Best of Both Worlds

Best of Both Worlds

Lodges and luxury go hand in hand; features such as floor-to-ceiling glass panels, automatic awnings and surround sound televisions are becoming more mainstream. Pic: Pathfinder Homes.

Lodges and luxury go hand in hand; features such as floor-to-ceiling glass panels, automatic awnings and surround sound televisions are becoming more mainstream. Pic: Pathfinder Homes.

The Great British holiday used to be a simple affair. Rudimentary accommodation and facilities were considered the norm. But nowadays holidaymakers are demanding more from their annual summer break.

In response, UK leisure operators are now investing in high quality holiday accommodation, which is equipped with en-suite bathrooms, gourmet kitchens and state-of-the-art entertainment systems.

The huge explosion of glamping has also fed the trend, with all manner of yurts, shepherd huts, safari tents and camping pods popping up in quiet corners of the countryside. The obvious appeal for holidaymakers is that they can experience the best of both worlds - the simplicity and stress-free environment of the great outdoors while enjoying home comforts, coupled with rustic country charm.

“Our customers are looking for a back to nature experience,” says Tracey Sibun of Clear Sky Safari Tents. “They want to chill with their families, to escape the pressures of everyday life and to kick back and relax in the peace and quiet of the natural world. That said, they also want an element of home luxuries too - comfy beds, sink-into sofas and a cheery space to relax as a family if the weather isn’t good.”

Durrell Wildlife Camp opened in 2012, giving guests the opportunity to stay overnight in 12 stylish Ecopods which were supplied by Boldscan.

Durrell Wildlife Camp opened in 2012, giving guests the opportunity to stay overnight in 12 stylish Ecopods which were supplied by Boldscan.

Specialising in steel and wood framed safari-style tents, Clear Sky launched its first two-storey lodge tent earlier this year, which offers flexible accommodation for larger groups and families.

Designed to complement the natural environment, the lodge is made from a highly durable hardwood frame with premium canvas to ensure resistance to the elements. “We have found increasing numbers of holiday parks are adding safari tents to attract new customers who might not consider a caravan - and to give more choice to existing customers,” says Tracey.

The Durrell Wildlife Conservation Trust in Jersey branched into the glamping market in 2012 and has since welcomed 2,000 extra visitors each year. The Camp invested in 12 stylish Ecopods which were designed and manufactured by Boldscan, as well as a safaristyle Club House which is the focal point of the camp.

The wildlife park is situated in 32 acres of landscaped parkland and has a strong commitment to looking after Jersey’s native wildlife, with large areas designated as native habitat areas. The Ecopods were welcomed by guests who wished to stay overnight at the park and be close to nature. Each pod accommodates two adults and two children, with optional additional accommodation in a Pyramid Tent for children. Facilities include a wood burning stove for heat and cooking, plus a separate pod housing a hot shower, flushing toilet and kitchen space. Two of the Ecopods have been adapted to suit disabled visitors.

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Village Life at Sandy Balls

Set in a 120-acre estate, the award-winning Sandy Balls Holiday Village offers a range of accommodation to suit all ages and budgets all year round

Set in a 120-acre estate, the award-winning Sandy Balls Holiday Village offers a range of accommodation to suit all ages and budgets all year round

Village Life at Sandy Balls

With a name that often prompts a snigger, Sandy Balls Holiday Village has been making memories for its guests for almost 100 years.

The park’s name is as memorable as the holiday village itself, which has a prestigious history that can be traced as far back as the reign of Henry VII. The name Sandy Balls dates back to the 15th century when Sandyballas, which is the description given to the dome-shaped sand and gravel outcrops on the estate’s western boundary, first appeared on historic maps.

“A combination of our history of being a family owned village, our beautiful location within the national park and the experience offered keeps generation after generation returning to our New Forest getaway,” says managing director Iain Brown.

“Even in busy periods guests comment on the peace and the tranquillity of the estate and the feeling of being surrounded by nature.”

Set in a 120-acre estate in the New Forest National Park, Sandy Balls welcomes around 100,000 guests each year and is open all year round. The five star holiday village offers a range of accommodation to suit all ages and budgets, including opulent woodland lodges, caravans, camping pods and fully-serviced touring pitches. Sandy Balls is also well-known for its leisure facilities which include swimming pools, a wellness area, play areas, arcades and a cycle centre.

Iain comments: “The park is popular with families in peak times and older couples, young families with pre-school children, seasoned tourers, and dog owners during off peak times. “In fact our guests are our best form of marketing - they return year after year and also recommend Sandy Balls to their friends and family.”

