AWARD-WINNERS

AWARD-WINNERS

We visit Southwaite Green Mill in the Lake District...

EACH OF THE 60 PARK HOMES in-situ has its own private drive and garden

 

The Lake District’s award-winning residential park Southwaite Green Mill Country Park has an interesting backstory. Originally a Corn Mill which ceased production in the 1950s, Southwaite Green Mill was then owned by the Bardgett Family who ran a caravan site in its picturesque grounds on the outskirts of the market town of Penrith. Another local family, the Heaths, who were well-known in the caravan trade having run Lakeland Caravans for several generations, purchased Southwaite Green Mill in 1973. Jill Heath takes up the story: “My husband’s father John used to site and sell caravans in the local area and the Bardgett family was one of his clients,” explains Jill.

 

“After taking ownership of the park, our family continued to operate the site as a caravan holiday park, alongside developing a fish farming business that continued until the early 1990s.” In 1994, the Heaths purchased a plot of land from Lowther Estates that lies behind the original park and decided to develop Southwaite Green Mill as a residential park. “We had noticed that residential parks were starting to become more popular in the southern parts of the UK,” says Jill. “But there didn’t seem to be many developments in the north, so we set upon making our own.” At first, the Heaths thought that their new residential park would attract potential residents from elsewhere in the country who wished to retire in the beautiful surroundings of the Lake District.

 

THE HEATH FAMILY work closely with their preferred supplier Stately. Pictured in the foreground, a Stately Carolina Lodge.

 

Southwaite Green Mill is superbly located alongside the scenic River Eamont, just a few minutes’ drive from England’s second largest lake, Ullswater. Instead, Jill explains, they were inundated with enquiries from local residents. “We were really surprised by the amount of local interest. Our aim was to create a nice, village-type environment for the over 50s with private homes and gardens that didn’t require too much upkeep. “We expected people who had perhaps visited the area on holiday to enquire but in the end, many of our residents are people who have lived in the Lakes for a number of years. It makes for a lovely atmosphere here, a real home from home.”

Southwaite Green Mill currently has 60 park homes in-situ. Each of the homes has its own private drive and garden. Most of the plots also have space for a garage subject to local planning. All of the homes have underground piped LPG, metered electric, and mains water services. Great emphasis has been placed on ensuring the residents’ security and peace of mind. The park has electronic entry gates, and its careful landscaping has, in part, led to the park being honoured with the David Bellamy Gold Conservation Award. Such is the success of the park that Jill and John Heath and their family are currently working on the second phase of Southwaite Green Mill, which will comprise an additional 40 homes when completed.

 

FLOWERS IN BLOOM at Southwaite Green Mill.

 

The new ‘Watersedge’ development will be phased in gradually over the next few years. The first row of plots, which offers the added attraction of lovely river views, is the first area under development. “The market is pretty buoyant at the moment and there’s been a lot of interest in the new homes,” says Jill. “Recently we had a unit sold on the park within just two weeks!” Timescales for completion are dependent not only on sales but on manufacturers’ ability to fulfil orders for residential homes.

 

 

Jill says that their close working relationship with preferred supplier Stately has ensured that Southwaite Green Mill is ahead of the game. “The industry has seen order dates being pushed back due to the pandemic,” explains Jill, “but we thought ahead and booked manufacturing slots in advance with Stately which has enabled us to be more responsive to customer orders. We work with a number of different manufacturers according to each home-owners wishes but we have always found Stately in particular to offer great quality building and furniture, as well as excellent after sales.”

 

GREAT EMPHASIS has been placed on ensuring the residents’ security and peace of mind.

 

Jill and John Heath have two sons and two daughters who are all involved in the running of Southwaite Green Mill, as well as its sister park, Hillcroft, in nearby Pooley Bridge. The family acquired Hillcroft Park in 2012 and have developed it into a multi award-winning holiday park, covering over 50 acres of land and including 200+ privately owned luxury lodges and holiday homes, as well as traditional camping pitches, pods, glamping, and two fully-equipped, self-catering cottages and a large house in the heart of the lakeside village.

 

THE NEW WATERSEDGE development will comprise an additional 40 homes and is situated next to the picturesque River Eamont.

 

There’s no doubt that Southwaite Green Mill and Hillcroft Park owe much of their success to having such a superb location in the heart of the Lakes, but personal service has a lot to say for their continued popularity. The fact that Southwaite Green Mill is a family owned and family run park is an added attraction to potential home owners and an asset to residents. Jill and John lived in the old Mill House on site for more than 20 years and like nothing more than stopping by to have a chat with their old neighbours. Such is their commitment to residents that Jill can even be found chipping in and driving their weekly private minibus service into Penrith on Mondays!

 

TURNING TIDES

TURNING TIDES

LEEDONS RESIDENTIAL PARK IS THE FLAGSHIP in Allens Caravans residential portfolio.

Planners are favourable to Park Home applications reports Jane Herbert...

