Gold Rush For Staffordshire Park

Gold Rush For Staffordshire Park

Adam Breakspeare proudly shows the gold award his family’s park has earned for its quality standards.

Adam Breakspeare proudly shows the gold award his family’s park has earned for its quality standards.

The owners of Oakland Holiday Park in Staffordshire are celebrating after the park won the overall gold award in the holiday parks category at the recent Enjoy Staffordshire Tourism Awards. It is the second year in succession that Oakland Holiday Park has scooped the top title. The presentation to the Breakspeare family, which has owned the park for more than 30 years, was made at a glittering ceremony at the Alton Towers Conference Centre.

The park provides luxury caravan holiday homes for private owners, and is also just completing a major refurbishment of its self-catering chalets which are available to rent. The park’s clubhouse has also been given a full makeover this winter, and will be ready to welcome holidaymakers when the park re-opens for the season in March. Partner Adam Breakspeare commented: “Our aim is to provide firstclass surroundings for visitors, and to match these with a high standard of hospitality – both are often mentioned by in our online reviews.

“They are also two of the main criteria in the Enjoy Staffordshire Tourism Awards, so naturally we are delighted that the judges were impressed with what we’ve achieved.” He added: “A big share of the credit must go to our team of staff who help us maintain our high standards, and do a great job of making our guests feel at home.”

Park Expansion

Park Expansion

Tingdene is expanding Bedwell Park in Cambridgeshire

Tingdene is expanding Bedwell Park in Cambridgeshire

Tingdene Parks is expanding one of its Cambridgeshire park home sites with the addition of new plots. Bedwell Park in Witchford is about to see the launch of seven plots on what is already one of the county’s most sort after park home estates exclusively designed for the over 45’s. Works have already commenced to accommodate a mixture of ready to move into homes and vacant plots for customers to design and furnish to their own specification.

The homes which are built to the latest energy saving standards provide low maintenance and can be designed and built to individual specifications, with over 100 floorplans and ideas to choose from. Each home also comes as a turnkey package, to include carpets, curtains beds, kitchen appliances, sofas and chairs providing the opportunity for that truly fresh start in life. By choosing to downsize and move on to these private residential estates has meant that owners have been able to release equity from their previous property, leaving some money in the bank allowing them the opportunity to truly enjoy life.

Destination GB

Record numbers of international visitors flocked to the UK last year. Pic: VisitEngland / Iain Lewis.

Record numbers of international visitors flocked to the UK last year. Pic: VisitEngland / Iain Lewis.

Destination GB

Record numbers of international tourists are visiting Great Britain and they are spending more too, according to official statistics. The report by the Office of National Statistics shows that in the first nine months of 2016 there were a record-breaking 12.2 million visits to English regions outside London, up 4% compared to the same period in 2015.

Spend by international visitors across England’s regions also set a record during this period, up 2% to £5.9 billion. Wales saw inbound visits increase 12% from January to September last year and in Scotland visitor numbers grew by 4% to 2.2 million - the strongest year to date since 2007.

VisitBritain Chief Executive Sally Balcombe said: “Inbound tourism is one of our largest export industries and it is very encouraging to see that growth is being spread right across our nations and regions, demonstrating the industry’s increasing importance as a driver of economic growth and jobs.”

Popular Attraction Invests

Popular Attraction Invests

Tourist attraction Wookey Hole has purchased Bucklegrove Holiday Park. Pictured is Wookey Hole Managing Director Daniel Medley (centre) with representatives from legal firm Stephen Scown.

Tourist attraction Wookey Hole has purchased Bucklegrove Holiday Park. Pictured is Wookey Hole Managing Director Daniel Medley (centre) with representatives from legal firm Stephen Scown.

The famous Somerset tourist attraction Wookey Hole Caves has expanded its business with the purchase of its first holiday park. Wookey Hole Ltd has bought Bucklegrove Holiday Park in the Cheddar Valley in a six figure deal.

The seven acre holiday park comprises 41 static caravans, 125 touring caravan pitches and space for 20 tents. The site also boasts a leisure complex, pool, bar, shop and children’s play area. Daniel Medley, Managing Director of Wookey Hole Ltd said: “When Bucklegrove Holiday Park came onto the market we saw immediately its strategic potential for our business.

The holiday park sector is really buoyant and Bucklegrove’s stunning views across Somerset and great facilities attract thousands of visitors each year.” He added: “We plan to build on this success and develop the site even further over the coming months.”

Away Resorts Expands Its Portfolio

Sandy Balls Holiday Village has been acquired by Away Resorts. Pictured is Carl Castledine, Chief Executive Officer at Away Resorts

Pictured is Carl Castledine, Chief Executive Officer at Away Resorts

Away Resorts Expands Its Portfolio

UK holiday park operator Away Resorts has acquired the Sandy Balls Holiday Village in the New Forest. It brings the company’s portfolio of parks to six with Sandy Balls joining Tattershall Lakes in Lincolnshire, Whitecliff Bay on the Isle of Wight, Mersea Island in Essex, Barmouth Bay in Wales and Mill Rythe on Hayling Island. 2016 was a record year for Away Resorts as overall bookings across its parks rose significantly against 2015’s figures.

