Perfectly Manicured

importance of first impressions is not to be underestimated and you only get one chance to impress guests and provide a warm welcome.

The importance of first impressions is not to be underestimated and you only get one chance to impress guests and provide a warm welcome.

Perfectly Manicured

Ashleigh Bissett reports on making the most of your outdoor spaces…

Whilst we may not be able to control every element of our guest’s stay, we do get the opportunity to make sure the holiday gets off to the best start possible. The importance of first impressions is not to be underestimated and you only get one chance to impress guests and provide a warm welcome. Key to that success is ensuring that everything your guests see when they arrive is nicely presented - including the open spaces, driveways and garden areas.

QUICK FIX

A common problem encountered in many large grassed open spaces such as parkland, golf courses, bowling greens and even in domestic gardens is compaction of the soil leading to waterlogging. In some cases, this can render the areas unusable, sometimes for long periods of time. Deep penetration aeration has proved successful for many years and is well known by golf courses for relieving compaction panning on their greens, tees and even around tree roots. In fact, the technique was introduced with the invention of the Terralift machine in Germany in the early 1970’s. Since then different chassis versions of the Terralift have been designed to work in a wide range of applications. The deep aeriation technique was recently used in the glamping area within the grounds of Warwick Castle. The site features circular mediaeval themed tents, connected by coconut matting walkways to a large central tent that houses the food hall. Fully fitted with wooden floors, the tents have conical roofs that shed rain around the periphery of the tent and, as there is no provision for drainage, the medium to heavy clay soil does become very wet.

LONG-TERM SOLUTION

The deep aeriation technique was recently used in the glamping area within the grounds of Warwick Castle

The deep aeration technique was recently used in the glamping area within the grounds of Warwick Castle.

When the time came in October to remove the tents the areas that were covered by the wooden floors and coconut matting were left as bare, wet mud. These needed to be brought back to grass as quickly as possible, to meet the planning conditions for the glamping use of the historic and protected parkland.

“The first job needed once the tents were out of the way was to clear the surface water and ease any compaction in the soil that had been covered by the floors and pathways,” explains Lynda Green, Operations Director at Terrain Aeriation.

“The Tracker Terralift was used with up to a 100m long air pipe deployed to allow the compressor to remain on the main vehicle route through the entire site and not get bogged down.”

The Terralift treatment injects compressed air into the soil as much as a metre deep to de-compact, aerate and inject seaweed across the affected areas. The seaweed sticks to the walls of the fractures, swelling and contracting and keeping the fissures open. The process clears surface water areas, helping to dry up any mud, leaving the area ready for surface preparation and the replacement of the missing grass. Says Lynda: “The machine moves on two metres and repeats the operation, completing two metre spacings on a staggered grid pattern and each shot connects with the previous ones so the whole area is aerated and treated. The Terralift can treat approximately 2,000m² of turf in a day.” She adds: “The long-term solution causes little surface disruption and allows immediate play on sports pitches and greens after treatment.” Improved technology has made keeping outdoor spaces neat and tidy easier than ever before, with an abundance of high-tech equipment and machinery available on the market. For example, accessing every corner of a park or estate has become markedly easier over the years, since the introduction of all-terrain vehicles (ATVs) some 30 years ago. Now the vehicle of choice for many landowners, ATVs are the ideal solution for those looking to get the job done on and off road.

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Butlin’s Plans For ‘Best Pool In The Country’

Butlin’s Plans For ‘Best Pool In The Country’

Holiday park operator Butlin’s says that their swimming pools, like the one at Butlins Minehead, are the second main reason that guests return each year.

Holiday park operator Butlin’s says that their swimming pools, like the one at Butlins Minehead, are the second main reason that guests return each year.

UK holiday operator Butlin’s has unveiled ambitious plans to build a new state-of-the-art swimming facility at its Bognor Regis resort.

If given the go ahead, the new £30million aquatic complex would include a lido, an indoor wave pool, a toddler pool, two flumes and a brand new outdoor rapid river, as well as new changing facilities. It would replace the resort’s existing pool, which is more than 30 years old.

A planning application will soon be submitted to relocate the pool from the west of the holiday resort to the east.

If granted planning permission, Butlin’s hopes to open its new pool in the summer of 2018. The current pool will remain in use until then.

Jeremy Pardey, resort director, commented: “Our customer surveys regularly tell us that our guests place much importance on our splash swimming pools. As a result of this and with the existing pool here at Bognor Regis reaching the end of its operational life, it was felt that the best option was to develop a new, replacement pool.”

