HEAD EAST PROMOTES WALKING ROUTES

HOLIDAY PARK VISITORS Can enjoy enhanced outdoor experiences through the Head East scheme.

Head East is designed to raise the profile of Norfolk and Suffolk’s outstanding cultural offering and to boost the gradual recovery, adaptation and re-stabilisation of the region’s visitor economy in the wake of the pandemic.
Led by the New Anglia Culture Board, the year-long targeted cultural tourism campaign aims to promote and build a national profile of the East as a ‘must see’ UK cultural destination.
The original campaign was focused on 2020, but the pandemic triggered a strategic re-focus.
A €23.3 million project is promoting new walking experiences by the Interreg EXPERIENCE Project.