MORE MEANS MORE FUN!
In an increasingly ‘more is more’ world, businesses, especially holiday venues, are starting to realise the benefits of developing their sites to provide more than just a one-off experience.We are seeing more and more business owners begin to invest in a well-designed play area to not only attract customers but retain them for longer providing them with a greater return on investment.
External play areas can:
• Attract families to your site - External play areas are no longer an after-thought but are fast becoming essential in all redevelopments as operators understand that play facilities are a key driver and drawcard for families.
• Increase dwell time – Research has shown that children’s play facilities influence customer’s decisions on where to visit, dine out or holiday. Installing a well-designed play area illustrates how businesses are working to improve the customer experience.
• Boost foot traffic - Parents often use the promise of visiting a play area as a motivation to visit somewhere more frequently.
As the play areas are safe and secure it gives families peace of mind to allow their children to play. It’s also an inexpensive option to entertain the children, whatever the occasion. As any commercial operator will tell you, happy entertained children mean happy and relaxed parents! An exciting and challenging play area gives children somewhere to let off steam and make new friends. Investing in new or existing play equipment is a great way to show customers that your commercial establishment caters for families with young children who want to be entertained and have fun. HAGS, a world leader in outdoor play equipment helps clients understand how to design play spaces that attract customers to your destination.
Tel. 0845 2601655