IDYLLIC RETIREMENT

IDYLLIC RETIREMENT

Priory Court is a private and separate gated park home village…

 

THE GROUNDS of Priory Park are beautifully landscaped and include a lake.

It’s hard to imagine a more idyllic location in which to relax into retirement than Priory Park - a mixed residential and holiday park - in coastal Suffolk.
Visitors and residents enter the park through automated security gates before venturing into 115 acres of private, south facing parkland, surrounded by rolling pastures and ancient woodland that flows gently down to the water’s edge.
The beautifully landscaped grounds feature immaculate lawns, lily ponds, wildflower meadow, woodland walks and panoramic river views across the River Orwell, a tidal estuary that leads out to the charming seaside town of Felixstowe. The Priory Park estate has been owned and run by the Little family for over 40 years.
“My Father, Peter, purchased Priory Park from Ada Buckingham in June 1981,” explains Priory Park Owner James Little. “Known as Alnesbourne Priory at that time, it enjoyed a mixed reputation and after years of neglect was a far shadow of what you can see today.
Over the past forty years, our family has poured three generations’ efforts into transforming potential into reality and creating the fabulous haven Priory Park is today.”
James and his wife, Lisa, have lived at Priory Park since 1986, first in a Pinelog Virginia and for the past 20 years in the house they built in the grounds. Priory Park has also been home to their two children, Jake and Sophie, who have both worked at the Priory during school holidays in their younger lives.
With Sophie now of to university and Jake continuing to take on more responsibility in the family business that he has worked in for the past five years, the future of Priory Park looks secure for future generations of the Little family.

TIP-TOP STYLE
Ensuring Priory Park is kept in tip-top condition is very much a team effort. James explains that the family is assisted by a team of 15-20 staff depending on the time of year:
“As you can imagine, keeping a 115-acre estate - the buildings, roads, infrastructure, flora and fauna - looking at their best involves a lot of effort from our teams. Thankfully we have great staff, most of whom have been with us for many years, who are all proud to be part of Priory Park.”
Within Priory Park, Priory Court is a private and separate gated park home village for residential use. Catering for the fifty plus age group, with no resident children, Priory Court comprises 100 bespoke bungalow-style homes. South facing and terraced with attractive brick walling, each home has its own private drive and generous landscaped plot.
Priory Court offers the best of both worlds for residents. They enjoy the security of their own private community whilst being part of a larger whole and benefiting from the grounds and facilities of the rest of Priory Park.
Within the grounds of the Park there are tennis courts, a heated outdoor pool, a nine-hole par 31 golf course, a popular Clubhouse bar and restaurant in a building dating back almost 1000 years, numerous woodland trails, and direct access to the shore of the River Orwell.
The homes within Priory Court are complemented by wide drives, grass verges and Victorian style streetlamps. With a wide range of homes, each is positioned at different heights and aspects to create an attractive, unregimented environment.
The variety of homes and the individualised nature of each was a conscious decision as James explains:
“Priory Court has been completely redeveloped over the years and we have sold homes from all of the main park home manufacturers. The redevelopment was all about customer choice which we felt would also make for a more interesting development. On the holiday home side of things, we have tended to work in the same way and have examples of most of the mainstream caravan and lodge manufacturers represented.”

HOLIDAY HOMES
The Little family were pioneers in the UK lodge market in the mid-80s and the holiday home side of the business caters for privately owned caravans and lodges where use is strictly limited to owners and their families. James says that “this enables us to maintain high standards and ensure the Park runs in a particular way.”
He continues: “There are several different holiday home planning consents within the 115 acres. At the moment we have 170 holiday homes in situ including our flagship Friars and original Abbots developments but do have planning for a gradual increase which over time will provide space for a further 125. As we have always tended to see development more as gradual evolution, this should keep Jake busy for the next twenty years!”
Four years ago, the Little family purchased a neighbouring small caravan park business to secure Priory’s boundaries. For now, and notwithstanding the rigours of running a business during Covid times, the focus is on maintenance and upkeep of the existing buildings to ensure all is in good order before starting the gradual redevelopment of Orwell Meadows. In time this will provide 40 new caravan holiday home plots which may well become a further lodge development, subject to planning in the future.
According to James, the Little family run Priory Park “in a low-key fashion without much fanfare.” It’s a very customer-centric business.
“Our aim is to be the best we can, providing a secure and exclusive environment for our customers to enjoy. We try to make the most of what nature has given us with the beautiful setting and treat our customers how we would like to be treated ourselves. Ultimately it is all about the people; without our customers or staff there is no business!”

Holiday Show Season Round Up

Holiday Show Season Round Up

As summer draws to a close, the Holiday Park industry enters its busy show season with a series of exhibitions and trade seminars. Shows cover all aspects of park life from accommodation to outdoor essentials and from hot tubs and swimming pools to catering equipment. With so many dates to pencil into your diaries we bring you a shortlist of the biggest industry shows coming up this autumn and what you can expect from each one…

The Caravan ExtravagaLawnsnza (The Lawns)
Sept 5th – 7th from 10am
The Lawns, Harland Way, Cottingham, East Yorkshire HU16 5SQ

September sees the 42nd annual HERCMA (the Hull and East Riding of Yorkshire Caravan Manufacturers’ Association) Caravan Trade Show in Cottingham, near Hull. Major manufacturers will be unveiling their 2018 models to park owners, dealers and distributors from across the UK and to international visitors from other countries. There will be more than 150 holiday homes, lodges and park homes and over 130 touring caravans on display along with many other supplies and service stands.