With the addition of Sandy Balls, the business now has an annual turnover of over £40million, and employs 650 staff across its portfolio of sites. Carl Castledine, Chief Executive Officer at Away Resorts, says: “Over the last eight years, we have built up a strong brand that has really hit the right note with UK holidaymakers.

The demand for affordable UK holidays, particularly short breaks, is strong, and growing, as our record bookings for 2016 have shown. “Sandy Balls complements our strategy of providing our existing customer base with a range of very different types of holidays, avoiding the chainlike feel of our major competitors. We now have parks that meet the needs of a wide variety of guests and with Sandy Balls, we have a park that is forest-based with extensive central facilities.”

Record Investment

Record Investment

Parkdean Resorts’ ambitious investment will mean that the new facilities will be completed ahead of the 2017 travel season.

Parkdean Resorts’ ambitious investment will mean that the new facilities will be completed ahead of the 2017 travel season.

Parkdean Resorts is set to invest a record £50m on accommodation, retail and leisure facilities across its UK parks this year. The operator will be investing £17m into a range of new lodges, caravans and glamping facilities and £4m on refurbishments to existing caravans and lodges. Meanwhile, entertainment and leisure venues, and children’s activity areas will also be refurbished at many of its 73 parks nationwide as part of a significant investment exceeding £5.5m.

The ambitious investment will mean that the new facilities will be completed ahead of the 2017 travel season. Parkdean Resorts Chief Executive John Waterworth said: “It is a truly exciting time for Parkdean Resorts as we gear up for the 2017 season where substantial investment will continue and for what we are confident will be our busiest year yet.

“We are looking forward to introducing these changes which will further enhance our park experience – allowing holidaymakers to create many more amazing memories with family and friends.”

Quality Street

Pathfinder’s clients can select everything from the size, the layout, the external finishing and the internal furnishings of the lodge.

Pathfinder’s clients can select everything from the size, the layout, the external finishing and the internal furnishings of the lodge.

Quality Street

Research has revealed that Brits spend on average, 15 per cent of their income on leisure activities including holidays - totalling a whopping £8.3bn per month. Conducted by YouGov, the survey of 2,061 adults also found that all Brits, irrespective of age and gender, prioritised experiences over material goods.

No wonder then that the drive towards high quality holiday accommodation in the last two decades has seen real innovation in the holiday park sector. For many years the humble caravan dominated the holiday parks market but cabins and lodges continue to grow their market share. Cabins and lodges are known to attract longer let periods than caravans, typically being very popular in the ‘harder to let’ shoulder months outside the peak season.

Whatever your preference, we can all agree that investing in high-value holiday accommodation makes sound business sense for park owners and operators. Because of their extended season appeal, it is imperative that lodges are well-built and insulated. Leading lodge manufacturer, Pathfinder Homes, recently boasted that on average, their lodges are 20 per cent better than the British Standard. Pathfinder’s typical build offers a minimum of 100mm thick insulation to the external walls and the floor with the roof boasting 200mm. This, in hand with a rated appliances, argon gas filled windows, low energy lighting and many other features means the lodge is not only kind to the environment but these changes add up and keep the average running costs down too.

NO COMPROMISE  “Unlike a traditional bricks and mortar home, where you would be expected to compromise on at least a few of your desires, choosing a park home or lodge can open doors you never even knew existed – excuse the pun!” comments a spokesperson for Pathfinder. Pathfinder’s clients can select everything from the size, the layout, the external finishing and the internal furnishings of the lodge. Each customer is offered a blank canvas to start with, or they can choose from a preselected, standard design. The design studio presents a tangible design experience – so they can touch and feel the fabrics and virtually walk through the lodge before it is built. Leading lodge and holiday home manufacturer, Victory Leisure Homes has just launched its brand new model for 2017, which allows customers to create their own design, specified to their personal tastes from a list of 10 optional extras.

For nearly 60 years Pathfinder Homes has been a pioneering manufacturer of luxurious residential park homes and holiday lodges.

For nearly 60 years Pathfinder Homes has been a pioneering manufacturer of luxurious residential park homes and holiday lodges.

HOME FROM HOME  The Echo comes in four sizes and room configurations – 36ft, two or three bedroom; 33ft, two bedroom, and; 28ft, two bedroom – and boasts a host of standard features, as well as an extensive list of extras including central heating, double glazing and integrated appliances. Standard features include, among others, Sandstone aluminium cladding, lounge electric fire, uPVC single glazed windows, USB sockets to all bedrooms and lounge, panoramic large front windows and Victory’s own design SoCozeee mattresses. The Echo is Victory’s first mid-season launch since 2015 when the company unveiled its popular model, the Sandhurst, to the industry. However last year, the company took a step back from launching a mid-season model, amid rising sales for its existing range.

