Vital Scot Holiday Park Tourism Role

Vital Scot Holiday Park Tourism Role

ABOVE: Fiona Hyslop MSP (centre) is welcomed to the conference by director general of BH&HPA, Ros Pritchard OBE, and retiring chairman of BH&HPA Scotland Colin Fraser

Tourism minister Fiona Hyslop MSP has told holiday park owners that their businesses are a vital component of Scotland’s tourism industry. The minister made her remarks at November’s annual conference of the British Holiday & Home Parks Association Scotland which was held at Edinburgh’s Our Dynamic Earth.

Fiona Hyslop, cabinet secretary for culture, tourism and external affairs, was welcomed as chief guest speaker at the conference by Scottish association chairman Colin Fraser. The event was attended by delegates from many of Scotland’s 200-plus park businesses which offer holiday options from camping and glamping to luxury lodges to rent and own.

In her address to delegates, Fiona Hyslop said that her department recognises the important role played by parks in producing visitor income and sustaining employment: “Holiday parks offer visitors to Scotland both great value and a wide range of high quality accommodation options, as well as helping to sustain employment in some of our most remote and rural areas,” she said.

Picture Caption: Above- Fiona Hyslop MSP (centre) is welcomed to the conference by director general of BH&HPA, Ros Pritchard OBE, and retiring chairman of BH&HPA Scotland Colin Fraser

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Scottish Parks Meet At Annual Summit

Scottish Parks Meet At Annual Summit

Pictured are chairman of BH&HPA (Scotland) Colin Fraser; national BH&HPA chairman Henry Wild; Scottish tourism minister Fiona Hyslop MSP; BH&HPA (Scotland) policy director Jeanette Wilson, and director general of BH&HPA Ros Pritchard.

Pictured are chairman of BH&HPA (Scotland) Colin Fraser; national BH&HPA chairman Henry Wild; Scottish tourism minister Fiona Hyslop MSP; BH&HPA (Scotland) policy director Jeanette Wilson, and director general of BH&HPA Ros Pritchard.

Owners and managers of many of Scotland’s 200 plus park businesses attended the annual conference of the BH&HPA (Scotland) in November, at the end of what was generally regarded as a highly successful year for their sector.

Scottish tourism minister Fiona Hyslop MSP was the guest speaker at the event and was welcomed by Aberdeen park owner Colin Fraser who is chairman of BH&HPA (Scotland). Mr Fraser told the minister that an independent economic survey published last year found that Scottish holiday parks generate around £700m of visitor spending each year in Scotland.

This figure, he said, accounts for 8% of all the revenue produced by Scotland’s tourism economy, and allows the Scottish park sector to support more than 5,600 full-time equivalent jobs. In her address to delegates, Fiona Hyslop said: “The holiday homes sector is a unique but vital part of our tourism and hospitality industry.

The sector provides important geographic spread, allowing visitors to see more of our country and, in doing so, to support our rural economies.” Other speakers at the Edinburgh event included Director General of BH&HPA, Ros Pritchard, who outlined some of ways in which the association engages with politicians to help frame UK and EU laws and regulations affecting park businesses.

National BH&HPA chairman Henry Wild also gave his perspective as a holiday park owner on how the association helps its members develop their businesses and meet customer expectations.

Jeanette’s Royal Recognition

Jeanette’s Royal Recognition

Jeanette WilsonPolicy director for the British Holiday & Home Parks Association (BH&HPA) Scotland, Jeanette Wilson, has been made an MBE in the 2016 New Year’s Honours List for her highly-valued services to the holiday parks sector.

A well-known figure within the industry, Edinburgh-based Jeanette is best known for her role at BH&HPA Scotland and for the part she plays in helping promote the Best of British group of top rated independent parks.

Jeanette joined BH&HPA in 1993, and has since provided the secretariat to the association in Scotland which comprises more than 200 park businesses. She also represents the parks industry to the Scottish government, Visit Scotland and many other tourism organisations.

Conference Unites Parks And Politicians

Conference Unites Parks And Politicians

BH&HPA - ADelegates from parks across Britain were joined by senior politicians and national tourism chiefs at this January’s annual conference of the British Holiday & Home Parks Association.

Held at the QEII Conference Centre in Westminster, the event welcomed an array of high-profile speakers on a wide range of subjects which impact on the parks industry.

It was also an opportunity for many park owners to engage with their local MPs who came from the nearby Houses of Parliament to attend a lobby lunch hosted by BH&HPA.

The forward-facing theme of the conference was taken up by one of its first keynote speakers, cabinet minister and Secretary of State for tourism John Whittingdale. Mr Whittingdale told delegates to be in no doubt that the Government acknowledged and valued greatly the enormous contribution made by park businesses to the UK economy. He explained the Government’s approach to tourism support through the Five Point Plan, and added that the Prime Minister was in Cumbria that very day announcing further support following the recent flooding.

