Holiday Snaps with Olive Dunlop, Ballyness Caravan Park

Holiday Park Scene photoBallyness Caravan Park in Bushmills, Northern Ireland, opened in 2000 for touring caravans, motorhomes and caravan holiday homes. A family-run business, the park’s owners David and Olive Dunlop work full-time on the site. Olive runs the reception and shop and looks after the touring park while David concentrates on the general maintenance and caravan holiday homes.

How is 2016 shaping up for Ballyness Caravan Park?

With the phenomenal success of Game of Thrones and other locally produced films, Northern Ireland is starting to get the national and international recognition it deserves for its wonderful scenery and produce, and this is helping to drive not only international visitors but domestic visitors who did not realise what we have to offer.

If you had to identify one element, what is the most crucial aspect to the success of the park?

Standards. Whether it is in services provided, cleanliness of the park or paperwork for customers, we aim for the highest possible.

Who is the most important person in the business and why?

Some people would say the next customer, but I would say the last customer. If he leaves Ballyness happy having had a great holiday, he will come back and also tell his friends.

What challenges are currently facing the holiday park sector?

The uncertainty of the political future with the EU Referendum is probably one of the biggest unknowns facing the holiday park sector. We are governed by a raft of EU regulations and no one knows for certain what would happen if we were to leave Europe, or for that matter what would happen if we stay in under the new deal.

How have visitor expectations changed during your time in the holiday business?

We decided a few years ago to be much more customer focused and if there is a problem getting it fixed as soon as possible and keep them informed at all times. This not only repairs the relationship but our customers are amazed by the service they get.

Where do you see the park in 10 years’ time?

We would still like the business to be successful 10 years down the line, but we keep an eye on the short to medium term and are quick to react to any changes or ideas that come up.

What is the best piece of business advice you have been given and by whom?

“Do your own thing” advised a very good friend of mine. We were continually getting bogged down in petty rules and regulations and when we tried to keep everyone else happy, we found we were not progressing far. By doing our own thing, not only did we do it right, but better.

Where do you go on holiday?

Somewhere sunny and warm in December. We have four weeks off after working seven days a week for the rest of the year and at that time of year, we like to head to the sun.

Holiday Snaps: Poston Mill Country Holiday Park

Holiday Snaps: Poston Mill Country Holiday Park

Wayne JonesWayne Jones is the owner of Poston Mill Country Holiday Park in Herefordshire, which he runs with his wife Sarah. Once a farm, watermill and bakery, the 35 acres of countryside that is Poston Mill was purchased by the couple in 1992. Since then, Wayne and Sarah have consistently improved the park and have won numerous awards for their efforts; including awards for Excellence in Tourism in both silver and gold over consecutive years, Excellence in Sustainable Tourism, Holiday Park of the Year 2015 and a Hereford Chamber of Commerce Tourism Business award. Poston Mill is also a member of the Best of British group and affiliated to the British Holiday Home Parks Association.

How is 2016 shaping up for Poston Mill?

In a word - excellent. We have developed a new premier holiday home area and we have secured planning permission for more touring pitches to include a luxury camping area and new play area. Our online bookings are already showing an increase, so I feel 2016 will be a positive year for us.

What are the main challenges facing the holiday park industry at the moment?

The main challenges facing us are financial constraints, we have so much we would love to do but still need to pay the bank.

If you had to identify one element, what is the most crucial aspect to the success of Poston Mill?

Without a doubt, our team is the main reason for our success. Without them we would not be able to offer the service or have an award-winning park. We are so lucky.

What does a typical day in the office for you consist of?

I love my job, because I do not have a typical day at the office. Communication is very important, so every morning I catch up with the team and discuss what happened the day before and plans for the rest of the day.

What has been your most interesting experience in the industry?

I love talking to other people who own and run their own caravan parks. You can learn so much from talking to others and hearing their experiences. Everyone within the industry is so friendly and very often they have a solution to your problem or vice versa.

What is the best piece of business advice you have been given and by whom?

Never stop moving forward. This advice was given to me by a guy we use for business management consultancy. He was the one who pushed me to sort out the planning, that will come to fruition this year. I thank him every time I see him!

Last word?

Owning a park is a way of life, not a job. You have to be prepared to work anti-social hours and muck in at all times. But the people you meet and the people you work with both colleagues and beyond, far out-weigh any of the challenge. I wake up every morning looking forward to the day and wouldn’t change my life for anything.

Holiday Snaps: Zoe House of Ladram Bay Holiday Park

Holiday Snaps: Zoe House of Ladram Bay Holiday Park

Zoe Ladram BayZoe House was brought up at Ladram Bay Holiday Park in Devon, which her father opened in 1943. Zoe took over the day-to-day running of the park in 2006, along with her brother Robin.

How has 2015 been for Ladram Bay Holiday Park?

It has been a fantastic season. The introduction of our brand new swimming pool and the refurbishment of Pebbles restaurant has had a great effect on business. This year we have seen a 15 per cent increase in bookings.

What are the main challenges facing the industry at the moment?

