Countrywide Park Homes Expansion

Countrywide Park Homes Expansion

Residential and luxury lodge park operator, Countrywide Park Homes has expanded its portfolio of successful parks across the UK with the addition of six new locations purchased from park operator Lifestyle Living UK.

Countrywide expansionThe company, which currently owns and operates 19 parks across the UK, purchased the new parks in Norfolk, Suffolk and Cumbria. The parks offer a selection of touring, camping, static caravans, individually designed luxury lodges and park homes. The deal comprises the business and assets of Lifestyle Living UK including the parks, lodges and future bookings.

Anthony Barney, Owner and Chairman at Countrywide Park Homes, said they saw a unique opportunity to expand the company’s portfolio through the acquisition, enabling them to purchase a group of popular parks based in desirable locations across the UK. “Norfolk, Suffolk and Cumbria are the perfect, picturesque destinations, offering sandy beaches to quaint villages, outstanding food and drink and enviable views. We remain committed to investing in locations which, like these, offer tranquillity for residents, yet are within easy access to towns or villages with essential amenities,” he said.

“We are very much looking forward to operating in these great locations, and contributing to the continued success of these sites, and providing the perfect escape for future and current residents.”

FRP Advisory, the business advisory firm, negotiated the sale following a competitive sales and marketing process. “The proposal from Countrywide Park Homes was chosen as it offered the best value and certainty in the interests of all of Lifestyle Living’s stakeholders. We wish Lifestyle Living the very best under new ownership,” explained Jason Baker, Joint Administrator and Partner of FRP Advisory.

Countrywide Park Homes

Tel. 0800 690 6060

www.countrywideparkhomes.co.uk

 

Keeping Up Appearances

KUAKeeping Up Appearances

From weather-proofing picnic areas, to investing in new playground equipment and waste recycling systems, holiday park owners that take pride in their park’s exterior appearance and make the most of their outdoor appeal will ultimately reap the rewards.

If you’re considering transforming your outdoor areas it needn’t be a daunting task. In fact, investing in a few simple and cost effective measures can go a long way in improving aesthetics, comfort and facilities for your guests. “It’s important to keep outdoor spaces well-maintained as this is one of the first impressions visitors will experience at your park,” says Stephen Toone, Managing Director of Fordingbridge Plc – a leading manufacturer of canopies, walkways and sustainable buildings.

“Your clientele are more likely to return to your site and recommend to their friends and family if the external appearance is tidy.”

Maximising the use of outdoor spaces all year round by weather-proofing your facilities can not only improve your customers’ experience, but also set your park apart from the competition.

“We are seeing an increase in demand for weather protected activity areas and dining spaces. Popular designs include the soft aesthetics of timber, which blend nicely into forest parks. Alternatively, tensile structures which can be applied to all types of parks in any setting,” says Stephen.

Fordingbridge 1Fordingbridge work in partnership with parks to maximise customer experience and increase revenue potential. The experienced in-house design team assists by designing a canopy, walkway or queuing area pertinent to a park’s individual requirements or brand consistency at different sites. “Canopies can be used for increasing dining and picnic areas, which improve dwell time and all year round usage. Further uses include aesthetically pleasing storage facilities, such as secure bike shelters or outdoor activity equipment,” says Stephen.

ENGAGING IDEAS

“With more competition than ever before within the holiday park and leisure sector, attracting customers with new and engaging ideas are vital to achieve this. One of the many innovative ideas is the inspiring and engaging butterfly exhibit, which provides an attraction to suit all ages in all weather conditions.” A comprehensive outdoor play area is a winning formula for hospitality venues looking to appeal to young families.

Camber Sands Holiday Park in Sussex required a large new play area as part of a refurbishment project earlier this year.  The park owners wanted separate areas for toddlers and juniors and a wide range of equipment.  They enlisted the help of HAGS-SMP to design and install the scheme, which included themed multi-play units, dynamic equipment, a zip line, sunken trampolines and a trail with an 8m traverse wall.

The play area has proven to be a huge hit with customers, and according to HAGS, the only complaint from site has been to ask how to keep the adults off the equipment!  “Theming seems to be a constant favourite with our clients.  From pirate ships to fairy-tale castles you can add real play value to your areas by engaging a child’s imagination,” comments Simon Wright, Head of Sales at HAGS.

