Young Picking Up Park Habit

Above: Best of British consortium's board members (front, from left) direcetor James Cox, chairman Richard Legg and directors Tara White and Keith Betton

On-trend experiences, such as glamping and motorhomes, are wooing more younger first-time visitors than ever before onto parks, according to the Best of British consortium. The 2018 rise in ‘park novices’ was among the subjects discussed when BoB members met in November for their annual conference in Ely, Cambridgeshire. Comprising over 50 independent family-run parks, the group also welcomed six new members, and heard of plans to step up its successful digital marketing campaign. BoB’s online activity, reported chairman Richard Legg, had this year generated a raft of bookings and enquiries from holiday guests seeking top-end park experiences: “This is an important emerging market of younger guests who are likely to underpin our future by providing tomorrow’s customer base of visitors and holiday home buyers. “There’s every reason to believe that the growth of new park customers will remain on an upward trajectory as long as we continue to meet their quality expectations,” said Richard