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Holiday Snaps: Zoe House of Ladram Bay Holiday Park

Holiday Snaps: Zoe House of Ladram Bay Holiday Park

Zoe Ladram BayZoe House was brought up at Ladram Bay Holiday Park in Devon, which her father opened in 1943. Zoe took over the day-to-day running of the park in 2006, along with her brother Robin.

How has 2015 been for Ladram Bay Holiday Park?

It has been a fantastic season. The introduction of our brand new swimming pool and the refurbishment of Pebbles restaurant has had a great effect on business. This year we have seen a 15 per cent increase in bookings.

What are the main challenges facing the industry at the moment?

With the strength of the pound, holidays abroad are appearing cheaper this year, so it is really important that British holidaymakers have an incentive to holiday in the UK.

If you had to identify one element, what is the most crucial aspect to the success of your park?

As an independent park, we have the ability to constantly reinvest to ensure our facilities exceed customer expectation. We also can’t forget our stunning location on Devon’s Jurassic Coast.

What does a typical day in the office for you consist of?

My jobs range from managing staff and customers to investment planning, marketing and advertising. The variety makes it all the more interesting.

What has been your most interesting experience in the industry?

Last winter we undertook the biggest redevelopment since I became director in 2006. With the seasonal nature of the tourism industry in the UK, we only had four months whilst the park was closed to build our state-of-the-art swimming pool and adventure golf course, while also refurbishing the restaurant. Fortunately we finished just in time.

What is the best piece of business advice you have been given and by whom?

My father said that “without guests, Ladram is just a bay”. To me, this sums up everything we do, ensuring the Ladram experience is of the highest standard.

Where do you go on holiday?

I love to travel with my family, especially disappearing in our tourer for a short break and exploring the UK. This country has so much to offer.

Tell us a joke…

What do you call a man with a seagull on his head? Cliff!

Net Gains

Net Gains

Almost 80 per cent of Brits now use the internet to research their holidays.

Almost 80 per cent of Brits now use the internet to research their holidays.

Revolutionising the way that we live, work, shop, and communicate, startling figures from the National Office of Statistics revealed that 38 million adults in the UK accessed the internet every day in 2014. What’s more, 74 per cent of people bought goods or services online, up from 53 per cent in 2008.

The tourism industry is continuing to evolve around technology, with increasing access to information and services available at the customers’ finger tips. Guests now expect to see clear and representative images of accommodation and resort facilities online before they book. They want to read reviews, share other people’s experiences of the resort so they can decide whether or not it meets with their needs. And they expect to be able to do all this online, using whatever device they choose, whether it’s a smartphone, tablet PC, handheld computer or laptop.

“Users are booking when it’s convenient for them,” says Dawn Bee of website and business system provider Netguides. “Younger users don’t want to talk to anyone to book, it’s just not familiar behaviour for them anymore so they feel uncomfortable doing it. This means you are missing out on a lot of customers if you don’t take online bookings.”

Niall Norris of management and booking software CampManager concurs: “The number of holiday parks and campsites taking bookings online has increased dramatically in recent years,”

“We can see similar trends from all our clients across the UK, Ireland and France, that the proportion of bookings being made online is now averaging between 50 to 75 per cent of all bookings.”

The number of holiday parks and campsites taking bookings online has increased dramatically in recent years. Pic: CampManager.

The number of holiday parks and campsites taking bookings online has increased dramatically in recent years. Pic: CampManager.

Keeping up-to-date with the latest technology by moving to a computerised booking and management system may seem daunting, but Niall stresses the importance of moving with the times: “The right booking and management system will actually save you money, generate more business and free up so much of your time.

“We recommend that all parks to update their online booking pages and websites to be Mobile and Tablet compatible. We see clear trends that over 50 per cent of online bookings are now being made on Tablet and Smartphone devices.” He adds: “To ensure that you are catering for these customers and not losing out on bookings, it is important to address this immediately.”

CampManager offers a complete end to end process for managing a caravan park or campsite. Covering all aspects of site management, booking management and online booking, the system is user-friendly and can be tailored to suit the individual needs of each park.

“It is important to remember that not all visitors to your website have stayed at your park before. Therefore it is hugely important that your website is maintained as much as the park,” advises Niall. “An old and tired looking website, with poor quality photos will not attract new customers. Also a poor booking system that takes a long time just to check availability and does not provide alternative dates will frustrate your customers and potentially drive them elsewhere.”

