OUTSIDE OF THE BOX
Get creative with original ideas to attract the UK's staycationers...
With a host of obstacles hindering the prospects of a trip abroad for many, for this summer holidays, they are turning to staycations as the next best thing. Luckily, they don’t have to look far to find there are plenty of incredible places to go in the UK with an abundance of beautiful destinations and picturesque locations right on our doorstep.
If we have our marketing right, UK holidays can be just as exciting as jetting off to another country. These days, as a business, you have to be creative to find the best type of offer to provide the best fit for prospective guests. From countryside getaways and beach retreats to town trips and city breaks, there’s lots of options to suit every taste. For those that are looking to offer something a little different, why not think outside of the box and try promoting a staycation with a twist?
We did not have to look far for some inspirational business ideas. Southwest Railways analysed the Google ratings and reviews for over 2,600 listings on HostUnusual.com and asked a panel of experts to give each one a ‘unique- ness’ score. Each of these factors was given a weighted score of 0-100, and these were combined to create the full rank. From treehouses and windmills to Romani caravans and authentic American airstream trailers, the ideas were not lacking in imagination.
The Windmill in Suffolk has been crowned the most unique place to stay in the UK. In this adult-only getaway, visitors get the whole building to themselves. With the original blades of the windmill removed, this historic building has been restored with a modern twist. While it is the third most expensive stay in the top 20 at £325 per night, its unique charm and viewing balcony with magnificent views of the Suffolk countryside means it’s one not to miss.
For a remote getaway, The Cantick Head Lighthouse Cottage on the Orkney Islands is the second quirkiest place to stay, according to the research. Set on a 115-foot cliff with nothing but the sea and scenery for miles, the active lighthouse offers a stunning landscape to escape the everyday hustle and bustle. While there is still wi-fi and TV for everyone’s home comforts, the site also boasts a hot tub and a sauna. What’s more - prices start from a reasonable £120 a night.
To reconnect with nature, the unusual stay that takes third place on the list is The Wolf Wood Treehouses in Devon. Surrounded by acres of woodland and nestled above the treetops, visitors can stay in their own secluded treehouse with a wood burner and an outdoor jacuzzi – perfect whatever the weather. The most expensive stay calculated per night is The Beach House Smugglers Cove in Cornwall. For £550 per night, this luxurious eight-sleeper holiday home sits right on the beach.
With the sand less than a stone’s throw away, this sunny retreat offers an outdoor fire pit and hot tub with sea views. On the other end of the scale, The Aylsham Windmill in Norfolk is the cheapest at just £78 per night. This countryside escape used to be a working flour mill but has now been converted into a scenic holiday home that can sleep up to six people. Far away from the Majorcan beaches of traditional summer holidays, this stay boasts local walking routes, cycling trails and historic sights to explore.