With the strength of the pound, holidays abroad are appearing cheaper this year, so it is really important that British holidaymakers have an incentive to holiday in the UK.

If you had to identify one element, what is the most crucial aspect to the success of your park?

As an independent park, we have the ability to constantly reinvest to ensure our facilities exceed customer expectation. We also can’t forget our stunning location on Devon’s Jurassic Coast.

What does a typical day in the office for you consist of?

My jobs range from managing staff and customers to investment planning, marketing and advertising. The variety makes it all the more interesting.

What has been your most interesting experience in the industry?

Last winter we undertook the biggest redevelopment since I became director in 2006. With the seasonal nature of the tourism industry in the UK, we only had four months whilst the park was closed to build our state-of-the-art swimming pool and adventure golf course, while also refurbishing the restaurant. Fortunately we finished just in time.

What is the best piece of business advice you have been given and by whom?

My father said that “without guests, Ladram is just a bay”. To me, this sums up everything we do, ensuring the Ladram experience is of the highest standard.

Where do you go on holiday?

I love to travel with my family, especially disappearing in our tourer for a short break and exploring the UK. This country has so much to offer.

Tell us a joke…

What do you call a man with a seagull on his head? Cliff!

Holiday Scene With Hywel Davies

Holiday Scene With Hywel Davies

2015-05-16 10.09.50Hywel Davies is the owner and manager of South Wales Caravan Park in Llanelli, Carmarthenshire. His parents started the park in 1978 and Hywel has lived on the 15 acre site since he was three years old. Hywel and his sister Cathrin took over the park four years ago and continue to improve the farm and its facilities each year.

How do you see the UK holiday industry at the moment?

In Carmarthenshire alone Tourism is worth £350 million. It is taking over farming as the most important industry in the area. Our county is getting its name out there and I have no doubt there will be changes soon in Local Authority boundary locations in Wales - I just hope that whichever way it goes that the good work will carry on.

What are the main challenges facing the industry and how are you meeting those challenges?

Our main challenges are rising fuel and electricity costs. We are currently looking into installing solar panels and heat pumps to warm water and facilities.

If you had to identify one element, what is the most crucial aspect to the success of your business?

Good customer service. I trained at Walt Disney World in Florida and from my days there I soon realised that exceeding all my guests’ expectations is the way to succeed.

Has it been a good year so far for South Wales Caravan Park?

It has been excellent year so far. We are lucky as we only have 25 pitches to fill in total, which is much easier to fill up than a few 100 pitches. Word of mouth, a couple of awards and repeat visitors are helping us a great deal.

What has been your most interesting experience in the industry?

Becoming an adult only park. When we made the decision just over two years ago, we were worried if it would work out but it has been the best decision and best experience we have had so far.

What is the best piece of business advice you have been given and by whom?

“Never miss an opportunity to market your business” - it was given to me by my father. We wear our Llwynifan Farm branded t-shirts and hoodies everywhere and even our hand towels in the ladies and gents toilets are branded!

Where do you see yourself in 10 years’ time?

Our park isn’t going to grow further, but I would like to improve our offering and facilities. Each year we like to do one big project to improve our offering.

Where do you go on holiday?

My partner and I drive to Italy usually towards the end of September for a week or two, and I leave my sister in charge of the park.

Anything else you would like to add?

I wish everyone a good season and hope we all have a sunny successful summer.

Holiday Scene: Patrick Langmaid

Patrick Langmaid of Mother Ivey's Bay Holiday Park

Patrick Langmaid of Mother Ivey's Bay Holiday Park

Holiday Scene: Patrick Langmaid

Patrick Langmaid is director of Mother Ivey’s Bay Holiday Park near Padstow in Cornwall, owned by his family’s business for over 25 years. Patrick trained as a chartered surveyor, and spent three years working for a property agent in Germany. He then returned to the UK to study for an MBA at Cranfield University, going on to complete a post-graduate marketing diploma before joining Mother Ivey’s. Today he manages the park with the help of his wife Margaret.

How do you see the UK holiday industry at the moment?

These are tremendously exciting times and the industry is, I believe, in very good shape. But the best opportunities are reserved for those who enjoy embracing change – and anyone insisting on just ploughing the same furrow is at risk of being left behind. However, I regret that the punitive taxation system in England does fetter this industry’s ability to market itself more aggressively to overseas markets.

How is the 2015 summer season shaping up?

Many holiday parks experienced a downward trajectory post-2008 which finally bottomed out, at least for Mother Ivey’s, in 2013. The curve is now very definitely up, and bookings for 2015 are racing ahead of 2014, itself a very good year.

What are the main challenges facing the industry?

Some parks in popular seaside areas such as ours are having to adjust to the changing dynamics created by the ban on term-time holidays for children. A more positive challenge, though, is taking advantage of the huge marketing opportunities presented by social media. I also think the hospitality industry as a whole needs to engage more closely with schools and universities to give a more accurate picture of the great career opportunities we provide.

How do you see your business beyond its profit objectives?

We have a strong commitment to corporate social responsibility which manifests itself in a number of way. We are a Living Wage employer, provide accredited training and apprenticeship schemes for staff, believe strongly in environmental sustainability, and are active in the local community. We also invest much time and energy in charity fundraising.

