New Ownership

Park Leisure has been acquired by Midlothian Capital Partners for £103 million.

Park Leisure has been acquired by Midlothian Capital Partners for £103 million.

New Ownership

Luxury holiday park operator Park Leisure has been sold for £103 million. Private equity firm Midlothian Capital Partners and a consortium of investors have agreed to acquire the business, which was founded by Miles Dewhurst and Gary Molloy 19 years ago.

Upon completion, Gary will exit the business to pursue other avenues and Miles will take up the role of CEO supported by the existing management team as well as MCP. Park Leisure operates ten holiday home parks across the UK with a turnover of £58 million and 350 staff.

Gary Molloy, CEO and co-founder of Park Leisure, added: “After 19 dedicated years I have decided to take a back seat and exit the business over this coming season. The company started from an office in a bedroom in my house and has steadily grown ever since. “I have very much enjoyed working with Andrew and the MCP team, and wish them, as well as Miles and the Park Leisure team the very best for the future.”

Perfectly Manicured

importance of first impressions is not to be underestimated and you only get one chance to impress guests and provide a warm welcome.

The importance of first impressions is not to be underestimated and you only get one chance to impress guests and provide a warm welcome.

Perfectly Manicured

Ashleigh Bissett reports on making the most of your outdoor spaces…

Whilst we may not be able to control every element of our guest’s stay, we do get the opportunity to make sure the holiday gets off to the best start possible. The importance of first impressions is not to be underestimated and you only get one chance to impress guests and provide a warm welcome. Key to that success is ensuring that everything your guests see when they arrive is nicely presented - including the open spaces, driveways and garden areas.

QUICK FIX

A common problem encountered in many large grassed open spaces such as parkland, golf courses, bowling greens and even in domestic gardens is compaction of the soil leading to waterlogging. In some cases, this can render the areas unusable, sometimes for long periods of time. Deep penetration aeration has proved successful for many years and is well known by golf courses for relieving compaction panning on their greens, tees and even around tree roots. In fact, the technique was introduced with the invention of the Terralift machine in Germany in the early 1970’s. Since then different chassis versions of the Terralift have been designed to work in a wide range of applications. The deep aeriation technique was recently used in the glamping area within the grounds of Warwick Castle. The site features circular mediaeval themed tents, connected by coconut matting walkways to a large central tent that houses the food hall. Fully fitted with wooden floors, the tents have conical roofs that shed rain around the periphery of the tent and, as there is no provision for drainage, the medium to heavy clay soil does become very wet.

LONG-TERM SOLUTION

The deep aeriation technique was recently used in the glamping area within the grounds of Warwick Castle

The deep aeration technique was recently used in the glamping area within the grounds of Warwick Castle.

When the time came in October to remove the tents the areas that were covered by the wooden floors and coconut matting were left as bare, wet mud. These needed to be brought back to grass as quickly as possible, to meet the planning conditions for the glamping use of the historic and protected parkland.

“The first job needed once the tents were out of the way was to clear the surface water and ease any compaction in the soil that had been covered by the floors and pathways,” explains Lynda Green, Operations Director at Terrain Aeriation.

“The Tracker Terralift was used with up to a 100m long air pipe deployed to allow the compressor to remain on the main vehicle route through the entire site and not get bogged down.”

The Terralift treatment injects compressed air into the soil as much as a metre deep to de-compact, aerate and inject seaweed across the affected areas. The seaweed sticks to the walls of the fractures, swelling and contracting and keeping the fissures open. The process clears surface water areas, helping to dry up any mud, leaving the area ready for surface preparation and the replacement of the missing grass. Says Lynda: “The machine moves on two metres and repeats the operation, completing two metre spacings on a staggered grid pattern and each shot connects with the previous ones so the whole area is aerated and treated. The Terralift can treat approximately 2,000m² of turf in a day.” She adds: “The long-term solution causes little surface disruption and allows immediate play on sports pitches and greens after treatment.” Improved technology has made keeping outdoor spaces neat and tidy easier than ever before, with an abundance of high-tech equipment and machinery available on the market. For example, accessing every corner of a park or estate has become markedly easier over the years, since the introduction of all-terrain vehicles (ATVs) some 30 years ago. Now the vehicle of choice for many landowners, ATVs are the ideal solution for those looking to get the job done on and off road.

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Four Season Appeal

Four Season Appeal

Ashleigh Bissett presents ideas for boosting your all-year-round appeal…

Nowadays the ‘out of season’ period only sees a minor let-up in the volume of holidaymakers choosing to enjoy a park break during the cooler months. Pic: Potters Resort.

