PLAY REMAINS CRUCIAL DRAW
Independently commissioned research by leading outdoor play and sport provider Proludic has shown that the public still wants to see high-quality outdoor play facilities at leading leisure attractions across the UK. In 2018 Proludic researched what adults thought about play facilities at leisure and hospitality venues. The results were revealing and showed a clear relationship between the availability of play facilities and time spent at leisure venues. Furthermore, it led to greater loyalty.
There is a clear desire to see play as an integral part of the offering. Three years have passed since the last research. We wanted to revisit it to see the current situation, particularly in the aftermath of the global pandemic. We, therefore, asked the same questions to a randomly selected representative sample of 1000 adults. Over half (51%) of the respondents said play areas were an important consideration for them when visiting a pub, holiday park, or visitor attraction. Furthermore, 41% said they were more likely to book a UK holiday park vacation if they had made good provisions for children’s play.
As you would expect, this was more of a factor for families (83%) with children under the age of 16. The results clearly show that, despite the pandemic, families are keen to get out and about to tourist and leisure attractions with play facilities.
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