Return On Searles Leisure Investment

Return On Searles Leisure Investment

Norfolk’s Searles Leisure Resort says investments of over £1 million have helped put the park on course for the busiest ever summer in its 60-Searlesplus year history. The multi-award winning Hunstanton venue met its deadline of adding the extra facilities by the start of the school holidays with the investments in a raft of new activities, including an innovative new indoor splash zone.

Managing Director, Paul Searle, Chairman of the BHPHA says providing first-class facilities and experiences for touring guests is still the park’s core aim. He commented: “I think that many people now realise that, compared with going abroad, British park holidays offer great value and a far more relaxing time for the whole family.”

The site is also celebrating receiving AA’s Gold Pennant after meeting the stringent conditions of a five-pennant rating – and then going on to achieve a quality score of over 90 per cent in that band. “The AA’s awards put a strong emphasis on the hospitality which qualifying parks provide, and here we are indebted to our hard-working staff team at Searles,” said Paul adding: “Our thanks go to them, and to our many loyal touring customers.”

New Seaside Star For Park Holidays UK

PevenseyNew Seaside Star For Park Holidays UK

Park Holidays UK has completed the acquisition of Pevensey Bay Holiday Park near Eastbourne in Sussex. Formerly known as Martello Beach Holiday Park, the site boasts private beach access and a jetty for boats and jet-skis, and is the 28th park to join the Park Holidays UK group.

The site presently provides 265 holiday homes, both privately owned and available to rent, all set in picturesque landscaped grounds amid the countryside of the Sussex Weald. Owners and holiday guests are provided with a long line-up of leisure facilities including an indoor swimming pool, spa pool and sauna, and a fully equipped gym and fitness centre. Park Holidays UK director Tony Clish said the Pevensey Bay’s previous owners had done a magnificent job in creating a park which provides a true sense of privilege: “The lovely setting obviously gives Pevensey Bay a head start, but the park and its superbly high standards is a perfect match for its surroundings,” said Tony.

“As a group, we have always been committed to operating parks which offer only the very best customer experiences and the best value in their class. “That’s why we will ensure that Pevensey Bay continues as an ideal base for families and those who enjoy activities such as sailing, rowing, jet-skiing and sea fishing. “All of our parks make important and substantial contributions to the local economies where they are based by generating millions of pounds of visitor spending,” said Tony. “Our intention is that Pevensey Bay will build even further on the support it already provides to many local small businesses and the people they employ,” he added.

Web Wise

Web Wise - Online Bookings

The sense that many potential customers are just looking, not booking is common. Web visitors often just want to get a picture of what’s available. At other times they’re unable to commit to plans until they’ve settled on exact dates with friends and family.

Whatever the reason, conversion rates in the travel industry are surprisingly low, and that’s why it is crucial for holiday park owners to get the booking process right. More people are using the web to shop around for holidays than ever before, and this WEb Wise 1means they’re only a swipe away from comparing prices with a competitor.

Research has shown that 37 per cent of consumers abandon travel purchases at the last minute because they want to do further research or find a cheaper price. But when margins in the industry are low, competing on price is difficult. Instead, holiday park owners should focus on delivering a streamlined shopping experience and a fuss-free checkout process. With so many holiday options on offer, it’s vital that potential customers don’t vanish at the finish line.

Choosing the most appropriate booking system requires park owners and managers to match their needs with the features of a product. But no two holiday parks are identical and it might seem difficult to find a system with all the necessary functions and flexibility. This is why CampManager, a leading Park Management Software provider, assists more than 300 campsites and caravan parks throughout the UK and Ireland with an online booking solution suited to the individual parks’ requirements.

“There are many different booking systems in the market, some of which have been adapted from hotel booking systems, which may not provide you with the pricing functionality that you require,” says Niall Norris of CampManager. “It’s important to select a booking system which is specifically designed to manage all your different pricing requirements – season dates, minimum stays and set arrival dates – and all your different rental accommodation and touring pitch characteristics.”

However, park owners should realise that the best solution may not come right out of a box. Sometimes choosing a booking system is more about modifying an existing offering to fit a park’s individual specifications. For Dafydd Lawrence, head of information systems at Bluestone National Park Resort, an award-winning retreat in the rolling Pembrokeshire countryside, it was important to create a bespoke solution that would fit with the park’s existing digital infrastructure. WEb Wise 2

“Having a web API in our main booking system allowed us to write our own online platform that talks directly to our booking system,” Lawrence explains. “Any system that makes you use an ‘off-the-shelf’ website or their own web booking engine can severely limit how much you can customise the experience for your guests.” The most obvious step to making booking on your site easy is to ensure that it works well on mobile devices.

