norfolk holiday park

Best in Britain

Posted on January 9, 2019

Best in Britain

Best In Britain

ABOVE: Norfolk's Searles Leisure Resort has been crowned the UK's champion holiday provider.

Judges in the annual AA holiday awards have told the family owners of North Norfolk's Searles Leisure Resort they are the UK's champion holiday providers. Awards given by the AA – based on guest reviews and a ‘secret shopper’ visit by inspectors - are regarded as the ‘Oscars’ of the holiday parks industry. The park fi rst began welcoming campers over 60 years ago onto what was then a farm, and it has since grown to become one of Eastern England's largest and best-loved holiday centres.

PITCH PERFECT
best in britain image 6Searles' provides more than 800 holiday home and touring pitches, including luxury lodges to buy and rent, plus a raft of family-friendly attractions and outdoor activities. Attractions at Searles include an innovative new indoor ‘splash zone’ with a host of different water play features, a new outdoor gym, and an adventure play park plus nightly entertainment.The citation from the AA's award judges noted that Searles: “Never stands still, and every year offers something new to delight visitors seeking a truly memorable and high quality experience. "The park's success and popularity is thanks to the vision, passion and hard work of four generations of the Searle family, and their quest for ever-rising standards,” they continued.

 

STAFF PRIDE

best in britain image 4

Paul Searle says staff played a big part in securing the win.

"All the resort's facilities are spotlessly clean, and there is a general feeling of pride from the friendly and hard-working staff. Searles is a very worthy winner," the judges concluded. Searles is also a highly-regarded local employer with around 200 staff, and provides valuable training and skills development opportunities especially to younger workers. Speaking on behalf of the family, managing director Paul

Searle said that the AA award celebrates not just the park, but also the entire workforce: "Standards of customer service are an important criteria for these awards, so our team at Searles can take a major share of the credit for this achievement," he says. "So many of the reviews we receive from customers mention the great atmosphere here, and delivering this is very much in the hands of our park team. "We hope the publicity from this AA award will also benefit other local tourism businesses by putting the spotlight on north Norfolk as an amazing holiday destination," adds Paul. Earlier this year, the park was crowned as the region's perfect park destination in the holiday parks category of the Norfolk and Suffolk Tourism Awards 2018.

Searles Leisure Resort
Tel. 01485 534211
www.searles.co.uk

 

Major Improvements At Norfolk Resort

Posted on October 7, 2015

Major Improvements At Norfolk Resort

John Potter, managing director of Potters Resort is pictured in the recently refurbished reception area

John Potter, managing director of Potters Resort is pictured in the recently refurbished reception area

The reception area, entrance and game zone have all undergone a refurbishment, while work continues on the Bowlers Bar.

John Potter, managing director of Potters Resort comments: “Every year we reinvest back in the Resort to ensure we continue to offer our guests the standard of comfort we’re renowned for.

“The improvements are about our guests; ensuring they feel the five-star experience from the moment they arrive. Guests are already commenting on how smart the reception looks and the game zone is bursting with family fun and ways to keep little ones active. We even got our Facebook fans to name the new area.”

This work follows a £1.5 million refurbishment of the resort’s accommodation last year and the opening of its new ‘Pop in Shop’. Potters Resort has invested around £50 million in the past 20 years, with plans in place for future growth.

John adds: “Customer service is also a considerable investment that Potters makes through deploying a friendly team which is now just over 550 staff looking after 750 guests, which is the highest investment and ‘staff to guest’ ratio in the industry, demonstrating just how seriously we take looking after our guests”.

 

Norovirus Outbreak Closes Resort

Posted on April 20, 2015
potters

Management at Potters Resort took the decision to close the resort to prevent further spread of the virus.

Norovirus Outbreak Closes Resort

Potters Resort in Norfolk was temporarily closed in February following a suspected outbreak of the winter bug Norovirus.

The virus was traced back to a coach party of guests at the resort near Great Yarmouth. Potters management team took the proactive decision to prevent further spread of the virus by voluntarily closing the resort over a three day period, during which time the resort was thoroughly disinfected.

Guests that were due to check in during the closure were offered a full refund and a public event celebrating the life of the late Brian Potter MBE also had to be rescheduled.

In a statement, Potters Resort said: “The source of the Norovirus outbreak has been traced back to a coach party bringing it in from outside the resort. It spreads from person to person so Potters management took the decision to close to prevent any chance of further spread and to safeguard guests and staff.

“We have advised the relevant public health authorities and they have praised our preventative course of action.

“Once again, we’d like to apologise for the inconvenience, but we believe that our voluntary decision to close demonstrates our total commitment to the well-being of guests and staff and that Potters has put people before profits.”