNITY to reinforce branding with props like these planters. Pic. Woodberry

 

But holiday parks keen to keep on top of landscaping and forestry need to be mindful of the pitfalls it can create. Especially what they do with the debris they create as Martin explains: “The Environmental Protection Act, along with the Clean Air Act, considers the burning of waste as inappropriate. Anyone found improperly disposing of waste risks being prosecuted by The Environment Agency, Local Council or Police – with a typical fine likely to be in the region of £2000.”
GreenMech have a woodchipper portfolio that spans 20 models of various sizes and chipping capacities, with a pedestrian range built with the professional landscaper and parks manager in mind. Chipping is a fantastic way to quickly and easily remove unwanted material. The chip that is produced can then be used in other beneficial ways - as a weed suppressant on pathways and in flowers beds or scattered around trees to help with moisture retention in the summer months.
Once you’ve sorted the landscaping and forest management you need to start adding strategic items that will enhance the useability and aesthetics of your outdoor space.

 

AL FRESCO AREAS

Martyn Bright from NBB Recycled Furniture says: “Research continues to validate that meeting outdoors comes with a reduced risk of coronavirus transmission and introducing furniture outside to optimise your available space is a great way to stay compliant with government advice, whilst creating comfortable al fresco areas for your expectant returning customers to enjoy.
Martyn continues: “When considering your outdoor furniture, recycled plastic is the perfect choice, as the material looks like timber but can last outside all year round without the need for annual maintenance.
“Recycled plastic can last up to five times longer than the timber equivalent. The longevity of recycled plastic makes it the perfect cost-effective alternative for use within the hospitality, tourism and leisure industries, where heavy use is expected.”

OPTIMISE OUTDOOR SPACE on your site with lovely additions like this table and seat design. Pic. Woodberry

Doug Barr is the Sales Manager at Woodberry of Lemington Spa and agrees that clean and well-maintained outdoor furniture is a must when ensuring a site looks presentable. Doug advises: “If your furniture is broken or covered in algae, customers will judge the standards of the park on it.
“Look for quality wooden furniture to withstand the wear and tear of heavy use. Or choose metal/plastic and laminate furniture that is easy to wipe down and dry of,” he adds.
Woodberry offer a range of picnic tables, outdoor dining tables, chairs and benches in wood, metal, plastic and synthetic rattan. Recycled plastic picnic tables are very easy to keep looking neat and come with 25-year structural guarantees as well as green credentials.”
But don’t neglect your flowers! Doug says: “Keep any flower or shrub borders looking tidy with raised planters which also come in handy for directing the flow of customers at reception areas or sectioning of café and bar areas.
“Also, if litter bins are well maintained, emptied regularly and visible to customers then they will be encouraged to use them,” Doug continues.
“Recycling bins with different sections can also help show your green credentials and encourage customers to recycle,” Doug emphasises. “Branded barrier screens can help keep areas looking tidy and sectioned plus provide clear branding and signage.”

But how can parks maximise the usability of outdoor space without things looking messy and unkempt? Doug says: “Outdoor shelters, patio heaters, and lighting certainly helps in wet and cold weather. That also encourages your customers to enjoy al fresco hospitality. Parks have to think ‘Have I got the right sized outdoor furniture for my customer groups?’ ‘Should I offer a mix of sizes so that smaller groups don’t take up larger tables?’”
And where can it all go wrong? Doug has some tips on how to avoid some classic pitfalls. He says: “Not cleaning and clearing up tables quickly enough or having overflowing rubbish bins on the site. Also watch out for wet, broken, algae covered outdoor furniture.
So that takes care of landscaping and furniture, but what else can you do to keep things looking extra neat and tidy? Darren North of Rolec says you also need to think about power. He says: “Rolec have been manufacturing and supplying electrical hook-up equipment for the leisure industry for over 30 years and the Quantum Touring Pedestal brings caravan and holiday parks an alternative solution to their everyday hook-up equipment.
Darren continues: “First impressions are indeed important and with the Quantum Touring Pedestal, park operators can offer their visitors a simple and seamless electric hook-up solution, with aesthetic appeal as an added benefit.”