BETTER VALUE

“With something to suit all budgets, our products are built to last, providing better value over a longer period of time. A small play area suitable for approximate six to ten children might start from £10k and increase from there.” Simon add: “Remember though, if your budget is tight you might consider planning your scheme in phases, this way you can add to the playground over a period of time that suits.”

To find out more about maximising your outdoor space, subscribe to Holiday Park Scene

Company Contacts

Fordingbridge  Tel. 01243 554 455  www.fordingbridge.co.uk

HAGS-SMP  Tel. 01784 489109  www.hags-smp.co.uk

IvyLiving  Tel. 08448 002215  www.ivyliving.co

Rolec Services  Tel. 01205 724754  www.rolecserv.com

Trimax  Tel. 01933 652 235  www.trimaxmowers.co.uk

Happy Hounds

Happy HoundsDog glassses

Some 72 per cent of dog owners consider their dogs to be family member when it comes to booking a holiday. With eight and a half million dogs kept as pets in the UK; that is a customer focus group not to be barked at!

So no wonder that many UK holiday parks now offer options to bring along Rover and Patch with a dog-friendly levy attached. Manager of the North Devon safari tent glamping site, Daisy Meadows; Tina Walters, knows how difficult it can be for dog owners and since taking over the North Devon site in 2013, has aimed to make the park more enjoyable for dogs and owners alike.

The strategy is paying off. In 2016, 80 per cent of Daisy Meadows guests were accompanied on their summer break by their pooch. Visitors can enjoy a spectacular glamping experience as well as including the dog as a special guest, with its Happy Hounds Doggy Day Crèche.

“We created Daisy Meadows as just the right mix for guests, particularly those who have dogs,” says Tina. “We can provide a doggy day crèche so that you can still bring your dog on holiday. We realise that sometimes you might want to spend the day shopping or go to a show and still come back at the end of the day to your happy hound.”

Tina adds: “They are always cared for as if they are our own. On site, dogs are free to roam in the meadow, but we always ask guests to check with their neighbours, and pick up their dog’s poo and pop it in the bins provided, of course!”

Happy HoundThe family-run business is situated in two-and-a-half acres of land in the Blackdown Hills area of Outstanding Natural Beauty - also known as the ‘Gateway to Devon’ - and offers a back to nature safari tent experience. The site is set in a secluded corner of the county, but within easy access of the M5, linking it to Exmoor and Dartmoor National Parks.

PAMPERED POOCHES

“This is a great base to explore areas of outstanding natural beauty,” says Tina, “And it’s a doggy-walking paradise. Guests can set off in a different direction every day and be at a beach or place of interest within minutes.” Not only do their owners enjoy the amenities laid on for pampered pooches, but it is also cost-effective. The average cost of a kennel is around £140 per week, whilst many holiday parks allow pets for free – or a nominal fee, often to cover cleaning costs and supplies – although one in four are happy to pay the same amount to take their dog on holiday, as it would cost to take another adult.

Dennis O’Connor, Tourism Liaison Manager of Pembrokeshire Tourism says: “Increasingly, visitors are looking for dog-friendly destinations to avoid the distress of leaving their pets in kennels. “The wonderful coast and countryside is a very special place for visitors, and we are delighted to have been able to recognise the work of dog friendly businesses throughout the county as well as our fantastic towns and beaches.”

Coastal Wood Camping was crowned ‘Best Dog Friendly Campsite’ in May. The Pembrokeshire site is rapidly becoming a first-choice holiday destination for dog owners – not only for its beautiful coastline but for the many facilities that now welcome holiday makers with their dogs. Dog Shower

This status was celebrated at the inaugural Dog Friendly Pembrokeshire Tourism Awards ceremony to recognise businesses, villages and locations going the extra mile, and awarded by Pembrokeshire Tourism and Burns Pet Nutrition. The judges assessed a wide range of criteria to decide the winner, but most specifically; an area dogs can enjoy safely with exceptional dog litter facilities, facilities to wash dogs if they got muddy and excellent dog friendly facilities and supplies.

