Caravan Park

Show Business

Posted on April 15, 2016

Show Business

recipeforsuccessThe Holiday Park & Resort Innovation Show will return to the NEC Birmingham in November and is set to be even bigger than last year.

Expanding into Hall 8 at the NEC, the 2016 show brings together top industry experts, leading suppliers, interactive workshops, live debates and seminars all focused on providing the inspiration, advice and resources that holiday park owners really need to put their business on the map. The show will also run alongside Farm Business Innovation & Country House Innovation in Hall 9, the UK’s leading trade show for farmers, landowners and estate and country house owners.

“Once again in 2016 the Holiday Park Show we delighted to be working alongside Holiday Park Scene as our main media partners for the event and we are excited to develop this successful and exciting partnership further for the next show,” says Will Mansfield, event organiser.

The Holiday Park & Resort Innovation Show returns to the NEC Birmingham on November 9 – 10. Visit www.holidayparkshow.co.uk to view the full list of exhibitors and to order your free tickets.

High Hopes For New £1 Million Park

Posted on April 15, 2016

High Hopes For New £1 Million Park

LlanberisWales’ Deputy Minister for Culture, Sport and Tourism, Ken Skates, will officially open a new £1 million touring caravan park in the heart of Snowdonia in March.

Llanberis Touring Park, which has 54-pitches on eight acres of land on the edge of the popular village of Llanberis, is now accepting bookings for the opening. Owners, Morris Leisure anticipates high demand from touring caravan and motorhome owners because of the park’s prime location in Snowdonia, which attracts more than 10 million visitors a year.

Morris Leisure’s managing director Edward Goddard said: “Llanberis Touring Park is an exciting development for the company and we’re sure that caravan and motorhome owners are going to enjoy the stunning location.

“We expect the touring park to generate in excess of £400,000 a year for the local economy, which has got to be positive news for Llanberis.”

Conference Unites Parks And Politicians

Posted on April 4, 2016

Conference Unites Parks And Politicians

BH&HPA - ADelegates from parks across Britain were joined by senior politicians and national tourism chiefs at this January’s annual conference of the British Holiday & Home Parks Association.

Held at the QEII Conference Centre in Westminster, the event welcomed an array of high-profile speakers on a wide range of subjects which impact on the parks industry.

It was also an opportunity for many park owners to engage with their local MPs who came from the nearby Houses of Parliament to attend a lobby lunch hosted by BH&HPA.

The forward-facing theme of the conference was taken up by one of its first keynote speakers, cabinet minister and Secretary of State for tourism John Whittingdale. Mr Whittingdale told delegates to be in no doubt that the Government acknowledged and valued greatly the enormous contribution made by park businesses to the UK economy. He explained the Government’s approach to tourism support through the Five Point Plan, and added that the Prime Minister was in Cumbria that very day announcing further support following the recent flooding.

Also taking the platform as a long-time champion of Britain’s visitor industry was Lord Lee of Trafford who first addressed the BH&HPA conference 29 years ago. Serving then as tourism minister, he told delegates of the passionate belief he still holds in the need to support tourism businesses, not least because of the employment opportunities they provide. Lord Lee gave his views of successive governments’ approach to tourism, underlining that the industry needed to continue to lobby for the recognition it deserves.

The challenges faced by residential parks were addressed by Christopher Chope MP who was chair of the All Party Parliamentary Group on Mobile Homes in the previous Parliament. Mr Chope, who was a minister in the governments of Margaret Thatcher and John Major, explained how parks homes are viewed in Parliament and emphasised the need for MPs to be invited to visit parks themselves.

Other speakers included Philip Collins, the celebrated Times columnist and former chief speech writer to Tony Blair, who shared many eyebrow-raising political predictions with the conference. On a lighter note, TV presenter and actor Warwick Davies – whose film career includes roles in Harry Potter and Star Wars – spoke of his life-long love of caravanning. His amusing anecdotes took in both his early caravan experiences with his mum and dad, and the motorhome stays on parks which he enjoys today with his wife and children.

