Holiday Park Management

Park Holidays UK Trigger £6m Investment

Posted on June 1, 2014
park hols

Encouraging Park Holidays UK investment decision, was a start to the year which saw the highest-ever volume of holiday sales in its 25-year history, despite the turbulent weather. Pic: Park Holidays UK.

Park Holidays UK Trigger £6m Investment

Park Holidays UK has announced a multimillion investment programme for 2014 which will see new features and facilities introduced at all of its parks in south and west England.

The group says that the aim is to make the holiday experiences of guests even more appealing, and to ensure that the parks maintain quality standards of the highest order.

The schedule of work for the £6 million investment was drawn up with the assistance of feedback from its many holiday home owners. In a survey at the start of this year, homeowners were invited to submit a wishlist of what would improve the quality of their holiday lifestyles.

Partly as a result of the consultation, Park Holidays UK parks will see enhanced gym and fitness facilities, professional landscaping, redesigned restaurants and bars, and improved roads and lighting.

“Owners of holiday homes, who often spend many weeks of the year on our parks, are ideally placed to tell us what they consider would improve their experience,” said Tony Clish, group director of Park Holidays UK. “Their suggestions benefit the tens of thousands who come each year for short breaks and holidays, and work has already started on many of their recommendations.”

Other investments will include the proposed redevelopment of the group’s popular Riviera Holiday Park in Brixham. Subject to planning consent, the project will include the introduction of 75 extra holiday lodges and a new management building which will include a café/bar and gym facilities.

Riding The Waves

Posted on May 4, 2014
waves

A highlight at Golden Coast is the Wavesurfer simulator, allowing guests to brush up on their surfing and body boarding skills.

Riding The Waves

Capitalising on a prime seaside location, Woolacombe Bay Holiday Parks own and operate four 4-star holiday parks around the village of Woolacombe in North Devon.

Frequently voted the best beach in Britain, the location is a unique mix of sandy beaches, rolling fields and the rugged beauty of Exmoor National Park, all within a stone’s throw of the Woolacombe Bay sites.

Kevin Darvill, sales and marketing director at Woolacombe Bay comments: “The most crucial aspect to the success of our parks has to be the beach. Woolacombe’s beach is quite simply gorgeous and offers everything from a traditional bucket and spade holiday to surfing. Of course the beach alone isn’t enough to encourage customers to stay with us and for that we try to ensure we offer lots for every age to do and great places to stay.”

The family run business was established over 50 years ago, and the four parks now welcome international and UK guests from February to November each year. The parks are hire fleet only, meaning that there are no caravan sales activities, but the company does offer caravans, lodges, villas, apartments and traditional farmhouses along with high quality camping and touring facilities at all four parks.

“We’ve seen big changes in where customers want to stay,” explains Kevin. “A few years ago smaller, older caravans were in demand as budget options, but over the past couple of years there really has been a trend for extended families with several generations or two families sharing higher quality caravans. In response to this, we recently replaced a fifth of all our caravans, meaning our average caravan age is now just 3 years old.” He adds: “Then there’s the rise in popularity of the short break. A week’s holiday in July and August is still the mainstay at those times, but in term time we’ve had to adapt to more short breaks and change the offering to suit the demographic.”

Golden Coast is the company’s biggest park, offering 342 rental units and 93 touring pitches, plus the widest range of leisure facilities, including a ten lane bowling alley, a 17th Century pub and a high ropes course. Making the most of the park’s Atlantic facing location, a surf school and unique surfing simulator enables guests to try surfing no matter what their ability.

“Customers are always looking for something new and different, wanting the best experience they can get for their hard earned holiday time. There’s a continuous demand for new activities, particularly those that can be used whatever the weather. In the run up to and after the Olympics we saw a big demand for more sports activities to, so we’ve introduced sports complexes at all our parks,” says Kevin.

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Woolacombe Bay Holiday Parks
Tel. 0843 2080 377
www.woolacombe.co.uk

New Campaign To Support British Tourism

Posted on May 2, 2014
tourism

It is hoped that the new VisitEngland campaign will boost holiday bookings and support businesses affected by the bad weather earlier in the year. Pic: VisitEngland, Chris J Parker.

New Campaign To Support British Tourism

A new £2million government funded campaign has been launched to support businesses affected by the recent severe weather and to drive holiday bookings in England.

VisitEngland, the country’s national tourist board, has developed a campaign with two distinct elements - events focused on providing business support and a tactical marketing campaign called ‘Spot On England’, aimed at boosting bookings.

While tourism businesses in the main have been unaffected by the severe weather conditions, and the resounding message from industry has been ‘business as usual’, recent research by VisitEngland shows that 10% of consumers say that have been put off taking a trip to affected areas.

To combat this negative perception VisitEngland has launched a dedicated marketing campaign in the UK as well as in Belgium, Germany, and the Netherlands, called ‘Spot on England’. The campaign will promote England with great value offers to inspire holiday bookings. In addition, VisitEngland is partnering with a number of destinations to organise events around the country where tourism businesses can gain free access to experts on building design, communications, social media, marketing and legal issues to ensure greater resilience against severe weather conditions in the future.

Park Focus: Hendra Holiday Park

Posted on May 2, 2014
Hendra

Hendra Holiday Park in Newquay is one of Cornwall’s largest parks, welcoming 380,000 visitors per year.

Park Focus: Hendra Holiday Park

For over 42 years, Hendra Holiday Park in Newquay has been a popular tourist destination for families and couples looking to explore the Cornwall coastline from the comfort of a 5-star caravan and camping site.