Also taking the platform as a long-time champion of Britain’s visitor industry was Lord Lee of Trafford who first addressed the BH&HPA conference 29 years ago. Serving then as tourism minister, he told delegates of the passionate belief he still holds in the need to support tourism businesses, not least because of the employment opportunities they provide. Lord Lee gave his views of successive governments’ approach to tourism, underlining that the industry needed to continue to lobby for the recognition it deserves.

The challenges faced by residential parks were addressed by Christopher Chope MP who was chair of the All Party Parliamentary Group on Mobile Homes in the previous Parliament. Mr Chope, who was a minister in the governments of Margaret Thatcher and John Major, explained how parks homes are viewed in Parliament and emphasised the need for MPs to be invited to visit parks themselves.

Other speakers included Philip Collins, the celebrated Times columnist and former chief speech writer to Tony Blair, who shared many eyebrow-raising political predictions with the conference. On a lighter note, TV presenter and actor Warwick Davies – whose film career includes roles in Harry Potter and Star Wars – spoke of his life-long love of caravanning. His amusing anecdotes took in both his early caravan experiences with his mum and dad, and the motorhome stays on parks which he enjoys today with his wife and children.

BH&HPA’s conference was prefaced by the previous day’s BH&HPA Marketplace at the Hilton on Park Lane where park owners and managers met with a myriad of different industry suppliers. The business ‘speed dating’ concept – where would-be suppliers are given just 12 minutes to put their case to prospective park customers – was judged a great success by those on both sides of the tables.

North East Grows As Leisure Destination

North East Grows As Leisure Destination

north

This year is likely to be a record-breaking year for people taking holidays in North East England. Pic: VisitEngland/Rod Edwards.

Caravan and camping parks in Northumbria say it is likely to be a record-breaking year for people taking holidays in North East England. Many of the 53 park businesses in the region – representing over 4,000 pitches in total – report bookings at their highest level for at least a decade. They say official figures showing that Northumbria parks currently generate around £27 million of visitor spending every year may now have to be revised upwards. Matthew Muckle of Coquetdale Holiday Park who is Northumbria branch secretary of the British Holiday & Home Parks Association, said that the revenue created by NE parks provides a life-line for many other enterprises in the region. “Virtually every penny of the £27 million which our parks generate benefits Northumbrian tourism dependent businesses,” he said. “Many of our members are now quietly optimistic that this year will see a rise in the present figure, not least because of the growing appeal of Northumbria for family holidays,” he added.

 

Holiday Scene: Patrick Langmaid

Patrick Langmaid of Mother Ivey's Bay Holiday Park

Patrick Langmaid of Mother Ivey's Bay Holiday Park

Holiday Scene: Patrick Langmaid

Patrick Langmaid is director of Mother Ivey’s Bay Holiday Park near Padstow in Cornwall, owned by his family’s business for over 25 years. Patrick trained as a chartered surveyor, and spent three years working for a property agent in Germany. He then returned to the UK to study for an MBA at Cranfield University, going on to complete a post-graduate marketing diploma before joining Mother Ivey’s. Today he manages the park with the help of his wife Margaret.

How do you see the UK holiday industry at the moment?

These are tremendously exciting times and the industry is, I believe, in very good shape. But the best opportunities are reserved for those who enjoy embracing change – and anyone insisting on just ploughing the same furrow is at risk of being left behind. However, I regret that the punitive taxation system in England does fetter this industry’s ability to market itself more aggressively to overseas markets.

How is the 2015 summer season shaping up?

Many holiday parks experienced a downward trajectory post-2008 which finally bottomed out, at least for Mother Ivey’s, in 2013. The curve is now very definitely up, and bookings for 2015 are racing ahead of 2014, itself a very good year.

What are the main challenges facing the industry?

Some parks in popular seaside areas such as ours are having to adjust to the changing dynamics created by the ban on term-time holidays for children. A more positive challenge, though, is taking advantage of the huge marketing opportunities presented by social media. I also think the hospitality industry as a whole needs to engage more closely with schools and universities to give a more accurate picture of the great career opportunities we provide.

How do you see your business beyond its profit objectives?

We have a strong commitment to corporate social responsibility which manifests itself in a number of way. We are a Living Wage employer, provide accredited training and apprenticeship schemes for staff, believe strongly in environmental sustainability, and are active in the local community. We also invest much time and energy in charity fundraising.

What is the best piece of business advice you have been given and by whom?

Many years ago, my father told me to limit my worrying to those things which I could change and not to waste energy worrying about things that cannot be changed. He gave me the advice when I was struggling with O-levels, but it applies equally to business and to life generally.

Where do you go on holiday?

Almost always within the UK. This year we are going to Rye on the Sussex coast, drawn there by the wonderful scenery in the TV drama Mapp and Lucia which we enjoyed over Christmas. Let’s hope Poldark works its similar magic for Cornwall!