Jeremy added: “After carrying out much work over recent months in the preparation of these plans, it’s great to have now reached this stage. We only thought it was right, however, that we provided a chance for residents to understand our proposals and importantly had time to discuss them with us.”

Sweet Success For Honey Bee Initiative

Sweet Success For Honey Bee Initiative

Back of Beyond park owners Martin and Vicky Bowrey have been praised for their outstanding conservation

Back of Beyond park owners Martin and Vicky Bowrey have been praised for their outstanding conservation.

Over a quarter of a million honey bees have helped a New Forest touring park achieve a top level Gold David Bellamy Conservation Award for the third year in succession. Back of Beyond Touring Park owners Martin and Vicky Bowrey have installed eight hives on their 30-acre park to try and help stem the sharp national decline in bee numbers. The initiative has been praised by botanist David Bellamy for its outstanding efforts to provide a safe haven for the bees.

Back of Beyond is designated as a Site of Special Scientific Interest and Martin says that visitors to the adult-only park are thrilled at the close encounter with nature on offer: “We’re fortunate to have two wildlife lakes in the grounds, and it’s possible to spot an amazing number of species including otters and red deer,” he said.

“The park is also rich in wild flowers including many high pollen-bearing blooms which bees and butterflies love – and that gave us the idea for the hives.

“Experts say that lack of foraging opportunities and the use of agricultural chemicals are causing bee populations to fall, but we’ve plenty of nectar here and a total ban on herbicides.” Covering 30 acres of quiet countryside, over half of which is woodland, Back of Beyond provides 80 pitches for camping, touring caravans and motorhomes. As well as the David Bellamy award, the park has also gained a raft of other accolades including the TripAdvisor Certificate of Excellence for its consistently glowing reviews.

High Praise For New Welsh Park

High Praise For New Welsh Park

Following £1 million investment, Llanberis Touring Park has received a five star grading from VisitWales.

Following £1 million investment, Llanberis Touring Park has received a five star grading from VisitWales.

A brand new £1 million caravan park, which opened earlier this year, has received a five star grading from VisitWales. Llanberis Touring Park in Gwynedd was praised for its well-designed layout and high level of cleanliness, particularly in toilet and washroom areas.

The 54-pitch park was developed by Morris Leisure and was officially opened by the then Deputy Minister for Culture, Sport and Tourism Ken Skates in March. Based on figures issued by the British Holiday and Home Parks Association, the company expects Llanberis Touring Park to generate in excess of £400,000 a year for the local economy.

Park managers Nick and Wanda Hilditch said they were delighted with the five star grading and the Visit Wales endorsement: “The park has become increasingly busy since it opened, particularly at weekends and some caravan owners have already visited up to four times,” said Wanda. “Customers love the park’s location because it’s a short walk from the town and not far from Snowdon Mountain Railway and Snowdon, the highest mountain in England and Wales.”

Five Star Norfolk Park Under New Ownership

Five Star Norfolk Park Under New Ownership

Vauxhall Holiday Park in Great Yarmouth is the first acquisition for Parkdean Resorts since the merger.

Vauxhall Holiday Park in Great Yarmouth is the first acquisition for Parkdean Resorts since the merger.

Parkdean Resorts has snapped up a five-star resort in Norfolk in its first acquisition since the firm was formed following a significant merger of Parkdean and Park Resorts last November. The operator, which owns 72 holiday parks nationwide, has bought Vauxhall Holiday Park in Great Yarmouth for an undisclosed sum.

The park has been owned and developed by the Biss family since 1964 and welcomes in excess of 80,000 holidaymakers each year. The freehold park comprises 390 caravans and lodges, 48 apartments and 180 touring and camping pitches across 41 acres. It is well invested, with a substantial range of high quality retail and leisure facilities. John Waterworth, Chief Executive of Parkdean Resorts said: “This continues our long term buy and build strategy which has been successful in developing Parkdean Resorts into the sector leading business it is today. Vauxhall is a thriving and well-managed park that will fit perfectly into the Parkdean Resorts portfolio offering customers even broader choice in Norfolk alongside our other parks East Anglia.”

John also confirmed that Parkdean Resorts is confident of another successful year of growth, with holiday sales for the year 9% ahead of 2015: “The group has been acquisitive since its formation and we see further opportunities in this highly fragmented sector via both single parks and multi-site portfolios.”

Just One Click

Just One Click

You cannot afford to miss out on online bookings advises Ashleigh Mackenzie…

Eight out of ten Brits now book their holidays online.

Eight out of ten Brits now book their holidays online.