Although the majority of campsites, holiday parks and beaches allow dogs, vacations in caravans and motorhomes are usually accessible for pet owners, perfectly tailored for their animal’s needs. With some of the most beautiful national parks, forests and beaches in the world, the UK is perfect for a caravanning dog-friendly holiday. Woodhill Park in East Runton, Norfolk has been dog-friendly since its owners took over the site in 1988, but the park has noticed a steady increase in the number of guests bringing their pets with them in the last 18 months. “

To read more about Dog Friendly Holiday Parks subscribe to Holiday Park Scene

Company Contacts

Daisy Meadows  Tel. 07852 544219  www.daisymeadowsafaritents.co.uk

Coastal Wood Camping  Tel. 01994 453214   www.coastalwoodholidays.co.uk

Thornley Leisure Centres  Tel. 01606 861043  www.thornleyleisure.co.uk

Whitehill Country Park  Tel. 01803 782338  www.whitehill-park.co.uk

Woodhill Park  Tel. 01263 588181  www.woodhill-park.com

 

Park Expansion

Park Expansion

Tingdene is expanding Bedwell Park in Cambridgeshire

Tingdene is expanding Bedwell Park in Cambridgeshire

Tingdene Parks is expanding one of its Cambridgeshire park home sites with the addition of new plots. Bedwell Park in Witchford is about to see the launch of seven plots on what is already one of the county’s most sort after park home estates exclusively designed for the over 45’s. Works have already commenced to accommodate a mixture of ready to move into homes and vacant plots for customers to design and furnish to their own specification.

The homes which are built to the latest energy saving standards provide low maintenance and can be designed and built to individual specifications, with over 100 floorplans and ideas to choose from. Each home also comes as a turnkey package, to include carpets, curtains beds, kitchen appliances, sofas and chairs providing the opportunity for that truly fresh start in life. By choosing to downsize and move on to these private residential estates has meant that owners have been able to release equity from their previous property, leaving some money in the bank allowing them the opportunity to truly enjoy life.

Innovative Scheme To Prevent Fuel Poverty

Innovative Scheme To Prevent Fuel Poverty

A number of park homes at Wyldecrest’s Orchard Park, similar to those pictured, have undergone insulation improvements

A number of park homes at Wyldecrest’s Orchard Park, similar to those pictured, have undergone insulation improvements

An innovative scheme to install energy efficiency measures at a park home site in Elton, Cheshire has lifted vulnerable residents out of fuel poverty.

Managed by Cheshire West and Chester Council and part funded by National Energy Action, this is the first significant subsidised energy efficiency scheme in the area to target park homes.

Orchard Park is situated in a rural off-gas area and contains 109 privately owned park homes. All residents with non-insulated properties expressed interest in the scheme, with those living in the oldest park homes prioritised for works.

In total, 52 of the most energy inefficient properties received insulation measures by approved installer Cornerstone.

Critical to the success of the project was the support of site owner Wyldecrest and the buy-in of Site Manager Ann Raywood.

Ann commented: “Every single resident expressed interest in the insulation scheme – it has been so popular and made such a difference to the living conditions of our residents. I hope more residents are able to benefit from schemes like this in the future.”

Two Become One In Multi-Million Pound Merger

Two Become One In Multi-Million Pound Merger

Prestige Park & Leisure Homes and Homeseeker Park & Leisure Homes have formally merged following a refinancing deal.

Prestige Park & Leisure Homes and Homeseeker Park & Leisure Homes have formally
merged following a refinancing deal.

Two of the UK’s leading names in the leisure lodge and park residential manufacturing industry have formally merged as part of a multi-million refinancing deal.

The restructure of Prestige Park & Leisure Homes and Homeseeker Park & Leisure Homes provides a long-term capital solution that will enable the two businesses to amalgamate.

The major shareholders and senior managers of both businesses have invested into the new company with a £13 million funding injection provided by Praesidian Capital to support growth plans in the rapidly expanding UK leisure market. The merged companies will continue to trade under their separate Prestige and Homeseeker brand names.

Commenting on the transaction, Silvano Geranio, founder shareholder of Prestige Park & Leisure Homes, said: “Prestige and Homeseeker are long-established and high-quality manufacturers supporting both the growing leisure markets and the supply of suitable homes for the ageing population. This investment will help to facilitate and drive our new product development and new market strategy.”