The biggest change to online bookings that Dawn Bee of Netguides has seen in recent years is the move to mobile responsive online booking. Dawn explains: “There has been a surge in the popularity of mobile responsive bookings following Google’s emphasis in their search algorithm for mobile search and the growing use of mobile devices to book online.”

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High Demand for Last Minute Breaks

Woolacombe

Last minute online enquiries for peak season were up by 15 per cent at Woolacombe Bay, compared to the same time last year.

High Demand for Last Minute Breaks

Woolacombe Bay Holiday Parks in Devon reported a bumper start to the 2015 summer season, with last minute online bookings up by 15 per cent on the same period last year.

Although 93 per cent of the park’s accommodation for the first three weeks of the school summer holidays was booked up well in advance, demand was high for the remaining spaces available for last minute bookings.

Kevin Darvill, sales and marketing director at Woolacombe Bay said: “Clearly the travel disruption at the ports in Dover and Calais, coupled with the economic situation in destinations such as Greece, have all been deciding factors to remain at home.

“Last-minute on-line enquiries for peak season - compared to the same time last year - are up by 15 per cent, on-line sales have risen by 28 per cent and conversion rates have increased by 11 per cent.”

 

Bellamy Praises Community Spirit

Bellamy Praises Community Spirit

Fern

Mother Ivey’s Bay Holiday Park in Padstow, Cornwall, gives away a week’s holiday to a needy family for every hundred bookings the park takes.

Hundreds of holiday and residential parks which reach out to their local communities will be put under the spotlight in this year’s David Bellamy Conservation Awards.

Scheme organiser Rufus Bellamy says that this year he is keen to celebrate parks acting as ‘good neighbours’. He reports that a whole raft of initiatives are now making a very real difference to many peoples’ lives around the country.

“The David Bellamy Conservation Award Scheme does, of course, put a major emphasis on how parks work to protect their natural environment,” said Rufus.

“However, the scheme also highlights those which engage with their local community because this, in our view, demonstrates that the park is taking a holistic view of its business.

“This year, our assessors have uncovered many fantastic new initiatives which we’ll be using to underline just how many ways there are for parks to reach out,” said Rufus.

The names of the 500-plus parks expected to receive David Bellamy Conservation Awards this year at gold, silver and bronze levels will be announced this month.

Lincolnshire Parks Get Tough On Crime

Lincolnshire Parks Get Tough On Crime

Members of the Caravan Park Watch Scheme at Park Resorts’ Southview Leisure Park in Skegness.

Members of the Caravan Park Watch Scheme at Park Resorts’ Southview Leisure Park in Skegness.

Holiday parks in Lincolnshire have seen a 45 per cent drop in crime levels, thanks to a successful crime prevention scheme in the county.

A partnership between Lincolnshire police, local holiday parks and other stakeholders, the Caravan Park Watch initiative has gone from strength to strength since it was started in 2014 and now has in excess of 50 member parks.

Members of the Caravan Park Watch scheme and the National Caravan Council (NCC)recently met with Boston and Skegness MP, Matt Warman, to brief him on its success in the area.

MP Matt Warman said: “The Lincolnshire Caravan Park Watch scheme is leading the way when it comes to preventing crime and sharing resources and ideas across the sector.

“The huge reduction in crime to date is testament to all the hard work that has been put into developing this important partnership.”

 

Holiday Scene With Hywel Davies

Holiday Scene With Hywel Davies

2015-05-16 10.09.50Hywel Davies is the owner and manager of South Wales Caravan Park in Llanelli, Carmarthenshire. His parents started the park in 1978 and Hywel has lived on the 15 acre site since he was three years old. Hywel and his sister Cathrin took over the park four years ago and continue to improve the farm and its facilities each year.

How do you see the UK holiday industry at the moment?

In Carmarthenshire alone Tourism is worth £350 million. It is taking over farming as the most important industry in the area. Our county is getting its name out there and I have no doubt there will be changes soon in Local Authority boundary locations in Wales - I just hope that whichever way it goes that the good work will carry on.

What are the main challenges facing the industry and how are you meeting those challenges?

Our main challenges are rising fuel and electricity costs. We are currently looking into installing solar panels and heat pumps to warm water and facilities.

If you had to identify one element, what is the most crucial aspect to the success of your business?

Good customer service. I trained at Walt Disney World in Florida and from my days there I soon realised that exceeding all my guests’ expectations is the way to succeed.

Has it been a good year so far for South Wales Caravan Park?

It has been excellent year so far. We are lucky as we only have 25 pitches to fill in total, which is much easier to fill up than a few 100 pitches. Word of mouth, a couple of awards and repeat visitors are helping us a great deal.