BH&HPA’s conference was prefaced by the previous day’s BH&HPA Marketplace at the Hilton on Park Lane where park owners and managers met with a myriad of different industry suppliers. The business ‘speed dating’ concept – where would-be suppliers are given just 12 minutes to put their case to prospective park customers – was judged a great success by those on both sides of the tables.

Holiday Snaps: Poston Mill Country Holiday Park

Posted on April 4, 2016

Holiday Snaps: Poston Mill Country Holiday Park

Wayne JonesWayne Jones is the owner of Poston Mill Country Holiday Park in Herefordshire, which he runs with his wife Sarah. Once a farm, watermill and bakery, the 35 acres of countryside that is Poston Mill was purchased by the couple in 1992. Since then, Wayne and Sarah have consistently improved the park and have won numerous awards for their efforts; including awards for Excellence in Tourism in both silver and gold over consecutive years, Excellence in Sustainable Tourism, Holiday Park of the Year 2015 and a Hereford Chamber of Commerce Tourism Business award. Poston Mill is also a member of the Best of British group and affiliated to the British Holiday Home Parks Association.

How is 2016 shaping up for Poston Mill?

In a word - excellent. We have developed a new premier holiday home area and we have secured planning permission for more touring pitches to include a luxury camping area and new play area. Our online bookings are already showing an increase, so I feel 2016 will be a positive year for us.

What are the main challenges facing the holiday park industry at the moment?

The main challenges facing us are financial constraints, we have so much we would love to do but still need to pay the bank.

If you had to identify one element, what is the most crucial aspect to the success of Poston Mill?

Without a doubt, our team is the main reason for our success. Without them we would not be able to offer the service or have an award-winning park. We are so lucky.

What does a typical day in the office for you consist of?

I love my job, because I do not have a typical day at the office. Communication is very important, so every morning I catch up with the team and discuss what happened the day before and plans for the rest of the day.

What has been your most interesting experience in the industry?

I love talking to other people who own and run their own caravan parks. You can learn so much from talking to others and hearing their experiences. Everyone within the industry is so friendly and very often they have a solution to your problem or vice versa.

What is the best piece of business advice you have been given and by whom?

Never stop moving forward. This advice was given to me by a guy we use for business management consultancy. He was the one who pushed me to sort out the planning, that will come to fruition this year. I thank him every time I see him!

Last word?

Owning a park is a way of life, not a job. You have to be prepared to work anti-social hours and muck in at all times. But the people you meet and the people you work with both colleagues and beyond, far out-weigh any of the challenge. I wake up every morning looking forward to the day and wouldn’t change my life for anything.

Summer Show Returns To Stoneleigh

Posted on March 29, 2016

Summer Show Returns To Stoneleigh

2015 Street Scene AOrganisers of The World of Park & Leisure Homes Show are urging visitors to save the date, as the popular trade show returns to Stoneleigh Park from June 9 – 12.

Showcasing the latest design concepts from some of the UK’s leading manufacturers, the show is a must attend for anyone involved in the holiday park and park home industry.

Covering every aspect of park lifestyle, confirmed exhibitors include Homeseeker, Pathfinder, Tingdene, Prestige, Willerby, Pemberton and Omar Park & Leisure Homes.

“For those who haven’t been to the show before, it’s a free to attend outdoor event giving visitors a wonderful feel for that quality leisure or park homes lifestyle,” explains event organiser Jo Turner.

“Thursday June 9 will be the exclusive trade preview day and the show will be open to the general public on the Friday and Saturday.”

Hexham Park Is Haven For Wildlife

Posted on March 29, 2016

Hexham Park Is Haven For Wildlife

CauseyA Northumberland holiday park has received a top environmental accolade from David Bellamy.

The world-famous botanist presented Causey Hill Holiday Park in Hexham with a prestigious David Bellamy Conservation Award at its top gold level. David Bellamy said that the family owned park could congratulate itself on having created an environment which provided a VIP welcome for both wildlife and holiday guests. He praised the park’s planting of hundreds of native trees and shrubs which, along with its private woodland, provide habitats and food resources for many animal and bird species.