 

BRIGHT LIGHTS

For enhanced first impressions, the Quantum Touring Pedestal is also complete with LED louvered lighting, providing visitors with greater visibility, particularly during the dark nights.
Alongside the Quantum Touring Pedestal there is Rolec’s Quantum:EV charging pedestal, perfect for communal electric vehicle charging facilities and it’s also equipped with LED louvered lighting, ensuring that EV driving visitors are able to spot your charging points throughout the day and night.

 

LIGHTING IMPROVES safety and adds to the mood of the site. Pic. Arleigh

On-site storage is also a place you can easily go wrong. Lily Hadden is a Team Leader at Arleigh which has supplied the static caravan industry for more than 50 years. Lily says: “Ensuring parks look clean and respectable is crucial for good first impressions and returning customers.”
To help park owners create the accommodation and spaces required for their visitors, Arleigh stock everything from indoor and outdoor furniture to storage solutions and lighting.
Made of PVC-coated galvanised steel, Arleigh’s durable storage boxes are ideal for keeping outdoor areas tidy and are even built to withstand coastal environments. There are different size and style options ranging from bike and garden stores to gas storage units.

 

STRATEGICALLY placed canopies will extend use of outdoor space. Pic. Fordingbridge

“Arleigh’s ever-growing range of solar lights and bollards offer a great renewable alternative to traditional lighting and are the perfect choice for illuminating park driveways, paths and car parks.
Adam Collier is the Technical Sales Manager at Fordingbridge which offers a range of canopies, walkways and statement builds to the holiday park sector and others. Adam says: “Tidiness in parks goes well beyond having bins and other street furniture in well thought out locations, or ensuring your soft landscaping is on point. Organising parks so they make sense has a massive bearing on visitor experience too; no guests want to spoil their initial arrival with the stress of finding reception or arranging a suitable meeting point for friends and family.

 

NEAT AND TIDY

“We have installed a number of canopies adjacent to reception areas (and subsequently cafes/bars) which act as clear wayfnders, as well as the added benefit of providing covered space to wait and meet with friends. Clearly arranging and organising equipment is also a key consideration. This could be providing sensible racking for bikes, hire karts and mobility equipment.”
What are some practical ways to maximise the usability of outdoor space? Adam says: “In the UK, weather is the key consideration, so allowing for this, or rather counteracting it, is by far the best way of increasing the year-round usability of outside space. We have seen parks installing canopies over MUGAs, courts and other play areas to act as both a form of shade in the summer, and allowing for play in wet weather.

 

A QUADRANT GAZEBO with winter heater and lights. Pic. Woodberry

“The same is true of covered areas adjacent to restaurants, bars and cafes. Providing a cover instantly turns the outdoor space into an extension of that facility, allowing for greater number of covers throughout the year. Adam continues: “Living roofs are also a benefit in both the customer journey and enforcing company ethos. They further the green credentials of the park and provide a further natural aesthetic to merge any structure with existing soft landscaping.”

 

 

WISH YOU WERE HERE – Golden Cap Holiday Park

WISH YOU WERE HERE

Picture postcards from Dorset's Golden Cap Holiday Park

Guests to the real-life Jurassic Park on the scenic Dorset coast are unlikely to get bored of the scenery in a hurry. Even after the sunset, Golden Cap Holiday Park have some of the most breath-taking views from their popular Stargazer tents. Marketed under the West Dorset Leisure Holidays banner, Golden Cap Holiday Park has a picturesque location on the Jurassic Coast, just 150 yards from Seatown Beach and surrounded by 2,000 acres of National Trust land. Ideally situated for walkers, dog owners and families, the park is nestled in a quiet valley next to a stream and is surrounded by footpaths. Boasting a fantastic location next to Seatown Beach the Park is a paradise for walkers and dog owners.

There is a peaceful fishing lake on the park as well as a reception, pizza takeaway and visitor information, while the South West Coast Path runs right past the park Just a short drive from the park are Lyme Regis and Charmouth - worldrenowned for fossil hunting and breathtaking scenery. And for those wanting to stay a bit closer to home.

Family-run, Golden Cap welcomes families, friends and couples with a range of accommodation – luxury two and three-bedroom Lodges with sea and countryside views, two and three bedroom holiday homes, glamping units including a Stargazer Belle Tent, Safari tent and camping and glamping options, pitches for touring caravans, motorhomes and camping as well as holiday homes for sale. In 2018, the park celebrated 40 years under the ownership of the Cox Family.

