THE PERFECT FIT
Hot tubs that add desirability to your holiday offering…
A hot tub not only adds a touch of luxury but can also increase occupancy and revenue by up to 60%. The year of 2020 has been a year to remember with a huge demand in holidaying in the UK and in particular choosing accommodation that allows you to have your own space and privacy. This trend is set to continue in 2021 with many properties up on bookings for the year. According to Google, holiday cottages with hot tubs was the third most searched holiday phrase this year, up by 300% compared to the previous year.
A HOT TUB NOT ONLY ADDS A TOUCH OF LUXURY BUT CAN ALSO INCREASES OCCUPANCY AND REVENUE BY UP TO 60%.
A hot tub allows families and loved ones to reconnect and spend quality time together – something we all appreciate even more so after the Lockdowns of 2020. People are also focusing on their wellness much more and a hot tub can help with this – soothing aches and pains, reducing anxiety and stress and relieving headaches. All reasons that may inspire a customer to book a holiday property with a hot tub. A Platinum Spas Holiday Let hot tub is the perfect addition to holiday cottages, holiday parks, leisure parks and glamping locations. Platinum Spas is part of the UK’s leading distributor Superior Spas, soon to become Superior Wellness. Renowned for quality and innovation at affordable prices with unrivalled warranties. The Holiday Let hot tub is designed to be minimal maintenance to offer site or cottage owners the perfect solution. Specific to the holiday sector, the Holiday Let hot tub seats five people with 40 jets – perfect for families or a group of friends. Platinum Spas are also looking at introducing a holiday let hot tub for four people – perfect for a couple or small families. The hot tub meets the HSG282 regulations; which are the guidelines for businesses to be able to offer a hot tub for financial gains.
CONSTANT CARE
Many people ask about the pitfalls and problems as it surely can’t be all about increasing revenue. Gareth Ward, Sales Director, Superior Spas advises: “We do get a number of queries from potential buyers and this is a common question. The constant upkeep, care and maintenance is the biggest downfall. “You need to look after your hot tub and ensure you provide the care and maintenance it needs and stick to the guidelines. However, the increase in revenue you will receive in terms of price per night and occupancy will outweigh any time and money spent on the upkeep,” continues Gareth and adds: “We recommend that the hot tub is replaced approximately every five years depending on usage. No matter where you are you are always in control with your hot tub. You can add theWiFi module to monitor the status and access the settings of your hot tub from anywhere in the world.
“THE INCREASE IN REVENUE YOU WILL RECEIVE IN TERMS OF PRICE PER NIGHT AND OCCUPANCY WILL OUTWEIGH ANY TIME AND MONEY SPENT ON THE UPKEEP.” - Gareth Ward, Platinum Spas
REMOTE CONTROL
The app provides you with the interface to control all of your hot tub functions, transforming your mobile devices into a remote control using a wireless or cellular internet connection. You can set your temperature settings and choose your preferred setting for water care including super energy savings and weekender. To use this app, you need the in.touch 2 modules from Gecko Alliance. There is no compatibility with the in.touch first generation. Connect it to any smartphone or tablet. The perfect app for owners who want to connect their hot tubs to the internet – saving you time and money.
DESPITE UNPRECEDENTED DEMAND, Platinum Spas have still been able to supply their market- leading Holiday Let hot tub through their bespoke manufacturing facilities in China
STOCK LEVELS
Although this year has seen unprecedented demands for all types of hot tubs, Platinum Spas have still been able to supply the holiday let hot tub. Gareth reassures: “We have seen a huge increase in demand this year for our holiday let hot tub and the lead times have increased due to this. “I would advise you to plan in advance and order your hot tub now to ensure it arrives in time for the start of the season for next year. Don’t wait until the new year as you may miss out on additional revenue by not having one sooner.”
Superior Spas work with the largest dealer network across the UK, who distribute the holiday let hot tubs on their behalf. They don’t offer any special arrangements such as lease or buy-back offers and currently work with Sykes Cottages as their preferred hot tub supplier, is the personal touch and the proximity. They are on hand to answer your queries and some offer training and guidance tailored to you. “They also offer a great service and I would advise you to purchase from them rather than an online hot tub retailer where the service level may be poor and they could be a long distance from you.”
Platinum Spas
T: 01246 559071
E: sales@platinumspas.co.uk
centrepiece of the Northamptonshire company’s 50th anniversary celebrations.
with seating and entertainment areas as well as an energy efficient spa adding that final touch of luxury living.
