FLORAL FANFARES FOR WINDERMERE

FLORAL FANFARES FOR WINDERMERE

 

BLOOMING MARVELLOUS: pictured at Park Cliffe are (from left) Cumbria in Bloom judges Ronnie Auld and Chris Scales, together with the park’s head groundsman Roger Holmes who masterminds the annual floral displays

 

Lakeland’s Park Cliffe holiday park has returned from the recent Cumbria in Bloom awards with a whole bunch of floral and environmental accolades.
The family-run park, near the shores of Windermere, scooped no fewer than four glittering prizes in the competition which attracted hundreds of entries from across Cumbria.
Judges described Park Cliffe as “outstanding” and a perfect fit to the world-famous landscape where wildlife and nature were given the same VIP treatment as guests. The four awards celebrated different aspects of the park including its stunning floral displays, the care of its woodlands, and the wide range of biodiversity in its grounds.
The park has been owned for over 13 years by Susan and Derek Dickson and has won a host of awards for its care of the natural world and conservation work. But Susan says that the real credit for its 2021 Cumbria in Bloom success was owed to its green-fingered staff team, and especially head groundsman Roger Holmes.
“Guests often comment on how visually stunning the park looks, not just in spring but also right throughout the year, thanks to Roger’s imagination and careful planning.

 

LOTS OF THE BLOOMS are specially chosen for their high nectar content, providing valuable foraging for insects

 

“Roger also gives priority to high nectar-bearing blooms, including wild flowers, which provide valuable foraging for butterflies, honey bees and other pollinators.
“We also try and ensure that there are plenty of late-flowering plants at this time of year so that these insects can top-up their energy levels before winter sets in.”
Park Cliffe nestles in 25 acres of picture-perfect countryside, and provides holiday homes to rent and buy, glamping pods, and pitches for touring caravans, motorhomes and tents. The park has been praised for the many wildlife habitats it has created, its championing of local foods in its shop and restaurant, and the use of low-level lighting so guests can enjoy the night sky.
Other initiatives include the banning of single-use plastics throughout the business, and the switch to non-polluting all-electric vehicles around the grounds.

Park Cliffe Holiday Park
www.parkcliffe.co.uk

CARBON BUSTERS

CARBON BUSTERS

Leading holiday parks share their green credentials…

 

THE QUIET SITE is located near the shores of Ullswater in picture-perfect Lake District countryside

 

When it comes to combating climate change, the holiday park industry stands loud and proud above most other sectors when it comes to carbon neutral investment.
Before you undertake your carbon footprint assessment, there are some outstanding examples from our peers who are putting their green credentials into action.
You will be well advised to follow their example and add your eco-friendly performance to this year’s marketing themes as customers love nothing more than investing in a planted-friendly holiday.
For instance, The Quiet Site, a family’s holiday park on Ullswater, in the Lake District, has been celebrated at the recent COP26 climate change conference for its fight against global warming.
The park, in Pooley Bridge, was highly commended for its carbon neutral initiatives, and hailed as a Hero of Net Zero at the UN conference’s awards ceremony. The award is part of the Together For Our Planet campaign which recognises original and creative actions taken by small businesses to cut their own greenhouse gas emissions.
Park owner Daniel Holder and his family travelled to the COP26 awards ceremony to receive the judges’ commendation from Andrew Griffith MP.

 

 

CLIMATE HUB
More than 160 businesses entered the competition, making a commitment at the UK Business Climate Hub to achieve net zero by 2050, in line with the Government’s own climate commitment.
The Quiet Site was highly commended in the small business category for demonstrating a range of measures taken on their journey to net zero. These included prioritising nature by planting wildflower meadows and native trees, building accommodation that generates more energy than it uses, and opening a zero-waste shop.
“All businesses need to become Heroes of Net Zero if the world is going to have an impact on climate change,” said Daniel.
“Our journey has been fascinating, bringing technologies and techniques together in a unique energy mix to enable us to be carbon neutral.
“We started introducing sustainable practices twenty years ago, not because we wanted to save the world but because the initiatives we introduced were based on elegant engineering and made good business sense.
“Our focus is now to enable our customers to visit us without using private cars. Great holidays don’t have to cost the earth,” added Daniel.
The Quiet Site won over the competition judges by not only reducing its own energy consumption and environmental impact, but also encouraging customers to be more environmentally friendly.