What has been your most interesting experience in the industry?

Becoming an adult only park. When we made the decision just over two years ago, we were worried if it would work out but it has been the best decision and best experience we have had so far.

What is the best piece of business advice you have been given and by whom?

“Never miss an opportunity to market your business” - it was given to me by my father. We wear our Llwynifan Farm branded t-shirts and hoodies everywhere and even our hand towels in the ladies and gents toilets are branded!

Where do you see yourself in 10 years’ time?

Our park isn’t going to grow further, but I would like to improve our offering and facilities. Each year we like to do one big project to improve our offering.

Where do you go on holiday?

My partner and I drive to Italy usually towards the end of September for a week or two, and I leave my sister in charge of the park.

Anything else you would like to add?

I wish everyone a good season and hope we all have a sunny successful summer.

Best Certificated Site Honour For Acorn Wood

Best Certificated Site Honour For Acorn Wood

acorn wood

Acorn Wood campsite received the Best Certificated Site award.

Acorn Wood campsite in Burton-upon-Stather, Lincolnshire, is the winner of The Camping and Caravanning Club Best Certificated Site (CS) 2014.

The small five-‘van site received the most positive nominations and reviews by Club members, and was awarded the prestigious title at the Club’s headquarters in Coventry.

Facilities on site at Acorn Wood include a popular fishing lake, stocked with carp, tench, roach, perch and bream. The Lincolnshire Wolds Area of Outstanding National Beauty and Peak District National Park are both close by.

Site owners, Heather and Martin Thompson, purchased their smallholding in the early 1990s. With fond memories of their own camping holidays, they opened Acorn Wood CS in 2008, enabling them to share their “little slice of heaven” with all Camping and Caravanning Club members.

Heather said: “Martin and I are absolutely over the moon to have been given this award. It’s a huge recognition for all our efforts over the years, and we cannot thank everyone enough for all their support.”

Family Values at Dornafield Caravan Park

The environment is a top priority for the park and it has earned a David Bellamy Conservation award at gold level since 2000.

Above: The environment is a top priority for the park and it has earned a David Bellamy Conservation award at gold level since 2000.

Family Values at Dornafield Caravan Park

Traditional family values have proven to be a winning formula for Dornafield Caravan Park in Devon.

Park owner Peter Dewhirst, who with his wife Tina, first started welcoming visitors to the former farm over 30 years ago.

Today Peter, aged 83, is helped in the day-to-day running of the business by his son Simon and daughter-in-law Linda. Situated on the doorstep of the English Riviera and Dartmoor, the multi award-winning Dornafield Caravan Park attracts thousands of visitors each year.

“Our close knit team of nine staff work tirelessly throughout the season to produce a charming and desirable holiday experience for our loyal customers,” comments Peter. “We value all of our visitors and pride ourselves on our friendly and helpful manner. This is one of the many reasons why we believe visitors come back year after year.”

Having held the prestigious AA 5-Pennant rating for 24 years and the current 5 Gold Pennant rating since its introduction three years ago, Dornafield is well-known for its pristinely landscaped grounds and first-class facilities. The focal point of the site is 13th century Devon long House which dates from 1238, just after Magna Carta and is Grade II listed. The farmyard is the park’s central hub and is the setting for barbecues and Morris dancing throughout the summer season and the surrounding farm buildings have been turned into a shop, games room and tourist information point.

The Dornafield team has supported Breast Cancer Campaign’s ‘Wear It Pink’ day for the last seven years, which has raised over £1,500.

Above: The Dornafield team has supported Breast Cancer Campaign’s ‘Wear It Pink’ day for the last seven years, which has raised over £1,500.

The 30 acre park is divided into three separate areas; the Orchard, the Buttermeadow and Blackrock Copse. The Orchard comprises of 16 grass tent pitches and is ideal for families with young children as it is enclosed by old walls and hedges. The Buttermeadow has been specially landscaped to provide spacious, level pitches which are all served by luxury toilet and shower facilities. Meanwhile Blackrock Copse is designed to offer the ultimate caravanning experience with 60 deluxe pitches complemented by the climate-controlled facilities building with heated flooring.

“We drew on our 18 years’ experience with Buttermeadow when we created Blackrock Copse and the unashamedly up-market development continues to be a talking point for many of our guests,” says Peter. “We are proud to have been Caravan Club affiliated for 23 years, so all Club members can be assured that the high standards they expect from Club Sites are more than met at Dornafield.”

The environment is also a top priority for the park and it has earned a David Bellamy Conservation award at gold level since 2000.

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