The marmite of the holiday industry, holiday letters either love hot tubs or they loathe them. A necessary evil, the plus side of hot tubs is that they will increase ‘letability’ offering the opportunity to put premium prices on accommodation offered with a spa. In fact, seven out of ten bookers are looking for a hot tub with their holiday let, while accommodation promoted as being supplied with a hot tub ,will generally sustain increased rates of around 25% -30%. On the down side, hot tubs are high maintenance on changeover days; a pain to heat up, with inevitable customer complaints. The in-coming visitors are chomping at the bit to take the plunge and social media the ‘in the tub’ photographs to show all their friends how they are living the dream. As hard as you try, damage and tampering by clients, especially on covers and controls, however well meaning, can be costly in terms of ongoing maintenance. There are also huge health and safety responsibilities on regular water changes, safe water balance and generally demonstrating your duty of care. A relatively new set of guidance, namely HSG282, has split opinion with many specialist suppliers hot-footing it to play the compliance card. “It is recognised that hot tubs and spa pools can be a source of diseases caused by infectious agents including the organism that causes Legionnaires’ disease, primarily Legionella pneumpohila,” advises industry expert and PPG national sales manager, Jimmy Lamb. “There have been a number of outbreaks linked to hot tubs and spa pools in leisure centres, hotels, holiday homes, on cruise ships and on display,” he warns. There was limited information applicable to hot tubs/spas located in holiday lets before the HSG282 was produced. HSG stands for Health and Safety Guidance. One of the opening paragraphs in HSG282 reads: This guidance is issued by the Health and Safety Executive. Following the guidance is not compulsory, unless specifically stated, and you are free to take other action. But, if you do follow the guidance you will normally be doing enough to comply with the law. In the event of an incident, Health and Safety inspectors seek to secure compliance with the law and may refer to this guidance. Jimmy again: “I have noticed a number of hot tub supplier and manufacturers marketing their hot tubs to the holiday park/let market as ‘HSG282 Compliant’. “The use of the word compliant in my opinion could suggest that HSG282 is law but it is not legislation – it is guidance.” Suppliers, like Darlly Europe, the inventors of the Slipstream in-linefiltration system, believe the guidance is helpful to the holiday let sector. “Though we can understand why some owners and operators would view it as being a sales tool, given that, before its introduction, there was no specific regulatory framework covering the use of domestic type hot tubs in holiday let environments,” says Darlly 's Gil Gingell. “So, to 
go from a situation where there was perceived to be no restrictions to where there has to be a level of compliance will be seen by some to be bureaucratic and imposing unnecessary costs by those of that mind-set. “In the absence of any specific guidance, it was only a matter of time before a serious public health incident occurred which could have potentially devastating repercussions on the industry and public perception of it, as well as, of course, the unfortunate people affected, Gil Gingell." “It therefore benefits owners and operators, who will have the peace of mind, that if they follow the guidance - and are seen to be following it - they won't have any issues which could potentially harm their customers. Leading hot tub supplier Rotospa agrees: “The new guidance allows holiday parks to make an informed decision when choosing the right spa for their park, in order to ensure the product is compliant and fi t for purpose, whilst also meeting their own needs,” says Rotospa’s Charlotte Hotchin. “The document also puts emphasis on the supplier of the product to ensure a compliant and fi t for purpose product is supplied, to ultimately ensure the safety of its users. “When the spas are in this particular context, there is also an obligation for the supplier of the spas to provide training and instructions to its customers to ensure the customer is knowledgeable on the correct use of spas,” says Charlotte who adds: “Both of our holiday park specific spas are fi t for purpose and fully HSG282 compliant.” One of the country’s leading hot tub retailers, Gareth Jones of UK Leisure Living believes HSG282 is a positive move. “It is good we have some standards to work to and something to ensure a reasonable quality tub with a reasonable spec is being fitted in the holiday sector,” says Gareth.
and again provides confusion for owners.” Gareth says he and his UK Leisure Living team try to help their holiday let clients navigate through the maze of options and ensure, as much as reasonable practicable, safe hot tub ownership. “We have a variety of spas that we sell into the holiday market. All spas will come with an ozone, inline chemical feeder as well as some form of way of locking the control panel off. “We tick as many as we can, some clients want more depending on their site regulations. We fully communicate with the client the specifi cation and ensure they are compliant in spec and in running the spa afterwards.”Gareth warns: “Extra bookings don’t always equal extra profi t, as the operator needs to consider the management of the tub and factor this into the pay back. “However we feel a £5-6k hot tub, should pay for its self within one to three years with a good quality booking agent. “Some people charge an extra £50-£100 a booking for having the hot tub and then factor in a 25% up lift in bookings, and that gives you a great payback,” he estimates. If you speak to any online booking agent they will usually place a hot-tub in the top three options search or ticked. But rushing into a purchase, to tick the hot tub box, could be a mistake if operators do not follow the latest advice. Dan Johnson of the American brand, Marquis Spas, markets a fully compliant range of hot tubs for the holiday let market. Dan reveals: “Many of the smaller holiday park operators, I have spoken to, left me feeling they had no idea of the HSG282 guidance but felt that filling out a risk assessment exempted them somehow? “I think the big operators are paying attention, as they understand the power of the HSE and thus the importance of following guidelines – it is built into their management infrastructure,” Dan continues. “While some dealers have been specifying or retro-fi tting continuous feeders to outdated models, the bather capacity and water turn-over rates, will still make many hot tubs fall foul of HSG282,” explains Dan who calls on personal experiences. “I recently booked an October break for my family online. I was offered an inflatable hot tub more than once – how does that get anywhere near being compliant – the operator didn’t know, nor care.”