Peter Nevitt, Managing Director of Victory Leisure Homes said: “In 2015/2016 sales across the range were flying, so we decided not to launch a mid-season model. “But since then we have expanded our manufacturing capacity significantly, meaning we are able to accommodate an extra, midseason model, which is why we’re delighted to be launching the Echo in 2017.”

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New Ownership

Park Leisure has been acquired by Midlothian Capital Partners for £103 million.

Park Leisure has been acquired by Midlothian Capital Partners for £103 million.

New Ownership

Luxury holiday park operator Park Leisure has been sold for £103 million. Private equity firm Midlothian Capital Partners and a consortium of investors have agreed to acquire the business, which was founded by Miles Dewhurst and Gary Molloy 19 years ago.

Upon completion, Gary will exit the business to pursue other avenues and Miles will take up the role of CEO supported by the existing management team as well as MCP. Park Leisure operates ten holiday home parks across the UK with a turnover of £58 million and 350 staff.

Gary Molloy, CEO and co-founder of Park Leisure, added: “After 19 dedicated years I have decided to take a back seat and exit the business over this coming season. The company started from an office in a bedroom in my house and has steadily grown ever since. “I have very much enjoyed working with Andrew and the MCP team, and wish them, as well as Miles and the Park Leisure team the very best for the future.”

New Year’s Honours

The July issue of Holiday Park Scene included a special focus on dog-friendly parks. Pic: Thornley Leisure.

The July issue of Holiday Park Scene included a special focus on dog-friendly parks. Pic: Thornley Leisure.

New Year's Honours

The industry enjoyed a record-breaking summer in 2016, with more holidaymakers than ever choosing to visit the UK. In fact figures from the Office of National Statistics showed that July was the highest month ever for inbound tourism with 3.8 million visits, up two per cent on the same period in 2015.

The weather we experienced during the summer was a mixed bag, starting of wet and cloudy through June but hotting up towards the end of August and into September. However, the changeable weather didn’t dampen the spirits of the UK’s holidaymakers who flocked to coastal resorts and parks regardless.

The Brexit vote further fuelled the staycation trend, leading to higher than average sales and bookings throughout the winter and into 2017.

The Holiday Park Scene team featured nearly 200 parks throughout 2016, with facts and information from more than 300 suppliers. Here we bring you just some of the headlines…

January 2016

The Holiday Park Scene team launched into 2016 with tips for holiday park owners looking to improve their water play areas in Splash Attack.

We also explored the importance of selecting the right insurance partner and how it can be the difference between success and failure in the event of a catastrophe. There was also high acclaim for the winning parks of the 2015 UK Pool & Spa Awards, which we announced in the January issue of Holiday Park Scene.

Silver Sands Holiday Park in Lossiemouth was the first stop on our whistle-stop tour of the UK’s holiday parks, while Alan House of Holiday Resort Unity in Somerset gave us his analysis of the 2015 season and predictions for 2016 in Holiday Snaps.

For the rest of 2016 headlines subscribe at www.holidayparkscene.com

Unmissable Event

HPI ran alongside the Farm Business Innovation and Country House Innovations Shows covering halls 8 and 9 of the NEC, with an overall audience totalling 7,898 leisure business owners.

HPI ran alongside the Farm Business Innovation and Country House Innovations Shows covering halls 8 and 9 of the NEC, with an overall audience
totalling 7,898 leisure business owners.

Unmissable Event

The second edition of the Holiday Park & Resort Innovation Show (HPI) returned to NEC in Birmingham in November and proved itself to be the country’s unmissable event for the holiday park sector.

Bigger and more vibrant than ever, HPI ran alongside the Farm Business Innovation and Country House Innovations Shows covering halls 8 and 9 of the NEC, with an overall audience totalling 7,898 leisure business owners.

The event served as a platform for 300 suppliers to showcase their products and services, combined with networking opportunities and over 150 seminars, live demonstrations, live debates. Among the distinguished speakers to take part were Away Resorts CEO Carl Castledine, Drayton Manor Park Director George Bryan and Abbey Oladapo, lead trainer at Google’s Digital Garage.

Event Organiser Will Mansfield commented: “HPI is renowned for attracting the country’s most revered holiday parks, accommodation suppliers, and industry inspirations to form its line-up of seminars and suppliers to pass on their visionary knowledge and guidance, and November’s show continued this proud tradition.” This year also saw the very first Holiday Park & Resort Innovation Industry Awards, with exhibitors competing for accolades across three separate categories: Innovation, Enterprise, and Entertainment.

GFR Tech Ltd took home the Innovation Award for ‘Line Cheetah,’ their innovative new mobile ordering app; 360 Karting/ Ensol 360 Ltd won the Enterprise Award for their services in rental karting track concept, design, installation, and equipment; and Active Connections took the Entertainment accolade for their innovative Glowsports sporting experience.

HPI organisers are promising that the 2017 show will be the brand’s greatest spectacle yet, with more speakers, suppliers, seminars, and features than ever before and the launch of the Family Attraction Expo.