LANDAL GREENPARKS UK

A market leader in holiday resort management and operations since their inauguration in 1954, the Landal GreenParks portfolio comprises more than 200 resorts in the UK, the Netherlands, Germany, Belgium, Austria, Switzerland, France and Denmark.

20 of these parks are spread across England, Scotland and Wales - from five parks in Cornwall, to the furthest north in Dundee. It’s an impressive portfolio, but one with a common ethos. Getting back to nature is at the heart of the Landal GreenParks business.

Despite its size, there is a priority across the entire organisation towards what they refer to as “sustainable and engaged entrepreneurship.” Each of the parks is located at the “heart of nature” in stunning, natural locations.

And a holiday at a Landal GreenParks resort is one that focuses on offering guests the enjoyment of immersive outdoor adventures from the comfort of top-tier accommodation. Their aim: to deliver “unforgettable holidays in nature.”

MUCH OF THE ACCOMMODATION at Landal Barnsoul is designed to bring nature closer to the interior space.

All parks are Green Key accredited, and parks employs an interdepartmental “Green Team” to ensure global sustainability standards are met. At grassroots level this involves everything from using fewer chemicals to installing LED park lighting, from implementing sustainable procurement to accessible accommodation.

Each step is one closer to Landal GreenParks overall goal of being CO2 neutral by 2030. Landal GreenParks UK, with its Head Office in Norwich, offers a diverse range of resorts. From luxury spas like Landal Dylan Coastal Resort and Landal Laceby Manor Resort & Spa, to resorts that focus purely on accommodation in beautiful natural settings, such as Landal North Lakes and Landal Rockingham Forest.

The resorts primarily feature lodge accommodations, but they also provide a wide selection of cottages and apartments. Recently, the brand has expanded its offerings with more innovative options, such as treehouses, domes, and pods, all centred around high quality and luxury. Many accommodations also feature outdoor hot tubs for added relaxation.

Landal GreenParks operate a pure holiday rental model. Some park owners retain ownership of all the accommodation, whilst others sell lodges to lifestyle investors who want a mix of return and some holiday usage. There is plenty to keep guests entertained.

GWARI SPA BARN at Landal Whalesborough Resort & Spa.

Cornish Parks Landal Gwel an Mor and Landal Whalesborough Resort & Spa both feature onsite ‘farms’, giving holidaymakers the chance to interact with animals and explore local wildlife. “At Feadon Wildlife Centre in Landal Gwel an Mor, guests can enjoy a variety of unique experiences,” explains Paul Hardingham, Managing Director of Landal GreenParks UK.

“These include activities such as a night-time Badger Watch, woodland picnic breakfasts, reindeer walks, becoming a ‘keeper for the day,’ owl encounters, and even fox feeding, making Landal Gwel an Mor an ideal choice for family getaways.”

Additionally, the same park has introduced a Wild Kitchen concept, where guests can enjoy a variety of cooking styles under a retractable canvas and hardwood tent, providing an al-fresco dining experience in any weather. Careful expansion is always on the agenda as Landal GreenParks UK seeks to maximise the experience of their guests and capitalise on the continuing demand for staycations.

“Landal GreenParks UK is always seeking new partnerships to help us innovate and introduce the next generation of holiday resorts,” explains Paul Hardingham, Managing Director of Landal GreenParks UK. Landal Whalesborough Resort & Spa and Landal Twin Lakes were added to the Landal GreenParks portfolio in 2024, alongside Scotland’s Landal Whitekirk Hill.

FEADON WILDLIFE Centre in Landal Gwel an Mor offers guests many unique experiences.

Landal Whalesborough Resort & Spa is set in 450 acres of secluded Cornish countryside close to Bude. The park offers a range of 24-character cottages, barn conversions and a refurbished farmhouse dating back to the 14th century. Currently undergoing a multi-million-pound investment, the resort will see 50-60 new, luxury self-catering units developed over the next two years.

Landal Twin Lakes, which makes the most of its superb setting in Carnforth between the Lake District and Yorkshire Dales, will also see significant expansion plans over the coming years with 60 units available for rental. Earlier this year, Markus Deutsch, Chairman of Landal Twin Lakes, said: “We’re delighted about the partnership with Landal GreenParks - it’s clear our values align on various levels.

All our lodges are made from timber harvested from sustainable forests and classified as contributing towards UK’s ‘Net Zero’ goal.” Another exciting new development opened in Scotland in late Autumn 2023. Landal Barnsoul, set amongst ancient woodland in Dumfries & Galloway, is believed to be the first architect-led holiday resort in the region.

The accommodation is not only extremely innovative in design, but also underpinned by strong environmental credentials. Paul Hardingham, Managing Director of Landal GreenParks UK, said that the organisation had wanted to create a concept holiday resort since launching in the UK and believed that “this site will act as a blueprint for the future of the sector.”