With eight out of ten Brits choosing to book their holidays online, it’s now more important than ever for parks to have their finger on the pulse in terms of efficient booking management systems. Holiday parks are increasingly looking for greater functionality from their booking and management systems. The ultimate goal is to provide online customers with a quality system that is simple and easy to use, that will not only save time but will also generate more bookings for their business.

“A sophisticated system needs to sit at the heart of any forward thinking holiday accommodation business. It is the glue that holds everything together,” says Wendy Radford-Gaby of Anytime Booking. “Just make sure the booking and management software you choose helps you to solve real life problems at your holiday park.” She adds: “Don’t try to retro-fit a software designed for another market. Use technology that understands you.”

Park owners can keep pace with technology by having a web based management and booking system which operates from one platform, so when an online booking is made it immediately goes into their management system avoiding mistakes and errors.

EARLY BIRD

“September to March is a busy time for system suppliers as it is naturally when new customers come on board. So get in as early as you can to have time to familiarise yourself fully with the system before your busy season starts,” advises Dawn Bee, Managing Director of Netguides.

Netguides offer GemaPark, a cloud park reservation management system with online bookings. The optional park website package gives holiday parks a modern responsive, optimised website with content management, to promote their park and provide integrated online booking. “Our solutions are fully hosted, backed up and managed and we offer 24/7 support,” says Dawn.
“We pride ourselves on our responsiveness and customer service and are constantly listening to customer feedback to make our products easier and more efficient for customers to use.” The system starts from £60 per month for 60 pitches or 12 statics and scales up. The prices include hosting, backup and support so there are no surprise extra costs.
Says Dawn: “With GemaPark we have new connectivity with other providers such as Hoseasons and Pitchup, we have lots more features to support holiday home parks and as always we have development in our online booking widgets to increase usability and conversion.”

In terms of setup, there is a data gathering stage where Netguides get to understand your park, what you offer and how you sell it. The company will then configure the system for you loading your units, pitches and prices and provide the link or widgets to your web developers to add the online booking elements to your website. Full staff training is offered to get the team up and running with the system.
“You will never realise just how important until you experience it,” comments Dawn.

“It improves customer experience, increases the number of sales and greatly reduces administration time. This allows you time to work on your business and then business growth and enjoyment in running the business increase significantly – and that’s important.”

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Holiday Snaps

Holiday Snaps

Christina Guppy: Reception Manager at Bagwell Farm Touring Parkguppy

In her final year of a Foundation Degree in Tourism Park Management, Chrissy Guppy started her career as a kitchen runner in the bar and grill at Bagwell Farm as a summer job.

What challenges are currently facing the holiday park sector?

With the restriction in term-time holidays, we have noticed a significant drop in the number of grandparents bringing children for long weekends or longer breaks. How are visitor expectations changing and how are you reacting to those demands? Electric hook-up for tents have gone from an unusual luxury to a must-have item. We are expanding the number of fully-serviced pitches to keep up with customer demand.

If you had to identify one element, what is the most crucial aspect to the success of the park?

Customer service. You could go to a beautifully landscaped, clean site with great facilities, but if the customer service isn’t up to scratch chances are you won’t want to return.

What has been your most interesting experience in the industry?

Probably my first day in the job. I attended the National Caravan and Motorhome Show at the NEC which really threw me in head first! Being able to see all the different aspects under one roof provided a great insight into the industry and really showed me the huge potential it offered.

Where do you see the park in 10 years’ time?

We believe you can still enjoy a great family holiday by staying here in the UK, and hope we can continue to offer a service which attracts new people to the park and also to the local area. What is the best piece of business advice you have been given? There are two. The first is “don’t be afraid to try something out - if you haven’t made mistakes, you haven’t made progress,” and the other is “never stop learning.”

Where do you go on holiday?

Other than exploring other areas of Dorset, I’ve a real soft spot for Cornwall. I recently got to visit the Lake District and also Scotland as part of my degree and I would love to go back to see more of the stunning landscape.

Final Word?

We’re pleased to support a local charity called Hanger’s Heroes, which raises funds for small local charities who may struggle to gain enough funding on their own. Each year our staff members take part in the marathon to boost fundraising. This year will be my third year taking part and I’m hoping to top last year’s fundraising total!

Compliance Countdown

Compliance Countdown

Permission must be sought from the customer for each and every purpose for which a business intends to use that data.

Permission must be sought from the customer for each and every purpose for which a business intends to use that data.

