Impact Of Scottish Parks Revealed

Impact Of Scottish Parks Revealed

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The Scottish Caravan and Camping Forum (SCCF) undertook an assessment of the economic impact of the holiday park sector in Scotland.

Holiday parks in Scotland are worth an estimated £700 million to the Scottish economy, according to new figures from the Scottish Caravan and Camping Forum (SCCF).

For the first time ever, the SCCF has successfully gained an accurate picture of the economic value of the holiday park industry in Scotland, following a major survey across the country.

The research has identified the significant contribution which holiday parks make to the Scottish economy, as a result of visitors’ spend and expenditure by park owners in operating their parks. Results of the survey also reveal that over 5,680 full-time jobs are created by the holiday park sector alone.

David Key, a representative of the National Caravan Council and chair of the SCCF commented: “The Committee is delighted with the results, because we have, for the first time, established the value of this sector to the economy. £700 million is a significant contribution, as are the 5,688 FTE jobs.

“Caravan parks are important to the rural economy because of the jobs they provide and the money spent by their visitors. This report enables the SCCF and the sector as a whole to present robust data to the Scottish Government, to local authorities and to tourism organisations.”

The findings confirm that the holiday park sector attracts a large number of non-Scottish tourists, with 57 per cent of all holidaymakers to Scottish parks visiting from outside of the country. Visitors tend to take a holiday or short break on a holiday park several times over the course of a year, with renters and tourers taking, on average, 4.1 holidays per year, and owner-occupiers taking, on average, 9.1 trips per year.

Forty-five caravan park operators took part in the survey - some of whom operate more than one park - who, together, provided information on 89 parks. An online survey was undertaken of 7,034 people who had taken a holiday on a holiday park in Scotland in either 2013 or 2014.

£1 Million Upgrade For Lochside Park

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Argyll Holidays is creating a five star holiday park on the bonnie banks after buying Loch Lomond Holiday Park in May 2014.

£1 Million Upgrade For Lochside Park

Argyll Holidays is investing £1 million to turn Loch Lomond Holiday Park into a luxury five star holiday resort.

The renovation project includes new accommodation and facilities scheduled over the next three years, with existing holiday home owners already seeing improvements throughout the park.

Keith Campbell, managing director at Argyll Holidays commented: “It has always been a goal of ours to have something on the shores of Loch Lomond. I, along with my two fellow directors, saw it as a once in a lifetime opportunity when it came along.

“To us Loch Lomond Holiday Park has not had an awful lot of investment in the past 10 or 12 years. We would love it to be a five star holiday park regardless if it is for holiday home owners, holiday makers or touring caravans.”

The Loch Lomond park was purchased by Argyll Holidays in May in a deal worth £2.4 million. The business is run by the second generation of the Campbell family, and includes a portfolio of holiday parks and hotels across Argyll including the Drimsynie Estate Holiday Village and Hunters Quay in Dunoon. Argyll Holidays was named Family Business of the Year at this year’s Scottish Business Awards.

Taking The Plunge

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Having their own hot tub is often the highlight of a holiday break for many guests. Pic Master Spas

Taking The Plunge

There is something rather decadent about lying back in an al fresco hot tub with just the gentle bubble of warm water to break the silence – don’t knock it until you have tried it.

Appealing to families as well as couples, for many holiday makers, having their own hot tub is the highlight of their break. Perfect any time of the year, hot tubs are especially indulgent when it is cold outside so add to the lure of an autumn or winter holiday offering.

For holiday park operators, adding a hot tub is an opportunity to enhance visitor appeal and to add a premium to the letting price of the accommodation. Switched on holiday sector marketeers are cashing in on the popular trend with a host of websites and on-line marketing offers, highlighting the added attraction of a holiday hot tub.

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The Management of Spa Pools booklet insists that a hot tub in a commercial environment needs to have a continuous chemical feeder built into the spa
to continuously treat it with disinfectant.

Hoseasons is among them, currently offering more than 750 holiday options with a hot tub. On-line searches of holiday accommodation with hot tubs spring up a multitude of websites such as www.hottubholiday.co.uk and www.forestholidays.co.uk all majoring on hot tubs as an added attraction. Potentially profitable, there are however, many pitfalls to avoid before taking the plunge and adding a hot tub to your holiday offering.

Shrewd operators and owners will look before they leap when it comes to showing duty of care not to mention doing the necessary sums to ensure a profitable bottom line.

“The best advice I can give holiday operators is to keep it simple and only invest in hot tubs if they can provide or include service, within a daily maintenance routine, to ensure safe water and correct settings,” advises Stephen Weller, of Master Spas, one of the UK’s longest serving suppliers.

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