 

DEVON-BASED COFTON HOLIDAYS has been recognised for its rewilding efforts.

 

QUEEN’S AWARD
The business provides quality holidays in the heart of the Lake District, offering pitches for tents, camping, motorhomes and a variety of glamping options. Earlier this year, the park became Britain’s first holiday park to win a Queen’s Award for sustainability which was presented by Her Majesty’s Lord- Lieutenant of Cumbria, Claire Hensmen.
Not to be outshone, multi award- winning South West holiday park Cofton Holidays has scooped the Environment and Sustainability award at the Western Morning News Business Awards 2021, recognising its sustained conservation efforts during the pandemic.
Set within 80 acres of glorious Devon countryside, Cofton Holidays has been a family-run holiday park for over 40 years. Guests return year after year to enjoy its beautiful and convenient location, extensive facilities and wide choice of accommodation types for all the family.
Visitors to Cofton can choose from a range of holiday homes, cottages and lodges in the heart of the main park, or cottages and apartments on the estuary-view Eastdon Estate. Cofton also offers a choice of pitches for touring caravan holidays including hard- standing and RV pitches.
Cofton Holidays offers a variety of accommodation to suit all guests including luxury lodges, dog-friendly cottages, Georgian-style apartments, modern holiday homes and camping and caravanning pitches. Facilities include an indoor pool heated by a biomass hub with a splash pad area and hydrotherapy loungers, a gym, restaurant, pub, steam room, sauna, fitness studio, soft play area, playground, sports wall, outdoor pools and much more.
Guests also have access to five coarse fishing lakes, miles of cycle paths and nature trails that take visitors through woodland to the golden sands of Dawlish Warren beach and nature reserve.
Sustainability and green initiatives have always been at the top of the agenda for Cofton Holidays, but its rewilding project really took of during the pandemic. With 20 years’ worth of David Bellamy Conservation Awards under their belts, the team saw lockdown as the perfect opportunity to give the park back to Mother Nature.

 

WINNING THE ENVIRONMENT and Sustainability Business Award has been a fabulous achievement for the Cofton team.

 

REWILDING PROJECT
Enhancing the park’s carefully considered planting, extensive woodland, wildlife-friendly hedges, wildflower zones and on-site bug and bee hotel, Cofton has planted additional hedges, shrubs and trees to strengthen wildlife corridors across the site, bringing nature to the doorstep of its visitors. Wild deer, buzzards, butterflies, hedgehogs and a range of fascinating migrating birds can all be spotted thanks to the biodiversity on site. As well as planting perennial flora to attract more insects and pollinators, new hedges provide enhanced nesting environments and food for a variety of birds and bats.
A further scheme that gave Cofton the edge over its competitors is its £60,000 investment in 16 electric car charging points. No other business in the South West has more electric vehicle charging points in one location.
Added to that, Cofton has invested in 144kw of solar power units for the park’s 12 luxury lodges, an electric vehicle for housekeeping, an outdoor lighting review, and the planting of 36 mature trees, making it one of the region’s leading sustainable holiday parks.
Helen Scott, Director at Cofton Holidays, is thrilled with Cofton’s success: “Winning the Environment and Sustainability Award at this year’s Western Morning News Business Awards is a fabulous achievement for us.
“It’s testament to the hard work the team have put into our sustainable initiatives this year, and strengthens our reputation as a holiday park that puts the environment at the forefront of all that we do.”

 

DEVON-BASED Cofton Holidays has been recognised for its rewilding efforts.