The trade show is preceded by The Caravan Extravaganza where there is a fun and friendly atmosphere, where parks and dealers and accessory stalls along with bands and other entertainment are present. www.hercmatradeshows.com

 

BodyPower Fitness Trade Show 2017
Sept 12th and 13th from 9am
NEC, Birmingham B40 1NT BPower

BodyPower Fitness Trade Show is the new name for Leisure Industry Week, the trade event that has dominated the UK’s leisure landscape as a calendar staple for the past three decades. The focus of the event is to explore the fitness and leisure industries. BodyPower Fitness Trade Show promise over 100 innovative brands, in the wet and dry sectors, including pools, spas, saunas and gyms. Offering fitness solutions to various markets, including holiday parks, means BodyPower will provide the options for the perfect addition to your resort. BodyPower Fitness Trade Show will offer the opportunity to network with the leading industry experts and explore the one stop shop of leisure needs to upgrade your resort. www.bodypower.com

 

LandscapeThe Landscape Show 2017
Sept 19th and 20th from 10am
Evolution Centre, Battersea Park, London SW11 4NJ

The award winning, multi-media supported industry trade show, Landscape, returns to Battersea Park for two days. The Landscape Show promotes the latest products, technologies and innovations to the very best Garden Designers, Landscape Architects, Contractors, Groundsmen, Facilities Managers and Local Authority Landscaping Professionals from across the UK and beyond.

The show is supported by over 40 different media titles and trade associations. Landscape also hosts a free to attend, industry leading seminar programme which addresses a diverse range of topics integral to the industry. Topics being discussed this year include: ‘How Green Infrastructure Can Change the Horticulture Industry’, Choosing or Commissioning Relevant Artwork for Exterior Spaces, ‘Successful Small Spaces’ and ‘What Happened Next? Successful Aftercare for Great Garden Designs’. These sessions will be led by speakers from all backgrounds and career paths. www.landscapeshow.co.uk

Holiday Caravan (Beaulieu) 2017
Sept 21st from 10am
Beaulieu, Brockenhurst, Hampshire, SO42 7ZNBealieu

HERCMA’s Southern Trade Show takes place at Beaulieu and is set in the grounds of the National Motor Museum in the New Forest. More manufacturers will be exhibiting their brand new models although there are no tourers at Beaulieu. Following the trade day there are three days where the public are invited to see the new seasons’ models and meet representatives from parks and dealers in the hope of purchasing their next holiday home or lodge. The venues are outdoor events and sensible footwear is a must as ground conditions are greatly affected by the weather.  www.hercmatradeshows.com

SaltexSALTEX 2017
Nov 1st and 2nd from 9am
NEC, Birmingham, B40 1NT

Last year’s SALTEX (Sports, Amenities, Landscaping Trade Exhibition) was an unprecedented success with 292 exhibitors and 8,754 unique visitors spanning 45 different nations. Building on that success, SALTEX 2017’s improved show features and unrivalled industry support are set to work together to create the most exciting holiday park industries event to date when the doors open at the NEC. With three large halls containing many of the major players from across the industry, SALTEX 2017 is the ideal place to see products and services which could improve the daily operations of holiday parks. Visitors can also expect to see new products being unveiled, new unique services and some exciting guest appearances on the exhibitor stands. www.iogsaltex.com

Holiday Park and Resort Innovation
November 8th and 9th from 10am HPI
NEC, Birmingham B40 1NT

Holiday Park & Resort Innovation is an unparalleled opportunity for holiday and leisure entrepreneurs to make the most of their resorts, holiday parks and attractions by delivering first-hand the very best in advice, products and services. Combining world class experts, face-to-face advice, 150 inspirational seminars, 350 leading suppliers, workshops, unrivalled networking and live features all under one roof - these two days are truly unmissable for anyone in this sector.

2017 also sees the launch of the Family Attraction Expo running directly alongside, designed as a one-stop-marketplace for an owner or manager of a visitor attraction or tourism enterprise this vibrant and diverse event will open a host of opportunities to visitors this November. Running alongside again is the Farm Business Innovation Show which took home ‘Best Trade Show of the Year’ at the 2016 UK’s EN Awards. www.holidayparkshow.co.uk

SpatexSPATEX 2017
Jan 30th – Feb 1st 2018 from 9.30am
Ericcson Exhibition Hall, The Ricoh Arena, Coventry, CV6 6GE

SPATEX, the UK’s only dedicated water leisure exhibition and designed with the holiday park sector in mind. The show attracts well over a hundred big name manufacturers and suppliers from the UK and abroad, and showcases the very latest in swimming pools, enclosures, wet and dry safety flooring, saunas, spas, steam rooms, water features and everything under the wet leisure umbrella. Discover new ways of saving time, money and energy and see for yourself the very
latest models for 2018. SPATEX also hosts an impressive double seminar programme, topics such as effective commercial spa operation, how to prevent Legionnaires’ disease and cryptosporidium and the latest guidance on health and safety. Certificates of attendance and CPD points are available for all attendees. www.spatex.co.uk