Nowadays the ‘out of season’ period only sees a minor let-up in the volume of holidaymakers choosing to enjoy a park break during the cooler months. Pic: Potters Resort.

In days gone by, the winter season signalled a sharp decline in the number visitor bookings. But nowadays the ‘out of season’ period only sees a minor let-up in the volume of holidaymakers and holiday homeowners choosing to enjoy a park break during the cooler months.

When Silverdale Holiday Park first opened 60 years ago, only a few hardy caravanners would ever consider a winter stay on a beautiful but elevated sea-facing location in South Cumbria.

But today, says Michael Holgate – grandson of the park’s founder – it’s very different scene. Silverdale continues buzzing throughout the winter months, and the prospect of cold bright days in the Lake District is more likely to inspire than deter visitors. Silverdale has around 500 caravan holidays homes, including a small letting fleet, and provides a range of activities and facilities which, like the park itself, are open all year round.

Michael believes that a parks industry with fewer peaks and troughs throughout the calendar is good for business in more than one sense: “Our six parks in Cumbria and North Lancashire employ around 135 people, and each year we find ourselves less reliant on seasonal staff and better able to provide more fulltime positions.

HIGH CALIBRE

“This allows us to attract higher calibre recruits, and to be able to invest in their personal training and development, which benefits both them and us in the longer term. “Increased continuity also means that permanent staff gain a more intimate knowledge of our business, and can play an even greater part in helping customers and driving us forward.

The start of the 2016 season saw Michael’s business put the finishing touches to a £1m investment in its indoor attractions, and he predicts that this is likely to bolster even further the appeal of the park to winter visitors. Silverdale’s leisure complex now includes a swimming pool with spa and sauna, a professional gymnasium, a high-tech US-style bowling alley, soft play areas, and a café, bar and restaurant.

“Although our leisure complex does give the assurance of something to do whatever the weather, I don’t think our winter guests would necessarily name it as the number one attraction,” says Michael. “Most people’s motive for buying here is the outstanding scenery, and winter in Cumbria presents all those familiar picture-postcard views in a different light, so walking is very popular. “Winter also seems to inspire a desire for change, and we’re delighted to find that increasing numbers of our customers also choose this time to make an upgrade!” he adds.

Skelwith Fold has around 300 privately-owned caravan holiday homes and some 150 touring pitches.

Skelwith Fold has around 300 privately-owned caravan holiday homes and some 150 touring pitches.

UNFAIR ADVANTAGE

Henry Wild, director of Skelwith Fold Caravan Park in Cumbria, believes the Lake District has an unfair advantage over some other traditional holiday honeypots in winter: “Seaside destinations really need sunshine and warm weather to bring out their best, but here the lakes and mountains become even more breathtaking under a winter sky,” he says.

“We’ll be kept busy right through November before the park closes with both owners and touring customers, and the atmosphere is always decidedly relaxed. I think one reason is that, unlike in summer, people don’t feel compelled to be out and about all the time, and are happy just taking things easy on the park.”

Skelwith Fold has around 300 privately owned caravan holiday homes and some 150 touring pitches. This winter, the park will also be providing the option of renting one of its two-person hideaway glamping pods located in a quiet forest glade. Their central heating and high levels of insulation mean cold snaps stay strictly outdoors

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No Place Like Home

No Place Like Home

Park Holidays UK says that sales of holiday caravans and lodges to British families were up by over 40% on last year’s figures at the start of July.

Park Holidays UK says that sales of holiday caravans and lodges to British families were up by over 40% on last year’s figures at the start of July.

The pulling power of the Great British holiday has never been so compelling. Staying right here on glorious UK soil for a holiday is on the rise. In fact more than a quarter of us are foregoing far flung exotic breaks this year in favour of home-based holidays.
Holiday parks across the country are enjoying the benefits of the staycation trend which far from slowing down, is in fact ‘hotting’ up.
“The notion that Britain offers the very best holiday experiences is, I think, becoming firmly embedded in more and more people,” says Tony Clish, Director at Park Holidays UK.
“It is great news for UK tourism providers, of course, but also for this country’s rural economies where many small businesses and jobs depend on visitor spending,” he adds.
Park Holidays UK says that sales of holiday caravans and lodges to British families were up by over 40% on last year’s figures at the start of July.
The rise in the number of holiday home buyers, says Tony, points to a robust future for UK tourism beyond 2016: “Families and couples spending thousands of pounds on a holiday home are making a clear commitment to enjoying domestic holidays for a long time to come.
“Just a fortnight after the uncertainty caused by the Brexit decision, our holiday home sales were up by 43% compared with the same week last year.
“Its early days, but the indications are that the domestic tourism industry is experiencing an uplift, and that this is also impacting on the sales of holiday homes.
“People now see Britain as their holiday future, and are literally buying into it,” said Tony.

