JOHN FOWLER Holidays Leadership Team on Croyde Beach

John Fowler Holidays has announced the high-profile acquisition of Ruda Holiday Park at Croyde Bay from Parkdean Resorts, marking a major milestone for the family-run business. The multi-million-pound deal adds one of the UK’s most iconic coastal holiday parks to the North Devon-based operator’s growing portfolio— bringing its total to 14 parks across the South West and Wales.

“This is a landmark day for us,” said Managing Director Martyn Fowler. “Ruda’s location and reputation are second to none, and we’re proud to continue its legacy.” The 300-acre park features 817 pitches, a glamping village, a tropical pool and flume, multiple food and drink outlets, and direct access to Croyde’s blue flag beach—now under John Fowler’s stewardship.

Parkdean Resorts, who owned Ruda for 23 years, said the sale aligns with its strategic goal to reinvest in its wider UK park network. CEO Steve Richards praised Ruda’s staff and legacy, confident John Fowler will maintain its high standards. The deal cements John Fowler’s position as one of the UK’s largest family-owned holiday park groups, with over 800 employees and a turnover of £50 million. Guests with existing Ruda bookings will be contacted directly as the site transitions to new ownership.