Spotlight On International Business

A leading UK distributor of battery operated children’s rides to the holiday park sector has been selected by Barclays Bank to spearhead its latest marketing campaign to encourage more businesses to use international banking facilities for currency trading and transactions.

North East-based World of Rides has been selected to represent
international business, as part of a Barclays Bank marketing campaign.

As long-time importers and exporters, North East-based World of Rides have been trading through Barclays Bank for more than five decades and as a result they were a natural choice for the bank to use to represent a successful international business.
World of Rides’ general manager David Robinson commented: “We have remained loyal to Barclays for over 50 years and we are delighted to be part of the international marketing campaign.”
An interview with David features on Barclays’ radio adverts, which are being broadcast nationally on Classic FM, LBC and Gold and Barclays will also be adding a section about World of Rides to its website.