Holiday Parks Urged To Get Active
Activity specialists In2action are urging holiday park operators to maximise the opportunity for activity participation and revenue during off-peak seasons.
As the largest provider of activity services to the holiday park sector, In2action works closely with companies to create cost effective leisure solutions that will boost both revenue and visitor experience.
In2action’s top tips for improving activity participation in the off-peak season:
• Widen your market. This can be achieved by introducing non holidaymakers to your site. For example, provide activity packages for local schools, clubs and organisations.
• Keep it fresh. Assess your current activity provision and design new concepts that fit in with the guest profiles during off-peak seasons. Passive activities for older guests and toddler packages are usually a hit in the autumn and winter months.
• Put your customers first. Work with your instructing team to ensure they put your customers at the heart of everything they do. They are some of your greatest assets so train them to upsell activities through word of mouth.