Debbie Foulke, Shareholder and Managing Director of the company, added: “The partnership with Praesidian will allow the two distinct brands to be brought together and will charge the highly experienced
management team with capitalizing on the Company’s future growth potential.”

Crowds Flock To Popular Caravan Events

Crowds Flock To Popular Caravan Events

Thousands of visitors descended on The Lawns and Beaulieu shows this September.

Thousands of visitors descended on The Lawns and Beaulieu shows this September.

The Hull and East Riding of Yorkshire Caravan Manufacturers’ Association (HERCMA) held their annual events at The Lawns and Beaulieu in September attracting thousands of enthusiasts and buyers from across the UK, eager to see the season’s newest models.

There was plenty to see at both shows with over 150 holiday homes, lodges and park homes as well as over 130 touring caravans. In addition to the caravans there were plenty of other suppliers and service stands selling decking, awnings, caravan movers, and insurance, and there was a large accessories shop within The Lawns Centre.

Entertainment at The Lawns saw clowns, face-painters, balloon modellers a local orchestra and a roaming jazz band as well as a small fun-fair. Beaulieu saw face-painters and a magician. Details of next year’s shows at The Lawns and Beaulieu will be released soon.

Visit the website www.lawnsandbeaulieushows.com for more information.

Matchmakers

Matchmakers

Jane Herbert talks to Mandy Challis, a new breed of park home industry specialist…

Park home success relies on matching people with the right home, in the right park, in the right location. Image courtesy of pantmawrpark.co.uk

Park home success relies on matching people with the right home, in the right park, in the right location. Image courtesy of pantmawrpark.co.uk

Finding the right home can be fraught with difficulties putting moving house regularly at the top of most people’s stress lists.

Solutions that help to smooth the home buying process are just what the park home industry needs. Mandy Challis is at the forefront of a new breed of industry specialists whose job it is to match customers to the perfect park and park home. Last October, fuelled by the growing popularity in park home living and receiving up to 180 enquiries a week from retail customers, the Omar Group appointed Mandy as Retail Sales Manager.

Her brief: to offer the same outstanding customer service experience to potential home owners and retail customers, as already developed in the trade side of the business. Success is not just about matching people to the right home, but also the right park, in the right location. Mandy explains: “My role is to help people find exactly what they’re looking for, whether that’s to find a park in a specific area, to ensure that a park is close to a bus stop or local shops, or to find a pet friendly park for example. “Buying a new home is a huge decision, so first I take the time to understand an individual’s wants and needs and then I match those needs to a park and home.”

PITCH PERFECT

In the first six months of the role, Mandy matched more than 30 couples and individuals to their perfect park and home. “It’s not just about finding the right park or home though, it’s also about being there for people to answer questions, give advice and support them through their journey,” says Mandy. Customers vary considerably in their requirements and the amount and type of information they need. Many are at the very earliest stages of looking into park home ownership and need help unpicking everything from legislation to finance. Mandy also helps customers with their choice and specification of home, ensuring that it fits not only their requirements, but those of the chosen location.

BRICKS AND MORTAR

The possibilities are almost endless. Buying any new home is daunting but making the move from the traditional bricks and mortar property market and leaping into the park home world, especially in later years of life, can be particularly overwhelming.

To read more on this story, subscribe here.

50 Golden Years

50 Golden Years

MP Mark Menzies (centre) joins members of the Lancaster family at Lamaleach Park Estates’ celebration event.

MP Mark Menzies (centre) joins members of the Lancaster family at Lamaleach Park Estates’ celebration event.

Lamaleach Park Estates in Lancashire has marked five decades of providing dream retirement lifestyles for its residents with a series of special anniversary celebrations. A public open day at the park in July welcomed VIP guests including the local mayoress and constituency MP, as well as residents and staff.
Opening the proceedings was Paul Lancaster whose grandfather Jack took the decision to diversify his dairy farm in 1966 by providing park homes for sale to mature couples. The expansion of Lamaleach continued under the stewardship of Jack’s son Michael who has now handed day-to-day management over to his son Paul and his wife Jane, a district nurse. Today, the park provides around 120 park homes for people aged 50-plus.
Paul said that park homes appeal especially to people who are able to sell their bricks-and-mortar house and buy a park property with a nest-egg left over for retirement.
“Lamaleach offers a semi-sheltered environment where residents live among people of a similar age and background - and which is, above all, affordable,” he said.