As an industry standard, using conventional methods, a holiday hot tub, with a normal 3kw heater, will heat water on changeover at one degree an hour, that is up to 24 hours to get up to optimum temperatures. So take note of a ground-breaking new state-of-the-art product, called the Climacube that will heat a hot tub at seven to eight degrees per hour. The Climacube will heat hot tubs in around 4-5 hours from cold with a consumption of only 1KW per/hour with a COP of over 3.5 in minus temperatures. If I then told you the Climacube guarantees to cut energy costs by 70 to 80 percent and can be used to provide hot water and power to your holiday lodges themselves….yes, keep calm and form an orderly queue. RETRO-FITS Available as a stand-alone unit, the ClimaCube can be retro-fitted to all makes of hot tubs. It is also available as a pre-installed feature in a bespoke range of hot tubs by ClimaCube’s creator, Park Leisure Solutions. Launched at the start of the 2018 season; good news travels fast. Big names like Parkdean, Shorefield and Hoburne Holidays have been the first to snap up the new technology that already features on over 70 hot tubs at holiday parks in Poole, Norwich and Skegness.
The spa cover you have always wanted and the last you will ever need, the Smartop, by Leisure Concepts, combines strength and good looks as the first choice for the holiday let sector. An array of colours and finishes to choose from, the Smartop will not develop mildew, mould or odour over time. Its durable and rugged materials handle outdoor elements with ease yet is feather-light to manoeuvre. Custom-designs are available on large orders – so you can have your hot tub cover, company
Unfortunately, few hot tubs sold on the UK market feature inline disinfectant feeders. Worse still, HSG282 made no legacy-exemption provision, meaning many thousands of hot tubs already in the field became non-compliant overnight. SaniStreamTM heralds the solution to this issue. The award-winning SaniStreamTM Direct Line Filtration system is a high quality Darlly hot tub filter, combined with an adjustable and refillable chlorine or bromine tablet erosion feeder, called SpaPodTM; to make a highly effective combined, integrated hot tub water treatment system. The SaniStreamTM system offers a solution to Section 76 of health and safety guidelines, HSG282, which states that hot tubs installed in a setting where used ‘... as part of a business activity (eg in a holiday park rental unit or hotel bedroom(s) with their own dedicated spa, or as part of a rental agreement for a single family or group use)’ must be ‘disinfected using bromine or chlorine through the use of an inline disinfectant feeder’. Heather Gilmore of Paith Holiday Cottages near Aberystwyth thinks the SaniStreamTM system is “fantastic”. Heather says: “I hardly have to intervene, and the dosing works very well. It gives me great peace of mind knowing my customers are in safe hygienic water conditions, and inspection and maintenance for us is easy and painless. “Not only that, but switching to the SaniStreamTM system was incredibly easy, very cost-effective, and required no modification to the hot tubs’ plumbing or equipment.”
POOR ADVICE
Dan Johnson of Marquis Spas agrees and warns: “I am aware that cases of infection are ongoing now, but are being settled out of court with NDA’s – I can only hope those who fall foul of poor operational controls learn from their mistakes. “I am seeing truly ancient hot tubs in situ, which is understandable as operators try to wring every last penny out of them and recoup their ROI, albeit as a false economy not only in running costs but also client experience,” says Dan.
“So many holiday park operators have been sold domestic tubs or modified tubs that are not easy to maintain, have domestic spa covers and present a serious amount of problems when it comes to customer care,” he adds. The lightbulb moment came with a variation on proven heat The Climacube Heat System offers the very latest energy saving heat technology, dramatically reducing running costs, increasing customer usage, reducing the carbon footprint and enabling customers to use hot tubs all year round, at the desired temperature without the concern of cost. Customers are already benefiting, with installations producing significant reductions in their energy heating costs.