INNOVATIVE AND MODERN accommodation at Landal North Lakes.

He continued: “To help us achieve this objective we have worked with different architects and interior designers to create new lodge styles to offer the very best of modern and innovative living in a wonderful part of the UK countryside. Landal Barnsoul aims to be one of the greenest and most technologically advanced parks in Europe”

The lodges at Barnsoul are designed to combine the outdoor experience of modern glamping, with the interior look and feel of a boutique hotel. Each Landal GreenParks resort is firmly rooted in its local community but with some 6,000 employees across the wider company, the organisation also recognises that having an enthusiastic and motivated team is essential to the success of the business.

Potential challenges affecting all organisations within the sector include rising operating costs and staffing difficulties, especially in rural and remote locations. Paul Hardingham, Managing Director of Landal GreenParks UK says: “We are committed to creating an environment that attracts and retains talented staff while leveraging innovation and automation to eliminate repetitive administrative tasks.”

Key initiatives that have been introduced to this end include keyless check-in, digital food ordering and automated facility cleaning. These measures free up staff to focus on what they do best, providing excellent service to Landal GreenParks UK’s guests.

Landal GreenParks Resort
www.landal.co.uk
01603 367 066

PICTURE PERFECT

Landal GreenParks offer an impressive 18 locations across the UK and Europe with new destinations being steadily added. I was immediately struck by the immaculate grounds and welcoming atmosphere as I arrived at Landal Gwel an Mor holiday resort at Portreath, near Redruth in Cornwall.

Set against the backdrop of rolling hills and overlooking the turquoise shoreline of the Atlantic Ocean, Landal Gwel an Mor presents a postcard-perfect scene that promises relaxation and adventure in equal measure. Boasting 140 lodges, accommodation options at the resort are varied and cater to every taste and preference.

From cozy Scandinavian lodges nestled in woodland settings to contemporary luxury eco-friendly lodges boasting panoramic sea views, there’s something to suit families, couples, and solo travellers alike. The Scandinavian-style lodges with stylish decor feature kitchens, flat-screen TVs and free Wi-Fi, as well as furnished sundecks.

THERE ARE 18 STYLES of accommodation offered with the 140 lodges on site.

Some have hot tubs and barbecue grills.There’s a Mediterranean restaurant with indoor and outdoor seating. Other amenities include an indoor pool and a spa, as well as a sauna, a steam room and a gym. Walking paths, tennis courts and rental bikes are also available.

During my stay, I opted for one of the eco-friendly lodges, which seamlessly blended modern amenities with sustainable design, providing a comfortable and guilt-free stay. One of the highlights of Landal Gwel an Mor is its commitment to wildlife conservation and environmental stewardship.

The on-site nature reserve, home to a diverse array of flora and fauna, offers guests the opportunity to reconnect with nature through guided walks and wildlife encounters. Whether observing the wide variety of birds between trees or spotting seals basking by nearby cliffs, the resort’s dedication to preserving Cornwall’s natural beauty is truly commendable.

LANDAL GWEL AN MOR presents a postcard-perfect setting including its fishing lake.

GREAT ESCAPE
For those seeking relaxation, the resort’s leisure facilities are second to none. The luxurious spa, with its range of indulgent treatments and serene ambiance, provided the perfect escape from the hustle and bustle of daily life. Meanwhile, the heated swimming pool and state-of-the-art fitness centre catered to guests looking to maintain their wellness routines while on vacation.

Adventure awaits around every corner at Landal Gwel an Mor, with a plethora of outdoor activities to suit all interests. From surfing and kayaking along the rugged coastline to exploring nearby hiking trails and picturesque fishing villages, there’s no shortage of ways to immerse oneself in Cornwall’s rich natural heritage.

The resort’s dedicated activity centre offers expert guidance and equipment rental, ensuring that guests can make the most of their time outdoors. No visit to Landal Gwel an Mor would be complete without sampling the culinary delights on offer. The on-site restaurant, The Terrace, serves up an array of locally sourced dishes, showcasing the best of Cornwall’s culinary heritage.

From freshly caught seafood to hearty traditional fare, each meal was a culinary journey that delighted the senses and left me eager for more. Landal Gwel an Mor holiday resort offers a truly unforgettable holiday experience in the heart of Cornwall. With its breathtaking surroundings, top-notch amenities, and commitment to sustainability, it’s a destination that caters to the discerning traveller seeking both relaxation and adventure.

ON SITE FACILITIES include an indoor soft play area.

LANDAL LABEL
Landal GreenParks is a market leader in the field of holiday resort management, operation, and rentals. Landal GreenParks has more than 100 resorts in the Netherlands, Belgium, Germany, Denmark, Great Britain, Austria, Switzerland, the Czech Republic and Hungary, offering a total of almost 14.000 holiday accommodation units and campsite pitches.