BEST OF BOTH

The Kora safari tent sleeps two and comes in a choice of muted colours, ranging from light sand to olive.

The Kora safari tent sleeps two and comes in a choice of muted colours, ranging from light sand to olive.

The huge explosion of glamping has fed the staycation trend, with all manner of yurts, shepherd huts, safari tents and camping pods popping up in quiet corners of the countryside. The obvious appeal for holidaymakers is that they can experience the best of both worlds - the simplicity and stress-free environment of the great outdoors while enjoying home from home comforts, coupled with rustic country charm.
“Glamping is the big thing right now,” says Steve Hansford, Managing Director of Boldscan.
“People want to be able to tuck up in a proper bed at night and enjoy the warmth of a rustic wood burning stove.” He adds: “There has been an enormous growth in landowners and farmers who want to move into this business and offer people this experience.
“If the trend carries on as it is, we could see a lot more glamping style accommodation.”

Whether it’ is a classic safari tent, a futuristic geodome or a tent reminiscent of a Mediterranean villa, Boldscan has a complete range, as well as being able to offer advice from planning to finance. The company has recently launched The Kora, part of their Albion Canvas range.
This easy build, mini version of the classic safari tent sleeps two and comes in a choice of muted colours, ranging from light sand to olive.
The high quality tent is manufactured in Boldscan’s Somerset factory from heavy duty 415gsm polycotton canvas, which is fire retardant and water and mildew resistant. The tent includes a 650gsm PVC walled ground sheet and sectioned timber poles.
The inner tent is 4m x 3m with a wall height of 90cm and a central ridge height of 2.4m, so plenty of room for a double bed and space to spare. Outside, the covered porch area offers the best seat in the house.

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Surge In Club Membership

Surge In Club Membership

Family campingThe Camping and Caravanning Club is celebrating record membership with nearly 600,000 individuals, or 281,674 households now being members of the Club.

The Club hit its previous membership peak in August 2011, shortly after the global recession when more Brits switched to camping and caravanning as an affordable and sociable staycation holiday option.

Robert Louden MBE, director general of The Camping and Caravanning Club, said: “In a time when some member organisations are experiencing a downturn in their membership numbers, we are extremely proud to announce our highest ever membership.”

 

Show Attendance Breaks Previous Records

Show Attendance Breaks Previous Records

A whopping 87,589 visitors attended the Caravan, Camping & Motorhome Show at the NEC in Birmingham in February

A whopping 87,589 visitors attended the Caravan, Camping & Motorhome Show at the NEC in Birmingham in February

The record-breaking success of the recent Caravan, Camping & Motorhome Show reflects findings a boom in interest in caravan purchases.

The National Caravan Council (NCC) revealed that the sale and dispatch of new touring caravans, motorhomes and caravan holiday homes in the UK increased by 10.3 per cent in 2015 compared to 2014. The figures reinforce the growing British preference over the last few years to holidaying at home, with trips in Great Britain rising by seven per cent to 105 million last year, while overall spend on accommodation in the camping and caravanning sector has increased by seven per cent year on year - the largest increase across all accommodation types.

“The flexibility and freedom a leisure vehicle offers is fundamental to the growth of the industry,” commented John Lally, director general of the NCC.

“Families and people of all ages enjoy caravanning and motor-homing. “We’re also seeing increasing numbers of younger people choosing to holiday in the UK. With caravans and motorhomes equipped with all the latest technology and comforts, the industry provides the perfect solution for holidaymakers to enjoy a ‘home from home’ experience any time of the year.”

A record breaking number of visitors flocked to the Caravan, Camping & Motorhome Show in February, making it the most successful show in the event’s history.

A whopping 87,589 visitors attended the six-day show at the NEC in Birmingham, between in February. The Saturday was the busiest day, welcoming more than 26,050 visitors in the eight-hour window.

With over 350 exhibitors and a host of well-known personalities, the show provided the ideal platform for companies to showcase their latest products and innovations.

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Pitch Perfect

Pitch Perfect

Pengion poo pegs and Glamping Tent Chessington Frank PR

Zoos and holiday parks have realised glamping opportunities Pic: Albion Canvas By Boldscan

For those that have branched into the glamping market, well invested! The glamping business is booming – and it shows no signs of slowing down.

“Glamping seems to be the gift that keeps giving,” declares Tobyn Cleeves of Bell Tent UK.

“It will continue to become more popular as it is a wonderful way of having a great UK based family holiday.”