Blue Sky Thinking

Blue Sky Thinking: Alicia Dunne of the NCC forecasts blue sky prospects for the park home sector…

The UK park home sector can look forward to a bright future on the back of housing shortages and an aging population.

The UK park home sector can look forward to a bright future on the back of housing shortages and an aging population.

As the UK faces up to an ever-aging population, the park home sector is in an increasingly strong position, believes Alicia Dunne, Deputy Director General of the National Caravan Council. Alicia says improvements to the quality of the accommodation and the broad product offering will continue to make park home living an attractive housing option. “The sector is boosted by technical advantages in construction methods and by its greener credentials and improved energy efficiency provisions,” says Alicia. “With the changing demographics in the UK, demand for this type of flexible and affordable accommodation is likely to increase. With this in mind, changes to planning laws would help the industry to fulfil its potential, and play its full part in solving the country’s current housing shortage.”

UNITED INDUSTRY

The NCC is the trade body for the entire UK ‘caravan’ and recreational vehicle industry, encompassing touring caravans, motorhomes, caravan holiday homes and residential park homes. As such, the NCC’s work in the residential park sector – in the housing footprint - is different from the work it does in the leisure sector. The NCC is committed to promoting the interests of its members in the park home sector – from the manufacturer right through to the park operators.

Says Alicia: “We try to ensure that every park home-related business has a voice – and we have a direct dialogue with our members through our Park Home Strategic Panel and the relevant technical panel.”

Alicia joined the NCC in January 2000 as Policy Advisor before becoming Deputy Director General. Her chief responsibilities are public affairs including representation with government; negotiation with regulatory bodies and advising on impact of new or proposed legislation; policy development; committee administration (NPHC, Parks Section and Caravan Holiday Home Distributors); advice to members on regulatory matters and operation of the NCC conciliation and complaints handling service.

Says Alicia: “The park home sector has made a strong start to 2016, with the number of park homes dispatched by manufacturers up by around 14 per cent on last year.

“This sector follows closely the fluctuations in the residential housing market and the related upturn reflects positively on the demand for this popular form of housing lifestyle.” The park home sector has seen significant regulatory change in recent years and the NCC has maintained a close relationship for over 20 years with Government (Westminster and devolved administrations) and other regulatory bodies to ensure that dialogue is maintained, change is relevant and proportionate, and park members’ views are represented.

Alicia Dunne, the NCC Deputy Director General says the park home sector is in a strong position.

Alicia Dunne, the NCC Deputy Director General says the park home sector is in a strong position.

LOBBY GROUP

As Alicia explains: “One recent example was that the NCC engaged with a Minister-led working group in Westminster that is looking at the impact of the Mobile Homes Act (2013) in England ahead of a formal review of the legislation in 2017.” “Over the last few years, there has been primary park home legislation passed in all the constituent parts of the UK and publication of a new construction standard for residential park homes has been issued by the British Standards Institute (BS3632:2015).

One of the main successes of the NCC, in recent years, has been helping to shape the legislation across the UK and ensuring that park members are equipped with the tools they need to maintain compliance. The NCC also helped secure the publication of a new build standard - BS3632:2015 -which raises the bar significantly, especially in relation to increased levels of insulation and in ventilation. The influential body also assisted in the introduction of an Energy Efficiency Rating Scheme for park homes to give consumers an informed choice of product. It is now a mandatory element of product approval.

“The NCC has helped to both shape the legislation and give unique technical advice to the BSI. We provide members with the tools to ensure that they are compliant and can build to the highest standard approved for the sector,” says Alicia

EMBRACING CHANGE

“Our park members have had to embrace many changes to the ways in which they operate their businesses in recent years,” Alicia reflects. “There is a danger that if the regulatory burden continues to increase apace, many of the reputable operators might simply decide to sell up and leave the industry. “Another key challenge relates to the acquisition of planning consents - the overwhelming number of local authorities do not take park home developments into account as part of their planning policy/local development plans,” continues Alicia. “It is important that any definition of affordable housing is amended to explicitly recognise the unique housing contribution and planning circumstances of park homes, in order to deliver land for park development."

National Caravan Council Limited
Tel. 01252 318251
Email: info@thencc.org.uk