Back in the mid-1930’s, when auto trader Bill Allen decided to display touring Allens Caravans on his garage forecourt in Wolverhampton to fill some empty space., He could never have foreseen that Auto Selling Cars would grow into the huge success Allens Caravans is today. But times were changing, and caravan sales took off. Bill’s curiosity was piqued. Just a few years later in the 1950’s, with business growing, Bill moved the company to the historic stately home of Wootton Hall inWarwickshire’s Henley- in-Arden, which is still Allens Caravans headquarters today. Here, he hosted the first-ever Annual Midlands Caravan Exhibition, and its success made Bill realise that he was onto something. In the 1960s he travelled to the USA where he was inspired not just by the trend for caravan holidays, but also by the increasing popularity of Allens Caravans for all-year residential living. Bill returned toWootton Hall convinced of the potential growth for residential caravan parks in the UK, and with caravan sales soon outstripping car sales, Allens Caravans was born. Today, Allens Caravans is one of the country’s leading Park Operators with a portfolio of 13 Holiday and Residential Parks across the Midlands and Wales. The business, which now employs around 160 staff, is still managed by Bill’s grandchildren and other family members, with joint Managing Directors, Joe Folkes and James Allen, heading up the team.

THRIVING BUSINESS
“Allens Caravans has come a long way since its foundation in the 1930’s,” explains Joe Folkes. “But at heart we are still a thriving family business, the owners of which are not just faceless names, but third generation working Directors who can be found at our Head Office or on the Parks looking after the day-to-day running of the company,” he continues. “As a whole team, we ensure the highest possible standards are delivered at our Parks, for the benefit of our customers,” he adds. “We are so proud of the excellent reputation we have built with those customers, and also our colleagues within the caravan industry.” Currently, five of Allens Caravans 13 Parks are residential: Broadway Park with 82 residents and Leedons Residential Park with 129 residents in Worcestershire; Wootton Hall in Warwickshire with 290 residents; Pendeford Hall inWolverhampton with 62 residents; and Overstone Solarium Residential Park with 80 residents in Northamptonshire. Typically, Allens Caravans Parks have all been chosen for their stunning locations in the great British countryside. Residents of both Wootton Hall and Pendeford Hall can enjoy the outstanding surrounding scenery of two former historic country estates. Similarly, Overstone Solarium is set amongst 115 acres of beautiful woodland – the perfect spot to relish in the peace and quiet of retirement.


GAMES ROOM
Both Broadway Park and Leedons Residential Park are situated just ten minutes’ walk from the charming and picturesque village of Broadway in the prime location of the Cotswolds. With a scenic setting nestled beneath the Cotswold escarpment and overlooked by Broadway Tower, the Parks are blessed with plentiful wildlife and both Broadway and Leedons hold the prestigious Gold David Bellamy Conservation Award. Residents at the two sister Parks also benefit from an enviable array of facilities including an indoor swimming pool, a three rink bowling green, tennis court, social hall, launderette and games room. Leedons Residential Park is the newer development of the two, and the flagship in Allens Caravans residential portfolio. Originally acquired in the 1980’s, Leedons has been the focus of considerable expansion over the years and several £million investment both in its infrastructure and leisure facilities. A proportion of the Park is devoted to holiday home ownership (ten months of the year) but the focus is on delivering Residential Park Homes for the over 50s semi-retired and retired. Phase three of the Leedons development has recently been released and work is currently continuing on around 40 plots. Phase four is already in the planning with more luxury homes with exceptional countryside views coming soon. Prospective residents can choose from a variety of manufacturers including Willerby, Omar, Stately, Lissett, Homeseeker/Prestige, Tingdene and Pathfinder. Each home has its own garden area, a shed or greenhouse, and parking for up to two cars adjacent to the property. Pets are welcome on site and amongst the team of eight staff, there are resident Park Managers and Wardens for peace of mind.

Despite Allens Caravans obvious growth, long term expansion for the residential park sector as a whole is still reliant on the vagaries of the planning process. “We are always striving to expand our Park portfolio and there are a couple of Parks in the pipeline for the near future,” explains Joe. “The supply of new, modern sites for Parks is always going to be the biggest hurdle. “Fortunately, the tides are turning, and as local communities, councils and consumers start to see Park Homes (rightly so) on a par with conventional housing, the easier planning applications for Residential Parks will be.” Allens Caravans continued success is also evident in their Holiday Park portfolio. A brand new luxury Holiday Park, Bredon View, opened in Worcestershire on May 1st this year, bringing a five year development plan to fruition. No mean feat considering the tricky trading conditions of the pandemic. “Park Homes, much like every supply chain industry, has been hit by delays due to Covid,” says Joe. “With hundreds of supplies involved in manufacture and construction, this has inevitably resulted in a knock-on effect of price increases and, more significantly, longer waiting times,” Joe points out. “But we continue to invest back into all our Parks, both in terms of facilities and infrastructure.We have a solid history of investment spanning nine decades and this spirit is ingrained into every new generation who take on the stewardship of the Allens Caravans brand.”

Allens Caravans
Tel. 01564 792323
www.allenscaravans.co.uk