Moray

PARK HOLIDAYS UK FLEX MUSCLE

Posted on August 2, 2022

PARK HOLIDAYS UK FLEX MUSCLE

PARK HOLIDAYS UK takes its portfolio to 54 locations with the acquisition of Park Leisure.

 

Park Holidays UK has confirmed its acquisition of holiday parks group Park Leisure which owns 11 holiday parks in popular locations in England, Scotland and North Wales. It will bring to 54 the number of parks now operated by Park Holidays UK – and follows the company’s acquisition of nine parks from Bridge Leisure in 2021. The enlarged portfolio, says the group, will provide it with an even stronger national platform from which to serve Britain’s fast-growing domestic holiday market.

Park Holidays UK director Tony Clish said the coming together of the two well-established groups presented exciting new opportunities in one of tourism’s most dynamic sectors: “Both companies have invested substantially in their parks over recent years and created a range of high-quality holiday products which people clearly enjoy,” he said. “Park Leisure’s 11 parks have all gained top five-star tourist board awards and represent the high-quality standards we have been working towards in recent years.

 

“Whether customers are looking to rent or buy a holiday home, we can now offer a wide geographical spread of parks able to deliver a first-class experience at an affordable cost. “We will continue to invest in all of our parks to ensure that that their facilities and standards of service are maintained to the highest possible levels,” said Mr Clish. “The domestic holiday market continues to gain traction in the post-Brexit and post-pandemic market, and we are continuing to see an ever-increasing demand for UK holidays.

“Quality is the main driver of bookings and holiday home sales, and this union will consolidate some of the finest holiday parks in the UK into one single group,” said Mr Clish. Parks in both groups provide extensive leisure facilities and family entertainment, together with carefully managed landscaped grounds in which holiday lodges and caravans are located. Park Holidays UK was formed over 35 years ago, and its parks today span the length of Britain from Cornwall in the west to Moray in northern Scotland. Park Leisure has operated holidays parks for more than 20 years, and has a presence in Cornwall, Herefordshire, Lancashire, Northumberland, Yorkshire and North Wales.

Hub Of Activity

Posted on January 26, 2016

Hub Of Activity

With a name that derives from the sparkling stretch of beach that runs alongside the park, Silver Sands Holiday Park is a traditional seaside resort located in Moray on the Scottish coast.

Silver Sands Holiday Park is a traditional seaside resort located in Moray on the Scottish coast.

Silver Sands Holiday Park is a traditional seaside resort located in Moray on the Scottish coast.

Welcoming more than 4,000 holidaymakers each year between March and October, the park is also a busy hub of activity during the winter with almost 300 holiday home owners who visit their properties most weeks.
“There’s a very relaxed, family friendly atmosphere on park and our clientele reflects this, with a mix of families, older couples and groups of friends, mostly drawn from Inverness in the north and Aberdeen to the south. We have a number of holiday home owners which means there’s a buzz about the park at all times,” comments general manager Rebecca Grant.
Silver Sands was the fourth holiday park to be bought by the Bridge Leisure Parks group in 2014. Since completing the acquisition, the new owners have already undertaken a Grant attributes Silver Sands’ success to the dedicated team that runs the park. programme of investment in infrastructure and new facilities, leading to a fourstar quality award from VisitScotland in November.
“As with any change of ownership, existing customers were wary of a new company taking control of their park,” explains Rebecca. “But we have shown over the past 12 months that we will deliver the improvements we promised and create a super destination for all our guests. I think we’ve won them over!”

Mixing It Up

Silver Sands’ accommodation offering includes a selection of static caravans and holiday lodges, plus pitches for up to 100 tourers, motorhomes and tents.
Leisure facilities on-site include a newly refurbished entertainment venue, a games room, an outdoor adventure play area and a Kids’ Club with a regular programme of activities. There’s also an indoor heated swimming pool, sauna and steam room, as well as a state-of-the-art gym.
“We’ve got such a great mix of facilities, many of which have been refurbished over the past couple of years,” says Rebecca.
“Our entertainment venue was recently used by Britain’s Got Talent to host auditions for the TV show, which was really exciting for the local area. We feature live bands and put on our own shows and cabaret through the season.”

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