The occasion coincides with the arrival of some brand new modern camping pods, perfect for families, couples and groups. These pods expand the popular glamping range to nine units, some of which are dog-friendly.

Golden Cap Holiday Park
Tel. 01308 442139
www.goldencapholidaypark.co.uk

ADAPTING TO COVID-19 IMPACT

ADAPTING TO COVID-19 IMPACT

Woodberry is a leading supplier of outdoor furniture to the UK hospitality industry, with over 100 years combined experience in the family team. As a family run company, Woodberry was fortunate that it didn’t have to shut during lockdown but the company has certainly diversified. With all customers closed, Woodberry quickly diversified their workshop to manufacture temporary hospital doors for the NHS Nightingale Hospitals.

During March and April, the seven-strong family team produced 200 doors per week. In May, it started to supply Covid-19 secure products, such as perspex screens, hand sanitisers and outdoor serveries, to help prepare hospitality customers for reopening. Woodberry also started to run webinars cohosted by industry experts to help prepare customers and interpret the guidelines issued by the government. Speed of delivery for customers was crucial in June as we all finally got confirmation of a reopening date.

Woodberry has good levels of stock and was and is able to delivery within 1-2 weeks of order (or quicker given the need). “We have been incredibly fortunate to be able to remain open and support our customers during lockdown,” says Tim Barr, General Manager at Woodberry. “As a small company we can respond quickly to change. By constantly talking to our customers we have been able to understand their needs and to help their businesses get back up and running quickly, easily and most cost effectively.”

QUIET SITE SECURES TOP AWARD

QUIET SITE SECURES TOP AWARD

DANIEL HOLDER with fresh produce from The Quiet Site’s “zero waste” food shop

Family and team members at The Quiet Site in Cumbria are celebrating their triumph in the finals of the VisitEngland Awards for Excellence 2020. The Watermillock Park was named as the Silver winner in the category for sustainable tourism businesses which bring benefits to the environment and local communities. This year’s award ceremony, hosted by popular TV presenter Julia Bradbury, was a “virtual” event streamed live. It was watched at The Quiet Site by Daniel Holder and his wife Anne along with family, friends, holiday guests and members of the Quiet team.

“We were thrilled when it was announced that The Quiet Site is among England’s top three tourism businesses championing sustainability,” said Daniel. “The VisitEngland awards are known as the Oscars for the holiday industry, and we’re very proud to be able to bring this silver award home to Cumbria. “I hope it will help put the national spotlight on our county as a place where visitors can enjoy the world’s most beautiful scenery without impacting negatively on the environment. “After what has been a very testing time for tourism enterprises everywhere, this is a wonderful way to show that the Lake District is truly back in business,” added Daniel.

The Quiet Site has invested heavily in sustainable technologies including solar panels and biomass heating, as well as banning single-use plastics, and implementing a “buy local” policy. Last year, the park opened a “zero waste” food shop which specialises in Cumbrian produce free from unnecessary packaging, and with the fewest possible food miles under its belt.

TRIPLE TRIUMPH FOR OLD OAKS

TRIPLE TRIUMPH FOR OLD OAKS

Glastonbury’s Old Oaks Touring and Glamping Park has scored hat-trick of awards in a national poll carried out by the UK’s two top touring magazines. The readers of Practical Caravan and has scored a hat-trick of awards in a national poll carried out by the UK’s two top touring magazines.

The readers of Practical Caravan and Practical Motorhome voted Old Oaks as their favourite park on which to stay in Somerset, Avon and Wiltshire Dorset. In the same annual poll, readers also named Old Oaks as Britain’s best park for enjoying adults-only stays which are free from the patter of tiny feet.

Completing the hat trick of honours, the publication presented the park with its national award for the Best Green Site in the UK for eco-friendly holidays. Old Oaks has been in the same family’s ownership for over 30 years, and is managed by family members Tara White and her husband James. As well as touring pitches, the park provides a range of exciting glamping options including luxurious fully-equipped mini cedar lodges, shepherds huts and cosy camping cabins.