Park manager Linda Grant said: “We live and work in a beautiful part of Northumberland, and we are anxious to do all we can to protect the natural environment and wildlife.

“Causey Hill has a special appeal to couples and families and they are very supportive of our efforts to safeguard the surroundings here, and to help preserve this area’s very special character,” Linda added.

Great Expectations

Posted on March 29, 2016

Great Expectations

Often seen as an upmarket alternative to caravan or camping holidays, a lodge stay is designed to offer holidaymakers luxury and quality. Pic: Pinelog.

Switched on holiday park operators must step up to the perpetual plate of not just meeting but exceeding guest expectations.

Quality accommodation, combined with flexible booking and strong availability, is not just recommended – it is imperative. From top-end lodges to more value-based options, holidaymakers aren’t just happy to be away on holiday any more – they demand much, much more than they have at home.

In a bid to stay ahead in a highly competitive market, the drive towards high quality holiday accommodation, over the last two decades, has seen real innovation in the holiday park and lodge sector, as developers and manufacturers strive to innovate.

While there is no doubt that lodges have a higher capital cost than traditional caravans, the higher return on investment can be considerable.  As a starter for ten; cabins and lodges attract longer let periods than caravans, typically being very popular in the ‘harder to let’ shoulder months outside the peak season. On the flip side, because of this extended season, it is imperative that lodges are well-built and insulated.

Pinelog has been manufacturing lodges for more than 30 years. The company produces lodges well in excess of BS3632:2015, which translates into trouble-free ownership and low running costs for its customers.

“As manufacturers and operators of two award-winning parks of our own, we have a unique insight into what makes a good holiday lodge, both from the holidaymaker and park owner’s point of view,” explains Pinelog’s Paula Skelton. “Our warm and hard-wearing timber interiors are perfect for low maintenance holiday letting."

From top-end lodges to more value-based options, holidaymakers demand better than they have at home. Pic: Omar Group.

From top-end lodges to more value-based options, holidaymakers demand better than they have at home. Pic: Omar Group.

Recognising the increasing demand for high quality holiday lodge parks in the UK, the Omar Group has recently launched a new franchise opportunity for landowners to create their own holiday lodge park. Through the Boutique Lodges, Holidays by Omar franchise, owners will be guided by the expertise of the Omar Franchising team to provide high quality holiday accommodation and service levels to holiday makers, from site development to park operations.

Using a business franchise model, which provides a blueprint covering every aspect of running a business, the owners will benefit from an increased likelihood of success for their new park venture, particularly when compared to new entrants in the market looking to start up independently.

Franchise owners will have exclusive access to two websites, which will help them to run a successful business. The public facing website will sell all the features and benefits of their holiday park, driving visitors and bookings. The second website, dedicated to franchise owners, will provide essential operational information and access to a valuable expert panel of suppliers and services. Meanwhile the Boutique Lodges partnership with Hoseasons will provide a personal approach, offering expert advice and support every step of the way, helping to develop a product offering that maximises each owner’s investment.

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Weather-Proofing

Posted on March 29, 2016

Weather-Proofing

Hostages to fortune; a holiday park’s season can stand or fall on the vagaries of the great British summer. So weather-proofing our main attraction presents an obvious opportunity to take the lottery out of year-on-year visitor appeal.

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Ideal for overcoming unpredictable weather in all seasons, an enclosure over an outdoor pool not only provides the potential for year-round swimming but continually extends the swimming day.

Commercial swimming pool enclosures offer new opportunities and increased profitability to venues by extending the season, increasing throughput and reducing costs. The owners of Manor Farm Holiday Centre in Charmouth, Dorset, renovated their pool area and enlisted the expertise of Swimex Enclosures to cover the outside pool in time for the summer tourist season.

 

The design was fairly complex as one side of the lean-to building needed to rest on a high wall and the other on the pool deck, whilst remaining fully telescopic. Swimex came up with an affordable design answering the requirements, whilst working with valuable input from the clients on the best features available, including telescoping from the biggest bay in the centre rather than the smallest, a more conventional solution.

