South Lakeland Caravans

Holiday Snaps – ft Graham Hodgson

Posted on January 26, 2021

Holiday Snaps - featuring Graham Hodgson

Founder and Chief Executive of Verdant Leisure Limited and runs a group of 10 parks in North East England and Southern Scotland. Born in Morecambe, Lancashire, Graham is married to Louise and they have two sons, Martin and James.

WHAT WAS YOUR CAREER PATH INTO THE INDUSTRY?

As an HSBC Bank Manager I had several caravan park operators as customers, one of whom was John Morphet and his business, South Lakeland Caravans. In 2001, John tempted me away from the bank to join him as Chief Executive and so started my second career in the caravan industry. We quickly set about improving and professionalising the business before selling it towards the end of 2007, just before the financial crash, at a handsome profit. This enabled me, alongside Bev Dixon, who was then Operations Director, to set up Verdant Leisure in 2010, with a new Finance Director, Andrew Wall.

HOW HAS THE MARKET CHANGED?

The quality of both the parks and the accommodation that we offer in this industry has improved on all levels. Fundamentally, our customers still want the same thing, a place of their own to relax and get away with family and friends and our strap line ‘Relax, Explore, Experience’ remains as relevant now as it was when I started.

HOW DO YOU THINK THE INDUSTRY HAS RESPONDED TO COVID 19?

I think our industry has reacted fantastically to the pandemic to date. There was a lot of work going on collaboratively between the larger park operators including ourselves, and our trade bodies including the BH&HPA, NCC and UK Hospitality. I think that this coordinated approach was instrumental in enabling parks to re-open quite quickly following Lockdown.

BEST PIECE OF INDUSTRY ADVICE?

Ralph Waldo Emerson once said: “It’s not the destination, it’s the journey.” While I think that this applies to life in general, it is equally appropriate to anybody in business. Too many people are focused on an end goal but that is just one moment in time. Whilst I certainly have a plan, I try to enjoy each experience as it comes, and, with hard work, success has followed.

HOW DO YOU FIND YOUR OUT OFWORK TIME?

I have always enjoyed lots of sports although playing has been replaced by watching over recent years! I spent 22 years as a Director of Morecambe Football Club, and this remains a big passion of mine

IF WE COULD GIVE YOU THREE GUESTS? WHO WOULD LIKE MOST LIKE TO SIT DOWN TO DINNER WITH AND WHY?

Winston Churchill – A flawed leader who achieved the most amazing things; Peter Kay – Always hilarious and would lighten the mood if the conversation became too intense; Mohammad Ali – One of the greatest sports personalities ever – and much more besides

WHAT ARE YOU MOST LIKELY TO BE LISTENING TO IN THE CAR?

Often ridiculed! I enjoy the classic groups from years ago – Dire Straits; Fleetwood Mac; Queen and the like. The music I grew up with has never really left me – some would say I should move on

ANY CLAIMS TO FAME?

I can juggle!

WHERE DO YOU PREFER TO TAKE YOUR HOLIDAYS?

Barbados is my ‘go-to’ destination. I love it and hope to be able to return there soon.

Holiday Parks In Multi-Million Buy Out

Posted on November 20, 2013

Holiday Parks In Multi-Million Buy Out

South Lakeland Parks, which operates nine holiday parks in the Lake District and Morecambe Bay area, has been acquired by Electra Partners, the majority shareholder of Park Resorts, in a £47m deal.

Park Resorts and Electra Partners worked in partnership to secure the takeover deal of the Cumbrian-based business from White Ocean Leisure and its lenders. The acquisition comes only two months after Electra Partners led the refinancing of Park Resorts which will provide significant further investment in the parks to improve facilities across existing holiday parks.

The addition of South Lakeland increases Park Resorts’ portfolio by nine holiday parks, making it the largest holiday parks operator in the UK with 48 sites across England, Scotland and Wales.

South Lakeland Parks was founded in 1988 and was previously known as South Lakeland Caravans until June 2006. Its sites range from traditional caravan parks to larger holiday villages complete with leisure facilities and direct access to Lake Windermere.

David Boden, CEO of Park Resorts commented: “South Lakeland’s nine parks are all high quality and will perfectly complement our existing portfolio. The parks are ideally located for owners and holiday makers to experience some of the most spectacular scenery the UK has to offer.”