 

MOTHER NATURE
Helen continued: “Throughout lockdown, we concentrated all our efforts on making improvements to the park. It was the perfect opportunity to enhance the natural landscape whilst our guests were away, ready for them to marvel at Mother Nature’s handy work once they returned.
“Our sustainability efforts have been recognised by a number of award bodies now including iTravel, VisitEngland and VisitDevon, but this is by no means the end to our investment in green initiatives.
“We will continue to nurture our local environment, fulfilling our sustainability commitment with plans to review our outdoor lighting to reduce light pollution overspill, investing in more charging units for guests staying at the cottages and participating in the tree planting scheme which will celebrate the Queen’s Platinum Jubilee in 2022.
“As the recent climate change summit, COP26, has highlighted, it’s more important now than ever before that businesses take responsibility for operating in a sustainable way that will protect the environment for future generations. We take this seriously at Cofton and will continue to do all that we can to protect our beautiful corner of South Devon.”

 

 

CARBON BUSTING
Skelwith Fold, an Ambleside holiday park, has cut the green ribbon on a new office complex which can generate all of its own energy – and still have some to spare.
The 3,000 square foot building adjoins the park’s existing offices and has been designed for total self- sufficiency, powering everything from air-conditioning to espresso machines.
Its secret is a bank of high-efficiency solar panels on the roof which will deliver up to 14 kWh per day, even under the gloomiest winter skies.
Skelwith Fold’s Henry Wild says the two-storey complex has taken the park a huge step closer to its goal of achieving net-zero carbon emissions by 2024:”We wanted to see if we could make the building entirely carbon neutral, and found this was possible by using the latest solar technology to generate electricity.

 

SUSTAINABILITY AND GREEN initiatives have always been at the top of the agenda for Cofton Holidays.

 

“Even in use seven days a week, the building will still produce surplus power to harness elsewhere on the park and further reduce our reliance on fossil fuels. With the help of other solar panels elsewhere on the park, we are nearing our goal of all our buildings being self-sufficient in energy.
“I also hope that within two years we will create a state of carbon neutrality, and guests will be able to enjoy totally green holidays, even after their journey by car to the park is taken into account.”
The new building’s sustainable credentials are further enhanced by the use in its construction of recycled timber from larch trees grown in the park’s 130-acre grounds.
Skelwith Fold was forced to fell more than 200 larches last year after the Forestry Commission found them to be suffering from a fungal plant disease called Phytophthoras. Many of the areas left by the trees are now subject to an ambitious rewilding scheme.

COMPANY CONTACTS

Cofton Holidays
www.coftonholidays.co.uk

Skelwith Fold
www.skelwith.com

The Quiet Site
www.thequietsite.co.uk

COFTON SCOOPS STAYCATION TITLE

COFTON SCOOPS STAYCATION TITLE

PRAISE FOR COFTON Holidays and its directors (from left) Mellony Kirby, Helen Scott, and Chris Jeffery.

Experiencing the busiest summer in its history, with occupancy rates running at 98%, up 8% on 2019, Devon’s multi award-winning Cofton Holidays has been named the UK’s Best Caravan/Campsite at the prestigious iTravel Staycation Awards 2020/21. Having been shortlisted in more categories than any other tourism business in the UK, the team at Cofton attended the virtual Staycation Awards, held to celebrate the cream of the crop within the tourism sector. After receiving more than 1,000 nominations and entries across 14 fiercely competitive categories., the virtual ceremony, hosted by Countryfile’s Sean Fletcher, whittled the list down to the final champions, with winners coming from as far North as Loch Lomond in Scotland, right down to Penryn in Cornwall. Facilities include a heated indoor pool with a splash pad area and hydrotherapy loungers, a gym, restaurant, pub, steam room, sauna, fitness studio, soft play area, playground, sports wall, outdoor pools and much more. Guests also have access to five coarse fishing lakes, miles of cycle paths and nature trails that take visitors through woodland to the golden sands of Dawlish Warren beach and nature reserve.

 

KNOWLEDGE IS PLAY POWER

KNOWLEDGE IS PLAY POWER

Knowledge is power in all facets of our holiday park provision but especially in the key aspects of play. Getting the play recipe right means the best use of precious revenue and increased customer loyalty for those that include play as part of their offering. Recent research is therefore vital as it arms decision makers with key clues about the opportunities that exist in play solutions. That research, by leading play providers, Proludic, reveals a whopping 89% of parents and carers are more likely to be drawn to a leisure destination with a good quality play space.

