Movers And Shakers
Staying one step ahead and keeping abreast of the ever-changing holiday market has proven to be a winning formula for South Devon-based Beverley Holidays.
Owned and operated by the Jeavons family, there are three award-winning park areas which fall under the Beverley Holidays banner, each offering something different for discerning holidaymakers.
Last year the family-run company undertook a major re-brand - changing the names of the areas and upgrading the entertainment facilities on offer. This year will see a further investment of £1 million to increase the luxury accommodation offering.
Claire Jeavons, marketing director and third generation of the Jeavons family comments: “The way that holidaymakers plan, book and take their holiday is constantly changing and there are always new things you need to consider and adapt to. We have always looked ahead to make positive changes and I think this is vital for any successful business.
“We recently simplified the area names to Beverley Park, Beverley View and Beverley Bay to create greater unity. We have also enhanced our entertainment offerings at Beverley Bay and Beverley Park, whereby we have created two distinct venues that complement one another by providing something to suit all tastes,” adds Claire.
In response to the growing demand for luxury accommodation, 26 new top of the range caravans have been added to the holiday park, together with a platinum hot tub lodge to add to its existing lodge fleet.
Claire says: “The holiday park industry is always changing and the introduction of these brand new luxury caravans and our hot tub lodge is all very much in line with the emerging glamping trend."
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