To read more about getting 'Web Wise' please subscribe to Holiday Park Scene here.

COMPANY CONTACTS

CAMPMANAGER - Tel. 02081 331 005 -  www.campmanager.com
GEMAPARK -  Tel. 01983 282 420 - www.gemapark.co.uk
PITCHED - Tel. 01726 418 118 - www.pitched.co.uk

Peas In A Pod

Peas In A Pod

One in four holidaymakers are now choosing to stay in the UK rather than travel abroad. So, having compromised on flights, when it comes to booking closer to home, the calibre of accommodation is undoubtedly the decision maker or the deal breaker for potential holiday park guests.

From lodges to hobbit holes and from safari tents to yurts, holiday parks offer multiple levels of accommodation, with both varied quality and pricing. Of these, it is the fast-moving pod sector that currently stands out from the crowd.Pods 1

The explosion of interest in pods is one of the key factors behind the rejuvenation of British camping with increasing numbers of young people and families opting to experience ‘the great outdoors’ while still appreciating the comforts of home. Since its first appearance in 2008 the pod has become a well-established and much enjoyed alternative to the tent and the caravan holiday home and is now a widely available feature on many sites throughout the UK and Ireland as well as most of the countries in Europe.

Although selling the idea of the new concept pods to holiday park operators was a challenge ten years ago, owners are now seeing the perks and can create an interesting setting with the added benefit of using ground that may be unsuitable for camping or tourers. “Pods can and will provide a good stream of income as they are set up nicely to offer an exclusive visitor experience,” says Ian Bone, Director of the Original Pod Company. Creators of the trademarked Pod range, Newfoundland Lodges are the originators of the pod concept.

CANVAS HOLIDAYS

Ian says the growth in the industry is a cause for innovation. “Our recent wet summers have tempered the ‘canvas holiday’ to some degree which has certainly been to our advantage, plus the pods are an all year round option and will see occupancy outside of the traditional camping season,” comments Ian.  The Cowshed - a ‘boutique bunkhouse’ hostel in Uig on the Isle of Skye - highlights where the Pod is well placed, and how to make the most of this sector of the industry.

The Cowshed site was initially transformed by the new owners and quickly became a highly popular stopping off point for visitors to Skye and the Western Isles. To increase capacity and add interest an area of ground was developed at the back of the hostel which offered excellent views down to the harbour and the island seascapes beyond.Pods 2

Says Ian: “The north-west coast of Scotland is a tough place when it comes to weather so it was decided to use Thermowood as external cladding on all seven of the MegaPod-S units as well as using double skinned outer walls.” The hostel is open all year and comfort levels need to be maintained.

“Overall, I think the diversity on offer is healthy and gives this sector energy,” says Ian. “We have been here from the start and have seen ideas come and go but it does seem to be the case that you have come to the market with something original if you want to survive” Although the glamping experience may be usurping the traditional camping holiday, there are still a variety of options for visitors hoping to have a break under canvas.

To find out more about accommodation options, please subscribe to Holiday Park Scene here.

COMPANY CONTACTS

BOLDSCAN - Tel. 01823 665 849 - www.boldscan.co.uk
FUTURE ROOMS - Tel. 01452 501 455 - www.podsbyfuturerooms.co.uk
NEWFOUNDLAND LTD - Tel. 01539 532 245 - www.thepod.info
PATHFINDER - Tel. 01626 833 799 - www.pathfinderhomes.co.uk

Duty Of Care

Duty Of Care

With no laws, regulations or British Standard concerning swimming pool water, it is not always obvious how to demonstrate to customers and staff that you pool is fit for purpose. Since 2012 there has been a free online Code of Practice in the authoritative book Swimming Pool Water published by the Pool Water Advisory Group. (PWTAG).

The publication provides pool operators with a structured plan for the technical operation of their pool. Last year PWTAG introduced Poolmark, available only to pools that meet the Code of Practice. Poolmark certification gives public assurance that your pool meets the essential healthy pool operational standards.

Duty Care 1

With it, bathers can be assured – by you and by the Poolmark plaque – that the pool is approved. You can rely on the authority of the organisations that endorse PWTAG – Public Health England, Health and Safety Executive etc. Staff have to be adequately trained to meet the Code of Practice and achieve Poolmark status. There are several hidden benefits behind the scheme too.