Taking the portfolio to 18 destinations, Landal GreenParks UK announced the addition of two new resorts into its UK portfolio earlier this year. The new sites, which will benefit from a multimillion-pound investment, will showcase the Landal experience and build on the strong demand for UK holidays in 2024. Landal Whalesborough Resort & Spa in Bude, Cornwall and Landal Twin Lakes in The Lake District.

Each year, more than 3.2 million guests opt for Landal GreenParks, resulting in a total of 15.6 million overnight stays. The resorts and the company’s various offices employ a staff of 3.500 people. A proactive approach to sustainability has resulted in all Landal GreenParks’ resorts obtaining Green Key certification. Landal say they have witnessed a surge in last minute bookings that is driving an increase in summer holiday sales.

ATTENTION TO décor detail makes an immediate impact.

The self-catering holiday specialist has seen summer bookings up 20% YoY, with 30% of its breaks being taken within a month and 10% going within a week of being booked. The south-west continues to be the best-performing region for Landal GreenParks UK, with new and additional accommodation offering at its resorts, helping contribute to a 30% increase in summer bookings compared to last year.

There is also demand in the Midlands, Yorkshire and Scotland due to pet friendly staycations – with bookings up 25% compared to 2022. The company has also noticed a trend for shorter summer breaks, with almost a third of all summer bookings being for four nights. Landal GreenParks UK launched their summer campaign with up to 40% off summer breaks starting from £479.

Landal Resorts
Landal Gwel an Mor
Tel. 01209 842354
www.landal.co.uk/gwel-an-mor

EYE-CATCHING THEMES

EYE-CATCHING THEMES

FROM CASTLES TO EXPLORERS TO PIRATES, a Ledon Playground from OLP can give your holiday park the edge you are looking for.

If you are looking for an eye-catching themed playground to keep your smaller visitors entertained, then look no further than Online Playgrounds who are the main UK partner for Ledon Play Equipment. Designed in Denmark with children for children, no ideas are scrimped on.

This is not just tested or photographed with children, but they are involved from developing the first ideas through storytelling, through to trialling the final prototypes. Children are the experts at play, so it makes sense to ask them what makes the most fun play equipment.

With a huge number of imaginative play values, the play equipment is not only amazing fun, but it also helps children’s creative, emotional, social, physical and cognitive development – an all-round winner! The Ledon theme worlds create exciting universes which can spark the imagination and encourage role play.

This encourages emotional understanding and social interaction. From castles to explorers to pirates, a Ledon Playground from OLP can give your holiday park the edge it needs to attract more visitors. These worlds can be as large or small as your space or budget dictates.

From large multiplay units and associated matching springers, swings and see-saws through to much smaller single item areas we can work within your guidelines to create an enticing and accessible play area.

Online Playgrounds (OLP)
Tel. 01354 638359
www.onlineplaygrounds.co.uk

STAYCATION TREND DRIVES GROWTH

STAYCATION TREND DRIVES GROWTH

FOLLOWING ITS LATEST accquisitions, Landal GreenParks boasts ten resorts across the UK.

Back-to-nature holiday brand Landal GreenParks has expanded its growing UK portfolio with the addition of a three new holiday resorts, as it continues to be one of the fastest growing lodge holiday brands in the UK and capitalise on the surge in demand for staycation holidays. Welcomed into the group are Landal Barton Pines in Devon, Landal Rockingham Forest in Northamptonshire and Landal Vale of Usk in Monmouthshire – the brand’s first holiday resort inWales – and brings the number of parks to ten across the UK since their launch in 2017.

Landal GreenParks originated in Holland in 1954 and now offers over 100 locations across nine European countries including the Netherlands, Germany, Denmark and Austria, and the UK is the 9th territory for Landal GreenParks to launch into. “We are delighted to welcome our latest additions to the Landal family,” said Paul Hardingham, Managing Director of Landal GreenParks UK. “When we brought the concept to the UK we were confident it would appeal to British holidaymakers, as there wasn’t anything offering the same experience, but we’ve been astounded by the popularity our current locations.” “The next stage for us was to add more resorts within the UK to build on our successes, so we are pleased to announce plans for three new locations this year and have more in the pipeline for the near future.” “It’s been a challenging 18 months for the industry, but it is evident that holidays which bring guests closer to nature and give them the chance to explore the diverse outdoor space in the UK is exactly what guests want right now.”

Landal’s seven other sites are spread across the UK including the Peak District, Kielder Water & Forest Park, the Cornish coastline and Scottish countryside. The company offers 15,000 holiday homes, has 3,000 employees and provides 14.5 million overnight stays to 2.8 million guests per year.