Lodge Bookings Soar

Lodge Bookings Soar

Outdoor accommodation provider Pitchup.com has reported a 139 per cent growth in lodge bookings since the beginning of the year. Pic: Atlantic Bays Holiday Park.

Outdoor accommodation provider pitchup.com has reported a 139 per cent growth in lodge bookings since the beginning of the year. Pic: Atlantic Bays Holiday Park.

Lodge-style holiday homes have leapt into pole position as Britain’s favourite self-catering accommodation. Outdoor accommodation provider Pitchup.com has reported a 139 per cent growth in lodge bookings since the beginning of the year, equating to a 70 per cent increase year on year. Growth in demand for glamping accommodation options, such as yurts, is up 13 per cent compared with 89 per cent last year.

“This summer is all about lodges,” says Pitchup.com founder, Dan Yates. “We’ve seen a huge growth in lodge bookings for 2017 as they outsell all other types of glamping accommodation in the UK by 38 per cent.” “Families in particular are rediscovering this more traditional style of accommodation, which is enjoying a resurgence as people look for relatively inexpensive accommodation, following the Brexit vote, that is weatherproof and offers all of the comforts of home and more.”

He continued: “Cabins, a more basic form of lodge-style accommodation, have also performed well, up 135 per cent year on year as budget-conscious holidaymakers search for affordable accommodation options.”

Smartphones Lead Bookings Boom

Smartphones Lead Bookings Boom

Smartphones are driving a staycation boom claims pitchup.com.

Smartphones are driving a staycation boom claims pitchup.com.

A steep increase in impulse holiday bookings via smartphones have driven a post-EU referendum staycation boom, according to accommodation specialists Pitchup.com.
Pitchup.com registered an 111 per cent rise in smartphone bookings in a seven day period following the referendum, which accounted for more than 35 per cent of overall bookings.
Dan Yates, Founder of Pitchup.com, commented: “Over the last three months, over 30% of our bookings were made on a smartphone and we now receive 34% more bookings via smartphone than tablet.
“While bookings via smartphones and tablets overtook desktop bookings nearly two years ago, now smartphones are increasingly the norm rather than the exception.
Dan says that improvements in technology mean that fewer people ‘device switch’ like in the old days when they would fire up the tablet or desktop computer, having spotted something on their phone in a lunch break. As such the main casualty appears to have been the tablet, rather than the desktop computer. “