New members will be sure that the pool is safe and comfortable for bathers – and this will be fully authenticated – plus users will have the reputation and authority of PWTAG behind them. If anything does go wrong at the pool, you will be able to demonstrate - in court if necessary – that you were following the best available guidelines. Without this protection, you are vulnerable.

It is incumbent on everyone involved in the provision of holiday packages and accommodation to ensure that pools and spas at their destinations are fit for purpose. The alarming increase in the number of media reports on entrapment accidents, highlights the fear that many pools and spas remain unsafe ticking time bombs for unsuspecting swimmers. The danger is escalated when you realise how poorly management and lifeguards at many holiday resorts and hotels are trained to avoid entrapment risks.

Looking at international media coverage, it appears that most entrapment accidents and deaths have taken place while families are holidaying abroad where perhaps regulations are less rigorously enforced than in the UK. There are hundreds of thousands of pools installed at hotels and holiday resorts across continental Europe that may not conform to the correct safety standards, often because they are very old pools and do not have the prerequisite two main drains at the bottom of the pool.

Pools with a single drain, poorly-fitted or with faulty parts pose grave dangers, as does the lack of understanding of the risk to life if a swimmer gets trapped in a drain. Pool operators must exercise full responsibility and enforce rigorous safety measures to guard against accidents including entrapment. This includes regular testing of the pool structure and the water chemistry through to the provision of experienced lifeguards who are trained to deal with all types of incidents promptly.Duty Care 2

ENTRAPMENT CAUSES

Put simply, entrapment is when part of the body becomes trapped in the powerful suction of a pool’s only drain. This is not a risk that a swimmer can see and thus cannot take care to avoid.

Whilst entrapment can occur because of a damaged outlet in a pool or spa, the root cause is the lack of two drains – a known and solvable problem. A single drain can create intense pump suction as the water system is regulated.

Getting too close to a single main drain leaves bathers at risk of being dragged into this vacuum which is almost impossible to break free of without the pool system being turned off, and that can take far too long. Sadly these incidents are continuing to result in people drowning or sustaining terrible physical problems such as disembowelment – and children are seemingly at greatest risk of such incidents.

UK regulatory standards (BSEN 15288 and SPATA) are already in place to ensure that all new pools are equipped with two main drains, as this reduces the demands that circulating water places on a single drain. While operators of holiday accommodation may not wish to close lucrative facilities for adaptation, doing nothing puts people’s lives at risk and is unjustifiable especially given that an anti-entrapment device such as the MSI Vac-Alert eliminates the danger and can be installed in half a day.

Hoteliers and the travel trade have a duty to ensure clients are able to enjoy pools and spas without coming to harm, and preventing entrapment is a significant part of that responsibility. Poolmark looks like being an ideal way of demonstrating that duty of care.

To find out more about Poolmark, visit www.pwtag.org.uk/poolmark

Haute Cuisine

Haute Cuisine

According to a 2017 report from the Office of National Statistics, Britons are spending more on eating out and short breaks than ever before. Great news for holiday park owners who, post-Brexit, are already reaping the benefits of the staycation trend. Increasingly demanding, UK holidaymakers want a whole lot more than a home away from home.

Cuisine 1

The trend for greater sophistication and refinement in holiday home design is filtering through to modern catering solutions too. A fine dining restaurant might not be the first thought when you think of a holiday park but Islawrffordd Caravan Park is no ordinary holiday park. Owned and run by the Evans Family since 1957, award-winning Islawrffordd provides the very best in quality facilities for its 201 holiday home bases, 75 fully serviced hard standing touring caravan/motorhome plots and 30 camping pitches.

Situated in the village of Talybont, at the southern end of the magnificent Snowdonia National Park coastline, Islawrffordd has seen considerable recent investment. In a park blessed with luxurious leisure facilities, even the toilet block of the touring area boasts under-floor heating. In 2015, a £500,000 investment brought to life a new fine dining experience, Nineteen57 restaurant.

“It was important to give the park bar and restaurant facilities that match the high standards of the rest of the site, explains Jane Evans. “Nineteen57 offers both formal and relaxed areas, and menus that appeal to the widest selection of customer tastes.”

A glance at the fine dining menu is enough to make your mouth water with such delights as pheasant with potato and thyme gratin and Welsh lamb, served with leek and cheddar croquette. Meals are prepared using locally sourced items and a 24 hour notice period for table bookings ensures the absolute freshest ingredients. Cuisine 2

Jane Evans says; “The project has been incredibly successful for both the park and the local area. The park leases the building to chef Sion Wellings. We don’t have the expertise to run such an operation ourselves and outsourcing has given the chance for Sion, a talented local young chef, to have his own business.”