Since the 1980s, the rise of the Internet, combined with widespread technological advancements, has led to a massive increase in the amount of data being stored, processed and transmitted between businesses. Essentially, this means that the Data Protection Act is no longer fit for purpose, nor provides adequate protection for people (‘data subjects’).

The corresponding surge in cybercrime and the ever-increasing value of an individual’s personal data for marketing use has led to data protection becoming a major hot topic in the legal and business world. Following four years of high profile negotiations, the General Data Protection Regulation (GDPR) was adopted by the European Union at the end of April 2016.

TICKING CLOCK

Park owners and operators can really set themselves apart by showing prospective customers how aware they are of the need to protect their information.

Park owners and operators can really set themselves apart by showing prospective customers how aware they are of the need to protect their information.

With a two-year bedding in period, the regulation will automatically become law in all EU member states in May 2018, by which time businesses will need to comply with the new rules.
When it comes into force, the GDPR will supersede both the UK Data Protection Act 1998 and the EU Data Protection Directive of 1995.

The clock is ticking towards May 2018 regardless of the UK’s decision to exit the EU. At the time of writing, the UK has still not given notice under article 50 of the Treaty on the European Union.
This means the GDPR will automatically become UK law before the end of the subsequent two year negotiation period regarding the UK’s EU withdrawal. According to experts, the GDPR is likely to remain in place afterwards, since it also provides a desperately needed and timely improvement on existing data protection law.

“It is critically important that businesses start preparing now for the GDPR as everyone will need to use that lead-in period up to 2018 to properly prepare their business for compliance,” comments Jowanna Conboye, Solicitor specialising in Intellectual Property and Information Technology at Stephens Scown in Cornwall.

“Park owners and operators can really set themselves apart by showing prospective customers how aware they are of the need to protect their information. The advent of the GDPR represents a great opportunity for businesses of all kinds to get their house in order.” “These new rules send out a clear message that every business must take data protection extremely seriously,” says Jowanna. “The data protection rules cover all aspects of data – relating to both customers and employees – and the use that companies make of personal details to build up customer profiles. Privacy and security have become critical issues,” explains Jowanna.

CLEAR RESPONSIBILITIES
“It’s not just your own company’s website and systems that need to be secure – it has to reach along the chain to any partner businesses, such as website hosting companies and payment processors. Companies need to review all of these arrangements and ensure that the contracts they have in place with partner businesses are robust and that responsibilities and liabilities are clear.” Despite the transition period of the next two years, it’s crucial that park owners and operators, and their related businesses, start preparing now for the enhanced legislation to ensure they are not caught short when the rules come into force. Ideally, businesses should conduct a full Data Protection Audit of their processes and systems.

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Surge In Club Membership

Surge In Club Membership

Family campingThe Camping and Caravanning Club is celebrating record membership with nearly 600,000 individuals, or 281,674 households now being members of the Club.

The Club hit its previous membership peak in August 2011, shortly after the global recession when more Brits switched to camping and caravanning as an affordable and sociable staycation holiday option.

Robert Louden MBE, director general of The Camping and Caravanning Club, said: “In a time when some member organisations are experiencing a downturn in their membership numbers, we are extremely proud to announce our highest ever membership.”

 

It’s A Family Affair At Gwynedd

It’s A Family Affair At Gwynedd

Tywyn, 8 8 April 2016. . ©Jon FreemanGwynedd Holiday Home Park in Mid Wales is keeping it in the family as it’s new managers are announced. After more than a decade the park managers George and Menna Freeman have retired and handed over the reins to their son Jonathan and daughter-in-law Michaela.

Both Jonathan and Michaela have experience in park management, having previously run Green Meadow Holiday Home Park near Aberystwyth. Now, in addition to managing the 80 pitches at Gwynedd Holiday Home Park, the couple have also taken on 70 pitches at Glan-y-Don Holiday Home Park next door.

“When we were told that mum and dad were retiring a managers, we were given the opportunity to take over from them,” explained Jonathan. “We loved managing and developing Green Meadow where we made many friends, but the time was right for a new and bigger challenge.

“We are really looking forward to meeting all the holiday home owners on the parks now that the new season has arrived and there are exciting times ahead.”

Looking forward to a retirement cruise to the Norwegian Fiords this summer, George and Menna say they will still provide cover as relief managers for Salop Leisure in the future when needed.

“We thoroughly enjoyed our 10 years at Tywyn and made some very good friends on the park and in the local community,” said George, who still owns a caravan holiday home on Glan-y-Don Holiday Home Park.

“I am sure Jonathan and Michaela will do very well because they have had a good grounding at Green Meadow and know how to use new technology.”