The family-run park has been owned and operated by three generations of the May and Hyatt families since it opened as a touring and camping park in 1972. Static holiday homes were added to the site in the mid 80’s and the park now boasts over 300 holiday homes and 500 touring, camping and motorhome pitches. Both May and Hyatt families still live on the site and are actively involved in the day to day running of the park.

Jon Hyatt, director at Hendra Holiday Park comments: “Our philosophy is to offer great family holidays for all budgets at the highest, 5 star quality standard. We invest heavily on an annual basis to improve, upgrade, build and install new facilities for our guests, to not only fulfil, but surpass their expectations.”

The park has a high profile among holidaymakers and is one of the largest in the county. The 80 acre site provides guests with various catering options, a supermarket, indoor and outdoor children’s play facilities as well as sports and entertainment activities. But as Jon explains, the park must constantly evolve to keep up with customer demand: “I would say the biggest challenge we face is continuing to meet the needs of an increasingly sophisticated market with higher and higher expectations from a holiday.” He adds: “Whilst Cornwall remains the UK’s favourite holiday destination, household spending on holidays has been reduced and competition from cheap overseas destinations with guaranteed weather is very strong.”

Continuous development and investment into the facilities and services has won Hendra numerous awards and accreditations including a National Quality Assured Scheme 5 star grading, an AA 5 Pennant award, and a Cornwall Tourism Award for Holiday Park of the Year and Sustainable Tourism. Most recently Hendra’s Fish & Chip Takeaway won Seasonal Fish & Chip Operator of the Year at the Seafish National Fish & Chip Awards.

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Hendra Holiday Park
Tel. 01637 875778
www.hendra-holidays.com

 

Part Exchange: A Win-Win Option

Posted on March 24, 2014
Peace of mind from the certainty gained was the main benefit of part exchange for Yvonne and Bill King, who are now happily enjoying their new lifestyle.

Peace of mind from the certainty gained was the main benefit of part exchange for Yvonne and Bill King, who are now happily enjoying their new lifestyle.

Part Exchange: A Win-Win Option

If you want to increase your park home sales, but are finding it difficult to secure buyers, part exchange could be the answer.
Quick Move Properties is the UK’s largest property part exchange company, allowing new home and park home providers to offer risk-free, hassle-free and guaranteed part exchange on their customers’ existing homes as an incentive for them to purchase onward.
“Usually, customers use our service if they need to sell a second home, an investment property or an inherited property in order to release capital to purchase their holiday home,” explains a spokesperson for Quick Move Properties. “Or, others are downsizing and use the equity released from their existing property to purchase a smaller property and a holiday home.
“We work with leisure parks, leisure home manufacturers and individual vendors. To date, over 5,000 properties have been purchased through Quick Move, with a total value of £725 million.”

MARKET VAGARIES
 Bill and Yvonne King were interested in using part exchange to avoid the vagaries of the housing market when selling their existing property, but didn’t think it could be as straightforward as it appeared. Bill comments: “I looked into part exchange and liked everything about it, particularly the speed at which a sale could be completed, even though at this stage I had no idea how high the service level would be.”
He adds: “I did my research, asked lots of questions and asked for an offer, I was aware that it would be below market value but I was pleasantly surprised. I worked out that although I may have achieved a bit more on the open market, when you then take out the £6,000 estate agency fees and the £1,000 solicitor fees that you don’t have to pay with Quick Move Properties’ part exchange, it suddenly became a relatively small price to pay for all the time, stress and risk we saved.”
Peace of mind from the certainty gained was the main benefit of part exchange for the Kings. They knew exactly how much money they were going to get and on exactly which date, with no worrying about the sale falling through.

Quick Move Properties
Email. px@quickmoveproperties.co.uk
Parks team: +44 (0)1793 840907
Vendors team: +44 (0) 1793 840931
www.quickmoveproperties.co.uk

Plans Approved For Major New Holiday Park

Posted on March 19, 2014
Plans Approved For Major New Holiday Park

The new Silverlake park will include up to 1,000 state-of-the-art holiday chalets, plus a country club & spa.

Plans Approved For Major New Holiday Park

Plans for a major new holiday park development have been given the go ahead by West Dorset District Council.

Up to 750 jobs are expected to be created, alongside hundreds of millions of pounds of construction investment, with the building of Silverlake on the site of the existing Warmwell Quarry near Crossways in Dorset.

Habitat First Group, which also owns award-winning and highquality sustainable holiday accommodation in the Cotswolds, is planning to build up to 1,000 holiday chalets and lodges, a country club and spa, while protecting hundreds of species of wildlife on the 560 acre site, as well as reinvigorating the local economy.

Will Vicary, managing director of Habitat First Group, commented: “We are pleased that the councillors have approved our request for outline planning permission. We are planning to create a truly unique concept for Dorset which boosts the economy, protects and manages the environment and benefits the local community with a long-term strategic plan for the quarry.”

A key component of the project is to protect and encourage wildlife at the site, with species surveys having been carried out to identify the key areas of ecological importance for breeding birds, reptiles, otters, water voles and bats for example.

As well as the development of the site itself, which is well concealed from its immediate surroundings, the plans include a focus on supporting the local tourist economy with the use of buses linking Silverlake with Moreton station, Dorchester, Weymouth, Poundbury and the coast, as well as the creation of cycling and foot paths so as to discourage car use. Will Vicary added: “We have been highly consistent in our vision and our approach of working closely with the local community.

Silverlake delivers nature conservation and landscape management at the highest level and firmly ties in with the key objectives in the Government’s National Planning Policy Framework and West Dorset District Council’s local planning strategy.” Silverlake is expected be a key economic driver for the future of the West Dorset economy, encouraging inward investment, local spending and further employment. The construction stage alone is predicted to generate £470 million over a 20 to 30 year period, of which over half would be spent with local businesses.