Outsourcing to catering professionals or franchises may be the norm but keeping catering services in-house can have benefits too. “The case for franchising a park’s catering operation can be quite compelling admits Michael Holgate of the Holgates parks group. “For a start, you can say goodbye to a whole host of admin issues, not to mention staffing headaches…but franchising will never happen at Holgates.”

To find out why, and to read more about making the most of 'Haute Cuisine' subscribe to Holiday Park Scene here.

 

Pick Of The Crop

OrchardsPick Of The Crop

Beginning life as farmland, the Orchards took its name from the array of apple trees on the land. It began its transition into a holiday park in 1952 when eight caravans were added to the site.

After 15 years in charge of Orchards Holiday Park, Tim and Julie Gray are continuing to improve the Isle of Wight based business, with the help of long serving staff and loyal employees. Situated in Newbridge, a small village on the west side of the island, the site covers roughly 13 acres on the edge of the Area of Outstanding Natural Beauty that the Isle of Wight can offer. “You can’t fail to be impressed with our facilities centre,” says owner Julie Gray, “It houses all of your touring needs with amazing views.

“It has a very spacious washing up, ironing and laundry area, accessible facilities, all with the luxury of under floor heating, to make your holiday more comfortable.”

To read more about our Orchards Holiday Park, subscribe to Holiday Park Scene here.

Would-Be Owners Can Try Before They Buy

Would-Be Owners Can Try Before They Buy

A Shropshire Holiday Park site has started its expansion project following increased demand from staycationers and is offering a new ‘try before you buy’ scheme for potential customers. The scheme allows customer who decide to buy a holiday home or luxury lodge on the park following a two-night stay, to have the cost deducted from the purchase price.

Try Before25 pitches are being created a Bow House Country Park, near Bishops Castle, which already has 62 caravans and 15 luxury lodges. 14 new pitches are being created in the first phase of the expansion with the picturesque caravan holiday home park in the South Shropshire Hills already popular with guests who live within two hours travelling distance of Bishops Castle.

Three of the new pitches have already been reserved and 15 holiday homes and lodges had been sold in the past 12 months. Many of the sales were secured from buyers who had been tempted to stop at the park whilst driving past. “Bow House Country Park is a wonderful place to get away from the stresses and strains of modern living, an idyllic, secluded location for a holiday retreat.

“We appreciate that buying a holiday home is a big deal and we want to ensure that customers make the right decision,” said Edward Goddard, managing director of Morris Leisure. “That’s why we offer them the opportunity to experience holiday home ownership at Bow House Country Park before they invest their hard-earned money.”

Sub-Let Owner Pay Outs

SubLetsSub-Let Owner Pay Outs

People who turn their holiday homes into cash generators during the school summer holidays are now scooping pay-outs of more than £5,500 each, according to research undertaken by Park Holidays UK.

The group says that many owners let go of just six weeks in July and August to maximise income, and then enjoy well over 40 weeks of their own exclusive use. But such people aren’t necessarily missing out on a summer break, says Park Holidays UK, because what they earn can more than cover the cost of a holiday abroad.

Others simply prefer to make use of their holiday homes outside the main summer season, and to leave the busier weeks to fun-loving families and children.

Nation Of Happy Campers

Nation Of Happy Campers

Almost half of Brits set off on a camping holiday in the UK this summer, with 43 per cent of holidaymakers looking forward to sleeping under canvas, according to research by Halfords the camping and leisure equipment retailer.

HalfordsA survey of 2,000 people revealed that for 54 per cent, exploring the great outdoors is their main motivation, while half of Brits said they’ll be camping because it’s a more affordable option than holidaying abroad. A total of 41 per cent describe camping as ‘the perfect way to spend time with family’, while one in four look forward to switching off from the stresses of modern life.

Negative comments included having to go outside to use the toilet – 42 per cent cite this as the most annoying part of their camping trip – and 34 per cent said disruptive neighbours tend to get on their nerves.

“Our sales across camping and outdoor leisure were up 45 per cent on April to May last year, and it’s no surprise that Brits are choosing to holiday in the UK rather than travelling abroad, which can be expensive and stressful,” comments David Howell, Halfords’ motoring and leisure accessories expert. “It’s really easy to forget that we live in one of the world’s top tourist destinations – and summer is a great time to get out and explore.”