Hey Big Spenders!

Hey Big Spenders!

Outstanding Safari Tents’ catalogue of tents ranges from 7.5m² to over 100m² and includes a substantial collection of luxury furniture.

Outstanding Safari Tents’ catalogue of tents ranges from 7.5m² to over 100m² and includes a substantial collection of luxury furniture.

Growth in demand for glamping accommodation options, such as yurts, is up 13 per cent on last year according to Pitchup.com. Meanwhile bell tents, which bridge the gap between glamping and camping, have enjoyed a 101 per cent growth in bookings as holidaymakers search for more affordable glamping options. A North Herefordshire activity centre is reaping the benefits of its highly successful glamping villages, which have seen year on year growth of over 100 per cent.

Business is booming for Oaker Wood Leisure near Leominster, since it launched its first woodland glamping village in 2014. The park quickly reached maximum capacity, so over the winter of 2014/15 they built a second village. Each village is made up of nine wooden pods, made locally by Jaques International Ltd, and can be booked exclusively by groups which has proved popular with corporate team building groups and stag and hen parties. School and youth groups visits have also increased year on year with the second glamping village meaning Oaker Wood can now accommodate groups of up to 120 young people.

Kate Tudge of Oaker Wood Leisure explains: “We have two glamping villages that each sleep between 12 and 50 people in wooden pods. We only take exclusive bookings so the groups have private use of all the village facilities, including the fire circle, dining and kitchen hut, Scandinavian style barbecue hut, showers and toilets.” She continues: “Our Glamping & Activity weekend package is very popular. This includes two nights glamping and two outdoor activities at a package price of £160 per person. We could sell our weekends in spring and summer several times over, so there is definitely a growing marketing for packaged activity and glamping weekends.”

Inspired by the African experience, Safari Tents are fast becoming one of the most popular forms of glamping accommodation. Pic: Boldscan.

Inspired by the African experience, Safari Tents are fast becoming one of the most popular forms of glamping accommodation. Pic: Boldscan.

HOME FROM HOME : Glamping has changed markedly in the last few years, with a definitive move into more luxurious interiors, higher specification facilities and the provision of individual toilets and showers. New designs and innovations are constantly evolving and premium quality components and interiors are now the norm, rather than the exception. “Around 65 per cent of the enquiries we get from people who are thinking about adding glamping to their parks or farms never go beyond the initial thought stage. The usual issues include planning considerations, lack of identifiable locations within the parks or lack of understanding within the old guard,” reveals Mark Scott of Clear Sky Safari Tents. “Holiday parks are all about selling caravans and lodges and it is often difficult for existing management structures to fully understand the revolution that is happening throughout the holiday park industry with the UK and Europe.” He adds: “Glamping is a revolution that will continue to grow and develop in all sorts of directions, this is not a fad, it’s a movement led by the networked generation, fuelled by social media and experienced by younger families for a more adventurous holiday experience.”

CHANGING MARKET :  Anouk Wanders of Outstanding Safari Tents agrees: “Glamping has not only proved to be a trend, it has changed the holiday industry. “The level of comfort that guests have come to expect is getting higher and higher. For example, private bathrooms was a rare luxury just a few years ago, but nowadays most glamping accommodation features built-in bathroom facilities.” Anouk adds: “The market is going through major changes and we have to adapt very fast. We need to keep developing new structures and need to be innovative to keep up with this increasing demand.” Inspired by the African experience, safari tents are fast becoming one of the most popular forms of glamping accommodation. Great for families, couples or groups, tents offer something extra special for holiday makers and many parks are reaping the rewards of a safari tent investment.

COMPANY CONTACTS

BOLDSCAN Tel. 01823 665849 www.albioncanvas.co.uk

CLEAR SKY SAFARI TENTS Tel. 0845 299 6484 www.safaritents.net

FUTURE ROOMS Tel. 01452 501455 www.futurerooms.co.uk

OUTSTANDING SAFARI TENTS Tel. +31 (0)318 575056 www.safaritents.co.uk

OAKER WOOD LEISURE Tel. 01568 780111 www.oakerwoodleisure.co.uk

YURTS FOR LIFE Tel. 01803 762370 www.yurtsforlife.com

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Pitch Perfect

Pitch Perfect

Pengion poo pegs and Glamping Tent Chessington Frank PR

Zoos and holiday parks have realised glamping opportunities Pic: Albion Canvas By Boldscan

For those that have branched into the glamping market, well invested! The glamping business is booming – and it shows no signs of slowing down.

“Glamping seems to be the gift that keeps giving,” declares Tobyn Cleeves of Bell Tent UK.

“It will continue to become more popular as it is a wonderful way of having a great UK based family holiday.”

Bell Tent UK has been at the forefront of the glamping scene for over a decade. Established in 2006, the company has grown to incorporate all aspects of glamping equipment including tents and camping accessories not found on the High Street. Also in the portfolio is Hotel Bell Tent, which provides boutique accommodation for festivals, sporting and private events, and even won the 2015 Festival Awards Best Temporary Structure Award.

Business is booming in the glamping market – and it shows no sign of slowing down. Pic: Bell Tent UK.

 

“Glamping started out at private parties and festivals and soon filtered through to the mainstream,” Tobyn explains. “We are approached more and more by park owners looking to diversify into glamping - one of the major benefits is the fact that it often attracts a different demographic who would not normally consider staying at a park and are often prepared to pay a premium for a beautiful spot,” he adds.

Bell Tent UK specialises in high quality unbleached cotton canvas tents, ranging in diameter from 3m to 6m. New for 2016 is the launch of a new size bell tent, known as the ‘In- Betweener’. At 4.5m in diameter, the tent is a half-way house between the original 4m bell tent and the large best-selling 5m diameter bell tent.

“It’s important to remember you are buying a tent, not a permanent structure and you might consider putting it away when not in use to extend its life span,” says Tobyn.

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Glamping Business Is Booming

Glamping Business Is Booming

A North Herefordshire activity centre is reaping the benefits of its highly successful glamping villages, which have seen year on year growth of over 100 per cent.
Business is booming for Oaker Wood Leisure near Leominster, since it launched its second woodland glamping village at the start of 2015.

Oaker Wood Leisure launched its second woodland glamping village at the start of 2015 and says overnight stays there are up by more than 100 per cent.

Oaker Wood Leisure launched its second woodland glamping village at the start of 2015 and says overnight stays there are up by more than 100 per cent.

Kate Tudge of Oaker Wood Leisure explains: “We have been offering overnight camps as part of our outdoor activity site since 2009 and launched our first pod village in 2014. As we offer group exclusivity, we quickly reached maximum capacity in the one village, so over the winter of 2014/15 we built a second village.”
Each village is made up of nine wooden pods, made locally by Jaques International and can be booked exclusively by groups which has proved popular with corporate team building groups and stag and hen parties.
School and youth groups visits have also increased year on year with the second glamping village meaning Oaker Wood can now accommodate groups of up to 120 young people.
This rapid growth has meant that Oaker Wood Leisure has offered increasing employment opportunities in rural North Herefordshire. Although some work is seasonal, the company has been able to offer permanent employment to a growing number of young people.
Kate adds: “We’ll never say never to developing a third village, or possibly some on-site chalets.”