What is the best piece of business advice you have been given and by whom?

Many years ago, my father told me to limit my worrying to those things which I could change and not to waste energy worrying about things that cannot be changed. He gave me the advice when I was struggling with O-levels, but it applies equally to business and to life generally.

Where do you go on holiday?

Almost always within the UK. This year we are going to Rye on the Sussex coast, drawn there by the wonderful scenery in the TV drama Mapp and Lucia which we enjoyed over Christmas. Let’s hope Poldark works its similar magic for Cornwall!

Holiday Snaps: Andrew Howe, Bridge Leisure

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Holiday Snaps: Andrew Howe, Bridge Leisure

Andrew Howe is CEO of Bridge Leisure, which owns holiday parks in Cornwall, Yorkshire, Ayrshire and in Moray, Scotland. Andrew has worked in the leisure industry for 17 years, within both independent and plc companies including UK caravan park operator Park Resorts and Sandy Balls Holiday Centre.

How is 2015 shaping up for Bridge Leisure?

We couldn’t have hoped for a better start to the year; a new park acquired; new funding in place for more acquisitions and we are seeing good like for like growth in terms of holiday home sales and holiday sales at our parks. It’s looking like a great year!

How do you see the UK holiday industry at the moment?

The sector is in good shape as consumers and the economy gather confidence and momentum. Of course there are winners and losers and those operators with tired parks are struggling to retain ever more demanding customers.

What are the challenges facing holiday parks at present and how are you meeting those challenges?

Two main challenges; red tape and ever increasing regulation. No one objects to the sector being regulated but the burden is growing exponentially and affects good operators perhaps more than the poor operators it is aimed at. Secondly, the sector lacks coordination and a single voice. We have very good trade associations but park operators resist working together which is a shame.

What is the single best marketing or promotional tool for attracting visitors?

The internet – but only if you know what to do with it.

What is the best business advice you ever received and from whom?

Not something addressed to me directly but a quote from a former CEO of Swissair who remarked “if our tray tables are dirty our customers will worry that we don’t service our aircraft engines properly”. It’s worth remembering and encourages a customer eye view of what you are doing; no other view has any lasting relevance.

Who is the most important person in your business and why?

Front line staff; they see our customers and I don’t. It’s the team at the parks who make the difference between happy and unhappy customers.

Where do you go on holiday?

Sounds clichéd but I don’t get many holidays. I like ‘doing’ holidays and skiing particularly.

Anything else you would like to add?

Yes, we are looking for more parks to buy!

Holiday Snaps: Jon Hyatt, Hendra Holiday Park

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Jon Hyatt, Hendra Holiday Park - Newquay

Holiday Snaps: Jon Hyatt, Hendra Holiday Park

Jon Hyatt is the director at Hendra Holiday Park in Newquay and the third generation of the family owned and operated business. Over the last 42 years Hendra has developed its 80 acre park with award-winning facilities and now has over 300 holiday homes with 500 touring, camping and motorhome pitches.

How do you see the UK holiday industry at the moment?

The industry broadly appears to be a lot more positive than at any other time over the last four or five years, no doubt aided by a prolonged period of fine weather this summer and an ever strong ‘buy British’ brand, which together are building confidence for the 2015 season.

What are the main challenges facing the industry?

The poor weather of recent years has knocked consumer confidence in UK holidays, which may take a long time to recover. But perhaps even more significant is the economic uncertainty that much of the UK population is living with - how much will the average family have to spend, or save for a holiday after the bills are paid and how much is this disposable income likely to be squeezed over the next 12 months? In short, how can we give potential guests the confidence to book UK holidays in advance and not just wait for last minute budget deals?

How have customer expectations changed during your time in the holiday business and how have you reacted to those demands?

Even in my relatively short time at Hendra, we have been attracting an ever wide range of holidaymakers to the park, so we have an ever increasing range of expectations to deal with. From the weekend group surf-breaks to the three-week extended family summer holiday we, in true family business style, strive to be honest in our offerings from the start and concentrate on exceeding expectations through fantastic customer service to deliver memorable holidays.

If you had to identify one element, what is the most crucial aspect to the success of your business?

The continual and substantial investment in our business year on year has been absolutely key to Hendra’s ongoing success over the years. Whether in renewing our holiday home fleet on a rolling six-year basis, adding new customer facilities or in securing our energy security with renewable technologies, we have always taken a long term view on investment over short term gain.

What has been your most interesting experience in the industry?

Personally I have thoroughly enjoyed helping to develop our environmental business strategy; with our business occupying 140 acres and accommodating up to 4,000 guests a night, reducing our impact on the environment and our dependence on fossil fuels has not only been vital to our sustainability but also very rewarding for all involved. It is another example of our long term view to business and investment, but also recognising that the surrounding environment is our key offering to guests at Hendra.

Where do you go on holiday?

Before joining Hendra full time I spent time travelling around Australia and New Zealand with my wife, I was shocked by how many of the local people we met had seen more of the UK than we had, so we often plan trips around the UK now.