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The robust portal building with powder-coated aluminium frames and fully compliant polycarbonate roof and over 26m long and about 14m at its widest, was made to fit snugly at each end on rain-proof joints against both end walls, whilst the rear wall was used for the lean-to, leaving just the whole 26m front length facing the park.

The bespoke-built Swimex ‘Angular’ telescopic enclosure can be opened up, partially or fully, from the centre to leave a fully open pool for whenever the sun and weather permit. In other moments, the building creates an indoor pool, with air heating when needed.

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The Fun Factor

Posted on March 29, 2016

The Fun Factor

For many holidaymakers, the lure of an arcade is an essential item on the wish list, providing hours of entertainment for the whole family.

For the park operator, selecting the right balance of amusements, games and gaming machines can be a precarious balancing act between customer satisfaction and maximum return on investment while still delivering the fun factor that keeps the visitors coming back time and time again. Historically, the first popular arcade attractions were early games such as shooting galleries, ball toss games and early coin-operated machines, such as fortune tellers and strength testers. More modern gaming has been led by the popularity of online games and casino games. Penny fall coin pushers have been Crown Direct’s bestselling lines in recent years and 2015 was no exception with The Simpsons-themed Donut Daze machine, which was the company’s the most popular product of the year.

“It’s not a case of games having a fixed shelf life, but you should always have something new every season for holiday makers to play, advises Dean Harding, managing director at Crown Direct. Many come back to the park every year, so you need to keep the offer fresh.”

Crown Direct is a leading UK supplier of all types of coin operated equipment, as well as operating third party arcades and owning a number of their own. The Wigan-based company supplies equipment to holiday parks and family amusement arcades across the UK and Eire. Supply can be by way of outright purchase, rental or they can operate your arcade for you on an income share basis.

“There is merit in both rental and purchase and it really comes down to the holiday parks view on capital expenditure and appetite,” explains Dean. “We have large and small holiday park customers that are complete opposites in their approach to their amusement requirements. Some buy, some hire, and some lease the arcade space to an operator. Also, if customers thinking of buying there are some good second hand games available offering great value for money.”

Dean stresses the importance of keeping all arcade equipment in full working order and advises his customers to consult their suppliers if anything goes wrong: “Arcade games can go wrong and break down - coins get into all sort of places in a machine. Seeking technical expertise is essential as maintenance and repairs are a skill.”

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Recipe For Success

Posted on March 18, 2016

Recipe For Success

Juggler chefPutting together a marketing strategy is a bit like cooking.

If properly mixed and seasoned; the individual ingredients will come together to result in a delicious recipe for success. Carefully balancing the flavours and ingredients to suit the tastes of your target audience is essential.

For that reason, marketing for all businesses, regardless of size, needs to be carefully thought through, and often requires a multi-pronged approach.

“A good marketing strategy is essential for travel businesses that want to sell more holidays,” comments Robbie Davies, head of business development at Hoseasons.

“Parks should pinpoint their audiences, focus on the sales channels they react to and then use these to continuously communicate the benefits of their product. A successful marketing strategy will target the retention of existing customers as well as the acquisition of new ones.”

Middle-aged couple with teenage son reserving tickets and packinSuzanne Hall, head of holidays marketing at Haven agrees: “A good marketing strategy is crucial for holiday parks; being able to understand your target audience and what their needs and wants are is key. “It is important to ensure that the right product and message is being offered to the right audience at the right time to maximise on your impact.”

Suzanne advises that parks should be constantly re-evaluating their marketing in order to remain current and in touch with their audience. It is important to keep moving and not become stagnant in what you are producing, but this is not to say that you should keep changing your strategy just for the sake of it.

“Firstly, you need to know your audience to ensure that what you offering will appeal to them,” says Suzanne. “Secondly, track as much as possible to see what impact your marketing is having. Thirdly, keep on top of current trends and what is happening in the market as a whole to make sure you are not being left behind. Fourthly, fully utilise the resources available to you in terms of budget and personnel to maximise on your effectiveness.”

She adds: “Finally, it is really important to remain clear on your brand values and proposition as this will allow you to have a unified message that you can send to your audience.”

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