Bell Tent UK has been at the forefront of the glamping scene for over a decade. Established in 2006, the company has grown to incorporate all aspects of glamping equipment including tents and camping accessories not found on the High Street. Also in the portfolio is Hotel Bell Tent, which provides boutique accommodation for festivals, sporting and private events, and even won the 2015 Festival Awards Best Temporary Structure Award.

Business is booming in the glamping market – and it shows no sign of slowing down. Pic: Bell Tent UK.

 

“Glamping started out at private parties and festivals and soon filtered through to the mainstream,” Tobyn explains. “We are approached more and more by park owners looking to diversify into glamping - one of the major benefits is the fact that it often attracts a different demographic who would not normally consider staying at a park and are often prepared to pay a premium for a beautiful spot,” he adds.

Bell Tent UK specialises in high quality unbleached cotton canvas tents, ranging in diameter from 3m to 6m. New for 2016 is the launch of a new size bell tent, known as the ‘In- Betweener’. At 4.5m in diameter, the tent is a half-way house between the original 4m bell tent and the large best-selling 5m diameter bell tent.

“It’s important to remember you are buying a tent, not a permanent structure and you might consider putting it away when not in use to extend its life span,” says Tobyn.

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Show Business

Show Business

recipeforsuccessThe Holiday Park & Resort Innovation Show will return to the NEC Birmingham in November and is set to be even bigger than last year.

Expanding into Hall 8 at the NEC, the 2016 show brings together top industry experts, leading suppliers, interactive workshops, live debates and seminars all focused on providing the inspiration, advice and resources that holiday park owners really need to put their business on the map. The show will also run alongside Farm Business Innovation & Country House Innovation in Hall 9, the UK’s leading trade show for farmers, landowners and estate and country house owners.

“Once again in 2016 the Holiday Park Show we delighted to be working alongside Holiday Park Scene as our main media partners for the event and we are excited to develop this successful and exciting partnership further for the next show,” says Will Mansfield, event organiser.

The Holiday Park & Resort Innovation Show returns to the NEC Birmingham on November 9 – 10. Visit www.holidayparkshow.co.uk to view the full list of exhibitors and to order your free tickets.

Medieval Village

Medieval Village

Warwick Castle (1)Warwick Castle is set to offer a unique opportunity for guests to step back in time this year, with the introduction of Medieval-style overnight stays in their new woodland lodges.

A new Knights’ Village is being created, enabling people to sleep in 28 timber-style lodges on the 64 acre wooded estate. The lodges will feature Medieval-themed light fittings, door handles and crockery, lofty ceilings, wooden beams, stonework and green oak wood styled exteriors to create an enchanting ambiance.

From July, the new attraction will offer year-round ‘great outdoors sleepovers with contemporary comfort including wet room, TV, fridge, coffee maker and central heating.

Geoff Spooner, general manager at Warwick Castle, says: “This is a new chapter for Warwick Castle as from July 1, we’ll offer guests year-round lodge-style accommodation to complement the Castle’s two sumptuous Tower Suites, set within the fourteenth century Caesar’s Tower, and our superb seasonal Mediaeval Glamping Village.”

Prices will start at £203 per two-bedroom woodland lodge per night, including breakfast in the banqueting hall and two days castle entry

Glamping Business Is Booming

Glamping Business Is Booming

A North Herefordshire activity centre is reaping the benefits of its highly successful glamping villages, which have seen year on year growth of over 100 per cent.
Business is booming for Oaker Wood Leisure near Leominster, since it launched its second woodland glamping village at the start of 2015.

Oaker Wood Leisure launched its second woodland glamping village at the start of 2015 and says overnight stays there are up by more than 100 per cent.

Oaker Wood Leisure launched its second woodland glamping village at the start of 2015 and says overnight stays there are up by more than 100 per cent.

Kate Tudge of Oaker Wood Leisure explains: “We have been offering overnight camps as part of our outdoor activity site since 2009 and launched our first pod village in 2014. As we offer group exclusivity, we quickly reached maximum capacity in the one village, so over the winter of 2014/15 we built a second village.”
Each village is made up of nine wooden pods, made locally by Jaques International and can be booked exclusively by groups which has proved popular with corporate team building groups and stag and hen parties.
School and youth groups visits have also increased year on year with the second glamping village meaning Oaker Wood can now accommodate groups of up to 120 young people.
This rapid growth has meant that Oaker Wood Leisure has offered increasing employment opportunities in rural North Herefordshire. Although some work is seasonal, the company has been able to offer permanent employment to a growing number of young people.
Kate adds: “We’ll never say never to developing a third village, or possibly some on-site chalets.”