GETTING OUTDOORS

The findings show, for the UK population, play is about the child being outdoors, expending energy and expressing themselves. For families and those with closer ties to the child’s development, it is also about spending time together, something which the leisure sector is a big proponent of. It is also viewed as time spent away from digital devices, such as smartphones and tablets. For those with junior aged children, it represents an opportunity for their child to make friends. Due to the impact on overseas travel because of the global pandemic, this year is set to be another recordbreaking year for the UK’s hospitality and leisure sector with both domestic tourist expenditure. “This presents a great opportunity for businesses to take advantage of the increased revenue and grow their market share,” says Anne Parkin, Key Accounts Manager for Proludic, who says holiday destinations are reviewing the play facilities they offer. As providers of creative play, outdoor gyms and sports areas to the leisure sector, leading suppliers, Proludic, carried out their research into the type of play facilities are most desired during their leisure time. “When planning your on-site facilities understanding what families want is vital, whether your business is a holiday destination, pub, restaurant or visitor attraction,” says Anne. “To aid in this, Proludic has undertaken some primary research to discover the key factors involved when selecting a place to visit, and also to understand what will ensure your visitors return.”

DWELL TIME

The Proludic research evidences the importance of attracting custom, extending dwell time and the financial consequences of that for your business. It identifies the importance of targeting the family market and addressing the diversity of ages. This allows you to plan appropriately for future years to keep pace with the increasingly competitive leisure market. With its extensive range of play equipment for all ages, Proludic offers a varied material palette,” says Anne. “We can also provide bespoke play features to suit your environment to suit space and budget. “We also offer a free design service, which will realise your dreams and work towards ensuring your business stands out in the crowd.” One in three (35%) agreed that they would be happy to travel further to a destination with a good play space. Play also appears to be a good way to build customer relationships and encourage repeat business, with nearly half (46%) stating that they are more likely to return. The research also tells us that half of all leisure customers (48%) would be more inclined to stay longer if a good playground for children was evident. This figure rises to 76% when family customers are taken into account.

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Tasty Breaks

Butlins offers a total of 58 eating and drinking outlets and venues at their three seaside locations.

Tasty Breaks

WITH millions of British holidaymakers heading for holiday parks in the UK this year, one of the major attractions for most visitors was that the cooking would be done for them.

Catering is the vital ingredient of the holiday park business menu. From high-class restaurants to family-friendly pizza cafes, the choice on offer at many locations is vast.

Quality food and good surroundings are key to the restaurant enjoyment factor with staff service and excellent menus par for the course in these competitive times.

In May Jeremy Marks was appointed food and beverage retail manager for Center Parcs’ Woburn Forest, which will open in spring next year.

Jeremy has more than 25 years’ experience and will be responsible for the F&B and Retail offering available to short break guests at the Village.

Jeremy worked for Wagamama for more than eight years, then Giraffe for six years and was instrumental in creating the Giraffe burgers and cocktails brand which was launched in 2012, introducing funky burgers, music and cocktails across the UK.

With a wide range of restaurants, cafes and shops, Center Parcs’ Woburn Forest will offer a variety of cuisines ideal for families on a short break. Jeremy will be responsible for food and drink development, menus, food and drink products, restaurant and café staff, F&B operations - as well as health and safety.

Says Jeremy: “At Woburn Forest, like the other Center Parcs, the cafes will offer a relaxing, cosy space to enjoy a beverage and a light bite with family or friends.

“There will also be a wide variety of restaurants, with delicious food to try including Italian, American, British, Indian and Dutch (by this we mean our much-loved Pancake House) and a modern, fun, exciting environment.

“There will also be a brand new restaurant - The Shearing House. This restaurant will be a relaxed, contemporary restaurant serving classic British cuisine. This restaurant has a very local link as it gets its name from Woburn’s history as an area famous for sheep shearing.”