mark warnes

Finger On The Pulse

Posted on March 7, 2017

Finger On The Pulse

Hoseasons sells well over a million holidays each year on behalf of its partners, who also benefit from year-round, multi-million pound, multi-media promotional campaigns.

Hoseasons sells well over a million holidays each year on behalf of its partners, who also benefit from year-round, multi-million pound, multi-media promotional campaigns.

Staying ahead of your competition and showing off your best assets through strategic marketing is an increasingly essential element for a thriving holiday business. Carefully balancing the elements of a successful marketing strategy to suit the tastes of your target audience is key. For that reason, marketing for all businesses, regardless of size, needs to be carefully thought through, and often requires a multi-pronged approach.

“A good marketing strategy is essential for any holiday park, regardless of size or scale,” comments Mark Warnes, Property & Portfolio Director at Hoseasons. “We recognise that owners take much pride in the operational management of their parks and want to ensure that occupancy is at its highest throughout the year. To achieve this, a fully integrated marketing strategy which includes digital and traditional channels is required to fully showcase and promote the USP’s on each park, to the desired audience.” Hoseasons by Wyndham Vacation Rentals is one of the UK’s leading self-catering accommodation specialists, with over 28,000 places to stay in coastal and countryside settings throughout Britain and Europe including lodges, parks, boats, cottages and apartments.

The brand sells well over a million holidays each year on behalf of its partners, who also benefit from year-round, multimillion pound, multi-media promotional campaigns. Says Mark: “Knowledge, recognition and trust are the most important benefits for any park when partnering with Hoseasons. “The brand is led by people with a flair for marketing and desire to push the boundaries of traditional UK holiday perceptions.

“We realise that customer attitudes to marketing are constantly changing and we ensure that our marketing is fresh, engaging and embraces technology.” He adds: “Our marketing strategy is fluid and we utilise digital methods to drive website traffic and create targeting campaigns that work alongside ecommerce initiatives and traditional channels of print and offline strategies.”

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Golden Season

Posted on February 17, 2017
Lynette and Jamie Cook are presented with their award by (right) Mark Warnes, property and portfolio director of sponsors Hoseasons.

Lynette and Jamie Cook are presented with their award by (right) Mark Warnes, property and portfolio director of sponsors Hoseasons.

Golden Season

The family owners of Waterrow Touring Park in Wiveliscombe scooped a top accolade in the 2016 Bristol, Bath and Somerset Tourism Awards.

The park received the gold award in the camping and caravanning category of the competition in which hundreds of other contenders took part. Stepping up to receive the winning trophy at Bristol’s Cadbury Hilton hotel were Lynette and Jamie Cook who, with Jamie’s parents, are Waterrow’s owners.

The husband-and-wife team quit their successful careers in IT and customer services four years ago to take on the tranquil picture-postcard park on the fringes of Exmoor.

Since moving in, Lynette and Jamie have invested much time and energy into caring for the natural surroundings and introducing many new wildlife-friendly features. Lynette said: “One of the things we most value as caravanners is a welcoming and friendly atmosphere on the parks we visit, and that’s what we’ve tried to create here at Waterrow. “I know the awards placed a big emphasis on the quality of hospitality and customer care provided, so we are particularly pleased that this came across.”